Blog entries tagged with "marketing":


marketing: The Power Of PanoRiders - 03/18/08 07:31 AM
A lot of agents that I work with have asked me about this PanoRider item that I have been talking up for a while now, and what it's purpose is in conjunction with our virtual tours - so I thought I'd take a minute and explain just how powerful a … (3 comments)

marketing: 1031 Tax Deferred Exchanges - 03/17/08 08:26 PM
    Turn NOTHING into SOMETHING (BIG) with a 1031 Tax Deferred ExchangeCommercial real estate can be a lucrative and feasible investment strategy. For those wishing to take advantage of the current market, a device exists that can grow existing investments into lasting financial security: Section 1031 of the Internal Revenue Code allows … (0 comments)

marketing: The Biggest Mistake I Made When I Started Out In Real Estate - 03/17/08 06:53 PM
When I was new to the real estate business I of course made mistakes.  Everyone does.  Although I often make little mistakes, nothing compares to this major one I was making over and over again.
The biggest mistake that I made was not figuring out how to bring in money for the … (2 comments)

marketing: What Do You Know About Marketing? - 03/17/08 06:50 PM
First of all what is marketing?  Marketing is an element of sales.  When you learn how to effectively market you will never have to make another sales call again.  Why?  Because you will be too busy handling the business that you are getting from your marketing. Just think how nice that would … (2 comments)

marketing: Start your Email Newsletter (this April) for $1: First 10 Clients Only - 03/17/08 03:42 PM
Newsletter Sample Wthout Personal Content … (0 comments)

marketing: Virtual Tour Product Review - 03/17/08 03:19 PM
After using and testing several real estate self service virtual tour products, I have decided that there is only on the market right now that makes any sense to use. Before I tell you what company I am recommending, I want to give you a little background.
My experience as a website … (2 comments)

marketing: Drunken Irish...and other memorable quotes from Jesse - 03/17/08 03:16 PM
When I think of Irish (today being St. Patty's Day), I think of Jesse Ventura.  Why?  Well, one of my favorite quotes from the lovable former Minnesota Governor occured in 1999 when Jesse appeared on the David Letterman show:"Whoever designed the streets (in St. Paul) must have been drunk.  I think … (7 comments)

marketing: Cyberhomes.com - 03/17/08 01:32 PM
 According to CAR and NAR more than 80% of consumers are online during the home buying & selling process.  Cyberhomes.com is a great resource for the consumer to get emotionally connected with a home.  Cyberhomes has partnered with Wall Street Journal, AOL Real Estate, and the newest partner is found in … (2 comments)

marketing: Sellers: Selling a home is uncomfortable - 03/16/08 10:08 PM
There are currently over 5000 active listings in the Omaha market for sale.  When you home is on the market it means that you will get showings at times that are inconvenient.  You have to make your home available in-order for agents to sell your home.  Sometimes you get only ONE … (4 comments)

marketing: RealBird.com Free Yellow Page Listing - Attention Realtors - 03/16/08 07:41 PM
Get a free year of RealBird Yellow Pages subscription - a $89 value. Visit RealBird.com to get more information. Free exposure for REALTORS is always nice, especially Internet exposure. www.RealBird.com also has a nice Google Page Rank of 5 (PR5). To learn more about the Google Toolbar visit the link. Look for the Page … (0 comments)

marketing: How to Increase Your Profitability - 03/16/08 07:40 PM
How to Increase Your Profitability
I once read and copied to my journal that people are influenced in this order:
1. Family2. Friends3. Associates4. Professionals (i.e. advisors, teachers, experts, etc...)5. AdvertisingWhy is it that many of us invest all our money on #5 - the one with the least effective return? … (7 comments)

marketing: COWABUNGA! SPRING BREAK! - 03/16/08 06:12 PM
 
 (Photo from http://www.2000floridatravel.com) 
Spring Break-It's here!
...or it's going to be very soon:
Realtors who are nearly broke or have a broken marketing program.
Well, this is your chance to break away from the old marketing plan:
Plant a sign. Put an ad in the paper. Snap a couple crappy photos. Pray.
Spring into the new marketplace:
Put your listings where … (16 comments)

marketing: Generating blog buzz, free coffee, the marketing week in review... - 03/16/08 05:04 PM
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If You Want To Generate A Lot Of Buzz, This Is An Excellent Example Of How To Do It
  
