marketing: New Year - 12/30/06 04:57 PM
Hello, Hope everybody had a great Christmas. I did, I got sick right after and if there is a good time to get sick this is it. I finally had a break, fixed up web site started on the taxes (Yes I will not do that last minute EVER again), finished … (2 comments)
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marketing: Using the internet to sell your home - 12/30/06 01:04 PM
In today's real estate market, a good selling plan can truly excel when properly combined with current Internet technology. Modern homebuyers expect on-demand home shopping, and meeting that expectation is a crucial element of marketing a home. My website allows homebuyers to search and sort through thousands of listings to find … (0 comments)
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marketing: Threadless in Valparaiso - 12/29/06 07:50 PM
Have you checked out this Threadless T-Shirt company?
It's obviously a lot more than shirts, it's an entire attitude and digi-community.
I got this link from my sales and marketing director this morning. Now, before you jump to the next post, follow a second. His thought?
I sure wish we could deliver to our … (2 comments)
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marketing: Learning from zefrank - 12/29/06 06:02 PM
Anyone else addicted to ze frank? His video show is extremely fast moving, fun, frequent, and smart... For me, hre represents just about everything I've come to expect from their online entertainment:
http://www.zefrank.com/theshow/
(graphic from this site where you can buy zefrank t-shirts!)
The connection to real estate professionals? The online video … (2 comments)
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marketing: Pictures Can Cost Thousands of Dollars - 12/29/06 01:37 PM
I saw the post yesterday about making sure your lead picture is desirable. In the below example, the lead picture actually isn't that bad. What this picture says to me is that it is a quiet, mature house in an older area. Since the newer communities don't typically have trees for several … (11 comments)
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marketing: FSBO Marketing - 12/29/06 01:35 PM
Hi all
Well I am here to pick your brains again. What are some good ways to market to the FSBO, We have a couple here in town and I am looking to talk to them. So for those that have had success an advice would be helpful. Thanks all. Happy New … (9 comments)
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marketing: Are the filthy rich boring? - 12/29/06 12:34 PM
That’s what I see when I look at this $ 47,500,000.00 listing in Manhattan.
This listing has 7 baths and 5 beds located right on 5th Avenue in the Upper East Side; developed by Extell Development and marketed by Corcoran.
The building is called The Stanhope. This has … (9 comments)
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marketing: Follow up to an email lead… - 12/29/06 11:26 AM
What should be the lag time to follow up to an email lead on your listing? Is it 1 hour, 2 hours, next day, or 3 weeks?!
3 weeks! As a test I filled out a contact form for a new condo development in NYC (a National recognized condo developer) and … (8 comments)
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marketing: Overheard at the Quick Lube - 12/29/06 11:11 AM
I'm sitting at a chain oil change location, sipping on a hot cup of burnt folgers and reading active rain. I over hear a couple loudly discussing and article they read- "Did you know only 20% of Americans read newspapers, while close to 100% of Europeans read newspapers? That's Horrible!" This news … (5 comments)
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marketing: Want some great marketing ideas? - 12/28/06 01:38 PM
I ran this list on my blog Daltons Briefs yesterday and had quite a bit of reaction. So here goes again with some comments on each:
Creative Think I'm an author, inventor, and consultant. I started my company, Creative Think, in 1977 to stimulate creativity in business. I'm probably best known as … (2 comments)
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marketing: We CATER to agents and brokers for FREE! - 12/28/06 01:05 PM
In reviewing our agent and broker registrations on condoDomain.com the numbers have shot through the roof more than 150%. The real estate professionals (YOU) are adapting to new technologies and because of this, condoDomain.com now hosts hundreds of condos and lofts in 33 urban markets for condo home buyers to … (8 comments)
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marketing: I'm preparing a blog post on how agents can use MySpace... - 12/28/06 11:55 AM
to market themselves.
Anyone on ActiveRain want to share their experience trying to market themselves on MySpace?
Here's my profile: http://www.myspace.com/dustinluther. Please feel free to add me as a friend on that network as well!
… (9 comments)
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marketing: Are You Involved in Your Community? If Not, Get to It. - 12/28/06 11:25 AM
I know most top agents have strong community ties. If you do not, you should really think about giving back to the community that is feeding your family.
