newspaper: Arts in Bartlett - 09/01/08 11:05 AM
Every Little Buck Count
The Bartlett Press, the newest newspaper in our area, is free to anyone who requests a subscription and is asking community groups to help spread the word. Arts in Bartlett gets $1 for every new subscriber form we return if they live in Bartlett and are not … (0 comments)
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newspaper: Wow the headlines....La Times Axes Real Estate Section, Banks Flood Market with REOs, Death of A Listing Presentation - 08/20/08 04:02 PM
I provide a magazine that has been here for about 35 years, and in over 500 markets. We get that, that there has to be a source to get all these homes viewed. We do this in both print and online, we feed the listings in book automatically to over … (0 comments)
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newspaper: Los Angeles Times Axes Real Estate Section - 08/14/08 05:23 PM
The following article was recently posted by Inman News.
Los Angeles Times axes real estate section
Expect continuing cuts in newspaper industry, says analyst
By Glenn Roberts Jr., Monday, August 4, 2008.
Inman News
The Los Angeles Times has ceased publication of its weekly real estate section -- born more than … (6 comments)
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newspaper: Newspaper Advertising and Print Advertising - A Myth Dispelled - 08/14/08 11:33 AM
Newspaper Advertising and Print Advertising - A Myth Dispelled
As a Realtor in the northeast Houston area serving the communities of Kingwood, Atascocita (Summerwood, Fall Creek, Lakeshore, Eagle Springs, Walden on Lake Houston, and Humble I have shaped my marketing program to give my clients the optimal exposure in a competitive real … (4 comments)
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newspaper: It's Not the Time to Cut Commissions! - 08/09/08 11:08 AM
This morning as I poured my first cup of coffee I opened my morning newspaper here in the Nashville area, THE TENNESSEAN, and read the headline “It pays to haggle with agent over real estate commission.” What a way to start the day! I immediately took that section of the paper … (12 comments)
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newspaper: Goodbye to Newspaper Advertising for Real Estate - 08/04/08 04:29 PM
As further evidence of the shift to online advertising, the Los Angeles Times has announced it will no longer publish its weekly real estate section. Click here for the entire news story.
Is Boston next? As a Realtor®, I am often asked by Sellers and Agents alike, why I am reluctant … (8 comments)
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newspaper: Newpaper Avdertising is a waste of money - LA Times Real Estate Section closed down. - 08/03/08 02:04 PM
The LA Times shut down it's Real Estate section this week adding more evidence to what I have been trying to tell home sellers for the last several years.....PRINT MEDIA IS A WASTE OF MONEY, TIME AND EFFORT!!!
I really believe this is a great example to show sellers why a … (6 comments)
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newspaper: Marketing and Media and My Face in the Paper - 08/01/08 04:17 PM
Here's the lead line of the article in today's Baltimore Jewish Times: "It takes a certain kind of personality to be a real estate agent, and Margaret Rome thinks she has the right type." The article goes on to talk about my new book, about my Type E personality, about … (8 comments)
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newspaper: Home Stager Cindy Bryant Featured In The Houston Chronicle - 08/01/08 02:10 PM
Recently, the Houston Chronicle contacted me and wanted to do an article my company, Redesign Etc. and how professional home staging can help sell your home faster. It was featured on the front page of Chron.com, and in the Business section under Money Makers in The Houston Chronicle newspaper.