 For the past few weeks, Joffrey's Coffee & Tea Company based in Tampa, FL has been running a very clever promotion to "beta test" their Jamaican Me Crazy flavored coffee.
 So what makes this promo … (66 comments)

marketing: The Rise and Fall of an Empire-Rheingold Brewing Company-Marketing 101 - 03/16/08 04:59 PM

If you haven't read Monika McGillcuddy's recent post Real Estate's Paradigm Shift you should.  It is a great account of the massive changes currently taking place in our industry and how they are perceived.  The resistance in the real estate industry to blogging and Social Networking is still strong.  … (50 comments)

marketing: Most Unique Marketing Idea Contest - One Week Left! - 03/16/08 04:44 PM
There's just one week left to get your submission in for the Most Unique Marketing Idea Contest!! And boy, let me tell ya - there are some fantastic ideas already posted.
If you've been looking for a unique way to market to FSBOs, conduct Open Houses, or ways to promote yourself, head … (11 comments)

marketing: Ultimate Winter Curb Appeal - 03/16/08 03:39 PM
I just had to share this photo I took last week. It is a house not far from mine in the western New York/Buffalo area. It is not for sale but they now have excellent curb appeal. The gate, fence and even the lions are totally made from snow. I guess when … (21 comments)

marketing: Your Town's Current Market Condition - 03/16/08 01:17 PM
I have a relative who is in the mortgage business as a processor.  I asked if the business has slowed down any in her market and I'm told it is just as good as before.  Keep in mind it's a very small town and market where they are located.  I'm told … (0 comments)

marketing: Architecturally designed house in Essex - FloorPlanOnline Tour - 03/16/08 12:58 PM
A well know architecturally designed house in Essex with great views out to the CT River! Architect Jonathan Isleib designed this great house into the sloping land to take advantage of the great views out to the CT River. Stunning house, stunning grounds, with a stunning location. A very special house.http://www.seetheproperty.com/32065-Shane … (0 comments)

marketing: Referral Fees - Great Marketing Tool or Legal Liability? - 03/16/08 12:10 PM
You're crazy booked for the next three weeks with numerous staging jobs.  A new client calls and says they have a big job, and they need it done pronto.  Aargh!  You just can't fit it in your schedule, so you refer the new potential client to another stager friend of yours, … (7 comments)

marketing: Got Google Juice? The good, the bad, and the ugly factors. - 03/16/08 11:45 AM
 
Every business website needs traffic.
And you need Google Juice. Why? Because Google is king, representing 70% of all traffic driven to your website.
It is theorized that there are probably more than 200 factors that account for how a website is ranked by Google. Search engine optimization experts don't have … (5 comments)

marketing: Marketing via referral networks?? Opinions wanted - 03/16/08 10:13 AM
I have always looked for ways to increase my referral business. Heck I just picked on up here the otherday so this is a positive website for that!What I really want to explore are the various "referral networks" that I have found on the web. It seems most of them are … (4 comments)

marketing: Real Estate 101 - 03/15/08 07:02 PM
The hotline is ringing today.  We use Arch Telecom and the 1-800 system to generate leads and with the cold Minnesota winter it had been slow.  Today there has been about a minimum of 15 calls.  I got one new lead off of it so far.  I don't call the evening … (6 comments)

marketing: What Did the Grape Say When the Elephant Stepped on It? - 03/15/08 05:31 PM
Not much, it just let out a little Wine. Get it?
Ok, it's a groaner, but for some weird reason this joke (the first one I ever memorized and repeated after reading it in the Highlights Magazine at the Dentist's way back in 3rd grade)comes to mind every time I walk … (27 comments)

marketing: Yellow Page Advertising: 4 Need-to-knows - 03/15/08 10:37 AM
 
Yellow page advertising representatives are the best trained advertising salespeople in media sales
It’s a fact.  They are good.  They are persistent.  They motivate by fear.  But think about these four things the next time your yellow pages ad is up for renewal:
Most people are right-handed. They hold … (0 comments)

marketing: Scripts for communicating effectively - 03/15/08 09:58 AM
Work Smart Series: Back to BasicsSay the Right ThingUse these scripts to handle the sticky questions from prospects and you’ll never be left speechless again.  If you’re not prospecting because you’re not sure what to say, fear no more. Here are techniques for handling today’s most common objections from prospective clients.1. … (6 comments)

