Real estate blog entries tagged with marketing

Blog entries tagged with "marketing":

marketing: Going Back to the Basics - 09/27/06 01:18 PM

Have you ever heard that Real Estate is a "People" Business? It is. How many of you have been treated like a marriage counselor, child therapist, or any other kind of therapist while driving clients around to properties? Sometimes even if it's the first time you've met them?What?! I'm the only … (0 comments)

marketing: Customer Service, Above and Beyond - 09/27/06 09:25 AM

Hello fellow professionals, I have noticed a trend lately that I would like some other points of views on. It appears our clients are getting smarter! With all the tricks and trends filtering out of the industry slowly but surely, borrowers, buyers and sellers alike are actually starting to do their … (16 comments)

marketing: Ads on websites - 09/27/06 02:31 AM

I am curious to find out if any of you out there make any money from your websites via advertising. I am really looking to understand all the hype about internet money. My website has always been to support my business not make money off the net. Other websites are always … (2 comments)

marketing: Virtual Open Houses? - 09/26/06 11:13 PM

Has anyone ever considered doing virtual open houses? A virtual open house being an online video that walks through a property with some sort of narrative (sound)... could that be the next generation of virtual tours? Could this replace open houses? Hmm... I kind of like the idea but what are your … (5 comments)

marketing: For Sellers: Have a Pre-Market Home Inspection - 09/26/06 02:46 AM

Most of the Sellers I have had the pleasure of representing have had tremendous “pride of ownership” in their home. Most of them have lived in their residence for a long period of time (these days, 5 years is a long time!).
When you live in a home for an extended period, … (4 comments)

marketing: Blogs & Hostings - 09/25/06 06:44 PM

Who all has a blog other than here at Active Rain? AWhere are you hosting it and what have your experiences been... pitfalls and successes? I've been using both blogger.com as well as tyoeoad.com and bothe are working great for me..... I'd love to hear your ideas... and how we can … (7 comments)

marketing: How much do you work? - 09/25/06 05:09 PM

An associate asked me how much I work. My answer was I work 7 days a week but not8 hours each day. Am I working if I am at home in boxers running comps? Am I working if I strike up a converstation about Real Estate in line at Dunken Donuts, … (9 comments)

marketing: Are Clients more important than your Friends and Family? - 09/25/06 03:40 PM

Do you know professionals in our industry whose business standards are high and are adamant about being on time? Do you know those same professionals who, in their personal relations with friends are oblivious to time and commitments? This past weekend, I was supposed to meet with a real estate … (2 comments)

marketing: How to Sell at Auction - 09/25/06 01:23 PM

How to Sell at Auction:The auction method brings true market value for your property by causing bidders to compete against each other in one place at one time, with one chance to buy. Optimizing these conditions and maximizing the number of qualified bidders at auction is our business. A successful auction … (1 comments)

marketing: Plasma TV, Free Cruise or HUMMER H2? - 09/25/06 12:56 PM

This a related blog to Steve Daniels' blog on Agent's receiving incentives to bring buyers found HERE
The topic of offering incentives to Buyers has actually been a hot topic in our office recently. A listing on our MLS right now has a $/sqft than the rest of the neighborhood. When I … (7 comments)

marketing: Cats or Dogs? - 09/25/06 12:53 PM

We share living space with cats and dogs so I'm curious. I see more and more Realtors using cats or dogs in their advertising. Does an ad with a dog turn off the cat people? Do cats turn off the dog people? Or are both cat people and dog people really … (9 comments)

marketing: Seminars Ideas for public education - 09/25/06 12:19 PM

In my marketing plans arsenal I have "Conduct regular Seminars".I'm sure you've seen, as I have, the many different publications that mention "holding seminars" within the top "lead generation" or marketing strategies. My first thought ALWAYS is: "How will I find the time?"The second thought is: "What would I talk about & … (0 comments)

marketing: Virtual Tours - 09/24/06 11:57 PM

Over the years I've used several different vendors for virtual tours, but have always preferred to post lot's of pictures and a floor plan instead of the 360 pics.
I really dislike using virtual tour with noise (they call it music) because I think a whole lot of people are checking these … (7 comments)

