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Blog entries tagged with "marketing":
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Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers
and brokers listed on this site. These real estate profiles, blogs and
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Hi Everyone,
I read about a great idea that Lanre Bailey came up with - setting up a seminar for first-time home sellers. I thought that was a fantastic idea and one that I hadn't heard occuring before. Well, that got me to thinking about another area where agents could promote themselves using seminars and … (13 comments)
The key to a successful auction depends on effective advertising and promotion. The Auction marketing plan is always carefully analyzed and an effective and creative advertising and promotion program will be prepared and directed to as many potential buyers as possible.Publics' relations campaigns can be extremely effective for our clients. A … (3 comments)
Real estate has created more self made millionaires than literally any other investment available in today's society. Whether you are looking to purchase rental properties, or you are looking to rehab properties for quick profit - real estate investing can put profit in your pocket. With the decline of mutual … (0 comments)
I just posted a recording of the latest real estate teleseminar; please feel free to visit http://www.joecooke.com/ and then go to the link marked "For Real Estate Agents."
If you're anything like me, you're finding yourself doing more marketing on the computer than you would ever have imagined. Whether this is good or bad, I'm not so sure. But, I have fun finding new tools. I came across this one and thought it may be useful for editing/adding sound … (3 comments)
Two weeks ago my wife and I spent most of Saturday shopping for hot tubs. In our small town there are actually 4 places that sell them, and between them, they cover most of the name brands. The salesmen at 2 of them did a real nice job of giving us … (1 comments)
Hey Everyone,I can't believe it's been almost a month since our last meeting. We definitely had a lot of great participation and input from everyone.Our next meeting is Monday April 7, at 10:00am to 11:00am at the Nisqually Coffee Café. If you know of someone who would enjoy coming to the meeting … (0 comments)
When times start getting a little rough, I dust off all the sales books I've collected over the years and go back and review the basics of sales.
Below please find my script for a virtual tour, not sure if it is a good idea or if my creativity got out of hand. . . . 
A few weeks ago I posted a blog, about my experiences with Craigslist and having my ads taken down. There were a number of people that responded saying that they have had the same problems. Since then, I've done some research on this issue and it has happened to numerous people … (9 comments)
Send out Cards! It is so simple and streamlined that anyone can do it!
Recently, I asked for friends to review my website...(because yesterday I didn't know what a webmaster was...today I ARE ONE!!) A comment that came from my brother was about "Branding". He stated that he saw me shorten my business name to initials only in places throughout the site and that he … (5 comments)
RssPieces that is! Tomorrow March 26th 2008, Real Tour Vision, your interactive virtual tour company, will feature its FIRST EVER Special Guest Mary McKnight of RssPieces.com during our RPM members SEO, Blogging and Social Networking webinar!
I have been using Point2 for a few months now and we started out getting a lot of leads. But recently they have all dried up and I don't know why. We were getting a few leads a week right after we entered our properties into Point2, but now we really … (6 comments)
I was just curious what kind of rate of return Real Estate agents expect from their marketing efforts? The reason I ask, I provide Internet leads to real estate agents for what I think is a reasonable rate. I consider it reasonable because I know how much money a real estate … (7 comments)
If you haven't already done so, subscribe to NAR's Daily Real Estate News. Today, the gem was a link to the 2008 Handbook for Success -- 165 tips, tactics, and techniques for your business.
We all know that buyers want to see pictures and virtual tours of homes when they are searching online. Another simple way to promote homes for sale is by creating a picture slideshow. Slide.com is a free and easy to use site that allows you to upload photos into a slideshow. … (2 comments)
WHAT IS E-COMMERCE?
She's right if you don't try it you won't learn it, How many of you have used the help button? Or just played around with publisher to see what it can do? If you don't use the newly learned skills you will forget and have to relearn it. Many of the … (2 comments)
I'm fascinated by the conversation around REALTORS® and real estate on Twitter. 