marketing: Thank You to Signature Signs in Omaha, NE - 03/15/08 01:16 AM
I would like to thank Bonnie and Tom Schneider with Signature Signs in Omaha, Nebraska.  Signature Signs is a locally owned company and they are absolutely FANTASTIC!  I am thrilled with their work and they are more than willingness to assist with new innovative ideas on signage.  Many agents overlook the … (0 comments)

marketing: Strategy: Practice Makes Better - 03/14/08 09:10 PM
Here are four ideas to get your office motivated and moving forward in 2008.1. Five QuestionsRandomly call on agents at office meetings to answer the five questions that every agent needs to be able to answer anytime, anywhere. Have the other agents provide helpful feedback.2. Book ClubAssign teams to read real … (5 comments)

marketing: I bought a handy-dandy gadget today. - 03/14/08 08:13 PM
I had to stop by the camera store to buy a larger memory card for my digital camera. While there, I saw what looked like a really neat gadget for taking better photos.
It's called a Gorillapod, made by Joby. It's a small tripod with bendable arms ... the package calls them … (16 comments)

marketing: 45802 Emerson, Hemet, Ca 92543 - 03/14/08 05:55 PM
(1 comments)

marketing: new look for the website - 03/14/08 04:51 PM
Hi Everyone,
I just wanted to update that we updated the look of our website too, www.ocrealestatefinder.com.  Definitely go and check it out.  The website has a cleaner look, much more user friendly interface and a more modern layout.   The site will also be promoted as www.ocregister.com/realestate and they are in the … (1 comments)

marketing: Street Corner Signs - 03/14/08 01:47 PM
I see sign around town on busy street corners all the time that advertise, "Stop Renting," "We Buy Houses," "Rent to Own," and more.  Do any agents currently use street signs as lead generation for either listings or buyers and if so what are your results?  I would like some information … (6 comments)

marketing: Four things your Billboard Reps didn’t tell you - 03/13/08 10:06 PM

Just a few things that I’m sure the outdoor billboard rep “forgot” to mention…
1. The average person isn’t exposed to your billboard the same way you are. Many outdoor sales reps sell their facings (the term for a single billboard) by driving very slowly by the locations … (7 comments)

marketing: Convert PowerPoint Shows to Flash - 03/13/08 09:58 PM
After reading Brad Andersohn's blog today on Making A Point - The Power Point Way! , I thought I would pass this neat product on.
PowerPoint to Flash - Dreamingsoft
It's a $49 product, but if you're looking for an easy to use method to convert Microsoft Powerpoint Files to 'Flash' files, I must … (9 comments)

marketing: How To Dominate Your Local Real Estate Market - 03/13/08 08:42 PM
From Recession to Boom
Dave Lakhanihttp://www.boldapproach.comListen to the whole interview to discover a secret link on Dave's website that contains a ton of free gifts for you. Like an interview with industry great Seth Godin.(get the online player at my blog-AR would not post it)
What does Jimmy Buffett's Parrotheads, Apple Mac … (2 comments)

marketing: I'd Like to Buy a Vowel.... - 03/13/08 04:36 PM
Has anyone read Marc Davidson's article 100 Web sites, one unfulfilling experience online at Inman News Opinions? He put into words some of the same thoughts I've had about real estate websites in general, http://www.inman.com/opinion/guest-perspective/2008/03/3/100-web-sites-one-unfulfilling-experience my comments follows:        "Just read your article. I've been struggling with websites without presence or content, … (5 comments)

marketing: Are Realtors and loan officers worth their commissions??? PART 1 - 03/13/08 03:58 PM
Sometimes I hear Realtors or loan officers comapred to other professionals, but can you really compare a Realtor to a M.D.?  I am sure many Realtors and loan officers view themselves as a professional, but I think we do ourselves a disservice when we fail to realize how we are actually viewed … (6 comments)

marketing: Advertising on Personal Website - 03/13/08 03:50 PM
I'm starting to get a number of hits on my website and began to think how I can generate some income from these hits.  Even on active rain there are banner ads on the sides that I would assume is generating some income.  Does anyone have banner ads on their personal … (4 comments)