marketing: Avoid Using Inkjets to print your flyers - 09/24/06 09:18 PM

I received a new listing flyer last week for a home in the neighborhood. It was such a disservice to the sellers. Not only did the agent use an inkjet printer to print the flyer, but the agent used regular copy paper and tried to save on ink usage by … (6 comments)

marketing: The Power of Short Notes - 09/24/06 08:19 PM

I’ve attended the Howard Brinton Conferences for a number of years and have listened to his Star Power Tape Series for even longer. One of the ideas that has stuck with me since I heard it …. Star Bob Wolff’s routine of writing notes every day to not only clients, … (6 comments)

marketing: Agent Gets The House Sold! - 09/24/06 07:50 PM

For those that remember my blog about two weeks ago regarding open houses, guess what? The agent that had the very successful open house placed her sign in the yard next door on Monday and this evening, she was back placing an “under contract” rider on the sign after holding a … (2 comments)

marketing: open house - 09/24/06 04:57 PM

Here I am sitting an open house with little expectation of any buyers. Why......I know why, I just don't understand why. Let me explain.....at this point I am heavily targeting buyers. Part of my strategy is to sit open houses for any of the agents in my office who can use … (11 comments)

marketing: Online Classifieds - 09/23/06 11:55 PM

Has anyone had any experience (good or bad) with using online classifieds websites to promote their listings/services? There are tons of free and paid online classifieds. I know quite a few members use Craigslist and have had varying degrees of success. Does anyone recommend any particular sites or using say the … (6 comments)

marketing: Giving & Receiving / New Relationships - 09/23/06 11:36 PM

The How to sell your home bookletWe, agents can place an ad in the Real Estate section of the local classifieds offering the public a free booklet on how to sell their home quickly, which includes personal techniques that work. This will attract for sale by owners, and other sellers who can be potential. … (0 comments)

marketing: Eco Boomers and the GI Generation - 09/23/06 09:10 PM

Lisa Dunns blog about the Generation Gap got me thinking. So I Googled "Generation Eco Boom." The definition was what I expected. And Lisa’s list borrowed from Beloit College gave me a giggle and made me feel instantly old. But looking up Eco Boomer on Google, it was interesting to me … (2 comments)

marketing: It's not the MLS, it's the AGENT! - 09/23/06 02:50 PM

Not long ago I was approached by a For Sale by Owner who was wondering why his home hadn’t sold. He had had it on the market around two months, had yard signs and had been holding open houses. He even had it listed on the MLS. He’s had a few … (5 comments)

marketing: Cocktail Parties to generate leads? - 09/23/06 11:49 AM

I recently talked to a REALTOR in our area that holds "invitation only" cocktail parties to obtain clients. His market is the "luxury" market & he finds this type of networking to be very effective. He'll host the cocktail party at his home or sometimes at one of his elaborate listings, … (3 comments)

marketing: Here are a couple personal marketing pieces that I've used in the past... - 09/22/06 11:55 PM

These were both Jumbo postcard mailings that I sent out to my farm area... I also sent them to my sphere... It's a great way to get some attention and start some dialog... but mostly it's an "awareness campaign" designed to get people to think about me. (hopefully in a positive … (10 comments)

marketing: overcome objections - 09/22/06 11:23 PM

! Overcoming The Smokescreen Objection! You know the drill, someone calls off one of your listings, you call back and answer their questions about whether it has 2 baths or 3, you try to carry the conversation further, try to get them to consider you as their agent and they say, “I … (0 comments)

marketing: Lender Licensing - 09/22/06 11:14 PM

There has been a push lately to have loan officers licensed in the states they do business in. I think this would be a great new law. You need a license to fish, why not require a license to help people make one of the single largest financial decisions of their lives? … (0 comments)