For a look … (9 comments)
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newspaper: b & a's in b & w? -- think newspaper print! - 07/21/08 06:04 PM
I was asked today to submit some before and after photos of an occupied home for a press release. The press release is being done by a local community school that is offering a home staging course I will be teaching. The class participants are to bring a photo of a room they … (10 comments)
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newspaper: Couples and Team Marketing Samples - 07/21/08 12:22 AM
Seems like lately we've been getting a lot of requests for Couples and/or Team marketing examples, so I thought I'd put together a quick collage of some of the work we've done recently. It's really no different than when marketing yourself as a solo agent, as branding is still a major priority in … (9 comments)
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newspaper: 5 simple tips to have more media love - 07/17/08 11:37 PM
To release or not to release that is the question (press release that is) – and if that is the question, my answer is always to release! To follow are 5 simple tips to get more loved up with the media:
1. Set yourself a press / media release goal. I … (0 comments)
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newspaper: How Is Your Local Big Market Newspaper Doing: SF Chronicle's Unannounced Price Increase To 75 Cents - 07/08/08 06:51 PM
In what other business, besides the gasoline business where "they" have us by the throat, can a price increase of 33% go unannounced to a client base?
Welcome to the newspaper business circa 2008 in the Web 2.0 world!
The San Francisco Chronicle forgot to officially announce their price increase … (4 comments)
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newspaper: Brand new website for the Patuxent papers in Carroll County - 07/08/08 11:27 AM
As most of you know, Tribune owns the Baltimore Sun and Patuxent Publishing. The Sun's interactive division is great, so they were put to work redesigning all of Patuxent's websites. We have just completed the Eldersburg Eagle and the Westminster Eagle. Content from both can now be found at www.explorecarroll.com
Residents … (0 comments)
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newspaper: Print Advertising--Dinosaur or Still Effective? - 06/30/08 04:09 PM
How to spend our marketing dollar. Who among us does not ask that question several times per year? We know we will spend money on our websites. That's a given. Then there is a long list of items we do year after year without asking questions, among them:
'Just Sold/Just Listed' postcards. … (9 comments)
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newspaper: Zillow.com Joins Forces with Newspapers; Richmond Times-Dispatch is One of the First. - 06/24/08 02:53 PM
Zillow - heard of it?
If not, you're definitely still in the stone age when it comes to advertising your listings on the Internet. You should already know that according to NAR (http://www.realtor.org/library/library/fg006) 81% of buyers are using the Internet to search for homes (and that number has been and will be increasing every … (0 comments)
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newspaper: Watch Out Scranton Times. There's a New Dog In Town. The Scranton Post! - 06/20/08 01:54 PM
We live in America, the land of choice. We can choose our elected officials. We can choose whether to use a small mom-and-pop shop or a big store like Walmart. What we haven't had here in Scranton is a choice of newspapers.
One person, one company, one organization could never fill … (0 comments)
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newspaper: Where are you spending your marketing dollars? - 06/15/08 01:58 PM
We spend so much money in advertising and marketing. It is probably the number one expense other than salaries and or commissions paid to agents, of any Real Estate office.
Our budget goes toward... Newspaper Advertising, Web presence, Yellow pages, Post card mailings, general advertising.
We have gotten a pretty … (18 comments)
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newspaper: www.explorebaltimorecounty.com has launched! - 06/11/08 03:27 PM
Baltimoresun.com has now launched the website for all of the Patuxent papers in Baltimore County, building on the launch last month of the Howard County site. ExploreBaltimoreCounty.com will have content from eight papers including the Towson Times, the Jeffersonian, the Arbutus Times, & many more. Best of all, if you have … (0 comments)
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newspaper: Extra, Extra... Who Is Reading All About It Anymore? - 06/05/08 12:57 PM
If you read my "Meme," you know I used to deliver the daily newspaper for several years from 1985-1989. The subscription rate among the 150 homes I was responsible for was almost 100%. Everyone got the newspaper and while I'd love to take credit for the adoption rate, back … (27 comments)
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newspaper: "AVOIDANCE ANNIE" and her SCAREY SPHERE( of influence) What's YOUR Name? - 06/03/08 11:41 PM
As an experienced real estate professional; I know that some "TRUTHS ARE SELF-EVIDENT............" FEAR....its PARALYZING ; if you succomb to its power ( I've seen it so debilitating FEAR can stop even a 280lb Football running back......dead in his tracks! If you allow it to become of monster proportions it can … (2 comments)
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newspaper: ** Realtors, STOP STEALING MY LEADS!!! - 05/22/08 10:53 AM
Don't steal my listing! This is what one agent in the office said.