marketing: Craigslist Ads being Flagged!!! - 03/13/08 03:33 PM
Someone is flagging my real estate ads on Craigslist.  3 out of 5 ads were flagged yesterday.  I believe it is my competition successfully having my ads removed.  I hired someone to post ads and she brought this to my attention last night.  Is anyone else having this problem?  They can … (35 comments)

marketing: Ruling The Panicking Market - 03/13/08 02:37 PM
What is a couple of hundred billion dollars among friends? Who panics over nearly a trillion dollars in mortgage write-downs? Not me, I have GOLD TEETH! Now that my bridges are worth more than my Coca Cola stock I think I will leverage the dental work. I mean 7 ounces of … (10 comments)

marketing: Want more business take over an old phone # - trust me this works!! - 03/13/08 02:36 PM
The other day I was noticing that there are a ton of brokers & real estate companies out there that have closed down.  We are picking up a lot of their old clients.  The I get a tip from one of my associations.  They told me to find out which mortgage … (4 comments)

marketing: Inc. Magazine Great Marketing Article - 03/13/08 01:52 PM
Inc. magazine had a great write up on marketing in the digital age in their February issue.  They also have an article about the effectiveness of viral video marketing.  I would be curious  as to how a real estate agent could somehow incorporate youtube into a marekting plan.  Anyway check out … (2 comments)

marketing: Using Top Producer for Lead Management Part 2 - 03/13/08 01:38 PM
In this series, I've been talking about utilizing Top Producer.  In the first part of the series, I talked about the frustrations agents have using Top Producer in Making Top Producer Work For You.  In part two of the series, I bean talking about How to Use Top Producer for Lead Management, which discussed capturing lead information from your website … (8 comments)

marketing: Orange County Market - 03/13/08 01:09 PM
Hi Everyone,
I think this is a positive sign that the market is flat for the month of February and not declining.   Hopefully this will continue and then gradully grow.   I think it's possible since rates are still pretty favorable.  We are still far from double digit rates.  This article as from … (0 comments)

marketing: Talk To The Shakers - 03/13/08 08:56 AM
I was getting my haircut the other day (there is much less to cut then there used to be) and a real estate agent walked in the door. They knew who she was because she gets her haircut at the same place. She spent a minute or two talking to each … (2 comments)

marketing: One direct mail tip you must know - 03/13/08 06:44 AM

The use of a postscript (P.S.) is mandatory in every direct marketing letter.
Whether you’re doing postcards, or a direct marketing newsletter, I consider this one of the most important features on the marketing piece. It’s often overlooked or forgotten…and that’s a mistake.
After the headline and first sentence, … (12 comments)

marketing: Are you a workaholic? The dangers and telltale warning signs of living an unbalanced life. Part 2" - 03/12/08 11:45 PM
My partner, Greg Herder, and I are in the middle of our Gateway seminar program in Orlando as I write this and I have been talking to so many agents who are so panicked about their business and life, they have lost any sense of balance.  They seem to be in … (4 comments)

marketing: Do you know what sells a home in any market? - 03/12/08 07:42 PM
Two things sell a home in any condition, need, and market.  Do you have strategies for these two things?  Do you have accountability systems for them?  … (2 comments)

marketing: Strategies for Self Promotion II - 03/12/08 07:19 PM
In the last installment I talked about the value of branding and its importance in the world of self promotion.  But how do you brand yourself?  First you need to get very clear about who you are, what your core business values are and who your target client is. 
It's time … (3 comments)

marketing: New Ipaper - Just another way to get your name out there. - 03/12/08 07:15 PM
So here's the SEO tip:
Make a document that relates to housing prices in your area.  Or maybe it's about the contrast between mortgage rates and local land values.. whatever it is, use your keywords, have it be on subject.
You can do this with your word files, pdf's or other document formats … (3 comments)

marketing: Are you trustworthy? Ride this marketing trend in 2008 - 03/12/08 07:10 PM