You get a several benefits from volunteering:
You help improve the community you live in and are selling homes in.You make many new friends and … (42 comments)
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marketing: where are you marketing ? - 12/28/06 03:51 AM
According to the National Association of Realtors, over the last 10 years single female buyers have been the
fastest- growing segment of the housing market. They account for nearly one in four home buyers and purchase
houses at more than twice the rate of single men. Analysts say that more women … (0 comments)
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marketing: I need suggestions on Marketing! - 12/27/06 02:08 PM
Hi everyone I am a real estate agent out of Thermopolis Wy, and I have a couple listings that I know the buyer will not be coming from our small community. So with that said I am looking for ways to market the property to the masses. We have a web-site, … (24 comments)
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marketing: How to win at the MLS Game - 12/27/06 11:08 AM
I know there is a lot of moaning and groaning about consumer access to listings on the Internet - however - the MLS is more than just a place to post a listing.
Make full use of the potential of your MLS.
Run reports by city or zip code or price point to … (4 comments)
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marketing: At the family reunion today... - 12/26/06 08:35 PM
There was a surprising amount of real estate talk!
Let me preface this by explaining that my mother is the youngest of 8 kids, there are 18 grands and all of our spouses and respective kids. It's a large group and rather noisy at any function!
So my dad and I are residential … (7 comments)
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marketing: My Son, MySpace, and My Advice - 12/26/06 04:50 PM
I see references to the 'connected generation' in The Harper Team's blog and elsewhere. It's all true... right down to the "...they can burn you and your reputation in a matter of hours across the Internet through their social networking..." part. Good news travels fast on the information superhighway. Bad news travels … (6 comments)
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marketing: Being Part of the Solution: Helping Young People Learn Good Finance Practices - 12/26/06 01:11 PM
The new year is looming, and many of us are taking stock of our markets, our marketing plans and strategies for the next year. There are many great posts on Active Rain on this subject, for starters, check out these three: Jonathan Dalton, George Souto and Teresa Boardman. If you want … (81 comments)
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marketing: Craigslist: A Opition for Real Estate Professionals and Vendors? - 12/26/06 12:33 PM
Craigslist
For those who are seeking a free way in which to advertise themselves, Craigslist may be beneficial to you.
The plus is that there information is looked at by thousands of people daily and the individual posts can appear on search engine results.
The negative aspect is that the postings only stay there … (5 comments)
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marketing: 2 Simple ways to get noticed by hundreds at a formal party! - 12/25/06 10:29 AM
Dear Reader,
This past Saturday night, I attended a formal holiday party at the West Haven Italian Club. There were probably a good amount of people there, about 400 or so. About a week and a half before the party I got in touch with the person in charge of the … (52 comments)
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marketing: ATTENTION SELLERS! Flexible Realtor Commissions! - 12/25/06 06:39 AM
LESS is MORE...
Active Listings Day 1 - 60: 6%*
Active Listings Day 61-120: 5%*
Active Listings Day 121+: 4%*
*Improved Residential Properties
List your land with us and pay as little as 8% commission.
Take advantage of our full "15 No Charge Reasons Service Package!"
EFFECTIVE 1/1/07
… (2 comments)
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marketing: who cares if you miss a mortgage payment ? - 12/25/06 05:08 AM
What happens if you don't make your monthly mortgage payment? In some cases, the original lenders are
taking the biggest hits. In typical contracts, mortgage banks agree to buy mortgages back from Wall Street in
the case of a payment default within the first 90 days. H&R Block (owner of Option … (2 comments)
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marketing: The difference between an Interior Designer, Interior Decorator, and Home Stager - 12/23/06 11:13 PM
I have been asked this question a lot lately so I thought I would shed some light on the subject - briefly of course.