marketing: Farming - What's the next level? - 09/22/06 10:47 PM

With the market the way that it is... up and down... what is everyone doing to set themselves apart?
I have my own branding, I farm several subdivsions on a regular basis, I have plenty of internet marketing...and I get a great return with mailers and several other "value" items but … (4 comments)

marketing: Part-time agent gives the company an "in". - 09/22/06 09:53 PM

Last week one of my part time agents asked if he could schedule a meeting to discuss his new marketing strategy. Working for one of Washington's biggest employers, he has been thinking how he can make that a strategic advantage. The employer has rules and more rules on what employees can … (5 comments)

marketing: "Small is the New Big" ~Seth Godin - 09/22/06 08:07 PM

((Review))
Small is the New Big, by Seth Godin, is a great book for those of you interested in breaking out of any business cycle that you are in. Whether you are in a slump, or not excited about the sights around you, this book is for you. Seth offers short and … (18 comments)

marketing: Personal marketing - making a name for yourself - 09/22/06 05:52 PM

I was asked in another thread why I use spotted cows (holsteins) instead of Black Angus steers....
I had my original logo done in 1991 by a now defunct company called Jungle Solutions. At the time very few people were doing any kind of personal branding, but it was something that I … (32 comments)

marketing: How to Scope out a Competitors Website -- And Learn From it! - 09/22/06 01:59 PM

It's always fun and interesting to check out what your competitors are up to. When you type in a search for your keywords, who comes up? Are your competitors ahead of you or below you? Why? Do you know what kind of traffic they get? Do you know how many links … (27 comments)

marketing: Protecting Your Image - 09/22/06 12:08 PM

I just got off the phone with one of our advertising vendors and it prompted me to write. He was very excited the other day when he called because they are launching a website in support of their magazine. He knew my role on the team involves our internet presence so he … (10 comments)

marketing: MLS: The Best Under-Used Marketing Vehicle We Have - 09/22/06 11:30 AM

Most people's largest investment is the home they own and live in. Why, then, do so many real estate agents put as little information as possible on their listings in the MLS? The MLS is the first place we, as real estate professionals, turn to when we're searching for homes for … (36 comments)

marketing: Farm your neighborhood? - 09/22/06 08:29 AM

When I got into the business, my broker told me to go knock on doors and call people in the neighborhood where I lived. So, being new and desperate... I did. There are about 400 single family homes in that neighborhood and over the years, I've sold over 200 of them … (9 comments)

marketing: Street Signs & Big Macs - 09/22/06 02:37 AM

Street signs and real estate. Seem to go hand in hand.... And AR does rock! (Link) Thanks Sellsius! 'Nuff said! (Link) Thanks Maureen!! Fun to play with, but on a more serious note, they are kinda sparking some marketing ideas. Especially the street sign thing -- flyers, website graphics, postcards, any place … (6 comments)

marketing: Going Back to Basics in a “Stabilizing Market” 2 IMPORTANT TIPS - 09/21/06 10:56 PM

I really think the network is incredible and I love all of the interaction. Happy Selling.......
1. “Sphere of Influence”- The only difference between you and another person is “Reputation.” Does the public know you are out there? If your sister trusts you to babysit her daughter, I imagine she would trust … (3 comments)

marketing: Brave New World or Bust - 09/21/06 09:31 PM

Since we have gotten involved with a coach and reading several real estate best sellers, our whole world is turned upside down. She made us step outside of ourselves and take a better look at where we are. Last year was such a whirlwind, we got caught up in the stream … (1 comments)

marketing: Photo Psy"cow"logy & The MLS - 09/21/06 07:45 PM

I was talking to another agent about our MLS system and the way agents use pictures in the system.
I told Ron that when I search through the MLS and there is only a picture of the front of the house, I think " it may be a bad agent... or it may … (20 comments)

marketing: Marketing Techniques - 09/21/06 06:40 PM

Find yourself making cold calls? waiting for phone calls? sending letters with no responses?Well if you're making money tell me what you're doing right. Some tips I get are just not working, nor very cost effective. … (1 comments)

