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Blog entries tagged with "marketing":
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The majority of agents now have a personal website. I would like to find out what part of your personal site is generating the most leads for you. Another way to ask the question, how do you generate business from your site? Do you target FSBO's, Sellers, Buyers, Expired's, Investors, etc. … (7 comments)
In many parts of the country, selling your home right now can seem a little daunting. There are many more homes on the market and many of these are foreclosures, though not always in the droves that the media talks about. At least not in many markets. This attention to real estate has in … (4 comments)
A few years ago my title rep stopped by my office to hand out some new software ... HP Document Assistant. I use it to this very day. It's a great marketing program that saves all of my contact info, including photo and logo, so that when I use it to … (4 comments)
Greetings! I own and operate a newly formed service that continually posts your ads on Craigslist every 48 hours manually. We do it manually so that there is no danger of your ads being flagged for removal which is what usually happens with automated programs that do the posting. We use Postlets … (13 comments)
The courts ruled this past Wednesday that down payment assistance programs are still a viable option for prospective home-buyers to use in order to become homeowners. The basic premise of a down payment assistance program is that the seller donates up to 3% to a non-profit agency, plus a $200-$500 processing … (16 comments)
One of the more popular methods many webmasters use to entice people to read their own blogs is to write guest posts for others. This is not something which is done often on AR, so in order to take advantage you will most likely have to look for Real Estate blogs … (14 comments)
I have been working with Agents for 6 years helping them put together marketing plans to better sell themselves and the properties they represent, now that I am a full time REALTOR I have been reviewing these proposals and talking to many of my former clients and I've found that there … (2 comments)
We hear on the news everyday about plummeting home sales and a recession, and we're seeing it around us wherever we turn. But how are homesellers surviving in this tough real estate market? Sellers are offering attractive incentives to buyers, and most importantly, investing more into marketing and utilizing better tools and services to … (0 comments)
I'm new to blogging, but what I'm discovering is that blogging is a lot like self therapy, I'm sure lots of people right now are going "yea!". It helps be define all the stuff in my head that I really wasn't paying any attention to, I only thought I understood it. … (0 comments)
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Saturday afternoons I used to watch old cowboy movies ~ The Rifleman, Roy Rogers, John Wayne, and so many others. I loved watching these movies. So today when I was making my Real Estate Show on land for sale in Riverside County, I chose the Western Music. I enjoyed listening to … (19 comments)
In Real Estate Marketing for a Fast Sale in Omaha, NE I explained what to look for in an agent's marketing plan. Now I thought I would turn the issue around and tell you what does not constitute a marketing plan, even though it is all many agents do.
Like most areas of the country where the Real Estate market is declining, the Wildwood, Mo area is no different! However, homes are still selling and decline in St. Louis for the next year is fore-casted to be about 1.8% - much less than other areas of the country. The days … (1 comments)
Hi Everyone,
Hello everyone.
Since quite a few of you have asked, I wanted to give you the links to register for my live webinars. They're totally free and I do them twice a week, with new topics. I hope you all can make it, and I will try to post a new invitation each … (2 comments)
Take Lots of Photographs.
In our visually oriented society, a picture is indeed worth thousands of words. Project photos are most effective when there is a “before” and “after” photo. Also, keep photos of work-in-progress. Traditionally an 8” X 10” full color glossy is best for finished project photos. For … (1 comments)
After yesterdays post of Pew Internet and American Life Project's latest mobile phone report, I decided to gather a bunch of my statistical research together as an overview.... Enjoy and let me know your thoughts!!!!!A new research report posted by Pew Internet and American Life Project, has determined that Americans are … (12 comments)
In working with the Real Estate Book over the last year and a half I have come to know the internet a lot more, as with any position with a Company, we must learn all aspects of the business.
ProspectsPLUS! is looking for three career-minded sales professionals who are unafraid to speak in front of audiences and eager to make a difference in the lives of agents in their marketplace. If you are interested in:a TRUE sales opportunity--only for the mostdriven sales professionals unique stand-alone proprietary technology uncapped earnings--potential for … (0 comments)
I must admit, I am an HGTV addict. Their shows have some great tips on how to get your home sold! Staging can make a huge difference in a buyer's first impression of your home, and it doesn't have to be expensive. One of the most important things to remember is … (2 comments)
Boost the Impact of Your Advertising Through an Integrated Media Strategy.