An interior designer is anyone who has a degree in interior design or has a minimum of 11 years in the field as an interior decorator. They are … (11 comments)
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marketing: The Future of Virtual Tours - 12/23/06 12:42 PM
I decided to post this seperately in the industry section to give everyone a chance to see the technology that is up and coming in the virtual tour industry. Again, the technology is still rather pricy and it will be sometime before it will be affordable enough for residential applications. But, … (5 comments)
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marketing: Did you know everyone has a Niche Market? - 12/23/06 12:26 PM
A major component of a succesful marketing plan is Niche Marketing. What is your niche you ask? If you haven't found your niche or don't know how to spot your niche, this blog will attempt to show you how you can find your niche market. It's expensive and difficult to try and … (3 comments)
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marketing: That is NOT A Virtual Tour! - 12/23/06 08:53 AM
The term ‘Virtual Tour' has been left open to interpretation to the point that the term is open to just about anyone's understanding or definition. Two definitions found on Google using the exact same search phrase (define: virtual tour) directly contradict each other. One states that a virtual tour is any … (25 comments)
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marketing: Christmas, er, Holiday... um, OK, Christmas Wish List for 2006 - 12/22/06 02:17 PM
I've been thinking about this and decided to commit them to virtual paper, even though making a list is seen as 'gift-begging' at my house and smacks of shameless self-promotion:
Gift #1: Less political correctness. I first wrote Christmas out of habit [at my age, it's always been known as "Christmas time"] but I scratched … (2 comments)
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marketing: Why I like our Point2Agent website! - 12/22/06 02:05 PM
I have utilized Point2Agent real estate websites for about 3 years on two different sites, one for Lake Lanier Real Estate and a new one for Gulf Shores Real Estate. Both of those sites started out as the basic free point2agent site and have become very successful. It is easy to use, … (12 comments)
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marketing: Must See! - 12/22/06 11:36 AM
I took my g/f out to the movies last night. It was just like any other time......get there 10 minutes before the movie actually starts. Get the tickets, get the popcorn and drinks, and go relax and let the flick take you away from reality. This movie was different from the … (4 comments)
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marketing: Real estate blogging rookie mistakes - 12/22/06 10:22 AM
So, you’re ready to start your very own real estate blog. No one starts a real estate blog thinking “Yeah, I want this blog to be a complete flop.” But you have to face the fact that more than 50% of all blogs created will be dead within a year due to lack … (141 comments)
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marketing: Patience - 12/22/06 07:00 AM
With just a few days left until the holidays draw near, many of us are likely scrambling to make our final days of 2006 as productive as possible. Last minute deals, extensions, negotiations, listings, and of course holiday preparations. One word. Patience. If you are trying to close before the holidays … (5 comments)
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marketing: Anyone Using a Personal Promotion Video??? - 12/21/06 11:36 PM
Who is using a promotional video (DVD,CD,online, etc) in their pre-list packets and how did you make it? I guess I'm looking for an idea of cost and quality level of the video. Do I hire a professional for the video? How long should it run? What am I looking at … (4 comments)
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marketing: Elf Cheese...How much is too much??? - 12/21/06 11:31 PM
Hi, my name is Neal and I'm an Elf...(Hi Neal). At least that's what I was at our company Christmas Party. That's me in tights on the right in the Duo Shots and being smooched by Santa's helpers. If you didn't notice already, Santa's Helper #1 is the legendary Leigh Brown … (12 comments)
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marketing: Don't Wave the White Flag: Bring the Grill and Start Cooking - 12/21/06 11:24 PM
I spoke with one of my clients the other day regarding the current market situation and if you are like him, you are getting disgusted. I don't wish to embarrass anyone, so I will not mention his name. But there's really nothing to be embarrassed about. This is everyone. This is … (0 comments)
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marketing: Words Will Hurt Your Homes Sale - 12/21/06 10:15 PM
Sticks and stones may break my bones,
But words will never hurt me.
Ahh, a classic.
And it has never been less true. In our school's there are new rules about bullies, and now it has been found that even in the selling of your home ... words are going to determine how long … (50 comments)
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marketing: Branding through your network - 12/21/06 09:51 PM
Some people think that networking is handing out business cards. Congrats, they have one step of the business branding idea down.
