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Blog entries tagged with "marketing":
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Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers
and brokers listed on this site. These real estate profiles, blogs and
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Today, I leave for NYC to spend a day with Seth Godin at his charity seminar tomorrow. Travel report to follow. If anyone has good questions they would like me to ask Seth regarding real estate, please send them to me at: mike@14sanford.com
I am beginning to venture forth into/onto a new frontier in my business. We are putting on a seminar that will highlight how as a 'Bird dog' for our business someone can make extra income. It is a step I must say out of my personal comfort zone as I am … (3 comments)
Vision Service Group has helped me get my marketing plan moving forward with quality print media and one touch action plans that really work. Visit them at www.visionservicegroup.com When I started in real estate I had not a clue how to market, but after seeing what VSG had to offer I … (3 comments)
I have found that as a Loan Officer we are sales people and business owners/managers. I work hard on being as helpful and available as possible to my clients and agents. I have tried to marketing for business by many forms, newspapers or magazine ads and even television. I have invested quite … (4 comments)
The Beautiful Thing about FHA loans
So I stumbled across this website Realbird.com, to my surprise this is one of the best free listing sites around. The ease of uploading a listing is great. Well wait I wish they had an option to choose multiple photos and upload at once, then I would be completely happy. Now … (14 comments)
Phishing is the term used for email fraud threat, which continues to grow with each passing day.
Phishing is deception, designed to steal your sensitive personal or financial information; such as personal data, such as credit card numbers, passwords, and account data.
Phishing costs consumers millions of dollars a year in … (2 comments)
What Image is your Email Address Sending? bobsdad @ yahoo.com ... realestateguy72 @ hotmail.com ... sexychick @ Aol.com What message are you sending every day as you email potential clients, hand out business cards, and pay good money for advertising? Everyone knows that they are free email services, so right … (1 comments)
Just like Bill's success with BlogBurst and his blog post's major distribution to Reuters and Nielsen and with Janie's ActiveRain Chain Reaction explaining how blogging and networking interconnected real people and delivered real benefits, our own Lucky Blog Post finally produced real, measurable results. While in Bill's and Janie's case, the … (14 comments)
I started real estate a little over a year and half ago. The market was good or so I thought, because I did not know it to be any other way. I have found ways to "survive" when things are slow.
I
poured myself a cup of coffee, before heading out the door with my
book in tow. My wife wanted me to wait, since she knew
that my daughter would be grabbing her favorite book to join me. We
have a slight chill in the air here in Houston, which is … (7 comments)
This past weekend, I was showing property to one of my buyer clients. During the course of the day, the client identified two homes that he wanted me to check into further before making an offer. After leaving messages on the other agents voice mail, I heard back from agent # … (9 comments)
Most real estate agents have a website by now. That's quite a few. The real estate sphere online is getting very crowded and competitive - and most agents are not getting a piece of the pie. To have a successful website, you need to drive traffic (in the shape of prospective … (9 comments)
We can all chat about the best way to service a buyer or seller. Some agent's believe that they should drop and run the minute a person calls (day or night ) because that is what the agent believes is the measure of service and it is the agent's perception of … (12 comments)
We just posted a huge glossary of Real Estate Investor and General Real Estate Terms on our new free training and resources site ... REItrainer.com. It is quite possibly the most extensive real estate glossary on the web. Come by and check out the site. We will be adding all kinds … (2 comments)
Now is the time to stand out and get things moving. With low interest rates, great inventories and the promise of a national economic rise that some feel has already started and other analysts say will be in full affect by the 2nd quarter of 2009, now is the time to … (1 comments)
I am in the beginning edge of the Millennial Generation (those born between 1977-1998). My generation desires Authentic Community. Translation = My identity is wrapped up in authentic relationships and not individualism.
Escala, the $500,000 to $5million+ condo under construction at 4th and Virginia in Seattle is RAISING PRICES to attract buyers in a slow market. They announced the price hikes on units that have been for sale since spring will take effect on June 5th. It just may work to get … (2 comments)
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I look at all the money I have spent on marketing... custom business cards, stationery to match, custom post cards (that usually end up in file 13), signs on my car and I've discovered something about how I get my business...It's my interaction with real, live people, face-to-face! Gee, who woulda' … (126 comments)
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We just finished a tele seminar on the live coaching episodes with Point2.com 
A few weeks ago, I was sitting in the office of a very successful Realtor after completing a Home Inspection for one of her clients. I asked her how she was doing in sales. She smiled, pointed to a stack of pending closings, and mentioned that six would close by that Friday.
