marketing: Why I turn down 9 out of 10 prospects.... - 09/15/06 08:23 AM
My phone is ringing more than ever from folks interested in selling their real estate by auction. Don't think that these are folks facing foreclosure or financial distress. Most are not. The accelerated marketing and control over the process is appealing to them. However 9 out of 10 prospects that I actually … (12 comments)
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marketing: Why would a seller invest $$ up front to marketing his home? - 09/14/06 09:50 PM
We know why For Sale by Owners invest money into marketing their home - but why would a seller with an agent be advantaged in funding the marketing campaign of his/her home?
In the accelerated marketing method of selling real estate via auction, most auction companies require the sellers to up front … (1 comments)
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marketing: Location Location Location ? - 09/14/06 02:14 PM
The other day while i was out prospecting (Realtor talk for Meeting people). I came upon a FSBO (For sale by owner) , we had a nice chat about home sales ,marketing and the general round table of real estate stuff. The owner asked me the simple question of 'How do … (1 comments)
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marketing: But I DIDN'T want a Realtor! - 09/14/06 01:57 PM
One of the biggest challenges I've had since becoming a Realtor(r) is trying to determine what buyers & sellers look for in a Real Estate Agent.
How do people Choose a Real Estate agent? What is their criteria?
Almost unanimously the clients I have and had express to me that they've never had … (2 comments)
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marketing: Anyone Else Using a Moving Truck as Incentive? - 09/14/06 01:26 PM
We have a great agent in our network named Linda Craft. She happens to be rated in the top 5 agents for sales in the Carolinas. Last I heard, she had over 10 assistants that helped her full time!I visited her site about 5 years ago only to discover that she … (3 comments)
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marketing: To Lease Purchase or to NOT Lease Purchase - 09/14/06 01:19 PM
In recent years in Texas, the format of a Lease Purchase has been under attack. For rightful reasons in many cases. There were plenty and probably still are, many "investors" that preyed upon people with bad credit, bad situations, and illegal aliens. Promising them they could own a house through lease … (2 comments)
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marketing: My love affair with…. - 09/14/06 08:49 AM
In my last blog, “Propping Up” Open Houses, someone mentioned their recent purchase of a P-Touch label maker.I must confess, I have been in love with my P-Touch since I bought it over 3 years ago. It cost only $40, but has been far more valuable than that to me.I use … (4 comments)
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marketing: Who's got the "BEST" approach to Newsletters???? - 09/14/06 05:27 AM
Has anyone recently compared newsletter sources? For starters, I am looking at Craig Forte's Service for Life newsletter and the newsletters from Resulti.
As I understand, Craig's whole take on the issue is that most people don't want to hear about real estate every month of their lives. They want … (7 comments)
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marketing: Marketing Idea or Violation of RESPA? - 09/14/06 05:14 AM
There is a n on-going debate among colleagues about a marketing idea - 25% referral to a non-profit organization. Some say that since the payment comes off the top of our commission and goes directly to the non-profit, that you are not paying a referral fee to an unlicensed individual. … (4 comments)
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marketing: Simple Repetitive Print Marketing vs. Expensive Print Marketing by Nima "Mortgage Man" - 09/13/06 10:58 PM
Dear Active Rain Real Estate Pros,
I will give you an example of Expensive Print Marketing and then I will give you an example of Simple Repetitive Print Marketing.
I remember in February of this year until March, one of the heavy hitters in the Real Estate Financing world did a half page color ad … (2 comments)
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marketing: Tag Map for AR Member Blogs? - 09/13/06 10:31 PM
Last night I was asking a friend to help me with a real estate blog topic because my mind was blank. He rightly pointed out that I have writers block but offered a brilliant suggestion; look at what is already being done and how can it be improved. Not giving me … (6 comments)
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marketing: Seth Godin - Doing it for free - 09/13/06 03:42 PM
One of the blogs I often read when I have free time is Seth Godin's Blog. Many people seem to think he's a marketing genious and I've talked to others (usually traditional marketing types) that think he's full of it. I tend to think he's got an amazing mind for thinking … (9 comments)
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marketing: What kind of Camera do you use for RE pictures? - 09/13/06 11:44 AM
I'm kind of curious what kind of camera most real estate agents prefer and why. There have been some great posts in the past on how to take pictures and how to doctor them up, but is there a specific camera that will work better than others?
