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Blog entries tagged with "marketing":
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There have been a lot of blogs surfacing recently about making the switch to Windows Vista, or Windows VISTA OR XP, or Will XP Still Be Around....and comments surfacing like: Xp isn't going to be supported...you have to go to Vista...
by Rich Schiffer, REALTOR, e-PRO
Hello!
Last night, I started to think about my clients life and how I interact with it. As an inspector, my contacts with the consumer are fewer than a Realtors, so I try to make sure that there is a connection. I love to read marketing books, but mainly I call … (7 comments)
Join me on Real Estate Radio USA Monday, April 21 at 5pm EST as I will be the featured guest. I plan on speaking about my book, My Blue Goose, the current state of the market versus agent marketing, and what to expect from my next book, Stand Out, Stick and … (2 comments)
As stagers, we all know that FIRST IMPRESSIONS are EVERYTHING! But how are you presenting yourself and your business when you are out there in the field. The way you present yourself and your business means everything when it comes to successfully promoting yourself. You usually only have that one shot at … (6 comments)
Once in a while I encounter a negative comment or two about blogging. I was speaking to several agents from across the state and the conversation turned to blogging. Most folks are very interested and I try to share the benefits of blogging and how it can help position yourself as … (19 comments)
I purchased a Flip Ultra last night from my local Best Buy.After reading so many posts and comments about this little camera I decided I needed to take a look at it for myself. While I am not ready to post any of my initial video attempts I can document my … (7 comments)
I want to share a story with everyone: Ever since I could remember, my mentality has been that everything will end up fine, no matter where I am in the world. For instance, my trip to the 2004 olympics in greece. I do not want to drag out a super long … (3 comments)
The process of engaging in professional Home Staging for your occupied home and the process of engaging in a professional massage for your aches and pains have some similarities. 
I might be way off here, but I just happened to check out my county statistics and noticed a top player in the industry recently catapulted a few thousand points this week. I thought to myself WOW! He must have listed a few great blogs and got a ton of responses … (28 comments)
Here are some interesting stats on how most business folks say they prefer to receive information and marketing using custom content.
A new place to market your listings for FREE!!!!
In the past couple of weeks I have run across a good number of people at open houses, or in the elevator at our condo, or at the pool, that are asking buying questions. They are asking questions like, how much per sq/ft? What was the last sold? What is the … (1 comments)
Hooray! For most of the country spring has arrived (or almost)Mortgage rates are still dropping!And the housing market is starting to pick up !!!THIS IS THE TIME TO TREAT YOUR CLIENTS WITH THE SPECIAL CONSIDERATION THEY DESERVE - GIVE THE GIFT THAT MAY SAVE THE LIVES OF THEIR LOVED ONES.Emergency Preparedness … (0 comments)
How many times have you bought something on e-bay, or anywhere else on the Internet, but once you received it you were disappointed - it wasn't really what you thought it was. Think about our jobs, our clients, the homes we list, finance, sell, everything we do including blogging here on Active Rain. … (40 comments)
Hi Everyone,
Do you take every opportunity to brand yourself? What about every email? If not, you should. Branding every email you send with custom eStationery is great way to promote yourself, your blog, and ultimately, your real estate business. 
Information products are not just for the internet marketing geeks with the long sales letters.
we need an important and relavent quote for some materials.....what do you think of this one?be greedy when others are fearful and fearful when others are greedy" warren buffettany comments on this?we'd love to hear your advice … (3 comments)
By Julie Escobar, ProspectsPLUS! Director of Corporate Marketing
...and neither should your blog or website.
Everybody who's been in the business any length of time has worked ‘FSBO's' at some point. Most of us hate it. Mainly because we don't understand them. I mean really, are they just stupid? I always wondered why they would risk that much to save a few bucks right now. Don't … (9 comments)
Last week something new began to be seen in the great hallowed halls of Active Rain. Beautiful blog masterpieces started to appear. Active Rain gave to us all another great new improvement to help us all better differentiate and further brand ourselves through our blogs. We now all have the access to a … (55 comments)
Active Rain is ever so popular and seems to grow by the minute. When I became a member a little over two months ago there were 70,000 thousand members. At any given moment I log on to my account there are about 2500 members logged in. The question to day is this: … (2 comments)
RISMEDIA, April 1, 2008-Old Republic Home Protection (ORHP), a provider in the Home Warranty industry, has announced an exclusive Home Warranty partnership with TheListingWidget.com. According to the company, TheListingWidget.com is an innovative marketing tool for real estate professionals, designed to assist them in getting more listings through the use of address-specific … (1 comments)
Visit my listinggo to http://www.yahoo.com/ click on local (should be under the big yahoo logo) search the kansas city area for real estate investing find the listing for Mid-America Association of Real Estate Investors Please click write a review and give us a review.Thenscoll all the way to the bottom in … (0 comments)
When the market is a little slower, and properties are not selling, you're last resort is the best marketing techniques. First off, it will get you the clients and listings. Prove to potential clients that you are doing everything necessary to get their house in front of everybody with the best … (4 comments)
Understand the differences in home buyers/sellers from a demographics and psychographics standpoint and how you can use that data to craft real estate blog posts that resonate with various generations. 