Are you tired of living paycheck to paycheck? We can help you solve that problem. Check us out at 
I’m Wayne Money and I spend most of my time building businesses. I have spent the past eighteen months learning more about online marketing. Believe me I have seen a ton of BS throughout this time. Everyone is selling something and I have spent a ton on systems that have … (0 comments)
Today, I attended an event called the "Shred and Fed." 
Hey all - I have a great marketing idea that I want to share. I work with a locally owned real estate company in Naples, so I hooked up with another locally owned business, a great restaurant here, Remy's Bistro. I am sending out postcards to promote my services that ask our … (5 comments)
Hi Everyone,
I just wanted to show an example of an advertisement with a good call to action. When I do advertisements for my real estate clients, I tell them they have two options; Option 1 - a branding ad which is basically an agent's pic, a house and a … (7 comments)
A while ago I posted a video on here about how to Skyrocket your google ranking using social bookmarking sites.
NAR is a member of the International Consortium of Real Estate Associations (ICREA). Therefore, as a member of NAR you are also a member of ICREA. If you currently have the Enhanced Listing Package with Realtor.com then you can also have your home "Internationally Featured" on Realtor.com by simply calling Realtor.com and giving the representative the … (7 comments)
So I'm amazed by the number of postings that I see with information just plastered about an area or community that doesn't really say anything.
In today's soft real estate market, developers are spending more time, money and resources to woo Realtors. And rightfully so. On a national average, according to NAR, Realtors account for 51% of new construction sales. In some areas like South West Florida, realtors account for over 80% of the sales of … (2 comments)
fail to design a marketing material consistentlyFailing to focus on a one main idea Failing to present a professional imageMarketing to wide marketMarketing Internet same way as printed material … (6 comments)
Top Five Tips - How to Use Good PR to Help Sell Homes.
by Rich Schiffer, REALTOR, e-PRO 
How would you like local businesses to handout your business cards and market your listings for free? I helped create a really cool concept combining a business card, listing feature sheet, and a restaurant coupon. Look at these these Tent Business cards:
Change. Everything is changing at a faster pace than ever before. The real estate industry is changing rapidly. If you want to be successful, you must find a specialty where you are the only expert in that field.
In real estate, a popular refrain is "Location, Location, Location". When it comes to marketing, the refrain should be "Exposure, Exposure, Exposure". 
To all Realtors, I would like to say thank you and Congratulations for working so hard no matter how long it takes. If you make it to closing, than you most likely did everything you could for your Buyers and/or Sellers to make sure the transaction had a happy ending. I … (2 comments)
As I was pondering how to start this ongoing series to help realtors market themselves online, I thought to myself,
My firm offers a variety of "virtual work" that adds value to any realtor/broker. The key is to assess your needs, define the value, and decide where there is a fit. We all have tasks that MUST BE DONE, but that we either hate to do or find they are time-consuming … (0 comments)
According to Jupiter research 60% of consumers were driven online from an offline source. The number one source driving them is magazines. Does your print advertising offer you integrated web benefits? Are you effectively promoting your website in your ad? And do you have a way to pull the consumers from … (0 comments)
Homeowners I meet who are interested in selling their home ask a lot of questions about the advertising plans I have for their home. And it is customary in the real estate business to promote the many unique and creative methods we have developed to find buyers for their property. Real … (6 comments)
I was recently reading a success story about a Re/Max realtor that had a very rewarding outcome during 2007. She Increased Her Personal Income by $200,000 in 2007 by Harnessing the Internet.
Facebook is not for college students anymore. Many businesses are taking advantage of the exposure (either locally or not) that facebook can prvide their business. You can create a free page about your business, a group to offer real estate advise or share a common interest, post free market place listings … (5 comments)
I am a real estate broker located in the Denver metro area and am looking for a mortgage partner who would like to partner and leverage our resources. 