This thought came … (6 comments)
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marketing: Survey: How do you manage your contacts and clients? - 09/13/06 10:03 AM
I thought it would be interesting to see how different agents and real estate professionals manage their contacts and clients. As you know this is a service based industry, and the better you can manage your contacts efficiently, the easier your life will be.
So, here is the survey. Just answer … (7 comments)
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marketing: Healthy Website Linking Practices - 09/13/06 09:07 AM
Everyone that has an active website tends to get spam from other webmasters that want to trade links with you. This is especially prolific in the real estate industry as there are a plethora of individual real estate websites. Here is one email I just received recently:Hi there,My name is … (6 comments)
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marketing: What's the best type of Newsletter to send out? - 09/13/06 04:37 AM
Over the years, I have tried a number of different newsletter formats and, my experience tells me that the format is less important than contact consistency. Industry surveys repeatedly say that people don't remember hearing from us until they have received 4 to 6 mailings. While the presentation, format and content … (1 comments)
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marketing: What Housing Bubble??? - 09/12/06 12:43 PM
I read a great article in Wired Magazine about 6 months ago about the supposed housing bubble. I kept the article... and am just now writing a post on it. Here are some interesting stats it mentioned:*all of the dollar ammounts are adjusted for inflationAverage American Home from 50 years ago … (5 comments)
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marketing: 5 ways to use MapBuilder.net for your Real Estate Business - 09/12/06 11:54 AM
I just posted on this, but I've had many questions from agents on how they could integrate MapBuilder.net into their everyday agent toolbox.Here are 5 ideas...You could actually use their real estate service $19.95/mo. Here is the demo This service offers a pre-packaged solution to add your listings to the map, … (8 comments)
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marketing: Google Real Estate Search - Then and Now - 09/12/06 11:13 AM
While reading one of the 9/11 blog posts yesterday, I came across an interesting link that made me want to find out more. The link was to what the Google homepage looked like on 9/11/01, which showed that you could "search 1,610,476,000 web pages". These were ALL the pages Google had … (6 comments)
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marketing: MapBuilder.net - Are Real Estate Agents paying attention? - 09/12/06 09:46 AM
I have to rave about a free site I found a couple of months ago. It's called MapBuilder.net It takes Google maps, and lets you plot your own locations on a map using a cities, zip codes, addresses, etc. Since Google made it's API code public, this new site is just … (5 comments)
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marketing: Prospecting Assertively by Email - 09/12/06 08:51 AM
A long-term client of mine received this email recently from another agent who would like to do business with her. She didn't mind the email approach, but, fortunately for me, she's not ready to change agents.
Hello,
A quick note here to let you know, that I have set some really big … (6 comments)
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marketing: Open House with a little different twist - 09/12/06 06:26 AM
I recently held an open house in the evening, from 5 to 7, on a listing tucked away on a side street. The only way people would know about the open was to have seen it on my site, or to follow the signs pointing in to the house.