Trust is one of the key marketing trends of 2008
There is a prevailing smell of distrust these days. People distrust the government. And we’re in a political election year. People distrust big institutions. The price of gas is up. The mortgage industry is in an upheaval. Wall Street … (6 comments)

marketing: Attention Top Producer & MRIS users!! - 03/12/08 05:52 PM
Top Producer 7i & MRIS Keystone Photo Upload Java Problem RESOLVED!
Over the past two weeks I have probably recieved over 40 phone calls regarding Top Producer & MRIS issues.  What the problem is, as we all know Top Producer 7i is JAVA based but requires that the Java Applet in Internet … (1 comments)

marketing: Direct Mail Marketing 101 - 03/12/08 04:35 PM
Direct Mail That Works
Follow these simple steps and you are sure to get more results out of your next direct mail campaign.
Hit Your Sphere:  The most important and beneficial target market is the people whom you already know.  They should be your first priority and you should hit them at least … (3 comments)

marketing: FREE Moving Truck!!! - 03/12/08 03:58 PM
This is a service that my customers and clients really love. I am debating on whether to keep it but it has been a good marketing tool.

FREE Moving Truck!!!

When you buy or sell with me, use this moving truck for FREE!!!
Some restrictions apply.
What you … (6 comments)

marketing: Where should you advertise? - 03/12/08 03:46 PM
I have been a Realtor for over fifteen years.  We all do what we think is best and know.  I am looking for a new twist on things, if there is one.  I know one would say "if it ain't broke, don't fix it".  Well that may be true, but in … (3 comments)

marketing: Five Questions You Need To Be Ready To Answer - 03/12/08 03:22 PM
There are five questions that every real estate professional should be prepared to answer anytime, anywhere. Are you ready to answer them? Click here to listen.When relatives, friends, or acquaintances ask me what I do for a living, I tell them that I am a real estate marketing and technology consultant. More … (9 comments)

marketing: Strategies for Self Promotion I - 03/12/08 01:27 PM
The first rule of promoting anything in today's advertising smorgasbord is branding. Branding is what, in theory, gives us instant recognition with a product.  So when we see the little Mercedes Benz logo, which is also the hood ornament on their cars, we have an automatic response to it, we know … (5 comments)

marketing: Service for Life Marketing - 03/12/08 11:40 AM
Hello Fellow Realtors out there...I've been looking at a marketing solicitaion from Service For Life and I'm quite curious to know whether anyone has or is using this real estate direct marketing tool.  The company has testimonials that claim tremendous increases in business volume as a result of it's use.  I'd … (3 comments)

marketing: Widgets and Whatsits and Signs Oh My! - 03/12/08 10:59 AM
Here are some of the things you can do with this free sign generator site: I am hoping that if I post about it and share with you, I will remember to use it :) This site has over 500 sign makers and they can really drive a point home as … (18 comments)

marketing: Marketing - This is a great (and humorous!) advertisement. - 03/12/08 06:12 AM
Joel Burslem's post caught my eye and my fancy this morning - My New Favorite Real Estate Ad.  Joel has a great website, Future of Real Estate Marketing.  The ad below is for a company, OptHome, that will help buyers and sellers find the real estate agent most suited for them. … (12 comments)

marketing: Realtor Rules on Craigslist? - 03/12/08 01:04 AM
As a newbie to the world of marketing with CL, I want to make sure I'm doing it right?!  When I signed up and browsed through all the rules and restrictions, I didn't really notice anything specific to Realtor rules, regulations and/or restrictions.  However, after talking with anther agent in my … (18 comments)

marketing: Do Not Mail List: How would it affect your marketing? - 03/11/08 10:16 PM

I think it's not a matter of IF...it's a matter of when
In 2007, a number of states had introduced do-not-mail bills.  These states included Connecticut, Hawaii, Michigan, Missouri, New Jersey, New York, Rhode Island, Texas, Vermont and Washington. Several other bills - in New York, Virginia, New Jersey and Washington - … (20 comments)

marketing: Los Angeles Area Stagers Networking Get Together March 14th - 03/11/08 09:06 PM
I'm hosting a Professional Home Stagers Networking Get Together, aka "Lunch & Learn". It is open to all professional home stagers regardless of education, affiliation or designation. It is free and lunch is being generously provided by Brook Furniture Rental in Sherman Oaks.
Shell Brodnax, President and Founder of The Real Estate Staging … (9 comments)

marketing: An Award I Didn't Expect - 03/11/08 07:13 PM
Long & Foster gave away their annual sales achievement awards last month.  I knew that I had finally jumped out of the first rung, EXECUTIVES CLUB, and into the DIRECTORS CLUB.  I was thrilled about that.  You see, so many Realtors in our area have allowed slumping market conditions to affect … (7 comments)

