mortgage marketing: A Daily 5 Minute Mortgage Marketing Video Blog You Won't Want to Miss! - 11/24/08 06:57 PM
TRUTH: BIG THINGS DO COME IN SMALL PACKAGES!
(Don't Believe Me? Fish On...)
I love the 5 minutes of mortgage market zen and related news I get from Brian Stevens and Frank Garay over at Think Big Work Small. Seriously, the 5 min. (aprox duration) daily video spots these … (2 comments)
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mortgage marketing: Ouch! I Got Rate Shopped!... Another Case of the Customer Who Wouldn't Commit... - 11/14/08 10:40 AM
Mortgage Brokers and Loan Officers of the world - how do you react when you get rate shopped? You see it coming, heck - some of you seem to have the ability to detect a rate shopper a mile away! Do you deal with them? Perhaps you employ a tried and … (1 comments)
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mortgage marketing: Mortgage Marketing - How to check your website - 11/12/08 07:36 AM
REMINDER: My next free mortgage marketing teleseminar is scheduled for tomorrow... DOn't miss it! Here's the registration page: Click here now --- Ok, back to the blog post:
Online Marketing - How's your SEO?
One of the most important facotrs in generating business from your website or blog, is backlinks. Most … (0 comments)
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mortgage marketing: So while everyone is talking about the bailout... - 10/01/08 10:46 AM
Amidst all the news and debating about what could/should/will happen with a bailout, I wanted to post a quick reminder of what marketing tools you should have in your arsenal to keep your pipeline flowing. I was going to title this as a loan officer marketing post, but in reality, whether … (2 comments)
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mortgage marketing: How Can a Loan Officer Make Quick Money Blogging? - 09/16/08 06:42 AM
How Can a Loan Officer Make Quick Money Blogging?
Simple, stalk a real estate agent on Active Rain and WannaNetwork.com with the goal of becoming a guest contributor on their high traffic blog.
Real Estate agents with sites that rank in the top 10 on the search engines for (their … (5 comments)
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mortgage marketing: Does Anyone Use Mortgage Coach? - 09/14/08 09:26 AM
I have been to looking to add some additional tools to my proverbial toolbox and one of the items I have been looking at is Mortgage Coach (http://www.mortgagecoach.com/Software/Analyze.aspx), a pretty nice piece of software that does some spreadsheet analysis and the costs and benefits of various loan programs. I am always looking … (7 comments)
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mortgage marketing: Mortgage Marketing Community Forum Looking For Creative Mortgage Marketing Loan Originators - 08/27/08 12:37 AM
The Mortgage Marketing Community has recently created a new forum, take a look at the Mortgage Marketing Community Forum. We've created the form as a place where Mortgage Loan Originators can put their creative Mortgage Marketing thinking caps on and network together. Our goal is to make this a place where … (8 comments)
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mortgage marketing: Video I did in about 10 minutes with the ActiveRain Video Service - 08/25/08 01:25 AM
I used the Active Rain video service to slap together this video for our new venture the Mortgage Marketing Community. They have all the prebuilt clips, pictures, music and such. It's pretty cool. Just can't figure out how to get it out and syndicated... It would be nice to be … (6 comments)
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mortgage marketing: Loan Officer In BIG Trouble For One Little Blog Post - 08/20/08 10:55 AM
Well I made you look, and really that was the purpose of that headline. I was having a conversation with my favorite marketing maniac Tim Davis and the conversation turned to writing headlines that pull.
If you can't get your audience to read your message you sure as heck won't get … (10 comments)
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mortgage marketing: Is your Marketing Approach with Realtors "Honestly Fresh?" - 08/07/08 12:57 AM
I'm in Butler, PA for the next couple of days on business and had the opportunity to sample Straub's All Grain Beer. I make it a habit of trying out local brews when on trips outside of Florida - and this one's a fine example of natural, handcrafted lager goodness out … (3 comments)
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mortgage marketing: Secrets to Loan Officers Success - 08/01/08 10:24 PM
A Secret to Loan Officer Success
By Thomas Hargreaves
I hate to use the word secret in anything. But the fact is that most people in the mortgage industry are "Secret Agents". A secret agent is someone who even though they have all the training and certificates imaginable, they still work … (2 comments)
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mortgage marketing: A good read on finding your target clients online - 07/18/08 10:40 AM
Bill Rice posted a blog entry in June that I consider to be truly valuable to those of us trying to connect with our target markets via the Internet.