I see posts on this from April of last year. Interested to know if those agents have continued using the single property sites.That is an interesting thought, that buyers don't have to sift through a bunch of listings to see the specific one they want.Thanks, All. Anna … (15 comments)
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Through lots of hard work and continuing to educate myself and others, I was recently appointed as the Chairman of the Professional Development Committee for IRIS (Interior Redesign Industry Specialists.) I count this an honor and a privilege. It is very fulfilling and extremely rewarding to learn from other successful professionals … (5 comments)
One of the most important reasons to have a website is to create a reason for visitors to visit your site - over and over again. Lots of people, real estate agents included, don't offer a solid reason for consumers to revisit their sites. Add some value - add a widget. … (1 comments)
Excuse the English spelling, I just can't say 'Mom'...not when talking about my Mum anyway!So what am I getting at in this title? Well, quite simply, this post is about being able to explain what your business is clearly and precisely. And it can be surprisingly difficult to do. Well you're … (6 comments)
I need input on caravans. I would like to know other agents opinons on the subject. There are three questions I have. 1.) On a scale of one to ten how much do they help in marketing real estate? 2.) How many agents show up for out of office caravans? 3.) What … (5 comments)
We’ve all seen many new construction homes. Often it’s a spec home at new developments being built by national or regional builders. Sometimes it’s a single, stand-alone custom built home by a local builder. I was blown away recently by the phenomenal job a local builder did with his interior … (7 comments)
We are selling the "Brand", ourselves in the way we walk, talk, and communicate. Effective leaders stand apart. This is how.
Please beware of www.LocalRealEstateYellowPages.com. They will telemarket you. They will give you an introductory rate of $395, but what they don't tell you in the fine print is by signing you are authorizing them to automatically renew next year. I had no idea until I received a phone call from an … (4 comments)
Does anybody out there feel that the integrity of Real Estate data is of any importance?Do you think the consumer cares if they are getting accurate data?What if a website had Bad Data? Would you spend your advertising dollars there? Just curious... … (3 comments)
I noticed this morning that I have posted over 100 blogs on ActiveRain. Since readership of my blog has been steadily increasing I thought I would post a list of my favorite blogs for those new subscribers who may have missed them the first time around. I picked the ones that … (4 comments)
As I have written about before, my business was one of the first victims of the credit and real estate crises. Basically, I couldn't have timed a merger worse if I had tried. By taking over my largest competitor I ended up expanding into a declining market. A rapidly declining market!
Response to our new teleseminar Flip Video Secrets has been sogreat, that I wanted to get up early this morning and give you somemore information.
SO HERE IS WHERE WE STARTED WITH PART ONE: 
IF any of you saw an earlier blog that I put up about linkedin.com and took my advice to go get linkedin then you might have received an e-mail this week from Zale about how to use this site. I got a kick out of his 7 ways to Get business … (1 comments)
I just unsubscribed to yet another email campaign that arrived in my inbox. I do this several times a day. As a Realtor, I know that I'm a target for many kinds of services and advertisements. But seriously, I've had enough emails about waterfront properties in South America!!I have to be … (0 comments)
The International Virtual Women’s Chamber of Commerce is pleased to announce the formation of WomenPartner International to facilitate lucrative cross marketing partnerships, both online and offline, between local business and professional women whose company does one thing - helps women INCREASE their business revenue. It is a cross marketing consortium … (0 comments)
I was getting feedback from agents that one of my listings just didn't have any personality. It is a vacant listing and has been on the market for sometime. No problem attracting people into the home, just no offers....what, with all the competition out there I realized I must make this … (0 comments)
Here is a great article that came from REALTOR.org called Prove You're Not Like The Rest. It has a few good points on marketing yourself and making yourself stand out in the crowd. 
… (10 comments)
We spend a lot of time and money on advertising, blogging, website design, search engine optimization, and generating leads and referrals, yet all of this can be seriously derailed through thoughtless actions that have nothing to do with real estate.