marketing: Need a Unique Marketing Idea Contest Judge - 03/11/08 05:01 PM
Hey there -
If you haven't already heard about it, there's a contest going on in search of the Most Unique Marketing Idea.  Well, the entries are starting to come in and I find that one thing I didn't plan in advance for was judging the submissions.  So, now I've found that … (5 comments)

marketing: How Armand Morin's Big Seminar Can Help You Market Yourself and Your Business - 03/11/08 04:54 PM
There's a secret society of internet marketers.  A small group of powerful web entrepreneurs that have their fingers on the pulse of how business is conducted on the web.
They know how to exponentially grow their web presence. How to come up first on google.  How to drive more traffic to their … (0 comments)

marketing: Don't Miss This Contest! - 03/11/08 04:19 PM
There's a contest going on that you may want to participate in as well as tell your clients about.  The search for the Most Unque Marketing Idea is on!  There are some terrific prizes for 1st, 2nd, and 3rd place winners - including tons of POINTS!
So put your thinking caps on … (1 comments)

marketing: Podcast: Objectives of a Real Estate Podcast - 03/11/08 04:11 PM
In this podcast, I discuss the objectives of real estate podcasting. Click here to listen.
Are you looking for ways to increase business while reducing expenses? Podcasting is an inexpensive way to stay in touch with your clients and reach out to new prospects.
The overall objective of podcasting, like all … (9 comments)

marketing: The Adventures of Staging Girl: Part 5 - 03/11/08 04:01 PM

FEATURED IN THIS EPISODE:
FERNANDO ROSADO
Fernando fills Palm Beach homes with charming decor, sure to "wow" that home buyer.  Mucho gusto!
Fernando's ProfileJACKSON WEST
With his knockout portfolio, Jackson is a contender for the title of Stager Idol! He stages in the Greater Vancouver area.
Jackson's Profile
AUDREY HOFFMAN AKA STAGING GIRL
In addition … (19 comments)

marketing: March 2008 Newsletter - 03/11/08 03:18 PM
On December 10, 1941, Captain Colin P. Kelly, Jr., a 26 year old married father of one, was flying a B-17 "Flying Fortress" bomber when it became the first such plane to be shot down in combat during the Second World War. Named America's "first war hero" by Life magazine, Kelly … (0 comments)

marketing: Don't Wait For Agents to Refer You - Take The Bull By The Horn! - 03/11/08 11:01 AM
Our clients are typically real estate agents but I thought I would venture outside of my comfort zone and talk to the stagers out there (now that I know you exist and what you do!!).  One of the questions we get from many client prospects is this:"Can you put together an expired listing … (37 comments)

marketing: Know Your Strengths, Outsource Your Weaknesses - 03/11/08 10:48 AM
There are several aspects of the real estate industry that Realtors encounter while performing their duties. These involve:  LocationMarket ConditionsEconomic ConditionsProperty PricesProperty & Listing ExposureNegotiations and Contingency Management Of course most are aspects that you as a Realtor have little or no control over. However, there are two very important … (0 comments)

marketing: Virtual Sidekick Gets a New Blog for Better Business! - 03/11/08 10:42 AM
Virtual Sidekick has changed the structure and purpose of our company's blog, to do more for the community! Instead of the usual company blog to announce new products and company news, we have worked to make our new blog a complete resource for area real estate agents, buyers and sellers. We've … (0 comments)

marketing: Save 15%-35% off online orders at Staples via BestOfWA.com - 03/11/08 08:54 AM
Hi, All
Save 15%-35% off online orders at Staples simply by joining (free) Best of Washington - a new non-profit online statewide chamber of commerce style association for small business owners in WA.
www.BestOfWA.com
Become a member for free, post your business profile (also free), and then click on the … (0 comments)

marketing: Phone Marketing - 03/11/08 12:55 AM
ahhh telemarketing, cold calling, any way you slice it, it's been around for some time so it must work!
Many people don't like to cold call.   However we know cold calling works in building business and generating activity where there is none!
Professional Lists Inc., has worked to bridge the gap!  Using our … (1 comments)