… (13 comments)
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marketing: MySpace for Real Estate Agents? - 09/11/06 03:25 PM
I'm sure all of you have heard of the hugely popular social networking giant called myspace. It is ranked the 6th most popular website in the world by alexa!I may be out of the loop, but I have been wondering lately if any real estate agents have had success with this … (5 comments)
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marketing: The Scoop on Reply.com - 09/11/06 03:21 PM
Have you ever received an offer from someone to buy your house when it wasn't on the market? Seems pretty strange right?Well Reply! Inc. is trying to change all that with a new service it launched last week that lets users make unsolicited offers on homes for a small fee.For $24.95, … (1 comments)
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marketing: Has the Internet rendered farming moot? - 09/11/06 03:06 PM
It's funny how when I'm commenting on someone's blog, a tangent will cross my mind deserving of a separate post unto itself. This is one of those instances, a thesis borne of two separate events - one, a blog post about mailing postcards and two, the sale of a home in … (1 comments)
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marketing: Sending post cards - 09/11/06 12:26 PM
I was wondering how many agents market through "Post Cards". I myself only mail one "Post Card" to potential clients and that is a "Just Listed" card. It is a powerful mailing and I have sold properties through that mailing. Not to mention that when I follow it up with my … (4 comments)
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marketing: Post Card Resources - 09/11/06 05:31 AM
A number of you have expressed interest in using post cards for business and sphere-of-influence mailings. Here are some sources and comments: 1. http://bpggraphics.com - email rhillier@bpggraphics.comThey do 40,000 full 2 sides colour 4-up cut and bundled in 100's for $995.Service is excellent. These cards are glossy and 110 stock. … (2 comments)
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marketing: Why Classified Advertising is Essential to Your Success!! - 09/11/06 05:01 AM
While the goal of your classified ads is the same as the goal of your editorial-style direct response ads (I.e. To get prospects to pick up the phone and call you), the urgency of the prospects you will be attracting, and the way you must attract them, is somewhat different. … (2 comments)
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marketing: A New beginning - 09/10/06 04:59 PM
I have been blogging on my York Region Real Estate Blog since November 2005, and I am trying to decide how to make this blog different. I doubt that I will get into market statistics as there is a good chance that most of the people reading this will be part … (0 comments)
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marketing: Why your email may not be delivered...... - 09/10/06 12:49 PM
Prior to the suffocating media coverage on the war against terrorism the occurrence of a new email-borne virus seemed to dominate the news on a weekly basis. You'll all remember "I Love You", "Code-Red", "NIMDA" and more, particularly if you or one of your co-workers or friends was infected. These viruses … (1 comments)
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marketing: I have a question about the slippery question of what is this??? - 09/10/06 12:34 PM
I think I should start this blog by simple stating - I have never written a blog before and I have never really read one either - so this is an experiment in Real Estate? Technology? the hidden world?
Let me keep this simple. Who read this and why? Information on … (6 comments)
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marketing: Power of a Positive Attitude - 09/09/06 07:08 PM
Have you ever been around someone who is always full of positive energy no matter what the circumstance? The power of the a persons positive attitude brings confidence and good energy to the relationship. In business, positive attitude is highly attractive trait and can make deals that otherwise would have crumbled.
The … (3 comments)
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marketing: What a SUPRA idea! - 09/09/06 06:37 PM
As you can probably tell by my last blog, I have been doing some research on closing gift ideas. After having dinner with a few REALTORS today, it became clear that everyone is feeling like their creativity is zapped! Especially when it comes to doing something a little different for closing … (2 comments)
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marketing: Thank you! Thank you! Thank you! We love our customers! - 09/09/06 06:06 PM
Wouldn't it be great if your closing gifts could keep saying
"THANK YOU!" all throughout the year?
Well they can!
I just found Amazing Clubs which offers a variety of items that can be ordered for your customers and delivered year round! Each time your customer receives their club package they will … (3 comments)
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marketing: ActiveRain continues to get noticed - 09/08/06 10:04 PM
I was going through my email this evening to see if anything interesting was in there. I noticed a new email from Advanced Access, BARE's web hosing company, and noticed they discussed the power of social networking sites for real estate agents. Current member have all realized the power of the … (1 comments)
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marketing: Craigslist.com Listing tricks - 09/08/06 04:05 PM
OK, So here I am a Virtual Assistant, manually imputting my clients listings on Craigslist.com. 7 days later, I'm typing in the same info over again. But, something always nags me...from my creative eye the listings look terrible...no matter that my ad copy sounds great~ that luxury home doesn't look any … (32 comments)
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marketing: ATTN: Realtors! I have a Question. - 09/07/06 08:39 PM
I want to ask you to evaluate a sales pitch I am making to Realtors in my area. I don't see the holes in it, so I can't figure out why it's not more successful. I only want your opinion, I am not trying to solicit your business. If you are … (0 comments)
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marketing: Qualified REALTORS...or NOT - 09/07/06 04:05 PM
The National Association of REALTORS (NAR) has been doing a nationwide advertising junction to encourage the public to use a designated REALTOR when buying or selling real estate. Recently the Austin Board of REALTORS has followed suit with advertising in magazines, billboards, TV and radio spots.From my experience, being a designated … (5 comments)
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marketing: Hey! There's NudiOnTheBeach! - 09/06/06 09:21 PM
Anyone who knows me would say that I invite constructive criticism and welcome subjects to debate, even if they are personal. I am open minded and can generally see the other person's perspective and will consider their viewpoint openly, but there are some comments worth slamming the door on......perhaps you'll agree.
