newsletters: How to get a newsletter design you actually like - 06/22/07 02:07 PM
Hree's another post about creating your own newsletter. As you know, newsletters are one of the most effective ways of marketing yourself. For more posts, see my Elements of a Successful Newsletter series. I've just finished briefing a designer on the design for a new client's newsletter. So I thought I'd
(2 comments)
|
newsletters: Free Color Printers - 06/20/07 12:28 PM
Would you like to have a new, free ( $4,000) value color printer, of course you would But what is the catch? You just buy the ink from the company & print a minimum 2,000 pages per month. The ink is not over-priced it is actually the color sticks that last
(6 comments)
|
newsletters: The Power of Newsletters - over $100K in business - 06/18/07 09:42 PM
I had hoped to have time to post this last Friday, but didn't. Last Friday was a milestone for me. It was the one year anniversary of my very first newsletter. I know I've blogged about newsletters before. Many of you simply don't see the value. Here it is.... Since then
(22 comments)
|
newsletters: Email vs US MAIL - 06/13/07 09:48 PM
Newsletters are a big deal for us. We work very hard at getting them out the door and work even harder at tracking their success. I am the type of person that will quickly delete on online newsletter because I am very busy when I read my emails. However, send me
(13 comments)
|
newsletters: How to make your newsletter articles work harder for you - 06/12/07 05:21 PM
I'm taking a break from the Elements of a Successful Newsletter series and instead writing some other posts I hope you'll find useful. This one's about using your newsletter content more than once - getting more bangs for your buck! If you've written articles for your newsletter, don't waste them. You can
(8 comments)
|
newsletters: Want to increase the value of your home? Increase the value of your Neighborhood - through a block party! - 06/10/07 01:59 PM
Our uptown 41st Street block, in Des Monies, IA just held it's eighth annual block party. I've been actively involved for a long time now, as one of the founders of the original organizing committee so I knew the value of a block party several years before I restarted my RE career. We've
(3 comments)
|
newsletters: Elements of a Successful Newsletter - 12: The Printing Options - 06/07/07 01:48 PM
This is the twelfth in a series of posts about the elements of a successful newsletter. 12. The Printing Options You can run off a few copies of your newsletter on your computer's printer...or you can ask a professional printer to do it for you. Here are the main options. Do-it-yourself:
(2 comments)
|
newsletters: Elements of a Successful Newsletter: 11 - The Mailing Options - 06/04/07 05:41 PM
This is the eleventh in a series of posts about the elements of a successful newsletter. 11. The Mailing Options There are 2 decisions you need to make when considering your mailing options: Envelope or no envelope?Bulk mail or first class? Envelope or no envelope? An envelope will help protect
(4 comments)
|
newsletters: Mortgage Marketing Dept Manager - 06/02/07 07:09 PM
Well... Where to begin. Right off the bat let me say that as far as marketing goes, I work "from the gut" or the heart.. basically that means that this is not stuff from books nor seminars. Some of my suggestions may definately crossover to concepts that you have heard through such mediums
(2 comments)
|
newsletters: Elements of a Successful Newsletter: 10 - The Contact Information - 05/29/07 06:31 PM
This is the tenth in a series of posts about the elements of a successful newsletter. 10. The Contact Information If the main goal of your newsletter is to generate extra business, either from new customers through referrals or from your existing client base, you will want to make it as easy
(10 comments)
|
newsletters: What database managment system should I use? - 05/29/07 07:14 AM
I use Agent Office and have for 2.5 years. I've used Goldmine in the past (and ACT prior to that), but I wanted a RE specific database when I got back into RE sales 2+ years ago. I now have about 3,000 records on the system and it's been a great
(8 comments)
|
newsletters: We interrupt this blog... - 05/24/07 03:16 PM
I'll be back with the next in the Effective Newsletters series soon, but I wanted to let you know of some exciting developments at Ready to Go Newsletters. The Real Estate Edition has been enhanced with these benefits. Earn 100% refund of your monthly fee by referring another agent (?)12-month money-back guarantee (so
(0 comments)
|
newsletters: Elements of a Successful Newsletter: 9 - The Title - 05/24/07 02:19 PM
This is the ninth in a series of posts about the elements of a successful newsletter. 9. The Title Many people spend hours thinking about what to call their newsletter. I'm here to say that, really, it doesn't matter all that much. The most important thing about your newsletter is not the