marketing: So you want free...just take your choice - 03/11/08 12:29 AM
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marketing: Build Your Business! - 03/10/08 11:41 PM
Many would say advertising, many would say R&D, many would say cut your prices - I don't think any of these things will do 1/3 of what being a kind, decent, caring, passionate, and giving local business person will do for growing your business.
Think of the people you work with.  you … (3 comments)

marketing: GREEN Marketing? - 03/10/08 07:15 PM
 
Ever wonder about the effectiveness of the BROCHURES...I sure did...
After taking Eco-Broker certification and beginning to really think about the brochure boxes outside of the home (that my sellers wanted, not me) and then even further into the brochures INSIDE the home, I decided to make a shift. A shift that … (4 comments)

marketing: Does Your Brokerage Need A Customer Advisory Board? - 03/10/08 06:23 PM
Do you really know what your customers think of you or do you only think you know?  Are you confident enough to bet a significant stake in your company's future based upon your appraisal of how customers perceive your products and services, your pricing and policies, your value to them?  How … (1 comments)

marketing: Diversify your Marketing with Annuity Leads! - 03/10/08 04:55 PM
We all know that the housing markets are looking bleak right now.
But the spring does look promising, as more and more people will be in the market for a new home.
Realtors and lenders alike can highly benefit from networking with other financial professionals, such as a Financial Planner or Broker.
Consumers dealing with … (2 comments)

marketing: Join Your Local Chamber of Commerce - 03/10/08 04:02 PM
We're always out there to find more clients, right?  One novel way to proactively find new business is to join your local chamber of commerce.  Or if you live in a large metropolitan area, Why not join sever local Chambers?  The focus of the CofC is to aid in the promotion … (8 comments)

marketing: Always a Rush Order | Never a Rush Fee - 03/10/08 03:50 PM
Always a Rush Order, Never Pay a Rush FeeHello!  As a new member of ActiveRain, I would like to introduce myself.  My name is Owen Wagenhals; I am the office manager with Anchor Appraisal of Puget Sound, a residential real estate appraisal firm based in Federal Way.  Our firm's chief appraiser … (1 comments)

marketing: Image Tool for REALTORS® - 03/10/08 03:09 PM
Image Chef  I think this is a VERY fun website that offers totally free editable images that you can use for some very innovative marketing. You simply go to the website- pick a photo that you could use in some marketing campaign ( or if you are like me, just have … (2 comments)

marketing: Do you get referrals or pay for them? - 03/10/08 02:34 PM
 
Just recently I was contacted by an on-line referral company. They are interested in selling me leads generated from their web site about real estate.  I did a little research, found out that the cost was minimal compared to most lead referrals, asked what they used for qualifying factors etc.  SO … (8 comments)

marketing: Contest: Most Unique Marketing Idea! - 03/10/08 02:28 PM
Have We Got A Contest For YOU!
I've been talking alot lately about marketing by giving you suggestions for unique marketing ideas for February and March.  Many others in the Rain have also been talking about marketing in general - getting yourself all geared up for Spring sales by planning your marketing now.  So, what better … (90 comments)

marketing: Your Image is Your Money! - 03/10/08 02:10 PM
 
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marketing: Should I increase my advertising budget during a recession? - 03/10/08 01:28 PM
Recession talk....I guess it's not "if" anymore, but how bad is this one going to be?  Recessions are scary words, but in reality many actually thrive.  The current credit crunch is hurting everyone in the mortgage and real estate industries, but like any market in the past, it will rebound eventually.  … (10 comments)

marketing: Local Searches - 03/10/08 11:53 AM
Hi Everyone,
It's no secret that more and more people are going online to find what they want, to do research, etc.    Localized search is becoming more and more common.  We are experiencing a new paradigm in the business world - that paradigm is the web. People expect a website now for any … (0 comments)

marketing: Press Release: Charles Rutenberg Realty's Keith Sonenson HELPS SELL HOMES FOR MORE USING REALTOR.com, THE #1 REAL ESTATE SITE - 03/10/08 10:58 AM
Contact:
Keith Sonenson
Charles Rutenberg Realty, LLC
(954) 793-8017
KeithSonenson@yahoo.com                       
                                             MLS Property Search Page.
Charles Rutenberg Realty's Keith Sonenson HELPS SELL HOMES FOR MORE BY USING REALTOR.com®, THE #1 REAL ESTATE SITE¹
  