If … (6 comments)
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marketing: A quick sale? In Phoenix? Yes, Virginia, there is a beagle claus - 09/06/06 05:36 PM
Today's entry necessarily will be brief as I have a 7-year-old waiting in the other room for her daily 15 minutes of reading with daddy. (I won't mention that while she loves to read, the 15 minutes or so of forced reading per her teachers' instruction is met with the same … (0 comments)
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marketing: Hey sellers and LA's - reality check time! - 09/06/06 01:46 PM
Reality is reality. Hard to sell in this market. Period. But, what is being done to market your property? What kind of thoughts are you, the seller, really going through and what avenues have you not explored? What kind of extras or offers are you willing to make to potential buyers … (1 comments)
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marketing: For Sale Signs and Homeowner Associations - 09/06/06 07:01 AM
Neighborhoods with a homeowners association (HOA) have become increasingly popular in recent decades. There are pros and cons to living in a neighborhood that has an HOA. One of the aspects of HOAs that affects real estate agents and sellers is whether "for sale" signs are allowed to be placed in … (7 comments)
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marketing: Content is King - 09/05/06 08:52 PM
When it comes to building a successful website there is one item that stands above all the cool, flashy and interactive additions a webmaster deploy, content. There are some easy ways agents, who are their own webmasters or are webmasters for another agent, can create mass relevant content pages.
City Pages - … (7 comments)
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marketing: Statistical update - 09/05/06 05:05 PM
This is an article that I received from the company I'm certified through, Real Tour Vision about statistics marketing- thought it was very interesting.. especially comparing the web to TV...
"JUNE 14, 2006 Click! A big channel change in the world of media. According to a new research study, "A Day in the … (1 comments)
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marketing: Dualing blogs - 09/05/06 02:33 PM
I suppose I also could have said "dueling" though I don't see my two blogs as being in a duel to the death. Of course, developing unique content for each blog may be a challenge and it seems remarkably pointless either to duplicate the content or point from one blog to … (2 comments)
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marketing: My Ideas On Marketing To Professionals As A Loan Officer - 09/05/06 01:04 PM
As I was ending the long & dreary work week before the holiday weekend, I was encompassed with many thoughts as we have 4 new people that just started last week. What advice can I give these newbies on how to network with professionals, especially established ones? So, I let my thoughts and meager opinions dance … (2 comments)
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marketing: Search Engine Segmentation Marketing - 09/05/06 12:58 PM
I know that we are all keenly aware of how important it is to have a good online presence in order to attract clients these days. In fact, most clients will do most of their searching on the internet and may even pick out a listing long before they ever contact … (1 comments)
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marketing: Real Estate Niche “The Hispanic Community” - 09/05/06 10:02 AM
The Hispanic population is steadily increasing and is the largest minority group in the US. There are many realtors that specialize in working with the Latino population. If your not one of them, now would be an excellent time to join them.
Do you speak Spanish? Do you have someone on … (7 comments)
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marketing: How to Blog your way to success. - 09/04/06 11:01 AM
First, let me say this. I have never met Brian Brady. I have never talked to Brian Brady. I have never done any business with Brian Brady. But I am about to point out something I REALLY like about Brian Brady.