marketing: Wide angle shots - - 09/21/06 04:21 PM

What a difference a lens makes...
In the early summer I purchased the Kodak V570 wide angle lens camera (this was so that my Nikon & Sony cameras would have some company.. as many of you know I suffer from too-little-toy-aphobia...) and I love it! They now sell in the mid $200's … (25 comments)

marketing: Free Online Courses - HP Learning Center - 09/21/06 07:52 AM

This one is for any of you who have struggled with technology and software issues. The HP Learning Center offers FREE online courses, some of which are ideal for real estate agents and/or their assistants. I've taken several of these courses over the years and have found them to be helpful. Most … (18 comments)

marketing: Pictures - 09/21/06 06:28 AM

I met a delightful young woman last night who would like to buy her first home. Her price range is about 20% below the average price of a home in these parts. We met at a coffee shop and started looking at houses in our MLS.
Many homes in her price range … (7 comments)

marketing: To Be Seen, or NOT to Be Seen? - 09/20/06 08:13 PM

Here is my situation. We all know it's a tough world out there and people are very critical, just a fact. At what point should people know to not advertise their own mugs along with their valuable marketing pieces? The other day I came across a photo of a guy, who … (5 comments)

marketing: An event INSPIRED by Active Rain's community of friendly cooperation... - 09/20/06 06:16 PM

I am thrilled to share what I have been working on ALL day. Influenced by the kind and generous spirit of cooperation here on AR a realtor/friend of mine Annie Alexander, of Keller Williams, and I came up with the idea of creating a building wide Realtor Open House Tour.
Knowing and believing … (16 comments)

marketing: I believe in the Mortgage Leads, Marketing Tools & Credit Reporting Services I have to offer, I want the chance to make you believe too! - 09/20/06 04:47 PM

Credit Report Atlas (CRA) is the first credit-reporting company that offers a one-stop shop of supportive services and solutions for the mortgage industry. CRA has combined three imperative services. ***Credit reporting that is fast, accurate, interactive & tailored to the clients needs ***Loan leads from twenty-four hours to thirty days … (0 comments)

marketing: Stimulating Lead Flow For Mortgage Originators - 09/20/06 09:16 AM

Here are some suggestions to stimulate lead flow that I heard some are doing in the market! Have Relatives, friends, neighbors pass out cards where they work. Heck, take a night and make a list of everybody you know, everyone you can think of and do the same with them. Follow … (7 comments)

marketing: Marketing with Promotional Items - 09/20/06 08:46 AM

As real estate agents, we have to market ourselves regularly so that we're "top of mind" whenever someone is considering buying or selling a property. Aside from the typical just listed/just sold (or other) types of postcards, some agents use give-aways such as calendars, magnets and pens to promote their services … (31 comments)

marketing: "Sorry, I Don't Show Property in that Zip Code." Grrrr..... - 09/20/06 01:55 AM

Hehe... this was a comment that just got too long, so I'm turning it into a post since I have alot to say on the subject.
Thanks to Jonathan Dalton for his post that go my writing juices flowin'.
What do agents have against doing business outside of their normal market area??
I … (8 comments)

marketing: Affinity Marketing - Where to Draw the Line - 09/20/06 01:25 AM

I may step on a few toes here, so I apologize in advance...How do you feel about affinity real estate networks? There are many out there (including ours). I like to call them affinity groups because they focus on a niche group of people that have particular interests.In the case of … (17 comments)

marketing: Safety - 09/20/06 12:45 AM

Danger is an issue in any profession, but it seems real estate crime has been on the rise lately. Whether there's better publicity or it truly is increasing is unknown. Regardless, safety is an issue we all need to remember as professionals.
This week the Saint Paul Area Association of REALTORS … (6 comments)

marketing: Back-story... what we wish people REALLY knew about us. - 09/19/06 07:56 PM

Marketing typically crafts and packages "our messages" in perfected snippets we HOPE connect with our clients.
How often do we just wish that our clients REALLY knew us for who we were?
We wished they "got" our love for what we do… our commitment to being HONEST… our wanting to be … (3 comments)

marketing: Community/Farming Websites..Feed your Clients Addiction - 09/19/06 03:02 PM