Read his post titled "Web 2.0 Mortgage Marketing, It's Social."
In the article, he breaks down all of the "social media" you've … (2 comments)
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mortgage marketing: Today's Market - 07/14/08 03:40 PM
Welcome, to all my mortgage professionals. In today's market it can be easy for us to become distracted, discouraged, and frustrated with the ever changing guidelines of the financial markets. I would like to start our discussion by encouraging you and giving you a few tips to not only survive but … (1 comments)
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mortgage marketing: What drives your success? - 02/11/08 09:29 PM
There are two motivating factors that drive every decision you make in your life. Love and Fear. You can pick any emotion that you can think of and they can be drawn back to one of those two emotions. The trick is to decide, honestly, which one motivates you. Success. Why … (9 comments)
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mortgage marketing: Done and Complete.....there's a difference - 01/29/08 09:47 PM
As someone who takes on several tasks at the same time I find it very easy to walk away from something by dismissing it as being done. Then I have to ask myself: "is it complete?" There is a very important distinction. Being "done" usually means that you are done with it. … (1 comments)
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mortgage marketing: A internet lead is as good as the follow up call. - 01/17/08 11:34 PM
I've spoken with a lot of people who work internet leads. I get mixed results. Rarely do I find people who succeed when they buy the leads. If they do succeed, they're typically hardcore telemarketing types. Obviously, that's not the worst thing in the world, but I think there are better … (4 comments)
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mortgage marketing: How do you Define a Perfect Lender Please Comment - 01/03/08 02:13 PM
I am trying to get in to Realtors heads as to how, I can define a perfect lender , your comments will help me to provide what Realtor expects for a mutually profitable relationship.
What is important when choosing a Lender ?
What are your Expectations from your Lender ?
What are some of the problems … (13 comments)
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mortgage marketing: Mother May I? - 12/19/07 09:14 PM
My wife and I were talking about the fun songs and games of childhood tonight as our 3 year old sang to us and "danced" to the song he learned at school today. "Mother May I" was a game I remember playing as a youngster and loving. So "Mother May I … (1 comments)
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mortgage marketing: Top Ten Reasons Why You Need a Website in Today's World - 11/19/07 11:02 PM
1. To spread the wordMillions of people have access to the World Wide Web, and the number is growing every day. When people want information today, they reach for their web browser.
2. Cost EffectiveUtilizing the Internet is a cost-effective approach to reaching a large number of people that are interested in your … (6 comments)
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mortgage marketing: New Marketing Strategies Via Social Networking Channels for Real Estate and The Big Push for Compensation Reform - 11/13/07 05:13 PM
‘We are the fossils, the relics of our time, we mutilate the meanings till they’re easy to deny.’
- William Corgan
I hear many mortgage and real estate professionals within the industry still spouting off about how no technology will ever replace them…no, technology won’t, but the professional that leverages … (30 comments)
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mortgage marketing: What BMW taught the mortgage industry.....Equity Accelerator Rhode Island - 11/02/07 01:58 PM
Does anyone disagree with this article? I read this today on the Astonish Results Blog and had to share it:
Owning a BMW has always been a "rite of passage" for newly successful originators. Driving a new 5- series is a statement to friends and co-workers that you have arrived. I think … (1 comments)
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mortgage marketing: Lead Generation - Tradeshows - 09/12/07 11:47 AM
An out of the box marketing idea is to attend tradeshows that are no directly related to your business. You can go to electric shows, design shows, car shows, women trade shows, etc.