I know of one agent in the office who advertises his services in the local newspaper. He does not have any listing of his own so he goes around the office asking other agents to give him … (12 comments)
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newspaper: Video Blog: Newspaper Advertising is a big waste of time & Money - 05/21/08 06:58 PM
Simi Valley - Moorpark Real Estate homes sections in the newspaper used to be large and full of advertising when houses were selling in days. Homes and Land magazine used to be three times the size it is today............what happened? My video blog installment for today explores what has happened. Please … (8 comments)
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newspaper: The ultimate Newspaper - 05/19/08 02:59 PM
Hi Everyone,
Of course I am a huge fan of the Orange County Regsiter for my local news, however, being from the East Coast I gotta have my New York Times along with my Wall Street Journal.
I always seem to get inspired by that paper from a business perspective and … (0 comments)
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newspaper: Open Houses - A new idea for an old standby. - 05/15/08 11:51 AM
My recent post on open houses got a huge response, thank you all.
As I read the responses I was seeing that in some areas they are really effective and some areas they don't seem to be.
An idea came to me that might help your business in terms … (12 comments)
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newspaper: Hot Dogs! GET YOUR HOT DOGS! - 05/06/08 09:46 AM
… (5 comments)
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newspaper: New Home Sales: How Newspaper Headlines Mislead You - 04/25/08 02:10 PM
Newspaper headlines rarely tell the full story and today's papers provide a terrific example. From the Baltimore Sun (and others):
New-home sales lowest since 19918.5% March decline exceeds forecasts; prices also tumble
As always, there's more to the story than the headline.
The Census Bureau reported a 8.5 percent decline in New Home Sales last … (0 comments)
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newspaper: Orange County Local Paper Distribution - 04/25/08 10:52 AM
Hi Everyone,
Attached is a map that shows you were the following Real Estate Sections will be circulated: OC Homes North, OC Homes South, OC Homes Coast and Irvine World News. If you needed to targtet a specific area then this should be very helpful for your marketing campaign. If you need … (0 comments)
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newspaper: Tip to Increase Your Organic Search Results, and it is FREE! - 04/24/08 12:49 PM
Hi Everyone,
I work with a lot of clients for advertising, PR, and online. Although I can't reveal some of my clientele I can tell you some tricks of the trade that we do together to help with your organic search. I have one client who had laughable traffic. By laughable traffic, this … (9 comments)
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newspaper: Bad Press...A One Way Street! - 04/20/08 01:14 PM
Today there was an article on the front page of our local Newspaper entitled, "Three Real Estate Firms Subpoenaed in Kickback Probe". I chose not to cut and post the link to the article because I happen to know that at least one of the brokers named seems to be a … (3 comments)
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newspaper: 1000 watt blog - 04/15/08 10:26 AM
Hi Everyone,
Always cool to check out this site if you want to read more real estate blogs. Anyway, this is a really cool blog site that I stumbled across. When you go to this blog, look to the left and click on Real Estate 2.0. This is has a lot of … (1 comments)
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newspaper: Real Estate 2.0 - 04/11/08 11:51 AM
Hi Everyone,
I'm always amazed at how many sites are out there and how much information is readily available. It's truly mind boggling. Anyway, this is a really cool blog site that I stumbled across. When you go to this blog, look to the left and click on Real Estate 2.0. This … (3 comments)
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newspaper: Orange County Property Taxes - 04/10/08 09:47 AM
Will Orange County go bankrupt again now?
Property tax due Thursday; collections $91 million behind
April 8th, 2008 · 25 Comments · posted by Jon Lansner/O.C. Register columnist
Attention property owners: Taxes due Thursday!
Apparently, the message isn't getting through. (Or folks have some financial problems.)