Real networking is about building your brand with individuals you meet. Like any marketing or branding experience, it takes multiple exposures to your message to create a “memorable” experience. … (23 comments)
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marketing: Looking to update your web site? - 12/21/06 09:33 PM
Websites have changed dramatically over teh last few years - a point that was driven home when I began to discuss the cost of sites with an associate who was still using the same site he'd set up in the late 90's. Not only was the site ineffective by this point, … (0 comments)
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marketing: Slide show of Fort Myers Beach ( revised ) - 12/21/06 04:11 PM
I am puting together some of my favorite homes in Fort Myers Beach fl and some of these are for sale. Mostly I am showing off the Island homes and some favorite areas. Actually I am testing this slide.I think it may be interesting for these who want to market/ promote their … (1 comments)
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marketing: Marketing Sabotage: Are You Scaring Clients Away? - 12/21/06 01:40 PM
I was in the mall with my three year old son, Nicky. I have four children and three of them are teenagers. I had already gotten rid of the teenagers by purchasing three mall 'credit cards' and sending them on their way. This is a terrific marketing strategy on the mall's … (2 comments)
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marketing: Stop the Dancing: Marketing Yourself Without Trying - 12/21/06 11:52 AM
I had a dinner party to attend in Georgia. If you have ever been to Jekyll Island in Georgia, then you have probably seen the store that I am using as an example. But, here I am in a seemingly isolated little community that literally has one way in and one … (1 comments)
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marketing: Learning From The Worst Examples in Marketing - 12/21/06 11:12 AM
You are probably already intimately familiar with the store in this story. But the name of the store really doesn't matter; the point is the marketing that takes place inside the store. You walk in to this store and find yourself in an aisle. It doesn't matter what you are looking … (14 comments)
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marketing: Profiting from Our Minds: Learning What We Already Know - 12/21/06 10:40 AM
There are very profitable lessons to be learned from the experience of others.. a LOT to be learned in hearing about the successes (and roadblock pitfalls) of other business owners, marketers and salespeople. Exchange ideas, learn from others, share and improve marketing strategies. Ready Set BLOG
I started my business with the … (1 comments)
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marketing: Marketing your Competitions Weakness - 12/21/06 10:06 AM
This was posted Tuesday as part of the Yankee Blog Swap....I have pull the identical article over here..I want to thank Jon Earnest, The Property Monger and his off center sense of humor...and the fact he's a Yankee basher ;)
In honor of my fist Yankee Blog Swap, and considering … (44 comments)
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marketing: Green Light For Civil Unions - 12/21/06 05:45 AM
In less than sixty days, the New Jersey legislature complied with the court order to address the issue of same sex marriages. I wrote about this very topic as it relates to a New York Times article purporting expected increases in home sales, Somewhere Over The Rainbow.
New Jersey joins the ranks … (4 comments)
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marketing: The Gift of Rain - 12/21/06 01:13 AM
Giving and receiving on The Rain.
You've seen it, I know you have, some of you have done it I'm sure. In this industry there are a lot of you.
Your standing there in line minding your own business and someone comes up to you and says. "Hey you look … (11 comments)
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marketing: Pay Pal on Active Rain - 12/20/06 08:30 PM
I posted a blog yesterday The Rental Market that went unnoticed, well two people responded, and I thank you both, but I still don't have answers.
Would a blogger like Broker Bryant ( I know you're a sellers agent) who gets a lot of attention in this inclement weather, possibly post this … (10 comments)
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marketing: Beef Up Business - 12/20/06 06:30 PM
7 Ways To Beef Up Your Real Estate Business
By Bernice Ross
How much is your business worth? Beefing up your book of business not only makes your business more profitable today, it increases its value if and when you decide to sell. Beef up your book of business by taking any … (0 comments)
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marketing: Why Be A Part of a Team? - 12/20/06 05:00 PM
I read with interest Maria Patterson's article citing the Top Five Reasons for Joining An Agent Team in today's RISMedia distribution (see http://www.rismedia.com/wp/2006-12-19/all-together-now-the-top-five-reasons-for-joining-an-agent-team/ for the entire article). The reasons:
- To distribute the workload, thereby creating more time off and a more balanced life- To make more money- To capitalize on varying strengths and … (3 comments)
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marketing: Agents and Internet like Oil and water - 12/20/06 03:23 PM
Stats from NAR in Bar Graph Format, showing the resources buyers find usefull. This is no shock right?
When asked, Buyers said Agents and the internet are the top 2 most usefull sources for info.
