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Blog entries tagged with "marketing":
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Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers
and brokers listed on this site. These real estate profiles, blogs and
blog entries are provided here as a courtesy to
our visitors to help them make an informed decision when buying or selling a house. ActiveRain
Corp. takes no responsibility for the content in these profiles, that are written by the members
of this community.
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Date: April 30, 2007
by Rich Schiffer, Weichert Realtors
http://www.thestar.com/Athome/article/208159
Fellow Realtors....I need your help. You see, I am a Principal Broker and Owner of a real estate company in Bend, Oregon. I am constantly working for my clients to make sure that their listing with me receives the very best EXPOSURE possible. I use the traditional methods to "get … (51 comments)
Generic advertising vs. targeted marketing. Which works better, online, and in print?
Why is asking so difficult? Asking for business...does it feel like begging or a plea for help?
Homes listed with our team are selling in days and weeks, not months. Months is the MLS area average.
This is the first in a series of posts about the elements of a successful newsletter. 1. The Reader.
Earlier this afternoon, I decided to buy a mailing list for a community in my farm area. I asked for a radius of 1.5 miles of a particular street address. I requested PO Boxes & Homeowners only because of the area.(You cannot mail to the actual home address).I was "Yes'd" to death with my … (3 comments)
I'm in the process of upgrading my website with a new brand image (it's so cool!). While I do this, I'm working on how I can do more to differentiate myself from the other trainers out there. I'm thinking about what it is that makes me different - why someone would want … (3 comments)
It is hard to any agent or real estate brokerage not adjusting to the changing real estate markets. We all must adjust a business plan if marekts rise, so too we must make adjustments when the market slows. I am sure there are some high flying markets, there is always a segment … (23 comments)
OK, OK, as quick as I had my appointment scheduled for yesterday I lost it just as quickly. It's OK though. I wanted to curse and yell...well, I'll be honest, I did when I got the message that she was cancelling. What was the reason for cancelling? AHHH, her realtor sent … (7 comments)
If you are a subscriber to Imprev Marketing & Design, and have an account with them, this message is for you. 
New tax assessments were mailed out a few weeks ago here in Alex Bay. I've been told property around here hasn't been assessed in years. As people opened their mail you could hear a collective groan across the village that evening. Suddenly homes are popping up for sale faster than the … (6 comments)
I just came in from a Realtor's open house. These events are quite popular in my area. I find it as an opportunity to meet with Realtors in other agencies; to meet lenders; to view some great looking houses; and to get a free meal. However, how effective are they at … (0 comments)
Although traditionally considered less inclined to buy homes than other demographics, single women of all ages are continuing to knock down barriers by purchasing real estate and tackling home repairs in droves.
Niche Marketing to Pet Owners 
Recently I have noticed that a lot of companies (large and small) are desperately trying to take advantage of the nuance of the video tour ‘rave' by offering slideshows disguised as ‘video tours'. It seems the Jack-in-the-box law is now in effect. ‘Virtual tour' companies are popping up all over the … (9 comments)
Ya know. When I was younger, I'd say about 20 or 21 yrs. old (lol, put your calculators away, i'm still kinda young. hey didn't ya hear? 30 is the new 20!) I use to work for a bank and one of my regulars was a real estate agent. We use … (4 comments)
Everyone is looking for ways to keep their name in the thoughts of buyers and sellers. From time to time we could all use some fresh ideas. Follow this link to the most recent ezine by Mr. Internet where one of my tips was featured.
If you've not taken advantage of the power of free press releases, you're making a costly mistake. There are so many sites available - for free - in which to advertise your business, your accomplishments, your new listings, etc. Not taking advantage of this free advertising is like letting your money … (42 comments)
Who doesn't like to play a little game of chance? Have you ever played Poker in conjunction with going to an open house? Coldwell Banker Solano Pacific has decided to put a new twist on this year's Open House Extravanganza May 6th, 2007. We are doing a Poker Run! Open houses traditionally help us … (31 comments)
Talk about crazy timing. Minutes after I decided to start participating in ActiveRain and went ahead and published my first post, I came across Steve Rubel's latest post on the participation ladder and thought I'd share. 
So you have decided that Real estate is the way for you. life style, hours, money etc. Hmmmm could be but you might want to look at your business plan.... or if you don't have one create one. Otherwise it will be none of the above. Buyers don't just call and … (4 comments)
How many of you have had buyers who contact you online, never want to talk on the phone, love to get listings emailed to them, but never seem to want to go out to look at the houses? I've had a few of those, and I have to tell you - … (17 comments)
Real Estate Agents Change Or Perish - The future of the real estate agent as we know them
Who do you FIRST think about when thinking of a Hamburger place, a pizza place, a cola? These companies spend a kazillion dollars to get you to think of them first. They use jingles, catch phrases, visual symbols to have you associate their brand with their product.
I'm always looking for the latest, greatest tools to help my current and future clients find the information they want and need. I love technology and our generation gets all the "best new toys" to experiment with. I especially pride myself on having the marketing tools that my competition doesn't have. … (20 comments)
Your secret weapon... hire an experienced Stager!