O.C. Tax Collector reports that through April 5, $3.3 billion … (0 comments)
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newspaper: HOUSING: 'Feeding frenzy' in Las Vegas -good time to buy - 04/08/08 08:29 PM
Thought everyone might like to read todays article in our paper...HOUSING: 'Feeding frenzy' in Las Vegas ...
HOUSING: 'Feeding frenzy' in Las Vegas
Big increase in sales for March. 34.6 percent increase from February..read more at the above link. http://www.dawnbarrier.com/ -
Also, article in NY Times about Summerlin NEW YORK TIMES report … (4 comments)
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newspaper: Simplest Way to Organize All of Your Contacts - 04/03/08 04:46 PM
Hi Everyone,
I just wanted to share a site that has made life a lot easier as far as organizing contacts, phone numbers and even birthdays. The best part, it's free! www.plaxo.com. Works with Mac or PC, you can upload all of your hotmail and gmail contacts, and upload them onto your … (1 comments)
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newspaper: Loan Workouts? - 04/03/08 10:34 AM
Hi Everyone,
I have the good fortune of encountering mortgage and real estate professionals on a daily basis to help them generate more business by various types of advertising. One of my clients shared a story of a loan workout or, at this point, loan workouts that they have funded.
Here is the … (0 comments)
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newspaper: Interesting ARticle on Low-End Buyers - 04/02/08 02:46 PM
Half of last year's low-end homebuyers are upside down
April 2nd, 2008 · 3 Comments · posted by Jeff Collins
Zillow.com reports that about half of the Orange County homeowners who bought homes last year at the bottom three-fifths of the price spectrum owe more for their mortgage than their home is now … (2 comments)
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newspaper: REO Information for Agents - 04/01/08 11:21 AM
Hi Everyone,
Although I have a real estate license, I am not a practicing real estate agent so I receive all kinds of emails pertaining to real estate agents that may or may not help you. Nonetheless, I wanted to share some information I received regarding REOs. Check it out and let me … (4 comments)
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newspaper: BUYERS GET OFF THE FENCE!!! - 03/31/08 12:52 PM
I've been watching the real estate market especially close in the areas I farm and sell real estate. I have to tell you I am seeing 2004 housing prices in Huntington Beach, CA. Homes that sold for $642,000, $645,000, $657,000 only a year ago are now going for $520,000, $505,000, $470,000 … (2 comments)
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newspaper: Marketing, Graphic Design, & Audio/Video Production Services - 03/26/08 11:56 PM
If you are looking to find a local marketing company that can get the job done right, You need to call AdOne Advertising Group in Clarksville, Tennessee.
They can assist you with your Marketing, Graphic Design, & Audio/Video Production Services . AdOne is a full-service advertising agency that has been in Clarksville … (0 comments)
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newspaper: Bookstores, Theaters, Newspapers, and Neighborhoods-- The New Urban 'Bland' - 03/26/08 04:53 PM
My bride and I were discussing the changes in our town, in our neighborhood, and in the way kids grow up these days over our coffee this morning as she bemoaned the fact that Bonanza Books is going out of business. Bonanza-- long the independent new and used book store in … (5 comments)
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newspaper: cool real estate news website - 03/26/08 02:58 PM
Hi Everyone,
www.patrick.net This is a very, very solid site. Now this might not be the news real estate agents want to read but I think everyone should be cognizant of the different views. This site has info about why it's a bad time to buy and some blogs on the Housing … (7 comments)
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newspaper: April is Around the Corner - 03/26/08 01:29 PM
Hi Everyone,
I work with many different real estate professionals and loan officers in Southern California and it's good to hear from most of them that everything is starting to pickup despite the media buzz. Particularly homes in the $300,000 - $400,000 price in Southern California. I have heard that these homes … (1 comments)
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newspaper: new look for the website - 03/14/08 04:51 PM
Hi Everyone,
I just wanted to update that we updated the look of our website too, www.ocrealestatefinder.com. Definitely go and check it out. The website has a cleaner look, much more user friendly interface and a more modern layout. The site will also be promoted as www.ocregister.com/realestate and they are in the … (1 comments)