A bit down the chart you can find Print media. So combine Magazine and Newspaper, and you get almost the … (8 comments)
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marketing: i'm blogging video - 12/20/06 02:07 PM
Readers enjoy:)
see the Blog Video on You Tube
… (7 comments)
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marketing: ‘Housed’ in a World of Search, by Anthony Longo - Founder - condoDomain.com - 12/20/06 01:56 PM
In an ever-growing world of "Search" on the Internet, marketing your company, your listings and yourself has never been more important. With more than 77% of all homebuyers searching for housing online, marketing to these individuals has clearly become the focus for most real estate agents. So, where do you start? … (11 comments)
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marketing: Rules for "One-shot Sales" - 12/20/06 12:43 PM
Or "Embracing the naive prospect" by Seth Godin, the marketing guru.
Seth points out some valuable insights for anyone that sells to a target market of consumers that are making a "once in a lifetime" purchase. (i.e., a DJ for a wedding, or a Realtor that deals primarily with first-time home … (3 comments)
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marketing: Donald Trump Visited My Blog Yesterday (Another Question For the Rainers) - 12/20/06 08:43 AM
Yes, it does appear that The Donald made a social call on my Michigan real estate blog yesterday during the Yankee Blog Swap. (A big thanks to Mary McKnight and RSSPieces for a great idea well executed!) Though I have my doubts that it actually was the real Donald Trump, I … (45 comments)
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marketing: Keeping On Track - 12/20/06 07:37 AM
Well the final count down to 2007 has begun! We are rushing to complete last minute paperwork, working with our lenders, and title companies, trying to get the last house sold before the New Year while, attending holidays festivities, and in between still looking for listings. Yes in all, a hectic time … (2 comments)
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marketing: The Rental Market - 12/20/06 05:28 AM
Is anyone out there successful in their farming to renters? What company do you use to farm to them? I have used Quantum Mail, and although their website is not user friendly, I've found it very cost effective, the quality is good, and they deliver when expected. They also do very … (6 comments)
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marketing: What A Seller Really Wants To Know - 12/19/06 02:53 PM
Client consultation is my favorite part of the interview with a prospective seller. This session gives me an opportunity to set the stage for our working relationship. I can set up the parameters for marketing the property by answering some very basic questions posed by the seller. Invariably, it goes something … (10 comments)
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marketing: How's Comfortable is Your Comfort Zone? I Just Blew Up, Mine - 12/19/06 01:08 PM
Been away from AR for awhile as I was preparing for this past weekend. Wow, what a weekend. If I had a comfort zone going into it. It got blown up the past three days.I just spent the weekend in Atlanta, Georgia working on my presentation skills with a real pro.What … (11 comments)
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marketing: Marketing is "KEY"! - 12/19/06 10:23 AM
… (0 comments)
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marketing: Home Staging creates the emotions that sell a house - 12/19/06 09:30 AM
We all grow up with a dream home in our hearts. Those dreams are real to us and we spend our lives looking to fulfill them.What did you dream about when you were a child...was it a dream home with a white picket fence?
What did you want as a teenager … (13 comments)
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marketing: Building a Unique Brand - PT II - 12/18/06 10:10 PM
Being a blogger is much more than just writing, its about expressing who you are on a personal and a professional level. It defines you and builds your brand, but you must first be willing to break the mold and celebrate how unique you are.
Blogging does not have to … (3 comments)
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marketing: You Wanna Sell Your Home or Not? (Are You Testing the Waters?) Part 1 of 2 - 12/18/06 06:50 PM
If you are thinking about putting your house on the market to see what might happen (testing the waters, so to speak), this article is NOT for you.
I writing for serious sellers (e.g., those who REALLY need to sell due to family situation, divorce, relocation) who are truly committed to doing what they … (5 comments)
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marketing: Building a Unique Brand - 12/18/06 05:34 PM
I always knew I wanted to become somebody when I grew up. Now I realize I should have been more specific. - Lily Tomlin
Anyone can be an expert, yet few of know how to define themselves in the spotlight. For several years my effort on social networking … (7 comments)
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marketing: Buy Now.......Why Should I...? - 12/18/06 03:22 PM
**If you could, please give us your honest answer**
Who's buying right now.....? And why?
Who's not....? And why not?
