matthew gosselin: Bottled Water Versus The Real Estate Agent - 08/29/08 01:58 PM
The bottled water industry has always amazed me. I mean truly amazed me. I am able to watch this over $35 billion (Beverage Marketing Corporation) industry as though it were a sporting event. Most recently I have realized that it continues to evolve and the latest evolution is most definitely in … (5 comments)
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matthew gosselin: Your Real Estate Package - 08/29/08 10:03 AM
Pancakes have been around, seemingly, forever. So how could they ever get any better?
For one, the packaging could change. Pancakes are commonly a weekend food because of the length in time of preparation, unless of course you are fine with the frozen pancake thing.
One company has created a new … (2 comments)
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matthew gosselin: Agents: Have You Tried Swimming Upstream Yet? - 08/14/08 04:23 PM
I have a folder that sits on my desk. You don't want to be in it. It's simply labeled blunders. It is a collection of some of the worst marketing, advertising and public relations examples I have ever seen.
When I was 14 years old I had a good idea of … (37 comments)
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matthew gosselin: The Blue Goose Theory Takes Form In Mike Lefebvre - 07/15/08 12:51 PM
Watch Mike use Trulia to capture his market of homeowners who are looking for an agent to do something different. Click here for the story … (1 comments)
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matthew gosselin: Go Guerilla! - 07/03/08 03:37 PM
I love guerilla marketing, I always have. My first exposure to it was something I instigated in the days of high school when I was student council president. I asked a small group of students to carry around bananas for the whole day and when someone asked why they were carrying … (1 comments)
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matthew gosselin: Luba Knows What Works On The Web. See It Here... - 06/24/08 12:45 PM
I just came across the work of Zephyr real estate agent, Luba Muzichenko. As far as marketing is concerned, Luba does two things very well. First she is host to a very valuable and local blog titled "The Avenues Blog." (photo below-www.theavenuesblog.com)
Uploaded with plasq's Skitch!
The Avenues Blog is a … (4 comments)
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matthew gosselin: Going Through 3 Agents in 2 Weeks - 05/07/08 08:03 AM
Uploaded with plasq's Skitch!
I'm tired. Now it's time to start work. Over the past couple of weeks I have been immersed in the duties of moving my family to Texas. The move was instigated by a need to be closer to Xpressdocs, where I am a business development executive. … (4 comments)
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matthew gosselin: Matthew Gosselin, Featured Guest on Real Estate Radio USA - 04/17/08 07:55 AM
Join me on Real Estate Radio USA Monday, April 21 at 5pm EST as I will be the featured guest. I plan on speaking about my book, My Blue Goose, the current state of the market versus agent marketing, and what to expect from my next book, Stand Out, Stick and … (2 comments)
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matthew gosselin: Don't Tell Me How To Blog - 01/12/08 10:02 AM
In society, we are guided by rules and laws which govern what we are supposed to do and how we are supposed to do it. There’s no question that without these institutions, we would not be able to have the living environments that we enjoy today.
In the artistic world, … (34 comments)
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matthew gosselin: The Real Estate Application of Twitter - 01/08/08 03:51 PM
On many occasions Twitter has been called a glorified chat room. However, as more and more professionals log on to use it, it is proving itself to be a useful tool.
Twitter is much like instant messaging in that you can type to a group of people who all instantly see … (52 comments)
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matthew gosselin: "I Hate Technology..." - 12/03/07 12:33 PM
...Ruth said to me as I finished up a presentation to a group of real estate agents in Pennsylvania. Ruth is a 36-year veteran of the industry and used to believe that computers represent an end to a personable real estate experience.
“I dislike computers so much that I pay … (8 comments)
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matthew gosselin: The Ultimate Agent Tool Belt - 11/07/07 06:11 PM
Get ready for the most innovative, useful and must-have tools for your real estate business. Here is a great list of tools to give you that blue goose factor we have all been talking about.
Pixenate.com
Agents take a lot of photos and as you know they don’t … (11 comments)
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matthew gosselin: I'm IN VEGAS at the NAR conference (well, I will be soon) - 11/06/07 09:50 PM
If you didn't see my earlier blog, I want to make sure you stop and see me at my location at the NAR Conference. Introduce yourself at the Xpressdocs booth. I want to know who you are, why you are in the real estate industry, what you have done differently. I'm … (2 comments)
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matthew gosselin: Meatball Sundae - 11/06/07 09:19 AM
Please click here to view this blog. For some reason Active Rain wasn't posting this article correctly. … (1 comments)
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matthew gosselin: Send Out Holiday Cards! - 10/31/07 06:31 PM
I actually love receiving them but they take so long to write out....until now. See my message below.