Since joining AR only a week or so ago, I have to say its topped my list of addictions, and its quickly growing on me! One of the other websites I frequent is my local "Community Website" It was started by a local agent, and provides a forum for me and … (4 comments)

marketing: Do you Pay for Search Engine Positioning? - 09/19/06 11:53 AM

As a followup to my post earlier today, I wanted to write about the ins and outs of paying to have your website listed in the search engines. I haven't met too many individual real estate agents that use pay per click, but the ones that do seem to do … (31 comments)

marketing: Active Rainers quietly blogging away 5000 to 10000 points Add your name here! - 09/19/06 10:31 AM

This is a blog for all the Active Rainers that do not make the top 25 or even 100 list. I was going to do a search on this site, and I did, to find all you people that are trying very hard, including myself to work up to the top, but … (16 comments)

marketing: Microsoft's new Pay Per Click Service on Live.com - 09/19/06 10:00 AM

I just received a gift card from Microsoft for $30! It is definitely the first time I've ever received anything free from 800 lb. Gorilla software giant in Redmond...We just started on their new pay per click service about 4 months go. It's called Adcenter and it seeks to turn some … (4 comments)

marketing: DISCUSSION: Inexpensive marketing ideas for new agents - 09/18/06 11:34 PM

Recently, someone asked my opinion on the most inexpensive way a new agent could market themselves. Here's what I came up with off the top of my head. It's probably nothing you haven't heard before, but sometimes it's nice to hear it again. Any additions you'd like to propose? PLEASE leave … (2 comments)

marketing: A good time to buy - 09/18/06 09:10 PM

The market in south Florida is much slower than it was a year ago, but things are still selling. The prices on homes have come down between 10 % and 15 %, but the actual selling prices are about even to a little below a year ago. Selling time has become longer and … (2 comments)

marketing: What kind of signs do you use? - 09/18/06 04:50 PM

I've been using picture signs since 1995 (always need to carry a small can of goof off for the things that are drawn on my face) It seems to create some awareness as I am frequently approached by people asking me if I am who I am... :)
The picture is my … (14 comments)

marketing: Weekly realtor tips. - 09/18/06 02:50 PM

I am always looking for ways to be better at my job, and more valuable to the professionals who place their trust in and buisness with me. One of the things I've begun is a "weekly realtor tips" that I email to my realtor partners. I have gotten mostly good feedback, but … (1 comments)

marketing: How real estate is like football - 09/18/06 12:34 AM

Third down and ten. The quarterback drops back... the halfback picks up a blitzing linebacker while the wide receiver turns his route into a quick slant... the QB hits him in stride, he gets a great downfield block... Touchdown!!
We see this happen every week in football stadiums across the country. Intensive preparation, … (1 comments)

marketing: Push marketing vs Pull marketing - 09/17/06 10:33 PM

This morning I commented on SPAM that I received (I made it members only if you are reading this and you aren't a member). There was a comment left that basically said, like it or not, SPAM is here to stay. We are all marketers here. Every one of us. I'm … (14 comments)

marketing: Dear Mr. & Mrs. Seller, Here is What You NEED To Do. - 09/17/06 05:01 PM

As I read the Sunday paper this morning my stomach started to knot up. Felt a little bit like nausea coming on. I have homes to sell in Michigan (for the clients we represent). If you are selling a home in Michigan, you know what I am talking about. I … (24 comments)

marketing: Email Marketing - 09/17/06 01:05 PM

<>I just started an email marketing campaign. Contacts database has 135 email addresses or so. Found out my cable server only allows about 50 recipients at a time. I had to break the list up into smaller lists. All in all a pain, but I got them all out. Sent out … (10 comments)

marketing: How to add Subscription links to Your Active Rain Posts - 09/17/06 01:28 AM