YouTube - Ubiquitous YouTube.Anyone can use YouTube to upload a video - Even real estate agents. That's right - it is so easy, even a real estate agent can use it :)But - does that mean you should? As far as I, and many others are concerned, uploading a promotional video … (9 comments)
So I have only been a real estate agent for a year now. It has been somewhat slow, but thanks to two great investor clients I made it through. Things are looking to pick up, and we are getting our websites (http://www.mattyogerst.com/) up and going. The question is this... Should I … (2 comments)
I recently returned from speaking at a huge real estate conference in Las Vegas. One of my favourite parts of speaking at big conferences like that is listening to the other speakers. The highlights of this conference for me included Seth Godin (one of my favourite bloggers and authors - http://www.sethgodin.com/) … (4 comments)
I'm looking to make long distant connections with this. I am looking to network with Realtors out of my area in Minnesota and in other states. I just got on ActiveRain yesterday and see the referral page and maybe thats where I am needing to go at some point.So for friends … (10 comments)
For a long time I have been baffled at home sellers apparent indifference as to how their homes show up online. In other words, how many pictures, what's the quality of those pictures, is there a virtual tour, a video, floor plans, details etc... It seems like some Realtors have been … (2 comments)
I am really good at getting listing, finding buyer, marketing, web capture.... What I seem to be not so wonderful at is to close the buyers. I show them to much. I tell the truth instead of writing up the offer. I suggest they think about it and talk to their … (4 comments)
I think I have always been a "gadget girl". I had a cell phone back in the old days when you paid $30. a month just to have the thing work. Then the provider hit me with $.35 a minute when I dared to use it, or could lift the huge … (3 comments)
The "NEW" 3 Most Important Words In Real Estate is the title of a recent post on Real Estate Radio USA Blog. Location, location, location immediately comes to mind, but this is being pushed aside by the words conversion, conversion, conversion. Barry Cunningham reminds us not to lose sight of the fact that … (5 comments)
Tip of the Day - Real Estate Marketing I am starting a "Tip of the Day" that focuses on Real Estate Marketing. The first several tips will focus on what real estate agents need to do to get their websites marketing for them. Any agent with a website has spent some … (0 comments)
In today's world of real estate there are many offers made to agents that claim to raise their productivity in a variety of ways. I'm sure all of you have received a phone call from an "Account Manager" or an "Account Executive" (AKA Telemarketers) claiming to have the best lead generating … (3 comments)
Top five dumb marketing mistakes
So your out there in the real estate world and you work hard to land a listing and now that you have landed an account, it's time to market the listing, like many other agents you try to skimp and save a few bucks, so you go ahead and buy it one … (8 comments)
Ever check out PR.com?
Hello all!I hope that everyone is well and healthy. I have been in real estate for a few years now. I understand the idea behind the "Sphere of influence" and I think it's great. But, I have been busy enough until the last 6 months and then it just hit a brick … (5 comments)
Has anyone noticed any cross pollination between Facebook and Active Rain?I am trying an experiment.Please find me on Facebook, and let me know you are an Active Rain member.I have also posted a request in the Active Rain group on Facebook to see if more people will reply from Active Rain to … (4 comments)
Hi, I have a question i want to ask our Real Estate Experts, Is it to early to bring video to the real estate world?I talk to a lot of Agents, Brokers, Owners and it seems like nobody wants to come out of the BOX. People keep doing same thing over … (2 comments)
Budgets, Advertising, Listing, Selling, Client Events, MLS Input, Coordination, Emails, Sales Meetings, Office Tours, Open House Signage, Time Blocking, Mass Choas!!!
