Members: 88,340 -
1,832 Online Now
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
Blog entries tagged with "marketing":
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers
and brokers listed on this site. These real estate profiles, blogs and
blog entries are provided here as a courtesy to
our visitors to help them make an informed decision when buying or selling a house. ActiveRain
Corp. takes no responsibility for the content in these profiles, that are written by the members
of this community.
© 2007 ActiveRain Corp. All Rights Reserved 
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Hi Friends:
I've read lots of blog posts about agents who are frustrated with Top Producer. I've heard:
If you ask any serious marketer, they will tell you that real estate marketing is just as much about basic human psychology as it is about designing an advertisement. Of the many types of human psychology, social marketing is defining the way in which we conduct our business.
Have you ever seen the inside of an orange box? I have. I was visiting Clarke Creative Marketing & Printing Communication last week. They have a large variety of marketing solutions. 
Virtual tours cost less than print advertising. 
Like many Full Service Virtual Tour Providers, our business is centered around providing Full Service Virtual Tours to Central Florida Realtors, however every once in a while we get the opportunity to do something a little different. This past week we completed a Virtual Tour of Club Firestone in Downtown Orlando, … (1 comments)
Today was a nice sign that spring is in the air. It was sunny and mild with plenty of people visiting open houses. I stopped by several and found that the hosts were all pleased with their turn outs. With the ever increasing amounts of inventory do any of you have … (2 comments)
...Zzz...Sleep.It is such a wonderful thing.That is why we all have such a hard timegetting enough of it,when we want it, for how long we want to.Sounds kind of like the current market,doesn't it?And, bet you never thought sleep could be seen as an ironic activity-either!The great thing about sleep is pretty … (8 comments)
I’ve found that whenever I bring stuff to do to an Open House, you know, in case there’s a little down time, down time just doesn’t happen. Today, I was ready for anything, with a really good book and my MacBook Air, and I didn’t get a chance to open either … (23 comments)
FOUNDERS OF COMPAQ COMPUTERSLAUNCH A 200 MILLION DOLLAR REAL ESTATE FIRM THIS SPRING
The internet is here and the internet has become a major force in our industry. It is changing and growing. It is becoming the driving force behind many of the changes our industry is seeing.The question is; are you changing how you do business? Are you fighting the change or are … (77 comments)
Every day we are in contact with tens of thousands of agents from across the country. Through our Free Daily Coaching Call, our blog and of course the agents who are enrolled in a Harris Real Estate University Class or Coaching Program. Seth Godin Was Right: There is one thing has … (0 comments)
Many agents wear the description of "workaholic" like a badge of honor. Here are the dangers – and telltale warning signs – of living an unbalanced life. I'm not going to go so far to accuse our parents of lying to us, but they definitely perpetuated a dangerous myth. And some … (4 comments)
DESIGN AN AD THAT PRODUCES RESULTS!Our designers are professional and talented. Using both your ideas and their tools of creation, your ad can best represent your company and all it offers to your customers!SIMPLICITY■ Short headlines get your point across.■ Think of your company's strongest points and highlight them in your … (1 comments)
The Sales and Marketing Council of the St. Tammany / Washington Parishes Home Builders Association will be holding its first ever national designation course on March 25th. The course entitled "Effective Marketing on a Shoestring Budget" is an eight hour course. The course hours count toward several national designations including … (0 comments)
With the market the way it is...I've noticed the phone rings a bit less than before. What are some of you seasoned agents doing to dig up some new business?Expired, Cold Calling, Seminar, Blogging, Farm Mailers, Door Knocking, Contacting SOI. Attending Networking Meetings...Gee did I forget anything? I know if we … (14 comments)
RISMEDIA, Feb. 6, 2008-(MCT)-Wenge, it's been good to know you. Sunken Jacuzzis, we had some good times. Blue and brown, I can't believe it's over. But after a couple of years of same-old, same-old on the home-front, winds of change are blowing in. Some are driven by fashion, others by economic … (0 comments)
Greetings!