I'm looking for ways to identify my client a little more clearer. I have many properties for sale right now but my cliental are slow to act right now. Maybe you guys could help … (3 comments)
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marketing: We Build Relationships-And People Want to SEE Us! - 12/18/06 11:21 AM
Rich Jacobson's blog post from yesterday of course got me to comment (I know, it doesn't take much since I love to talk), and got me thinking about my comment more in depth, thought I would share here for better understanding.
There were a couple of folks who commented about the fact … (8 comments)
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marketing: It Mean Business - 12/17/06 04:55 PM
Feng Shui, Feng Shui REALTORS HELP YOUR SELLERS Get Stagged. It works in Algonac and Marine city, Michigan. It can work for you. Do you have a Team member that handles the staging of Team Listings? If you have had success with feng Shui - post your success here.
Most … (6 comments)
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marketing: Nerd Alert: Easy - Add to your personal brand for free w/Favicons! - 12/17/06 11:12 AM
What is a Favicon, you ask? Pronounced "fave-I-con" (like, you're favorite icon), it's that little picture that shows up instead of the blue "e" in Internet Explorer when you look up a webpage. All the newest, hippest website have them! ;)
They are most often still images, but you can animate them … (0 comments)
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marketing: Dec 17th... The Art Of Marketing You week in review - 12/16/06 09:38 PM
Well it was another great week of thought provoking posts from a lot of familiar Active Rain faces as well as some great input from some newer members as well so let's get to it.
First I'd like to point out 2 of my personal favorites. Although they didn't appear in The Art Of Marketing … (10 comments)
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marketing: Do compare apples and oranges - 12/16/06 02:22 PM
When you're reviewing your budget for next year, DO compare apples and oranges. Let's say you're considering sending out a Home By Design magazine to a 300 home farm. That's 300 x $4 or $1,200 per mailing, which is every other month. Where does this come from? Your farming budget may … (5 comments)
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marketing: Rule # 1 DEAL WITH REALITY! - 12/16/06 09:54 AM
"You always have the power to reinvent your career. But with that power comes a significant responsibility: being accountable for your own success." SALLY HOGSHEAD
A extremly fun book to read, and get motivated by.
Click here to find out more>>>>
… (1 comments)
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marketing: Next Gen Marketing - 12/15/06 09:31 PM
There are a lot of marketing references in the world, for sure!
The 'new', hot method of growing business is permission-based marketing, also known as referrals.
For those interested, go look up a fellow called Seth Godin. Below is a link to a video of a speech he gave to Google ... he says some interesting stuff.
Enjoy!
http://video.google.com/videoplay?docid=-6909078385965257294
… (0 comments)
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marketing: Update - Addbranding merged with another company and is no longer available. - 12/15/06 04:31 PM
TRY IT FOR FREE!!! Then purchase it at a 40% discount. Promotional code AFL267.
This is absolutely my favorite new product. It is an email Stationery from Addbranding.com. I love it!
I think it is one of the best ways to market yourself using email. You can upload your photos, logos and … (36 comments)
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marketing: 3 Secret Tips on appearing in your local newspaper for FREE - 12/15/06 01:30 PM
Attention Real Estate Professionals:
Advertising inside of a newspaper can be very pricey so here are my secrets to appearing in your local newspaper for FREE! I read blogs everyday that help me out with my Real Estate business so I always enjoy giving back to the on-line community that I am … (148 comments)
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marketing: ARTICLE: Creative Realtors Turn To YouTube - 12/15/06 12:22 PM
I've been thinking of posting real estate videos to YouTube for quite some time now but just haven't gotten around to doing it yet. YouTube is a FREE service and I can do the video myself... other than my time - it's virtually FREE!
So today I came across an excellent … (12 comments)
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marketing: List of Listing Sites - 12/15/06 11:19 AM
Here is our list of sites we use to market homes for sale. It is in no particular order and it is growing every week based on new sites entering this category.
realtor.com homesdatabase.com craigslist.com trulia.com googlebase.com easterner.com homes.com immoble.com homeseekers.com yahoo.com edgeio.com backpage.com propsmart.com hotpad.com postlets.com livedeal.com sell.com oodle.com vast.com number1expert.com … (12 comments)
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marketing: Tag I'm It: Meme Marketing and What 5 things you don't know about me - 12/15/06 10:34 AM
I was memed this morning by my friend and competitor, Paul Chaney of Blogging Systems. For those of you that don’t know what a meme is: It’s a thought stream carried from one person to another, or, to be more precise, a “unit of cultural information transferable from one mind to the … (44 comments)
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marketing: does a good loan officer really care what rates do? - 12/15/06 03:12 AM
A fool and their money are soon invited everywhere!