(0 comments)
|
newsletters: Elements of a Successful Newsletter: 8 - Headlines - 05/20/07 12:18 PM
This is the eighth in a series of posts about the elements of a successful newsletter. 8. Headlines In a minute, I'm going to give you a way to write great headlines for your newsletter that is as easy as painting by numbers. But first... Several years ago, I worked as an editor
(0 comments)
|
newsletters: Elements of a Successful Newsletter: 7 - Pictures - 05/18/07 05:06 AM
This is the seventh in a series of posts about the elements of a successful newsletter. 7. Pictures While a picture may say a thousand words, the pictures you see in some newsletters -- unfortunately -- say a thousand words of gibberish. Why are so many pictures not up to scratch? First, it's
(3 comments)
|
newsletters: Elements of a Successful Newsletter - 5: The Design - 05/11/07 09:29 AM
This is the fifth in a series of posts about the elements of a successful newsletter. 5. The DesignThis is an overview of newsletter design. I'll go into more detail in later posts.There are 2 key things to remember: Your design should make your newsletter easy to readYour design should reflect the
(4 comments)
|
newsletters: Newsletters for Geographic Farm - 05/09/07 12:05 AM
I'm wrapping up my newsletters for my Geographic farms. They are headed to the printshop tomorrow.I use the back side to tell the area what has sold in the last month. This is the first thing the neighbors turn to when they see the newsletter. My call for action goes on
(8 comments)
|
newsletters: Elements of a Successful Newsletter - 4: Offers - 05/07/07 07:40 AM
This is the fourth in a series of posts about the elements of a successful newsletter. 4. OffersIf your newsletter is going to work for you -- in other words, if it's going to increase your income -- you've got to find a way to encourage people to contact you.It's all
(0 comments)
|
newsletters: Save Time and Money With Your Newsletters - 05/02/07 02:09 PM
I don't know about you but the last thing I want to do is spend a lot of time and money putting together a newsletter to send to my clients. I do believe that it is important to keep my name and contact information in front of them at least once
(4 comments)
|
newsletters: Elements of a Successful Newsletter - 3: Personality - 05/01/07 03:49 PM
This is the third in a series of posts about the elements of a successful newsletter. 3. Personality For the most part, people buy from people and not from companies. After all, isn't it true you build a relationship with some clients...and it's these clients who go on to become
(4 comments)
|
newsletters: Elements of a Successful Newsletter - 2: The Content - 04/30/07 06:30 PM
This is the second in a series of posts about the elements of a successful newsletter. 2. The Content You'll remember from my first post in this series that I said it was very important to focus on what interests the reader rather than what interests you. Then you'll make
(5 comments)
|
newsletters: Elements of a Successful Newsletter - 1: The Reader - 04/28/07 05:35 AM
This is the first in a series of posts about the elements of a successful newsletter. 1. The Reader. Probably the most common mistake novice company newsletter publishers make is this: writing about the wrong person. What do I mean by that? Simply, that it's not enough (and it's not
(0 comments)
|
newsletters: Revisting Newsletters... Mine today... Results coming in - 04/18/07 09:29 AM
Not too long ago I wrote about writing newsletters in my blog, Newsletters - Getting Agents Attention. Many of you had questions and emailed me personally. Many of you decided to write your own newsletters after reading. I'm curious how they went. What were the results? Mine went out today again (probably
(16 comments)
|
newsletters: Real Estate Newsletters, Keeping costs down - 04/15/07 05:48 AM
Just a few comments to keep costs down for new and experienced real estate agents. I have some newsletters mailed, some delivered door-to-door by a delivery service, and I deliver some with some local high school boys (including my oldest grandson). Door-to-door delivery is best, both cheapest and I believe it gets
(6 comments)
|
newsletters: Useful Tips from the Gadget Girl! - 04/11/07 02:38 PM
Go go Gadget! Useful tips for everyone! FREE Programs that are great too! Lately, there have been some nasty viruses, spyware, adware and other malicious web-based trixters that are annoying, to say the least! They slow down your computer, can do crazy things like render your cd burner useless, or try
(43 comments)
|
newsletters: Spring has sprung!! - 03/28/07 01:12 PM
Spring has sprung. HIP HIP HOORAY. This month is a great month to get those newsletters out you've been saying you'd do. Start by sending them to your center of influence and past clients. It is a perfect opportunity to send them a newsletter and include information about gardening, spring cooking