Ok, so you are out shopping for insurance for that nice shiny new Ferrari you just bought yourself off that sweet deal from last month (ok... this is a dramatization) and you want to make sure that your investment is in the right hands. You have a choice of two insurance … (9 comments)
I had an interesting experience the other day. Someone I do business with called me and asked me if I could refer them to a closing attorney that does comercial real estate. This was an eye opening question. I close both residential and commercial real estate. Surely I tell all my … (11 comments)
Have you ever went out in the world with the intent on being overly friendly to everyone you come in contact with that day? What do you think your day would be like? I have done this several times lately, after reading a couple of books by Scott Ginsberg. Don't get me wrong, I am … (5 comments)
I don't know what the rules and regulations are in other parts of the country but the MLS in Washington State will not allow agents to include any information regarding open houses in their marketing remarks. Now the marketing remarks consist of 500 characters that are swept by all other web sites. So … (50 comments)
ITS 2 AM AND THE PAJAMA WARRIORS ARE THINKING ABOUT REAL ESTATE
Growing up in LA meant that you did your shopping within a one mile radius from your house. We did our grocery shopping, clothes shopping, went to the dentist and doctor on the corner and belonged to the closest church We were loyal to our local businesses and they trusted our … (12 comments)
"Success never happens in a straight line. There is always going to be twists and turns, ups and downs. Just remember that conquering those will make you successful!" 
That is what I tell myself at about 1pm most days! I find myself not only reading as much information regarding real estate, marketing, and RE techniques as I can. But, it is not all time wasted. I think I have found the niche I would like to specialize in. Yet there … (6 comments)
I want to thank Tim Miers who is the Trumm Team's buyer agent. Yesterday the sale of my listing at 3335 Summit St. in the Florence Field subdivision of northeast Omaha closed. It sold in only six days. The amount and quality of marketing that we do is responsible for bringing in … (0 comments)
Hi.I received a phone call today from Katherine Gillis a really nice account executive from http://www.vargainc.com/She gave me a really good explanation about the services that they provide and I think that this could be an interesting strategy to target neighbourhoods!!Making sure that the client has direct contact with this type … (3 comments)
The decline in the housing market has the homes for sale inventory across the country at all time high. This has home owners scrambling to find alternative methods to sell their homes. 
In educational circles the word “sales” is usually followed by the words “and marketing”. Practical reality, however, clearly illustrates that the order of operations is backwards. I’ll even go one step further and say that marketing is the more important element of the two. Marketing is what makes you familiar. … (3 comments)
I think it is safe to say we all POST to our blogs but how many of use actually USE our blogs?There is a difference.What I mean by that is so many of us will post a blog entry and forget about it. After a day or so on AR(or any other blog you … (4 comments)
Great source for mortgage industry information, training and marketing tools. Check it out at: MyMortgageCommunity:http://affiliates.MyMortgageCommunity.com/idevaffiliate.php?id=1076 The Five C's of MyMortgageCommunity.com Coaching- Monthly Live Webinars/Conference Calls with the industry's best trainers and coaches- Online Virtual Seminars Archive- Article Archive with keyword search- Live Online Coaching Support- Access to our eLife Planning and Goal Setting … (0 comments)
How many people have you done business with in the past that for whatever reason you're not doing business with now? How many of these people would you consider doing business with again if they were to simply contact you? The reason that I'm asking this question is that about a … (0 comments)
Recently I've been forced to face a number of realities, and some of them have been eye opening. Often in any industry complacency can take hold after years of doing the same thing over and over again. I've witnessed this myself in my own practice. For months my partner and I … (3 comments)
I came across this information and was dumbfounded in it's simplicity. In 1947, Japanese businessman Toshio Iue founded a little company named "Sanyo". I'm sure most of the readers will recognize the name as an electronics industry giant. I had always thought it was a family name and the company had … (3 comments)
The market is horrible, disaster looms everywhere, sub-prime meltdown kills country!Ok, we as mortgage and real estate professionals who have been in the game for any amount of time understand that the market goes in cycles. The news media has the general public spooked right now about real estate but we … (4 comments)
The contest to rank for the term greatest real estate agent in the world has taken on a life of its own with contestants that range from real estate agents to those that are SEO consultants by trade. Currently, I am in 5th place in the contest which I suppose isn't too bad … (0 comments)
I have been extremely frustrated by the fact that title reps or any other partners that provide realtor services (lenders, home inspectors...) have not been successful in organizing realtor tours for our listings! I have had 2 cancel in the last 2 weeks because they tell me that 6-8 realtors cancelled … (1 comments)
Hi Everyone,
I would like to share my experience with doing short sales. I have been successful with my marketing technique and have gotten a crazy number of leads over the past months. Let's say, out of a 100 leads I've gotten, 70% percent were candidates for a short sale. While the other 20% … (2 comments)
Networking, networking, and networking...... What does it all mean? In my opinion, you need to be open-minded about new ideas and attack them before everyone else jumps on the bandwagon. You also need to be consistent in who you network with on a weekly or monthly basis. Lastly, you need to … (62 comments)
… (3 comments)
I am moving forward with a Grocery Store Marketing program. The ad will run from May to October, it is a 2ft x 2ft size ad that will be above a very large bulletin type of board. The board will feature a store map, coupons and specials items on sale and … (5 comments)
In a time where everyone seems to be looking for answers on how to get more business, I thought it would be a good idea to come up with a list of marketing ideas. The biggest piece of advice can offer is to not expect the work to come to you, … (10 comments)
Do you hate email drip campaigns? A lot of agents do, and in my opinion it's for the wrong reasons. In the court of opinion, I always go by the rule "Consider the Source." If someone tells you email drip campaigns don't work, don't take it at face value. Consider the … (4 comments)
I took a look at the competition I have for my Yucaipa Real Estate site, and started to really look at what it is about a real estate site that really drives business and actually converts visitors into customers. Here's my take for two crucial items you must have on your … (3 comments)
Global warming, landfill shortages and dwindling natural resources are all key topics of conversation among the ecologically conscious. Knowing where to start doing your part can be tough. My advice? Start with the man (or woman) in the mirror. 