Brian is a mortgage broker. Its fairly obvious that he would … (13 comments)
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marketing: Hi-ho, hi-ho, it's off to Market we go... - 09/04/06 09:08 AM
We all know that getting our names out there is crucial to building a business, but it can be particularly difficult when dealing with a relatively new industry. While home staging has been popular in some areas of the U.S. and Canada, it can still be a new concept in other … (3 comments)
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marketing: Definition of Marketing - 09/02/06 05:01 PM
The Definition of Marketing - Make us Laugh - Get a LinkFinally, a definition of Marketing that makes sense....You see a gorgeous girl at a party. You go up to her and say, I'm fantastic in bed. That's Direct Marketing.You're at a party with a bunch of friends and see a … (13 comments)
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marketing: Cold calling is soooo 2003 - 08/31/06 09:09 PM
There is a brief moment in time when the FTC's Do Not Call-Shields fail to protect consumers (due to new number registry lagtime): Right after a move. Just last week my wife, dog, and I made a move from Seattle Washington to Orange County California and with that move came a … (12 comments)
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marketing: Use of Images in ActiveRain - 08/31/06 03:28 PM
In recent weeks photos have a been a source of attention, reaction in the ActiveRain blogisphere. These range from improper hosting, stealing and hosting. I am all for using images but there are some things that need to be thought of before random posting of images in blogs and comments.
1. If images … (6 comments)
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marketing: Do you invite the Seller to help write the ad content? - 08/31/06 03:13 PM
Now that you have taken the pictures, walked the entire perimeter of the home, scanned outside perimeter and now you are carefully jotting down little notes about the home. Back at the office, you are writing your ad. Hmmm, this home really doesn’t have a lot of features. Maybe it … (8 comments)
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marketing: Vacation Home Marketing - 08/31/06 11:04 AM
While searching the Internet for a cabin rental for a vacation I recently took, I found what I thought would be a nice cabin to rent. Well, sure enough, the cabin itself was nice (just as I'd seen in the multiple photos provided on the website). Unfortunately, before booking the reservation … (5 comments)
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marketing: Brand Fragmentation in Real Estate leads to Customer Confusion - 08/31/06 01:19 AM
Because I came to real estate with three decades of experience in corporate and product branding I am very interested in how real estate companies, brokerages and agents present themselves.
In this market, the Seattle area, two major regional players dominate the landscape: Windermere and John L. Scott. They are … (3 comments)
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marketing: Track your real estate marketing ROI - 08/30/06 07:06 PM
The National Association of REALTORS® published a report last year that indicated most real estate agents spend between $1,000 and $10,000 annually on marketing across a variety of mediums. In looking at the data, agents spent a lot on signage and flyers, as well as an ever-growing amount on internet advertising. … (1 comments)
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marketing: Protect Your Website's Content - 08/30/06 05:20 PM
In recent weeks, I had discovered that our main site, www.barbervasolutions.com had been plagairized. The offender had stolen several of our pages's content almost word for word (including a typo). This is web content that I took great care and lots of time developing to convey my business's message. I was shocked and saddened that someone had done … (3 comments)
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marketing: AR v. Myspace - 08/30/06 02:06 PM
I stumbled upon AR about a month ago. I was invited through another networking website that was not really for networking but more for gossip. You may well have heard of "Myspace", well the networking, information, and ideas I get here are so far above. The other site was like a huge billboard … (9 comments)
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marketing: Marketing from a different perspective - 08/30/06 01:57 PM
Feeling a little tired with the same old Just Listed/Just Sold/Market Stats marketing pieces? One creative way to break out of that rut is to write from a different perspective. Here's a farming letter that is successful for me, 'written' by my dog, Sundance.==========
John helped me find a home and he … (7 comments)
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marketing: Is It Time To Create A New Listing Presentation? - 08/30/06 08:28 AM
For years, you have been using the same information and format for your listing presentation. The only information that changed was the CMA...I hope. Consider a change and create a listing presentation by overhauling many of the critical areas with new information.