Coconut Creek, FLORIDA, 03/10/2008 -- According to recent research by the National Association of REALTORS®, 81% percent of home buyers … (0 comments)

marketing: Become the Mayor of your Zip Code with SquidZipper - 03/10/08 09:48 AM
Become the Mayor of your Zip Code with Squid ZipperThis is another service brought to us by the fine folks at Squidoo.  You basically enter your zip code and it allows you to create a page where you can enter information about your area.  You can fill out questions and answers about your … (3 comments)

marketing: "There's More Than 1 Way to Skin a Cat!" - 03/10/08 07:42 AM
A few years ago, I took my family down to Franklin D. Roosevelt State Park, in Pine Mountain, Georgia to camp. We do this regularly, as it sits outside of Callaway Gardens, where we like to go on day trips. My oldest daughter, who was 5 at the time, asked me … (33 comments)

marketing: How To Backup Microsoft Outlook - Video Tutorial - 03/09/08 11:13 PM
Continuing our series on technology tips for real estate, our next how to video shows you how simple it is to backup Microsoft Outlook!
This is a process we recommend you do on a regular basis. Think of all your personal and business information that is stored on in outlook! Not only … (2 comments)

marketing: I Took the Plunge! - 03/09/08 08:31 PM
I finally did it! After reading Melissa Marro's posts urging us to write a newsletter and thinking about it for months and then deciding I didn't have time to commit to this each month nor did I have anything worth saying in a newsletter, (is this a run on sentence?) I … (16 comments)

marketing: Free Viral Marketing for Your Blog - 03/09/08 07:53 PM
At the urging of Mary McKnight, I recently signed up for an account at rssHugger.com.  According to the site, "rssHugger aims to provide blog owners with a unique easy-to-use way to promote their blogs by sending them traffic, building backlinks for search engine optimization, as well as attracting new rss subscribers … (12 comments)

marketing: Real Estate Marketing on Craigslist? - 03/09/08 07:28 PM
What's everyone thinking about promoting their business, services and homes for sale on Craigslist? 
Recently I was talking with William a virtual tour provider with Market Media, LLC and somehow the topic of marketing on Craigslist came up.  After some debate and more information, I did a little research in my area … (8 comments)

marketing: Marketing week in reveiw, new ebook. Twitter video and Brad's baby... - 03/09/08 07:10 PM
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 Aside from the hundreds of posts I sort through each week here in the Active Rain marketing group, there are about 60 outside blogs that I keep an eye on to try and stay on top of marketing news, social networking, tech stuff, etc...
 I know it can be time consuming and a bit overwhelming … (38 comments)

marketing: To Sell or Not To Sell Plus Marketing Tips & Strategies - 03/09/08 06:26 PM
Does selling a home in today's market make sense? Many homeowners assume that when they need to relocate to another area or to upgrade or downgrade their housing the wise thing to do is to sell the home. This makes sense in a strong housing market when there's either a balance … (0 comments)

marketing: What is a Trigger list and how to stop it!!! - 03/09/08 05:48 PM

Ok So I am probably going to get a lot of flames for writing about this blog especially from the Mortgage Brokers and other Loan Officers who rely heavily on trigger lists :)
This is just awareness information for a lot of the consumers who were unaware that your personal and financial … (4 comments)

marketing: Agent Blog on Personal Website, Any Recommendations?? - 03/09/08 05:10 PM
I would like to put a blog on my personal real estate related website.  Does anyone have a company or program that they can recommend?  I host my site through godaddy.com and they have a blog there that I can use.  The only problem, I have to log into godaddy and … (5 comments)

marketing: Continuing the marketing effort by thinking outside the box... - 03/09/08 03:25 PM
Posters, banners, bootleg signs and blogging... because...                                  
...sometimes, word-of-mouth just isn't enough! Sometimes, you have to go above and beyond to insure you're doing enough.  Even then, you are not always sure...
I update my training, list my services and attributes in as many places as I can comfortably afford, and focus on friendly customer … (2 comments)

marketing: Agent Marketing - 03/09/08 03:09 PM
I'm still working on our team's budget for this year and in particular I'm working on the marketing portion of it.  I would like to find out where most of your business comes from.  This could be expired's, FSBO's, REO's, buyers, sellers, or even investors.  Where does the majority of your real … (3 comments)



 
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