Earlier today, I was riding around with a friend looking at some houses. He is a fellow entrepreneur and was telling me about one of his businesses. He has created an incredible product that is superior to its competition and can be sold at a competitive price. He has 10 or … (0 comments)
If anyone is interested in a link exchange with W. M. Campbell Real Estate (located in Chico, CA) please contact me. Here is a link to our website:WMCAMPBELL.COM … (2 comments)
Now THERE's an original question! Yep, it's not original at all. Many of us ask ourselves that question every day as our dollars fly freely from the safe confines of our respective bank accounts. Many of us are also VERY quick to pull the trigger when something appears to not be … (0 comments)
Short sales continue on, with no end in sight. 
So you are sitting down to write your blog, you have tons of ideas and you are ready to go, but then the idea of sitting down organizing and typing out your thoughts just seems too tedious for words! So what do you do? Well you could just do a video … (0 comments)
I've been on the "marketing merry-go-round." A phrase I heard for the first time today from Sandra Martini, a business coach. She describe me perfectly in her weekly newsletter today. Perhaps she's been peeking in my office window every day? Has she been watching me chase the perfect marketing plan today, … (6 comments)
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It seems to me that in a soft market we have an even greater responsiblity to our clients who entrust us to not just list their homes, but to SELL their homes. While no one can guarantee how fast, or how much a home will sell for, there is so much … (1 comments)
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Great house in great condition. This interior corner has a lot of space for family, pets, & entertaining. 
I talked to a FSBO (for sale by owner) the other day and he was so frustrated. He had an open house and people came thru and criticized everything. They asked if the carpet was original, who choose THAT wallpaper, etc. It really hurt his feelings and made him mad. I explained … (12 comments)
I will be doing a training class Thursday on how to marketing yourself. I have new agents and seasoned ones who will be attending.
Found this on a website and found this to be interesting for all you realtors!
Apparently $86.1 billion, at least if you’re Google, according to a new study by WPP Group’s Millward Brown.
When you are creating your listing profile to place in flyer boxes, have you noticed that the back side is usually blank? Why not take a one page flyer about something seasonally relevant (i.e. "turkey tips", "tax tips", "spring events", etc.) and put it on the back? That way when someone … (1 comments)
Now that you've collected a bunch of e-mail addresses from your potential customers, your new, existing and past clients, and your fellow REALTORS®, how do you send mass e-mails to them? More importantly, how do you send them e-mail without it looking like you've sent the same e-mail to everybody?
You can outperform other Realtors by having just a bit more knowledge and applying it.
When I first got my real estate license, the company I worked for used to say that each agent should have a "farm" area, walk it frequently, ask for listings in their farm and know everything about the community and the people who live there. They even suggested that being on the … (10 comments)
Okay, so I know I was probably supposed to put a picture of myself on the profile page, but I just got my new logo and really think it looks awesome! So, here I am.
Hello Rain Makers!
What a difference volunteering makes! I am voluteering locally at the Athens Regional Foundation Classic this week and I can not express how much fun I have had. This is a fantastic way to network, promote yourself and your business. I have met several professional golfers, their families and numerous people in … (3 comments)
Today there was an article on the front page of our local Newspaper entitled, "Three Real Estate Firms Subpoenaed in Kickback Probe". I chose not to cut and post the link to the article because I happen to know that at least one of the brokers named seems to be a … (3 comments)
Over the last two weeks I have thinking on what I can do for my real estate partners. Well I think I have it now. I ran across this great service called Habitat Boom. I will upload your listings and market them for you across the different websites like Craigslist Googlebase, … (1 comments)
There's a lot of blogging in recent months about the use of "Video" but most of it is centered around video presentations, interviews or home tours. We started using the Talk Fusion eVideo eMail system not too long ago and love it! It's designd to send Video Emails. It's the … (11 comments)
With May rapidly approaching I find myself looking for different ways of getting people to talk to. You see I live and work in Maricopa county Arizona and come May the winter visitors we get from all around the nation for the winter months have pretty much gone back to their … (1 comments)
For several years I have been doing this analysis on a weekly basis to determine market conditions. My full report has more details on it. It is really helpful to determine what price ranges buyers are looking at. I also compare activity for this year with the past several years. If … (0 comments)
By now I think we've all heard the deafening buzz about the importance of blogging, online social networking, and the like. We've all heard how important Web 2.0 is to the online success of our business, and most of us here on Active Rain are taking part in that effort (or at least … (18 comments)