(4 comments)
|
newsletters: Newsletters - Getting agent attention... - 03/19/07 08:48 AM
I've had several people request that I blog on this for more information. I've offered this advice to many who have asked the questions, "How do I get business?", "How do I get agents to understand what I'm offering?", and "How do I get testimonials?" My answer for all of these
(51 comments)
|
newsletters: Playing Catch up in February - 02/26/07 10:06 AM
The year is young, but I am already having trouble keeping up. This month, unlike others, my newsletter is being published towards the end rather than the beginning of the month. My news is retrospective, looking back at what happened.Why am I lagging behind? Well, I blame it on the pace
(4 comments)
|
newsletters: Newsletter Marketing for Home Stagers - 02/13/07 11:13 AM
Weekly newsletters are a worthwhile way to stay in contact with past clients and to keep in touch with contacts made at Open Houses, Real Estate offices, etc. Especially since Staging is relatively new, a newsletter serves as an informative venue to help explain the concept and benefits of Staging. A
(11 comments)
|
newsletters: Farming, Lists, and Crop Circles - 12/26/06 02:04 PM
How do you farm? Nice neat straight rows? Small clusters wherever the most fertile ground exists? If you're a newbie, how do you learn how to farm efficiently and effectively? If you've been farming an area for years, are you behaving out of habit or because your farming efforts produce a
(3 comments)
|
newsletters: Knock, Knock, Help me if you can... - 12/18/06 07:42 PM
I recently posted on my Blog looking for some image assistance and maybe I didn't do a good job of writing what I was in need of. That is the only reason I have for not getting much from the response column. I only received two comments and nothing else. I am
(1 comments)
|
newsletters: Just for fun and other holiday sites - 12/15/06 06:14 PM
Ken Deshaies sent us a fun link about elfamorphosis. If you have children or if you are a child on your own you may want to try it out. Here is the link to the site would be great to include in a holiday newsletter and was alot of fun to do.Next
(8 comments)
|
newsletters: I know you from somewhere... - 12/08/06 07:51 PM
Last night I attended the neighborhood Christmas party - a large group, held at the local Armory. During the evening I was introduced to someone I didn't know, and the conversation went something like this:Him: You look so familiar. I'm sure we've met somewhere.Me: Oh?Him: Maybe it was at the Broadwater
(3 comments)
|
newsletters: November Newsletter - 11/08/06 11:29 AM
Real Estate Advisor: NovemberThe November edition of the Real Estate advisor covers the timely topic of Selling a home during the winter holiday season, and also takes a look at the growing trend of vintage wood materials in interior design. Seller Your Home During the Holiday Season Using Vintage Wood in
(1 comments)
|
newsletters: Driving customer to choose you… with email - 10/13/06 07:05 PM
I have always been a fan of using drip email marketing to drive clients to REALTOR’s® websites. It is arguably to most cost effective direct marketing tool that many agents have available. There are however, a number of things to keep in mind to make sure that your email communications are
(0 comments)
|
newsletters: You have Great Marketing! Really? How? - 10/13/06 06:20 PM
Yesterday I was meeting with a buyer and at the end of our journey of looking at homes, she just just said kinda out of the blue, "You know You have Great Marketing!"I was kinda surprised, mainly because this client called me about a property on my site that was from
(3 comments)
|
newsletters: Recyber Informative Newsletter Example - 09/01/06 12:35 PM
There was a bit of buzz about this product pro and con so I wanted to share with you this months newsletter. There is usually always something for everyone on it and if you are realtor do check out the links to other useful tools they provide. This newsletter is linked
(2 comments)
|
newsletters: Broker Agent News Published My Article!!! - 08/16/06 12:05 AM
I have mentioned a couple of times that I am a big fan of Broker Agent News and their lead generation and marketing newsletter. Well, they are publishing one of my articles this week which means that they are now my NUMBER ONE FAVORITE NEWSLETTER. The article is about prospecting systems
(6 comments)
|
newsletters: Are You Subscribing to Realty Success - 08/15/06 07:11 PM
How many marketing magazines and newsletters do you currently subscribe to? For me, I get spammed and mailed at least fifteen different periodicals or newsletters per day. Many deal with real estate, others deal with marketing. Just a few have something to do with sailing. Regardless, here is one of the
(0 comments)
|