… (8 comments)
PRICE SELL A HOME! 
The job of a Realtor can be quite difficult. There are many facts and figures you've got to keep at the top of mind at all times. A talented and successful Realtor is a person with an outward personality. Most of your day is spent talking to all kinds of people. … (2 comments)
Do you want to take advantage of this "Buyers Market"? Are you a seasoned real estate investor? Or are you someone who wants to get involved with real estate investing? There has never been a better time in history then RIGHT NOW to invest in real estate. Our company offers an … (0 comments)
Print is Dead!!We at Distinctive Homes Magazine agree with that statement wholeheartedly. Sound odd coming from a magazine Publisher?Print does continue to decline! Most statistics regarding print decline however refer to news paper. Before I bought this business I ran the sales division for the Northeast for an online company called … (4 comments)
Hello Chicago, My name is FloorPlanOnline
When you launch your website what is the first thing you look for? Search engine visibility, right? With zillions of businesses crowding the website, it occasions no surprise that each business is competing for high rankings in search engines that are considered important. 
Redding Real Estate ~ Jeanean Gendron ~ Luxury Home Market ~ Finding Your Next Home!Take a look at the affordability of the Redding and Shasta County Luxury Home Market. We are your Realtors who specialize in the showcasing and marketing of your Luxury Home. We provide both Buyers and Sellers … (1 comments)
One of our most unique marketing ideas came in fortune cookies. We had marketing messages made up and put into fortune cookies and then gave them out as a snack. They were an instant success from the point of getting noticed but it took some time to actually attract clientèle. The … (4 comments)
With the recent amount of homes sitting on the market sellers need every advantage possible. Listing your property for free on a national website can get your extra sales and exposure. 
I would like to hear some success stories or horror stories on farming. In my eye's farming sound like the only way to build your business or find clients whether is it is farming to a neighborhood or farming to your sphere of influence. (By farming, i mean mailing to a … (3 comments)
National Speakers recommend not answering your phone. I have heard it from more than one national speaker, marketing consultant or coach that you should not answer your phone when it rings. You should have a system in place to handle incoming calls because you want to give the impression you are busy and … (95 comments)
Any time you hire someone to do a job for you, it is best to ask some questions, check some references, use referred providers, etc. It is no different in real estate. In any market, it behooves sellers to do their homework and make sure they pick the best Realtor for … (1 comments)
RENT vs OWN on-line computer Analysis
I'm proud to say that our Real Estate Disruptor School presentation yesterday went very well, I didn't trip over anything, spill my water glass on my laptop, choke on a cookie or spill my coffee down my shirt while being interviewed by local Edmonton press, life is good....
In a similar topic to my most recent post, I want to explore for you some reasoning behind accepting an opportunity to professionally stage a home. Let's say I get a request to professionally stage a home that has been on the market for 120 days. The asking price is … (3 comments)
I make use of every technological device and support that I can. Todays home buyer and home sellors demand to have instant gratification and knowledge. As realtors we have to be on the cutting edge of this. I purchased the Talking House Program from Broadcast Marketing for my new Brokerage and … (11 comments)
I'm not a real big fan of Open Houses. One of two things usually occur:
Great Agent Websites
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When it comes to marketing, your clients should have the confidence that you can effectively promote their property!Always Remember to:Have a professional quality listing promotion package - showing your client you know how to market their home...Once you get the listing, have a marketing campaign package in place that keeps your … (4 comments)
I know that the majority of real estate agents have a website to help promote themselves, but few are using it effectively to attract and retain clients.
One of the biggest marketing tools for not only real estate agents, but businesses in every industry, is utilizing a blog. Some agents … (4 comments)
In very few other industries do we find this phenomenon. 
Hey,You're a prominant local Realtor! You should definately be proud of yourself. We have all felt the hit from this market, so try not to take it personal.This 'not-so-good' market is one reason I've put together a free seminar for people with amazing potential like yourself.It's called 'The Great Wealth Wave' … (0 comments)
In our experience here in south Florida, we find that the home owner is looking to the real estate agent for opinion on what needs to be done to sell their home. 
Alexander Graham bell said it best " “When one door closes, another opens; but we often look so long and so regretfully upon the closed door that we do not see the one which has opened for us.”
Do you delegate your tasks in real estate to an assistant or service or are you a hands on person and do them yourself? I guess I am use to doing so many different tasks that I just prefer to do them myself! I am not good at delegating because I am … (24 comments)