Since moving into my new house just a few weeks ago, I have received dozens of postcards, brochures, and flyers from all kinds of decorating professionals. I actually AM in the market for some services, including landscaping, house cleaning, entertainment systems, etc. But I haven't been inspired to call any of … (22 comments)
Come and Join us for our annual Business Planning, Goal Setting and Time Management Seminar Good for New and Experienced Realtors Given by: Raj RajpalThursday April 3, 200810:00 amSeminar will include the following topics: · Setting & Executing Business plan · Goal setting· Goal Execution· Time Management· Annual Planning· Marketing PlanningThursday April 3, 200810:00 amContinental BreakfastHilton Garden … (0 comments)
I am proud to announce that Alliance Real Estate is leading the way by being the FIRST company in Omaha to introduce a VIRTUAL FLYER for buyers via PDA/Smartphone! This system employs a text message call capture system with an attached virtual flyer! Smartphones are the future and are outselling desktop computers 4 … (0 comments)
There is an agent that recently had a home listed For Sale and For Rent with a For Sale sign in the yard. I have clients that rented the home and the agent put an "Under Contract" sign on the existing "For Sale" sign. When I asked the agent what happened … (4 comments)
Below is a visual representation of my 5 point marketing plan for home sellers,
I've re-worked it several times to get the best visual impact and would love
some comments. I've had good success with my Powerpoint Deck which includes
5 slides on each point, but a quick and easy image … (66 comments)
Marketing.
.
Here is a nifty way to market a listing: use a single property web site. It's easy! And cost effective, too!Buy a domain name, like 123MainStreet.com, and point the domain to your virtual tour. Here is a good example:www.1770eversedgedrive.comNow, in any advertisement, include the Web site. All the information the prospective … (10 comments)
You've gotta love Al Gore and his crowd. Their still screaming to the world that we're using up our earth's resources, and we're doomed to be cooked in our own juices. But a number of these same avowed carbon footprint advocates are themselves glorified abusers of everything they claim is wrong … (20 comments)
Click the link to listen to me talk about:What Realtors can podcast about?
Podcasting is a great way to engage with your audience. Like any content, it's a great way to help your search engine ranking (although, google can only read, so remember to write good keyword descriptions about what your … (4 comments)
WOW! This is really nice. Dave Conklin, one of the co-founders of the company I work for (GetMyHomesValue.com), found a great free mortgage calculator that you can add to your website.
I wanted to share this blog with my viewers. If you are looking for FUN marketing tips I encourage you to go to this blog: 25-8 Marketing: Because marketing your business is more than a 24-hour job ...
I have been hearing a lot of talk lately about Realtors/Agents and some who think we are becoming obsolete. Kim Carpenter's blog Will I cut my commission? No!.... Next question., about agents and their commissions was excellent and inspired me to post this. 
There is a new website out called Alexa (www.alexa.com). When you get on the site you are able to compare websites to see how many hits per month and see their rankings. I think this is a great tool to see what sites to market yourself as well as homes you … (4 comments)
I found a great site with tools on Marketing Your Business - You can view it by clicking HERE.In the meantime, what are some of your cost effective tips that you use to market your business? Are you more of word of mouth referral builder? Are you a big believer in Internet … (5 comments)
In many of the marketing propaganda that we read today, you can usually find a reference or article regarding the "new consumer," (Baby boomers, Gen x'er, Gen Y'ers....) their changing habits and how to work with this new generation of buyers. There are plenty of articles and columns with advice, predictions on … (4 comments)
I subscribe to Forbes on line and one of the interesting formats that Matt Woolsey, who writes a column for the Real Estate section, uses when he writes an article is he adds to his post a slideshow of photos that represents his article. 
A while back, while serving as the Technology committee chairperson at our Keller Williams office in Media PA, our small committee of 4 was brainstorming about how to help agents in our office have a better understanding about using todays technology in their real estate practice. It was immediately apparent to … (4 comments)
A recent post on the Advertising Age blog caught my eye: "Marketers Struggle to Get a Firm Grip on Social Media".
As I was preparing my 2008 business plan and budget, I continue to be amazed that I was considering "throwing out" all print advertising. Some of the magazine ads that I have placed in the past have been fruitful (at best) but the newspaper has been a total disaster. In the past year and a … (9 comments)
Marketing Profs wrote an article today about "Three Small Tips to Juice up Your Personal Branding" by Dan Schawbel (Premium access only) that I thought some agents might find helpful. Basically the 3 tips were:1. Topic and Name Associations Make sure your name and topic are always associated Pick domain names with either YourName.com or … (2 comments)
With over 75% of all buyers first searching the internet for their home, it is critical that your home stand out amoung the numerous others. The reality is any realtor can place a home in the MLS: most area agents include just one main view photo!A better real estate professional will take the time to … (1 comments)
Ihave hit the ground running since the beginning of the year. I try to get to as many networking events I can, selectively joined a couple charitable organizations that I really feel passionate about, and always keep a stack of business cards nearby. I have contacted and met with Financial Planners, Real Estate Agents, Insurance … (3 comments)
As many of you already know my wife Cadey lists almost 100% distressed properties and short sales. Because these properties require maximum exposure and minimum cost we have spent the last 4 years doing everything we can to drive down the cost of our marketing while maintaining sales where they need … (0 comments)
YES, it can....Good Morning Rain Makers!