Ok, I've been getting this question alot lately... "Justin, what are those links at the bottom of all your posts??" In case you haven't noticed, they look like this:
del.icio.us | Digg it | Furl | Technorati | Spurl | Yahoo
They are at the bottom of every article that I write. They are links to … (12 comments)

marketing: Diversification - 09/16/06 10:53 PM

Blogging has been around for a fair amount of time now but since that time there have many platforms to choose from. Is there a platform better than the next? Not really. All platforms offer some basic features which enable to get a blogger to promote their ideas. I blog using … (8 comments)

marketing: What a Fuss! - 09/16/06 09:56 PM

What a fuss a little switch in blog platforms has caused. I'm absolutely shocked that my little announcment caused such a ruckus!.
In the last 48 hours I have aclimated myself to Typepad and tried out about a dozen different templates to see how they look. I started with the three … (13 comments)

marketing: Seller's Pre-Inspection Tips - 09/16/06 05:38 PM

Okay, Sports Fans! Time to give the general public a dose of our collective wisdom and advice!
You are the agent representing the Sellers and you've just gone under contract with the Buyers. The Buyer's inspection is scheduled to take place in less than a week.
What advice do you give your Sellers? What practical suggestions … (3 comments)

marketing: Keeping in Touch - 09/16/06 03:53 PM

Over 80 percent of my business is from repeat & referrals. It’s certainly easier to market to these people than to the general population as a whole! It’s also much more cost effective. I’m sure if you analyze your business, you may find that the majority of your image advertising is … (15 comments)

marketing: Branding: The Quest for Recongnition - 09/15/06 09:58 PM

Every year companies spend millions of dollars trying to create and establish a recognizable brand for their products and services. Branding is one of the many goals that go into a marketing strategy and its something that can create the foundation for a solid marketing plan.Tech Tip: Definition of BrandingBuilding a … (7 comments)

marketing: Follow-Up Post on Building Incoming Links to Your Site - 09/15/06 11:03 AM

I received quite a few questions about attaining incoming links after my last article... so I will try to clear a few things up. I don't want to get into a complete SEO discussion as there is so much more involved that just incoming links. I enjoy SEO consulting, but … (20 comments)

marketing: Favorite Real Estate Blogs & News Sites - 09/15/06 10:06 AM

Here is a list of some of my favorite real estate blogs and news sites. I find that in order to blog effectively, you have to be on top of the latest news in the industry, and these are a few of the better sites I have found. Lately, I've been … (7 comments)

marketing: Why I turn down 9 out of 10 prospects.... - 09/15/06 08:23 AM

My phone is ringing more than ever from folks interested in selling their real estate by auction. Don't think that these are folks facing foreclosure or financial distress. Most are not. The accelerated marketing and control over the process is appealing to them. However 9 out of 10 prospects that I actually … (12 comments)

marketing: Why would a seller invest $$ up front to marketing his home? - 09/14/06 09:50 PM

We know why For Sale by Owners invest money into marketing their home - but why would a seller with an agent be advantaged in funding the marketing campaign of his/her home?
In the accelerated marketing method of selling real estate via auction, most auction companies require the sellers to up front … (1 comments)

marketing: Location Location Location ? - 09/14/06 02:14 PM

The other day while i was out prospecting (Realtor talk for Meeting people). I came upon a FSBO (For sale by owner) , we had a nice chat about home sales ,marketing and the general round table of real estate stuff. The owner asked me the simple question of 'How do … (1 comments)

marketing: But I DIDN'T want a Realtor! - 09/14/06 01:57 PM

One of the biggest challenges I've had since becoming a Realtor(r) is trying to determine what buyers & sellers look for in a Real Estate Agent.
How do people Choose a Real Estate agent? What is their criteria?
Almost unanimously the clients I have and had express to me that they've never had … (2 comments)

marketing: Anyone Else Using a Moving Truck as Incentive? - 09/14/06 01:26 PM

We have a great agent in our network named Linda Craft. She happens to be rated in the top 5 agents for sales in the Carolinas. Last I heard, she had over 10 assistants that helped her full time!I visited her site about 5 years ago only to discover that she … (3 comments)