Most of the time if you setup a table you will be the only real estate business at the … (6 comments)
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mortgage marketing: Million Magnet Giveaway is for real! - 09/09/07 03:16 PM
I was visiting a Realtors office a month or so ago and saw a catalog for magnets on her desk. I asked if I could look at it as they are something I've always wanted to send out to my past customers, but never done. The catalog was from MagnetStreet. I … (0 comments)
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mortgage marketing: Make your contact data work for you... - 09/06/07 05:30 PM
Welcome to the end of the ongoing struggle to stay organized. Your contacts are your livelihood and the source of your ongoing success. Don't waste your time attempting to manage your contact information with a generic system not made for the mortgage industry. Homebase uses your contact records intelligently in every … (2 comments)
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mortgage marketing: Prepare to experience the advantage of Intuvo... - 09/06/07 05:25 PM
Booms come and go, but lasting customer relationships give you a long term advantage in any market. Your relationships are what make you a trusted advisor, not just an application taker. Our number one goal at Intuvo is to provide lenders with tools and coaching that will help them grow personal … (0 comments)
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mortgage marketing: A secret weapon in marketing... - 08/29/07 10:14 AM
This is pure gold. Most of us fail miserably at this one little secret, but once learned it can be one of the most powerful weapons in your arsenal.
You competitors aren't doing it because they think it's a waste of time...and this is exactly why it works.
Regardless of what … (10 comments)
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mortgage marketing: Mortgage Coach and Mortgage Professional Jacob Morales - 06/30/07 08:37 PM
Are you struggling to produce the business you want? Do you want to bring in more business and spend less money doing it? Are you tired trying to originate loans and getting no where?
I am your personal Mortgage Coach!
As a CMPS and Building Champions certified coach I bring over a … (0 comments)
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mortgage marketing: How can you keep from losing customers because of trigger leads? - 06/27/07 09:50 AM
When it comes to trigger leads, you've got a couple things to worry about. One is that, inundated with cold calls and direct mail from other originators, your borrower will blame you for his or her personal information getting around. The other is that a trigger lead user will be successful … (6 comments)
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mortgage marketing: Is there a Wrong Mortgage? - 06/21/07 06:55 PM
With fingers being pointed at mortgage brokers and brokers pointing their fingers at lenders. One thing is for sure, a lot of people took loans that were not right for them. With labels like "Subprime Meltdown" and "Subprime Crisis", it's no wonder that state's such as Maine are jumping on the bandwagon to … (3 comments)
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mortgage marketing: Mortgage Marketing Gone Awry - 06/19/07 02:16 AM
GMAC, one of the biggest losers in the subprime mortgage game is attempting to scare up business - literally. Calculated Risk and Matt over at the OC Register point us to an article by Fortune Magazine senior writer Jon Birger who received a very ominous-worded piece of mail from GMAC about … (6 comments)
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mortgage marketing: Arizona Mortgage Coach and Mortgage Professional Jacob Morales - 06/15/07 10:32 AM
Are you struggling to produce the business you want? Do you want to bring in more business and spend less money doing it? Are you tired trying to originate loans and getting no where?
I am your personal Mortgage Coach!
As a CMPS and Building Champions certified coach I bring over a … (0 comments)
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mortgage marketing: Podcast: Dan Green from The Mortgage Reports Blog - 06/14/07 03:07 PM
I had the privilege and pleasure of speaking with Dan Green who writes The Mortgage Reports Blog, one of the most popular and widely read web sites in the...
Read more and listen to the podcast here.
… (0 comments)
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mortgage marketing: That's too good too be true... - 06/12/07 04:23 PM
Hey there mortgage professionals! I wanted to "formally" introduce myself to the mortgage group! I will be updating my profile soon, to tell more about me and why I left the mortgage industry to start my company Offer Angel and how it all came together. Some of you have already found … (1 comments)
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mortgage marketing: Mortgage Marketing Program and Coaching with an Arizona Mortgage Pro and Mortgage Leaders.Com - 06/03/07 01:41 PM
Are you struggling to produce the business you want? Do you want to bring in more business and spend less money doing it? Are you tired trying to originate loans and getting no where?
I am your personal Mortgage Coach!
As a CMPS and Building Champions certified coach I bring over a … (2 comments)
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mortgage marketing: Mortgage Coach & Training with an Arizona Mortgage Pro and Mortgage Leaders.Com - 05/25/07 12:03 AM
Are you struggling to produce the business you want? Do you want to bring in more business and spend less money doing it? Are you tired trying to originate loans and getting no where?
I am your personal Mortgage Coach!
As a CMPS and Building Champions certified coach I bring over a … (0 comments)
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mortgage marketing: Podcast Interview with Brian Brady, Morgan Brown & Rhonda Porter - 05/24/07 12:18 PM
Are you making any money from your web site?
Do you have your own site?
Listen to this podcast where I interview Rhonda Porter, Morgan Brown and Brian Brady about promoting yourself and your business online.