Consider using a PowerPoint Presentation.Design a cover … (7 comments)
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marketing: Tracking your marketing hits - 08/29/06 10:47 AM
When you're spending the advertising money, it's nice to know how many consumers are really taking the time to look at your advertising. Television has its rating system so they can know which shows are being watched and I'm sure their commercial advertisers keep up on that end of the business. … (2 comments)
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marketing: Short listing periods = short leash - 08/29/06 09:03 AM
It is extremely interesting that with so many properties on the market right now, that sellers are still trying to exert pressure vis-a-vis the short listing period. This isn't the market of two years ago where any hint of being a licensed agent was enough to make a person the epicenter … (10 comments)
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marketing: Creating a Target Real Estate Newsletter - 08/29/06 06:45 AM
Attracting and retaining a loyal client base is vital to your real estate business. One of the most effective strategies for reaching current and potential clients is to create a branded real estate newsletter. Before you send a newsletter to your clients, however, it's wise to define their real estate … (5 comments)
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marketing: The Four P's Of Getting A Listing Sold - 08/28/06 05:02 PM
THE FOUR P's OF SELLING YOUR LISTINGS!
There are four simple things that go a long way when trying to get your listings sold.
Price - Probably the most important aspect of selling is the price. You can have the shabbiest shack or the nicest mansion in the world, but if the price … (7 comments)
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marketing: Experience with Active Rain - 08/28/06 03:21 PM
I have been using Active Rain but a short time and it seems like people are crawling out of the woodwork. I have done very little research on the company, but the answers I am getting is very efficient and effective marketing that would normally would cost a lot of money. … (5 comments)
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marketing: Marketing - 08/28/06 09:42 AM
Our latest marketing idea is to advertise in those small tabletop laminated books that you see at restaurants. The guy who owns the company said that realtors are their biggest advertisers and we thought why not, let's reach out that way. If homeowners are looking for realtors, they're probably going to be … (1 comments)
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marketing: Active Rain & Page Rank - 08/27/06 02:37 PM
The other day I was cruising through some Active Rain blogs/profile pages to check on Page Rank (PR), learn more about PR, and to see if anyone has PR. Here is a break down of the page rank:
Active Rain - PR2States Pages - PR4Additional State Pages - PR2County Pages - PR0City … (3 comments)
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marketing: KIDS Are PEOPLE Who Move Too! - 08/26/06 10:06 PM
Many real estate websites are missing their connections to the KIDS! As we connect with families through our online marketing, let's not forget that the KIDS need to be connected to the family's move from home to home in a positive way.
There are a variety of ways to do that … (3 comments)
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marketing: Site Content Idea: Top 10 Lists - 08/26/06 07:28 PM
I built a couple of community pages on our site for the markets we serve. I've tried to keep them interesting, informative and a little fun. One of my clients gave me an idea for content on those pages. She had just moved here a year ago and she said that … (0 comments)
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marketing: Virtual Tours - Good or Bad? - 08/26/06 11:04 AM
All the rage right now in Internet marketing for Real Estate is the "Vitual Tour." You've no doubt seen them on various Real Estate sites: where there's a window with a slowly-panning image that gives you a 360-degree view of the rooms for a listing.
Well, the whole idea of a Virtual … (7 comments)
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marketing: Real Estate is about people, not money! - 08/24/06 03:49 PM
Yesterday, I did a Blog post that contained a comment about another Realtor, giving the code to my lock box to a buyer so the buyer could do his own final walkthrough. I received quite a few comments about reporting the Realtor to his Broker or filing an Ethics complaint. Let … (18 comments)
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marketing: What's in the numbers.You Numbers. - 08/24/06 12:54 PM
These are crucial number that you should know about yourself and you business. I am a Keller Williams agent,but you can adapt these number to any franchize or independent co.
Playing with the Numbers
Henri Gutner
How much money do you want to make this year?_________________
Next Year __________________In Five Years ___________________What is your total … (3 comments)
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marketing: Kiss your marketing goodbye - 08/24/06 12:49 PM
Between website, open house signs, custom mailers, business cards, and magnetic car signs; how can someone recognize how to trace it all back to you. First, I recognize that not everyone has a memorable name like Rory. Second, many agents pay a great deal of money to have their marketing design … (7 comments)
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marketing: Marketing Makeover: The Suburban Detroit Loft Market - 08/24/06 07:48 AM
Marketing works. Right now the hot commodity in Detroit’s hippest suburbs (I know that sounds like an oxymoron, stop laughing!) is the loft. But suburban Detroit is not Soho, and our trendy suburbs do not have warehouse districts with artists squatting in abandoned buildings and gentrifying them.