marketing: To Lease Purchase or to NOT Lease Purchase - 09/14/06 01:19 PM

In recent years in Texas, the format of a Lease Purchase has been under attack. For rightful reasons in many cases. There were plenty and probably still are, many "investors" that preyed upon people with bad credit, bad situations, and illegal aliens. Promising them they could own a house through lease … (2 comments)

marketing: My love affair with…. - 09/14/06 08:49 AM

In my last blog, “Propping Up” Open Houses, someone mentioned their recent purchase of a P-Touch label maker.I must confess, I have been in love with my P-Touch since I bought it over 3 years ago. It cost only $40, but has been far more valuable than that to me.I use … (4 comments)

marketing: Who's got the "BEST" approach to Newsletters???? - 09/14/06 05:27 AM

Has anyone recently compared newsletter sources? For starters, I am looking at Craig Forte's Service for Life newsletter and the newsletters from Resulti. As I understand, Craig's whole take on the issue is that most people don't want to hear about real estate every month of their lives. They want … (7 comments)

marketing: Marketing Idea or Violation of RESPA? - 09/14/06 05:14 AM

There is a n on-going debate among colleagues about a marketing idea - 25% referral to a non-profit organization. Some say that since the payment comes off the top of our commission and goes directly to the non-profit, that you are not paying a referral fee to an unlicensed individual. … (4 comments)

marketing: Simple Repetitive Print Marketing vs. Expensive Print Marketing by Nima "Mortgage Man" - 09/13/06 10:58 PM

Dear Active Rain Real Estate Pros,
I will give you an example of Expensive Print Marketing and then I will give you an example of Simple Repetitive Print Marketing.
I remember in February of this year until March, one of the heavy hitters in the Real Estate Financing world did a half page color ad … (2 comments)

marketing: Tag Map for AR Member Blogs? - 09/13/06 10:31 PM

Last night I was asking a friend to help me with a real estate blog topic because my mind was blank. He rightly pointed out that I have writers block but offered a brilliant suggestion; look at what is already being done and how can it be improved. Not giving me … (6 comments)

marketing: Seth Godin - Doing it for free - 09/13/06 03:42 PM

One of the blogs I often read when I have free time is Seth Godin's Blog. Many people seem to think he's a marketing genious and I've talked to others (usually traditional marketing types) that think he's full of it. I tend to think he's got an amazing mind for thinking … (9 comments)

marketing: What kind of Camera do you use for RE pictures? - 09/13/06 11:44 AM

I'm kind of curious what kind of camera most real estate agents prefer and why. There have been some great posts in the past on how to take pictures and how to doctor them up, but is there a specific camera that will work better than others? This thought came … (6 comments)

marketing: Survey: How do you manage your contacts and clients? - 09/13/06 10:03 AM

I thought it would be interesting to see how different agents and real estate professionals manage their contacts and clients. As you know this is a service based industry, and the better you can manage your contacts efficiently, the easier your life will be. So, here is the survey. Just answer … (7 comments)

marketing: Healthy Website Linking Practices - 09/13/06 09:07 AM

Everyone that has an active website tends to get spam from other webmasters that want to trade links with you. This is especially prolific in the real estate industry as there are a plethora of individual real estate websites. Here is one email I just received recently:Hi there,My name is … (6 comments)

marketing: What's the best type of Newsletter to send out? - 09/13/06 04:37 AM

Over the years, I have tried a number of different newsletter formats and, my experience tells me that the format is less important than contact consistency. Industry surveys repeatedly say that people don't remember hearing from us until they have received 4 to 6 mailings. While the presentation, format and content … (1 comments)

marketing: What Housing Bubble??? - 09/12/06 12:43 PM

I read a great article in Wired Magazine about 6 months ago about the supposed housing bubble. I kept the article... and am just now writing a post on it. Here are some interesting stats it mentioned:*all of the dollar ammounts are adjusted for inflationAverage American Home from 50 years ago … (5 comments)

marketing: 5 ways to use MapBuilder.net for your Real Estate Business - 09/12/06 11:54 AM