Learn what these top mortgage pros are doing to grow their businesses using simple, straightforward … (1 comments)
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mortgage marketing: How to Write a Mortgage Blog - 05/07/07 09:41 PM
What turns you on? What's the last thing you did (with your clothes on) where you got completely lost in concentration? That's the key to understanding how to write a mortgage blog that's successful for you.
For some people it's golf. They go from the first, stiff swing on the practice … (2 comments)
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mortgage marketing: Map of the Blogosphere - 05/05/07 01:15 PM
Map of the Blogosphere If you've ever tried to understand all the fuss about blogs, blogging, bloggers and the blogosphere, you might like this little illustration.
Discover magazine has an article featuring the work of Matthew Hurst, an expert on the new so-called Social Media. According to his blog, Mr. … (0 comments)
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mortgage marketing: Mortgage Marketing Seminar coming to Arizona with Featured Speaker Barry Habib! - 04/26/07 05:18 PM
This year our Mortgage Originator's Mastermind Seminar is being held at the luxurious Ritz Carlton Hotel in the heart of the Biltmore in Phoenix, Arizona. I am pleased to be bringing in speaker Barry Habib along with many other successful loan officers in our industry.
The purpose of this seminar is … (1 comments)
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mortgage marketing: Mortgage Marketing Seminar coming to Arizona with Featured Speaker Barry Habib! - 04/17/07 10:08 PM
This year our Mortgage Originator's Mastermind Seminar is being held at the luxurious Ritz Carlton Hotel in the heart of the Biltmore in Phoenix, Arizona. I am pleased to be bringing in speaker Barry Habib along with many other successful loan officers in our industry.
The purpose of this seminar is … (2 comments)
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mortgage marketing: Investing in Yourself - Tiger Woods Does It! - 04/04/07 12:01 PM
4 April 2007
Reprinted form Tom Domin's Mortgage Marketing Toolkit article pages. As some of you may have figured out, I like Tom and his advice, tools, and helps. He asks what appears to be a more-than-fair price for his materials, but also gives away much for free. While his info … (1 comments)
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mortgage marketing: Spring has sprung!! - 03/28/07 01:12 PM
Spring has sprung. HIP HIP HOORAY. This month is a great month to get those newsletters out you've been saying you'd do. Start by sending them to your center of influence and past clients. It is a perfect opportunity to send them a newsletter and include information about gardening, spring cooking … (4 comments)
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mortgage marketing: Shhh! Be Vewy Vewy Quiet. I'm Hunting Keywords... - 03/20/07 08:18 PM
Before we even get started, let me answer a question that you will probably be asking yourself about me as you read this. “Yes”
Yes, I should probably be institutionalized for even trying to compete for the terms below, let alone compete for them in California. I guess I’m … (5 comments)
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mortgage marketing: Realtors, How Do you Like To Be Approached - 03/13/07 10:25 PM
Just like all the Loan Officers before me, I'm trying to find the best way to approach a Realtor to begin a relationship. I figure the best way to get an answer to any question is to just ask!
I would prefer not to get stuck in the trap of showing up … (56 comments)
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mortgage marketing: A Step By Step Guide To Creating and Marketing Your Own Lead Generation Website - 03/10/07 05:22 PM
First, thanks everyone for all of the positive comments! I’m glad to see that there are others out there who think this information can be useful. Over time, I’m probably going to go off on a few tangents in this what I’m sure is going to be a long series of … (7 comments)
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mortgage marketing: Mailers: Drastically Increase your Open Rate for less than a nickel! - 03/06/07 11:43 AM
As I was sitting at my desk at home this evening sorting through my daily pile of mail, I cam across a letter that I just had to open!
It was a plain white envelope, with a regular first class stamp, and my name and address printed in a script font. … (0 comments)
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mortgage marketing: Pros and Cons of Postcard Marketing for Mortgage Professionals - 03/03/07 02:18 AM
I've put together a quick introduction to postcard marketing for mortgage professionals. This article will highlight the pros and con's of postcard marketing and will briefly touch on production, copywriting and mailing lists.
Pros: Low Cost, High Visibility, Easy to Do it Yourself, Targeted
Cons: Limited Space, Crowded Channel
Low CostFirst of all, … (10 comments)
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