If a loan officer knew exactly what rates were going to do, would that make a difference in the amount of
business that they funded? Many would argue "no", since some believe that market timing takes a back seat to
good marketing and … (0 comments)
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marketing: Appropriate Christmas Gift. Is there such a thing? - 12/14/06 06:46 PM
I know it's kind of late to discuss plans for this year's Christmas. I'm actually kind of brainstorming for the next year, which promises to be the best ever.
Realtors give away calendars, key chains, post it note pads, pens, etc, especially during this time of the year. I have had great … (2 comments)
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marketing: Viral Marketing 101: Is your blog contagious? - 12/14/06 12:17 PM
Are you contagious? Get your vaccinations and slip on the body condom, we are about to tour the infectious world of viral marketing. Viral Internet marketing is about harnessing the power of your existing visitors and social networks to explode your real estate blog community without spending a dime. Sounds pretty good, huh? … (17 comments)
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marketing: Answer to our age-old question… - 12/14/06 08:34 AM
Since I first joined Active Rain, there has been one question that home stagers continue to ask. This question has probably been around as long as home stagers themselves. Like Indiana Jones on his quests for the Holy Grail or the young boys looking for the infamous body in Stand By … (11 comments)
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marketing: Best Offer Pricing - there’s more than one way to skin a cat (well, the MLS) - 12/13/06 08:46 PM
So Broker Bryant says his MLS won't allow effective use of range pricing anymore (by forcing the listing to be listed at the high end of the range, not the low end). I completely agree with him that this is an anti-consumer action and I think that frankly it goes against … (25 comments)
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marketing: A Realtor's True Value - 12/13/06 04:43 PM
Real estate is a service industry. In fact, you hear the word service bandied about almost constantly - we provide better service, just wait until you see our service, top-notch service, world-class service, limited service, room service ... well, the wife may question me on the latter so we'll move on.In … (11 comments)
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marketing: Newsweek Ranks Shawnee Tops - 12/13/06 04:42 PM
Shawnee KS ranked as a top Suburb by Newsweek. Fair Housing prices, low crime and good test scores propelled Shawnee to the top of the list.
Thoughtful cameraman captures town essence with beautiful shot of some Dust in the Wind:
Seriously, the photographer could have spent a bit more time on this. … (2 comments)
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marketing: Christmas Cards are Creepy - 12/13/06 03:27 PM
I receive Christmas cards from my family every year. It is usually the same aunts. The only uncles that send a card are married to the aunts that send them. My mom always sends a card very early. My daughter sends me an eCard. My significant other and I exchange cards on Christmas … (5 comments)
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marketing: Build credibility with tutorial marketing - 12/13/06 12:54 PM
Nothing builds your credibility as an expert or drives traffic and blog subscribers better than a good tutorial post. Why? It certainly isn’t because we want to learn anything new. We all have more than enough to do already. It’s because tutorials promise to make our lives easier, faster, better, richer, etc. So what sets … (14 comments)
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marketing: Testimonials from other agents - 12/13/06 09:44 AM
Most of us have a nice list of client testimonials on our web page and on our ActiveRain profile sheet. Today I am going to go to the agents I worked with this year and write testimonials that they can use in their marketing. I am hopeful that they will reciprocate, … (29 comments)
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marketing: Positioning is part of Branding and Marketing - 12/12/06 06:32 PM
We've had blogs recently about setting a marketing plan and budget for 2007. We're very concerned about placement. We want good and consistent placement for our ads: the double center of one publication, the inside back cover of another, placement on the page that tells about a great remodelling in the … (5 comments)
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marketing: Google Understands Logo Design... and its visitors! - 12/12/06 01:13 PM
I think most would agree that logos are an important part of a business. Take Google, for example. I can recall when it started gaining in popularity several years ago, one of the things that attracted people to their search engine was its simplicity... a fresh, crisp, clean homepage that wasn't loaded up … (24 comments)