Today's real estate market is pretty competitive. Most areas have more listings and fewer buyers. While many brokers have left the business, it's the strongest players, like you, who remain. And everyone's after the same two things: motivated sellers with attractive (and attractively priced!) properties; and qualified buyers who are ready … (1 comments)
It's pretty thought provoking right? I mean, really how often do I say to myself "oh if I just do this I'm sure he'll do this for me?" Isn't that just sad? Yet many us us are guilty of something similar. So here's my beef. The other day I got an … (1 comments)
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It was only $150,000. But, you know what, it still felt GREAT.
I was in the process last night of coming up with new Just Listed marketing ideas when I had an idea along a different line. I wanted to come up with something that was different from what most agents are currently doing and I wanted a way to utilize farming postcards … (4 comments)
I've been a blog writer for several years. I started my blog writing on Tribe.net, a social webpage with an edge.As is sometimes the case with a new toy I had to put it away for awhile when too much of my time was spent online and it began to interfere … (2 comments)
How I built a business with no moneyPart 2 of 2***Christian Piatt is an author, columnist and president of www.MyWordTree.com, providing writing, editing, marketing and design services for businesses.***As business began to trickle in, I soon realized that the only way any of us would make enough money in the long … (0 comments)
I ended Part 1 with a question... how can consumers make sure they are working with a true sales professional and a Realtor/lender that's worth their commission? This question should be foundational for consumers that are in the process of shopping for a home or interest rate. Simply calling around and … (0 comments)
In an article that came out yesterday, Bear Stern is being purchased by JPMorgan Chase for $2 a share and many expect that a lot of the Bear Stern employees will be laid off.
One such real estate agent thought that he might be able to offer his services to … (0 comments)
I have recently changed careers and entered the exciting world of real estate, and am scared to death. Is this a normal feeling? I am actively farming and getting out to meet new people to try and expand my business. With the way the market is right now, many people tell … (9 comments)
One my favorite ways to prospect is to get out and meet people right at their front door step. Instead of farming a community I go out and introduce myself and let them know what I do. The reactions are priceless. People instantly respect me more for being willing to get out … (16 comments)
Here is some great info on craigslist. There are some interesting tidbits so check it out... 
GreatWest GMAC Real Estate
I've hearing about SEO all around me...WHAT IS IT? I am not very technically savvy...as you can tell...So can someone give me some help?
That is what my two main investor clients are doing! Right now is a great time to buy a house, not just in Menomonee Falls, but in all of Wisconsin! Prices are low, and Sellers are motivated! If you are an investor, vacation home seeker, first-timer, or down-sizer... now is a … (0 comments)
Most Real Estate agents would agree that successfully appealing to the emotional benefits of purchasing a home are not insignificant factors in selling a property. Some might argue that curb appeal and the look and feel of a home upon entering the foyer can be a critical factor in selling … (6 comments)
Well hello out there Active Rainers! 
Agents entering this market have two significant challenges. The first being competition and the second is money.
March 18, 2008Baseball's top home run slugger Barry Bonds has struck out over 1,500 times in his career. He has hit an unbelievable 762 home runs but he has returned to the dugout in failure nearly twice as much as he has taken one out of the park. Joe Montana, arguably … (4 comments)
Do you know about blogging? Creating a creative blog for your company or services can be a big benefit in today's marketing. I create blogs weekly for my professional services and others. Blog's are a mini web page that features any topic you wish to promote. Most blogs are featured above … (0 comments)
A lot of agents that I work with have asked me about this PanoRider
item that I have been talking up for a while now, and what it's purpose is in
conjunction with our virtual
tours - so I thought I'd take a minute and explain just how powerful a … (3 comments)
Turn NOTHING into SOMETHING (BIG) with a 1031 Tax Deferred ExchangeCommercial real estate can be a lucrative and feasible investment strategy. For those wishing to take advantage of the current market, a device exists that can grow existing investments into lasting financial security: Section 1031 of the Internal Revenue Code allows … (0 comments)
When I was new to the real estate business I of course made mistakes. Everyone does. Although I often make little mistakes, nothing compares to this major one I was making over and over again. The biggest mistake that I made was not figuring out how to bring in money for the … (2 comments)
After using and testing several real estate self service virtual tour products, I have decided that there is only on the market right now that makes any sense to use. Before I tell you what company I am recommending, I want to give you a little background.