I know a title person is not supposed to market to the general public, or are they? Ed Rybczynski has been advocating that title companies begin to market to the consumer and so I'm giving it a try. The first thing I did was create a blog on blogger. My intention … (5 comments)
I showed a handful of houses the other day. Today I received two calls from two owners/sellers of those homes. The startling fact: Neither home is my listing. The sellers were calling me to ask for showing feedback as well as tips to sell their home. I was a bit taken … (0 comments)
In the post SEO part 1, I reviewed the difficulty in being located in a relevant organic (non-paying) search for your service on search engines like Google and Yahoo. As an example for the term “florida mortgage” Google has 5,560,000 listings. 
Free or Low Cost Online Marketing Resources
Why are you still over pricing your house even after all the education I try to give and explain? Over pricing will get you no where. It might get people in the door since people are looking in all types of price ranges, but as soon as they walk in, they'll … (56 comments)
… (2 comments)
I had a great comment from a reader of my recent post,
"This one tip can save 
Building a PIPELINE of potential clients these days requires more than just post card that says "I'm Number One!" - you need to establish a personal brand to set yourself apart from the crowded marketplace of other REALTORS® who have the same or similar qualifications.
Have your Home Featured LIVE on the Radio- Each Week get the Most aggressive marketing today! … (0 comments)
Get Cash Back At Closing...Legally!February 26, 2008 States shown in white indicate that rebates are allowed and states in yellow indicate states where they are not allowed. Now that we all know this, there are three quick questions that need to be asked before we go any further. (see large map blow)Question … (7 comments)
I've customized my recent posts about the book Microtrends to talk about who is buying Flagstaff real estate. Lots of people think that with the market down -- as they read in the papers and hear on the news -- that NO ONE is buying. If you work to dispell that myth … (4 comments)
As network television viewership continues to drop and a number of new media compete for our attention and advertising dollars, it can be difficult to know how to best position our businesses in this new marketplace. Fortunately, along with the increase in information outlets come many opportunities to hone our … (0 comments)
I am one of those guys who likes simple. Why?Simple is easySimple is inexpensive Simple can be given to your employees to take advantage of.Here's an idean I got from Tim Braheem at loantoolbox.com that I have used for some amazing success. Here's the drill to get your phone ringing!! Each and … (2 comments)
I just returned from a ‘girl's weekend' with my college friends. During some downtime, I was sitting around with one of my friends and we started talking about marketing. She is a marketing professional, so I was very interested in what she had to say.
Online Real Estate video technologies are injecting more realism into the way today's professionals communicate and share listings with clients for increased sales
You might have seen this ad floating around ActiveRain, so I thought it would be appropriate if I gave some background on our event! 
I've been writing A LOT over the past few months, and it's finally starting to pay off with some increased awareness for what I do -- which is economic & feasibility consulting for homebuilders, developers, lenders, inventors and cities/counties. For me, writing is easy and I know I'm lucky to enjoy … (1 comments)
Isn't blogging a great way to connect? Plus I have discovered it takes the form of exercise for many of us. It takes much less time or energy than jogging or clogging. This cardio workout may cause some sweating palms but the end result is amazing. I have noticed since I … (6 comments)
Post From The SalesAttitude.com Blog: http://www.salesattitude.com/