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marketing: Marketing Plan used in Branson - 12/12/06 11:22 AM
The Branson area is just like any other place USA. People use their emotions to make a lot of their decissions when buying or selling a home. I use a marketing plan that is written up and looks sharp when they start asking me to cut my commissions I tell them … (2 comments)
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marketing: Predatory blogging: I am Realtor, hear me ROAR - 12/12/06 11:01 AM
Blog like a lion, never like lamb. Imagine yourself as a predator on the wild wild web, hunting leads. Your blog is your secret lair where you lure your prey so you can go in for the kill. Use each post like a weapon, designed to slay a single target (i.e. buyers, sellers, … (23 comments)
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marketing: Cost-efficient Marketing = LOCAL MARKETING - 12/12/06 09:06 AM
Continuing with the topic of successfull and cost-efficient marketing, the news is that the networking of LOCAL Real Estate websites for cities of Canada and the US www.HousingMarketMedia.com , has reduced the number of people that can promote their services there to make it more efficient and exclusive for the members (Realtors, Inspectors, Builders, … (1 comments)
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marketing: Cost-efficient Marketing = LOCAL MARKETING - 12/12/06 09:06 AM
Continuing with the topic of successfull and cost-efficient marketing, the news is that the networking of LOCAL Real Estate websites for cities of Canada and the US www.HousingMarketMedia.com , has reduced the number of people that can promote their services there to make it more efficient and exclusive for the members (Realtors, Inspectors, Builders, … (0 comments)
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marketing: Marketing..... Good or Bad - 12/12/06 07:54 AM
Now... I don't mind changes from time to time. Even after several marketing classes in college, which I think are out-dated, I sometimes wonder what some people or business's try to accomplish.
I went to do a Google search this morning and this is what I found. I don't know of any … (46 comments)
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marketing: How Much Does Free Really Mean ?/ - 12/12/06 05:45 AM
I'm puzzled.....what is the VALUE of FREE ?
No I'm not a deep person, just curios what you might think. Here's where I'm coming from. I manage a RE/MAX office in Ann Arbor, and the last office meeting we had in November, I encouraged all the agents to sign up for a … (66 comments)
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marketing: HAVING WHAT IT TAKES - 12/11/06 03:32 PM
Although there are as many approaches to the real estate business as there are people...there are certain qualities that are common to successful real estate professionals.
High personal initiative
Do what you know needs to be done even if no one else is doing it!
Tenacity
Studies show most salespeople give up after the second … (1 comments)
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marketing: THINK LIKE A PROMOTER - 12/11/06 03:27 PM
The best sellers are usually the best promoters. Yes. Unabashed self-promoters. What causes salespeople to be reluctant to promote themselves, their organization or service? Let's take a look at seven that could be sabotaging your best efforts:
1. Not wanting to come across as brash; too aggressive or attention seeking.
2. A lack … (0 comments)
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marketing: Checking for a Pulse...CLEAR! - 12/11/06 02:55 PM
Checking for a pulse. For months we have been blogging, and here in Florida checking the housing market for a pulse. Under 200K the beat was OK...Over 250K the beat was less regular. With the holidays fast approaching, the health of our economy certainly impacts our abilities collectively to provide the kids, … (4 comments)
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marketing: New Media Messaging Upbeat for Housing Market - 12/11/06 01:47 PM
So many mixed messages. No wonder Buyers are confused. The latest news to break this morning is according to NAR (National Association of Realtors, and leading economists the housing market is headed for an upward trend mid 2007. This may help ease the sluggish and in some parts stagnate market. Compounded … (0 comments)
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marketing: in a prestigious "B” section of Palm Coast. Come and see for yourself - 12/11/06 12:38 PM
… (0 comments)
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marketing: A Brilliant, High-Profile Community Involvement Opportunity - 12/11/06 12:43 AM
For those that aren't in the Chicago area, the Chicago Association of REALTORS has one of the most brilliant marketing opportunities out there for member agents. The funny thing is the idea almost didn't fly - because they didn't see it as a marketing opportunity when they first started it. Then lightning struck … (5 comments)
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