This year my company, Xpressdocs, is very excited to announce a new website that allows you to design holiday cards using family photos and personalized messages. Xpressdocs is the leading provider of on … (1 comments)
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matthew gosselin: Damaging Your Business One Recipe Card At A Time - 10/30/07 11:32 AM
After writing the title I figured I had just about said it all. “But Why?” Some of you may say. Others will get defensive and tell me that they have been sending them for years and their clients love them. In fact they look for them in the mail. I even … (11 comments)
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matthew gosselin: Direct Mail Idea #4: The Consumer Wants Their Message Customized - 10/30/07 09:20 AM
Direct Mail Idea #4: The Consumer Wants Their Message Customized
A survey conducted by the USPS tells us that 43% of consumers want their marketing to be personalized and customized.
It has never been more important to sort your blue lists into a number of different categories; sort by buying … (2 comments)
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matthew gosselin: Where Agents Spend Their Money - 10/29/07 09:37 AM
Our friends at Xpressdocs have come out with an impressive survey that shows us where the top 100 real estate professionals that use their system spend their marketing dollars. Some conclusions from the survey include:
Agents spend at least 10-15% of their gross commissions on marketing
100% … (7 comments)
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matthew gosselin: Beat 'em To The Punch - 10/29/07 08:15 AM
Sometimes to be the first to do something is what will define your blue goose .. Not all of the time though. I’m reminded of Arthur Hienemen who built the first motel (he coined the phrase) in 1925 called the Milestone in San Luis Obispo, CA. Although the ideas was cutting … (5 comments)
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matthew gosselin: When Race Matters - 10/24/07 10:10 AM
To Managers and Brokers of Real Estate Offices:
It’s time we had a talk. I have been doing some thinking and have some questions to ask.
1. As a company, what are we doing to market to people of different ethnic backgrounds?
2. Can all of our legal … (6 comments)
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matthew gosselin: Direct Mail Idea #3: Use Quality Paper (Plus All 11 Direct Mail Ideas) - 10/24/07 08:37 AM
Direct mail has become the standout element in the successful real estate professional’s business. In 2007, it will reach $64 billion in U.S. spending making it one of the top mediums used by companies in the country.(Direct Marketing Association)
Besides purchasing the right kinds of lists and using them consistently, direct … (1 comments)
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matthew gosselin: There Are Too Many Agents Here - 10/23/07 07:54 PM
Here are the facts. Over the last couple of years we have seen a decrease in the number of transactions and an increase in agents. Below is a graph charting the increase of agents versus the decrease of transactions. All of the numbers are as reported by NAR. It shows that … (13 comments)
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matthew gosselin: 7 Tips To Get An Audience To READ Your Blog - 10/17/07 09:19 AM
7 Tips To Get An Audience To READ Your Blog
Real Estate Tomato, always a great real estate marketing source, gives us 7 great blogging must-haves that we should all probably post on the side of our computers. These represent the absolute basics to making sure your blog is read and … (2 comments)
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matthew gosselin: Direct Mail Idea #2: Watercolor - 10/15/07 07:55 AM
Direct mail has become the standout element in the successful real estate professional’s business. According to the Direct Mail Association, direct mail spending min 2007 will pass $161 billion in U.S. spending making it one of the top mediums used by companies in the country.
Besides purchasing the right kinds of … (10 comments)
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matthew gosselin: Should I Yell Or Whisper About My Price Changes? - 10/06/07 05:01 PM
Dilemma, Dilemma. What a hot topic this has become over the last few years as we have seen the marketplace slow. On the one hand agents are afraid that if they tell the public that a home has been reduced, it may indicate their failure of selling the home. The other … (5 comments)
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matthew gosselin: My Blue Goose Book UPDATE - 10/05/07 07:50 AM
My Blue Goose is flying along through the print process although it has been slightly slower than I would like. Due to my attempt at making this book a 'green' book, printing was slowed a little. Still, November 1st seems to be the ship date. So all of you have … (1 comments)
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matthew gosselin: Why R.E. Agents Suck - 09/04/07 12:52 PM
By Matthew S. Gosselin, Author of My Blue Goose
If any of you are in the Orlando area, you may have seen the following posted in the real estate section of the Orlando Sentinel.
“I’m ticked off at Realtors. I ask you why you don’t show my house that is for sale by … (19 comments)
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matthew gosselin: Get The Word Out! - 08/27/07 01:12 PM
8 Ways to Get the Marketing Word Outby Matthew S. Gosselin"Setting A Sale Price in a Slow Market," (New York Times).
"Bubble, Bubble, Housing Market is in Trouble," (USA Today).
"Home Sales Plummet 21%" (Boston Globe).
You don't have to pick up too many newspapers or watch a lot of television to learn that … (4 comments)
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