For years now I have tried everything & anything to get business in the door. I've tried buying leads, pounding the pavement from door to door & floor to floor until there ain't no more!! I've tried mass faxes, letters, postcards, telemarketing, business handouts, seminars etc, etc, etc. I've used … (6 comments)
I just read a post called "10 Ways I Threw Away Money Marketing" by Greg Nino and man, could I ever identify with that guy! Over the years I've wasted I don't know how much money on various advertising schemes. That said, I don't know that I've ever lost a cent … (2 comments)
Do you know what you really need to know to market your business effectively? If you're like most women in business, you started your business because you are in love with an idea or a product, and are firmly convinced that everybody else in the world will be just as enamored … (0 comments)
Better Your business Quick Tip: This isnt rocket science and you may never know if this helps your business or not. Put flat magnets on the back of your business cards. By doing this I have found that leads that you meet are less likely to throw your card away(right away anyway). … (8 comments)
Ok, time for stereotypes..Accountants are nerdy, lawyers are all bad and travel agents like free stuff. (my mom is a travel agent and I grew up with tons of paperclip holders and sponges that looked like earth!) Ok, I think it is safe to say it is a pet peeve. Looking … (27 comments)
Yesterday I received an email from a real estate agent in reference to an article in Broker Agent news called What Every Agent Needs to Know about Blogging, Social Networking, RSS Feeds and SEO . I read the article and my response to the email is below for anyone else that … (4 comments)
Rise to the top... Its tough, you have to face it. There are two options, quit or be resilient. Thought markets define brokers and professionals. In this market you have your chance to establish yourself in your local real-estate market. As the level of professionals slims out your chance to rise to … (0 comments)
Hi Friends: I ran across a fun article titled "Fun and Simple Marketing Ideas for a Small Business":http://www.associatedcontent.com/article/36647/fun_and_simple_marketing_ideas_for.html I also came across a site that helps you get marketing ideas:http://www.adcracker.com/creativegames/ Hope you like it and hope your day is going well!! Don't forget to let me know if these sites are of any … (2 comments)
You may have see my previous posting on "An Innovative Networking Idea" that we had last week on Tuesday. Our "Ladies Listing Party" was a huge success! It was an event idea brought by my associate, Brenda Brosnon to help each other out. We ended up with 30 Realtors in a … (2 comments)
Virtual Assistants are gaining popularity as our business and home schedules are becoming exceedingly busier. Laura Monroe and Jen Wilson are 2 human virtual assistants offering great skills and services for real estate professionals. They can keep you organized and keep your real estate business on track with great marketing and technology assistance.
Some weeks ago, I attended an event with my teenage daughter, Priscilla, at our church. I got a chance to spend some time talking with the Youth Pastor, Darian. It became clear to me why kids were drawn to him like a magnet. He possessed something special that we all should emmulate … (5 comments)
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I have had the great fortune lately of being in the middle of a tremendous bidding war for houses. Buyers have a wonderful opportunity to buy in this market. They are all looking for a deal and many people are looking for an all out steal. With home prices changing fairly … (0 comments)
In a previous post, I talked about the frustrations many agents have with utilizing Top Producer. Well, this is the second in a series about Making Top Producer Work For You.In this post, we'll discuss ways to use Top Producer to manage your leads. We'll focus on these two features:capture lead … (15 comments)
So we all know that marketing is essential for real estate. But are you using you marketing dollars wisely? First lets talk about some common marketing tactics. Just Listed, Just Sold Postcards, Newspaper Ads, Real Estate Books, and more. Compare the costs of marketing your listings in these types of media … (0 comments)
Here are two more No-No Photos:
A Vicary writes: "Four short words sum up what has lifted most successful individuals above the crowd: a little bit more. They did all that was expected of them and a little bit more."And, I think how appropriate for this industry this quote really is. As I encourage my agents to … (2 comments)
What are you going to read first?
So this past Friday I was taking my wife to work at the Bank of America Center in downtown St. Louis. I had just made the turn onto Market Street from I-55 when I noticed one of those black Chevy Suburbans with tinted windows you always see on the news when … (1 comments)
Realtors seem to love to blog like crazy on ActiveRain. They spend a long time putting together valuable information in hopes of buyers / sellers finding their blogs.But they forget that there are also other ways to get free traffic and it only takes 2-3 minutes.Creating free classified ads about your … (3 comments)
You know That Guy (or Gal). They have an ego because at some point they have been successful (perhaps moderately, perhaps significantly). Right now, That Guy is living off his past success...but his marketing is stagnant. So many have the attitude, "Do what you've always done, get what you've always gotten." … (23 comments)
I have been hearing alot about using video as part of the marketing plan for my listings. I have been doing more and more relo and out of town business and think that video could be a useful tool for those out of town buyers. Has anyone out there been using video? … (2 comments)