For the most … (9 comments)
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marketing: When to Market, How to Advertise - 08/23/06 09:47 PM
The questions of when to market and how to advertise are the questions business people should continually ask themselves if they are concerned about prospecting and growing their business. In an earlier post, Agent Marketing for the New Millennium, I discussed the different aspects of a marketing plan and will shed more light to the … (0 comments)
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marketing: Squeeze your Brain for a Good Cause! - 08/23/06 08:59 PM
I am looking for some great ideas to raise money for charity. We do a lot of events at our office and in the community for both local and national charities, but the idea well is running dry. We have our standard events, to fall back on, but would love to … (4 comments)
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marketing: Active Rain, Changing the World, One Realtor at a Time! - 08/23/06 05:34 PM
Time for me to fess up. I don't have a web site.... I don't even belong to Realtor.com. I can't specifically say why... I just don't.
I'm not even afraid of technology! I've had the Treo phone for 3 years now. I have my IPOD hardwired to the factory head of … (13 comments)
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marketing: Business planning is not a once a year event - 08/23/06 12:23 AM
Market slowing down? Income not what you’d hope? Its time to revisit your business plan AND your marketing budget.
We all know you have to spend money to make money. But when the market slows, you really have to revisit your priorities and take a closer look at what is … (1 comments)
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marketing: Fear of Technology - 08/22/06 10:22 PM
Fear of technology still surprises me because I consider myself a late tech bloomer. I remember when my mother suggested I get a laptop to track my expenses when I was pipelining. My response was "I don't need no stupid computer". The irony of that statement still gets my family to … (0 comments)
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marketing: Call me at 555-SOLD ! - 08/22/06 10:02 PM
I love creative stuff! And those phone numbers that spell out the product or service that a company provides are really cool...but they are a pain to spell out on the keypad sometimes. Studies do show, however, that people have a very high retention rate of words over numbers and that … (5 comments)
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marketing: Effective Marketing: cuts through the noise. - 08/22/06 05:23 AM
I wrote my last blog "Quasimodo Kristal... the Hunch Back Realtor of Notre Denver " for two reasons. First I wanted to entertain a bit, but second was to make a point.
The point I wanted to make was that in ANY media over time it becomes harder for one's message to be heard. And as … (3 comments)
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marketing: Going, Going . . . Nowhere! - 08/20/06 01:04 PM
In an effort to engender excitement, if any such thing exists in the summer of 2006 in the Long Island real estate market, auctioning off houses is the latest marketing tool (ploy?). Since Open Houses have been dismal at best; print advertising tantamount to setting a fire with dollar bills and … (11 comments)
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marketing: Newsletter inserts - 08/20/06 11:26 AM
Branding consists of many things, including a consistent image. Color photos, content and layout of our marketing materials are important to us, as is clarity of type, type of paper, borders, formatting, etc. We are reluctant to just send in an ad to be printed in a newsletter as often the … (2 comments)
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marketing: Heretical thoughts - 08/20/06 06:46 AM
OK, I am going to say somthing now that goes against convential wisdom in our industry. And something that most of my friends won't believe came out of my mouth.
ALL REALTORS DO NOT NEED TO BUY WEBSITES.
Its true. Many of the agent sites that I visit have been purchased from template … (15 comments)
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marketing: Cost Effective High Visibility Marketing - 08/19/06 07:42 PM
Here's a great idea that we implemented in our office a few months ago. We were looking for cost effective, high visibility marketing opportunities in which all agents could share the cost and not have to break their piggy banks. Something that could potentially reach thousands of customers.
We searched high and … (5 comments)
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marketing: Getting Listings? - 08/19/06 04:52 PM
I would think that every Realtor would want input on this question. I know I do! I have read and tried several ways of getting listings. FSBO's, expireds, postcards, advertising in newspapers, handing out marketing material, business cards, etc etc etc. While these approaches work to a degree, they are certaintly … (12 comments)
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marketing: Getting Back To Basics With An Edge - 08/19/06 09:15 AM
WOW Everyone With Brochure Box CDs.