Google announced today they signed a deal with Clear Channel, the largest radio station group owner in the US. The deal will guarantee inventory on the top rated AM and FM stations all over the US. This is a great first step to allow agents, brokers, property managers and other real … (1 comments)
I have a great friend who talks in glowing terms about open houses. How effective they are. How fun they are. How many people you get to met. I have another friend who talks in distastful terms about open houses. Sitting their stuck in a room like some kind of spider … (0 comments)
… (20 comments)
How Much Do You Want To Earn?Gross Revenue is not income. Revenue is the gross earnings before expenses and taxes. Net Income is what you keep after all is said and done. Let's face it, that is what matters. You can earn $1,000,000 but if it costs you $990,000 how much did you … (2 comments)
1. Take Control of Your Name Part II - YOU WILL BE SPOCKED
Where do homebuyers come from?
Has anyone used any of the extras that REALTOR.COM offers such as Featured properties, Purchasing zip codes or any similar products? They just hosted a huge marketing seminar in Scottsdale and of course they were selling their products. Just wondering if anyone has had the type of results they claim? FEEDBACK PLEASE!!! … (8 comments)
I saw a topic early that ask how to market their website. I thought I might repost this for others who will find it useful. However what works for me might not necessarily work for you. First rule of thumb, put your link everywhere. Everywhere you post have a signature with … (4 comments)
October of 2005, I purchased a ''Tablet P.C''. I chose the Motion Computer because of the long battery life. I can recharge with my key board at night and go all day without having to return to the office.
My wife and I have belonged to a chapter of a business networking group for over two years. This group has accounted for almost 35% of total business volume during this time. This group has provided us a structured environment for the development and exchange of quality business referrals. These are not … (5 comments)
For all of you who attended this trade show, I'm sure it was fun. For all of us who manned a booth it was indeed an experience. Sam Morris and myself manned the National Association of Certified Home Inspectors (NACHI)booth and had a great time getting aquainted and meeting all of … (0 comments)
Years ago, my husband and I held hands and jumped off a cliff. By that, I mean we ditched our lucrative careers, sold our house, tucked our 4 year old under our arms and ran off to Central Virginia to play at running a B&B. After 11 years of back- and … (13 comments)
A marketing impression is created every time a current or potential client views or hears a marketing message from you. Quantity of impressions is a standard benchmark for measuring the "footprint" of your marketing efforts, both for total reach and intensity level. For example, you can create 500 impressions by mailing … (1 comments)
I received a call the other day from a listing agent, homeowner and an appliance tech (conference call) flaming me for exceeding the TREC Standards of Practice (SOP). Their beef was because I performed a CO detection inspection of the gas cook-top. I found elevated emission levels, unhealthful by any standards, … (0 comments)
Curb appeal, the first impression your home conveys to prospective buyers, should create an emotional desire to own the home and enjoy the lifestyle and status it represents. 
SSA Marketing Group invites you to visit their website at:
… (4 comments)
I think these are so much better than open houses. You hold them on weekdays and invite fellow Realtors. Typically, they are during lunch time. If you ask your favorite banker, they may join you and help to pay for the refreshments. Here is my favorite part. Need a price reduction, … (2 comments)
Not everyone knows that when a flyer is published, a PDF version of the flyer is automatically created. Users can easily download, email or print the PDF, and in fact, more and more vFlyer real estate customers are using vFlyers for their open houses. One of our users recently pointed me … (2 comments)
Back in the summer of 1984 I had a weird experience with the Marine Corp and ending up not going in. So, here I was, in the best shape of my life, unemployed and out of money. I went out for a jog (it was free) and I ran by a … (16 comments)
Are you looking for a low cost effective way to get a website set up? I was emailing today about our Mortgage Websites which I think you can benefit from. We will custom design a website, to meet your business model. This includes the daily interest rates, mortgage calculators, 1003 application, … (1 comments)
While doing some research recently I did a MLS search where the property type = “Single Family Home”. In the results was a condominium. Whomever entered the data for the property had submitted it as a single family home.
Silver Bullet 
You must always be honest with your seller. A few years ago you could over price a home and it would still sell with enough time. When homes where going up 20-30% a year you could over price home $10,000- $20,000 and it would sell within 6 months. In a 6 … (3 comments)
Currently my team and I are conducting local evaluations on web marketing and strategies. 
In 2006, Internet Search activity surpassed E-Mail as the number 1 activity people do on their computers. You might say that it is micro economics in the sense that it is a component of our economic system and it happened so fast no one had time to recognize it and write … (1 comments)
I only recently learned of the Squidoo Lens during a phone conversation with Rajesh Setty. Rajesh is a widely published author and the host of an enormously popular blog named Life Beyond Code. It turns out that Squidoo is the brainchild of Seth Godin who wanted to create an environment that … (9 comments)
Can I sell my business by myself? Can a surgeon operate on himself? Can a homeowner sell his own home? Can an attorney defend himself in court? I would answer all of these questions in the same way. It can be done, but that does not mean that it should be … (0 comments)
Here's information on the top internet searches for property managers by state, and then also by type of property on the allpropertymanagement.com website in March 2007.
I sometimes wonder how independent brokers feel about the lack of available resources as compared to BIG BRAND brokers?
Anybody in business needs to do marketing and if you are online you need to learn about web marketing. I have signed up for an excellent marketing newsletter Marketing Profs. It really has a lot of good web marketing info, research and ideas. I can always find some good nugget improve … (4 comments)
Board of Realtors, MLS and Newspaper Make a Website - Possible Ground floor Adversiting Opportunity?