I just posted on this, but I've had many questions from agents on how they could integrate MapBuilder.net into their everyday agent toolbox.Here are 5 ideas...You could actually use their real estate service $19.95/mo. Here is the demo This service offers a pre-packaged solution to add your listings to the map, … (8 comments)

marketing: Google Real Estate Search - Then and Now - 09/12/06 11:13 AM

While reading one of the 9/11 blog posts yesterday, I came across an interesting link that made me want to find out more. The link was to what the Google homepage looked like on 9/11/01, which showed that you could "search 1,610,476,000 web pages". These were ALL the pages Google had … (6 comments)

marketing: MapBuilder.net - Are Real Estate Agents paying attention? - 09/12/06 09:46 AM

I have to rave about a free site I found a couple of months ago. It's called MapBuilder.net It takes Google maps, and lets you plot your own locations on a map using a cities, zip codes, addresses, etc. Since Google made it's API code public, this new site is just … (5 comments)

marketing: Prospecting Assertively by Email - 09/12/06 08:51 AM

A long-term client of mine received this email recently from another agent who would like to do business with her. She didn't mind the email approach, but, fortunately for me, she's not ready to change agents. Hello, A quick note here to let you know, that I have set some really big … (6 comments)

marketing: Open House with a little different twist - 09/12/06 06:26 AM

I recently held an open house in the evening, from 5 to 7, on a listing tucked away on a side street. The only way people would know about the open was to have seen it on my site, or to follow the signs pointing in to the house.
… (13 comments)

marketing: MySpace for Real Estate Agents? - 09/11/06 03:25 PM

I'm sure all of you have heard of the hugely popular social networking giant called myspace. It is ranked the 6th most popular website in the world by alexa!I may be out of the loop, but I have been wondering lately if any real estate agents have had success with this … (5 comments)

marketing: The Scoop on Reply.com - 09/11/06 03:21 PM

Have you ever received an offer from someone to buy your house when it wasn't on the market? Seems pretty strange right?Well Reply! Inc. is trying to change all that with a new service it launched last week that lets users make unsolicited offers on homes for a small fee.For $24.95, … (1 comments)

marketing: Has the Internet rendered farming moot? - 09/11/06 03:06 PM

It's funny how when I'm commenting on someone's blog, a tangent will cross my mind deserving of a separate post unto itself. This is one of those instances, a thesis borne of two separate events - one, a blog post about mailing postcards and two, the sale of a home in … (1 comments)

marketing: Sending post cards - 09/11/06 12:26 PM

I was wondering how many agents market through "Post Cards". I myself only mail one "Post Card" to potential clients and that is a "Just Listed" card. It is a powerful mailing and I have sold properties through that mailing. Not to mention that when I follow it up with my … (4 comments)

marketing: Post Card Resources - 09/11/06 05:31 AM

A number of you have expressed interest in using post cards for business and sphere-of-influence mailings. Here are some sources and comments: 1. http://bpggraphics.com - email rhillier@bpggraphics.comThey do 40,000 full 2 sides colour 4-up cut and bundled in 100's for $995.Service is excellent. These cards are glossy and 110 stock. … (2 comments)

marketing: Why Classified Advertising is Essential to Your Success!! - 09/11/06 05:01 AM

While the goal of your classified ads is the same as the goal of your editorial-style direct response ads (I.e. To get prospects to pick up the phone and call you), the urgency of the prospects you will be attracting, and the way you must attract them, is somewhat different. … (2 comments)

marketing: A New beginning - 09/10/06 04:59 PM

I have been blogging on my York Region Real Estate Blog since November 2005, and I am trying to decide how to make this blog different. I doubt that I will get into market statistics as there is a good chance that most of the people reading this will be part … (0 comments)

marketing: Why your email may not be delivered...... - 09/10/06 12:49 PM

Prior to the suffocating media coverage on the war against terrorism the occurrence of a new email-borne virus seemed to dominate the news on a weekly basis. You'll all remember "I Love You", "Code-Red", "NIMDA" and more, particularly if you or one of your co-workers or friends was infected. These viruses … (1 comments)

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