With the changing market and homes not selling in 24-48 hours, agents are getting back to basics and those who know how to market will shine! Back to basics doesn't mean you should be doing the same old thing, however. For back to basics to be effective it … (5 comments)
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marketing: Here's Some Marketing Tips For The Realtors Out There.... - 08/18/06 02:38 PM
Here are just a few reasons clients benefit from your expertise as a Realtor;
1) Realtors Save You Time and Money - Extensive knowledge of the real estate market and excellent negotiation skills can save you time and money. If you're buying, a Realtor can help you get the … (17 comments)
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marketing: Different ways to get referrals. - 08/17/06 01:59 PM
I posted a couple of days ago some basic guidelines on how to get more referrals. My points were primarily around the number of times you should let a contact, prospect, or client know that you would like a referral. For me, the best time to ask for a referral is … (4 comments)
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marketing: Viral Marketing - 08/17/06 10:02 AM
A few weeks ago it was "Snakes on a Plane". My son's friends couldn't believe his MOTHER started the personalized telephone calls...
Now McDonalds is the target of social conscience. In an effort to get Mickie D's to stop promoting the Hummer, Sign-O-Matic has this fun website.
Now if I could just figure … (1 comments)
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marketing: But I don’t want to give you my email address - 08/16/06 08:58 PM
Consider this scenario. You are new to the industry and have found that hosting open houses is one of your best sources for leads. You also understand that online marketing and drip email are your most cost effective component of your prospecting engine. However, every time you ask for a visitor's information they … (7 comments)
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marketing: Love to work with Good Companies - 08/16/06 03:12 PM
Our company suppliers leads from people who are looking to buy homes and for homeowners looking to refinance their homes. If we can help anyone on this forum, please call or email anytime.
… (1 comments)
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marketing: Broker Agent News Published My Article!!! - 08/16/06 12:05 AM
I have mentioned a couple of times that I am a big fan of Broker Agent News and their lead generation and marketing newsletter. Well, they are publishing one of my articles this week which means that they are now my NUMBER ONE FAVORITE NEWSLETTER.
The article is about prospecting systems … (6 comments)
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marketing: New Marketing Nuances ~ analyzing the blog - 08/15/06 11:43 PM
As we all plod along trying to grasp the proper techniques of blogging, we are making a huge mistake by bringing in our former marketing baggage.
Interpublic Group's Universal McCann released a study relating to user of the web. In a nutshell the study indicates that users don't just use the web, … (1 comments)
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marketing: Marketing Tactics + Time(Repetition) = Results - 08/15/06 11:30 PM
I have been talking with some agents lately who think marketing is so simple and that if done once deals should come rolling in. Wish it were the case because Barnett Associates would be mega rich ages ago. It is also a thought that if the marketing tactic doesn't work immediately … (4 comments)
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marketing: Rules for Referrals - 08/15/06 06:02 PM
… (3 comments)
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marketing: Best Marketing Campaign and Worst Marketing Campaign - 08/15/06 12:46 PM
Dear Real Estate Professionals,
Please comment on this blog so that we can all learn something new together. All Real Estate Professionals are welcome to share their best and worst Marketing campaigns with us.
If possible include the price tag on your Marketing efforts as well.
What really works? What never works?
Look forward to … (8 comments)
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marketing: How to get your foot in the door. - 08/14/06 03:03 PM
Justin Nickelsen posed a question regarding home inspection marketing practices.
He like many other vendors are always looking for ways to get more business. Vendors to the real estate industry are Lenders, inspectors, handyman services, media advertising, title reps and others. My advice to them is universal.
Snail mail tends to get dumped … (10 comments)
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marketing: Cool idea from a local agent - 08/14/06 12:54 PM
An exceptional agent in my area came up with a great giveaway that will not be discarded and ensures differentiation. The agent had a problem with their natural gas meter and quickly found out that you need a special wrench in order to turn off the gas. Unfortunately, very few people … (1 comments)
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