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newspaper: Inc. Magazine Great Marketing Article - 03/13/08 01:52 PM
Inc. magazine had a great write up on marketing in the digital age in their February issue. They also have an article about the effectiveness of viral video marketing. I would be curious as to how a real estate agent could somehow incorporate youtube into a marekting plan. Anyway check out … (2 comments)
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newspaper: Orange County Market - 03/13/08 01:09 PM
Hi Everyone,
I think this is a positive sign that the market is flat for the month of February and not declining. Hopefully this will continue and then gradully grow. I think it's possible since rates are still pretty favorable. We are still far from double digit rates. This article as from … (0 comments)
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newspaper: Who Reads the Newspaper Anymore? - 03/11/08 08:14 AM
Regarding a recent blog about newspaper advertising, I am curious as to whether those under the age of thirty or so read their local paper. I am 38 and I try to read the paper every day, and I specifically pay attention to Saturday's Real Estate Weekly. I do look specifically … (18 comments)
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newspaper: Local Searches - 03/10/08 11:53 AM
Hi Everyone,
It's no secret that more and more people are going online to find what they want, to do research, etc. Localized search is becoming more and more common. We are experiencing a new paradigm in the business world - that paradigm is the web. People expect a website now for any … (0 comments)
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newspaper: Brand-focused brokers can stay on top-of-mind with customers - 03/07/08 05:21 PM
Hi Everyone,
I had someone email a request for a coy of my article. They were referred tome and heard about this article I wrote on building brand equity. I just forwarded it to the person. I thought I would share the article here. the magazine that it was published in, the … (1 comments)
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newspaper: Marketing Tips - 03/07/08 02:59 PM
Hi Everyone,
Make sure when you do your marketing, especially for print, have a call to action. I mean it could be anything. Give away something for free. I always advise real estate agents to give away free tips on how to rebuild credit, tips on moving, what to look for in … (3 comments)
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newspaper: Rates Today? - 03/06/08 01:09 PM
Mortgage professionals. Please fill me in. Why is the bond going down and mortgage rates continue to increase today. I thought the opposite would happen. Is this because of the increase in the Conforming limits. Also, I heard that EA1, EA1, and EA3 no longer exist? I guess we are back … (2 comments)
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newspaper: Help Me With Email Marketing Suggestions - 03/06/08 12:45 PM
Hi Everyone,
I wanted to get some feedback as to what email software you have been using for your campaigns? I wanted to get actual feedback from real users. The current company I am using increased their rates dramatically so I want to check out other options. They were web based, so … (2 comments)
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newspaper: Cool house in Newport Heights in the east area of Costa Mesa - 03/06/08 12:09 PM
Hi Everyone,
Although I have my real estate license, this is not my listing. The owner is a good friend and he just listed his house. I have to admit the house is amazing. It has a very modern feel, and a lot of upgrades. This is quite the bachelor pad.
Below is … (1 comments)
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newspaper: This is a cool article... - 03/04/08 06:13 PM
Hi Everyone,
A real estate agent sent this to me. I think it's very impressive, shows a strong sense of dedication and just an all round gutsy move to do what this guy has done. I am attaching the article and video link that he sent me. Check it out.
Ron Anderson check … (1 comments)
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newspaper: Cool New Look for 2008 - 03/03/08 08:26 PM
Hi Everyone,
I wanted to share with you some changes we made to our Real Estate Section. We completely updated our look for some of our sections, and we changed the names too. Below is a quick summary with a link previewing the new look which will be launched soon:
- Coastal … (0 comments)
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newspaper: OC Homes - 03/03/08 02:11 PM
Hi Everyone,
I can honestly say - finally! We have a great new fresh look for our real estate section that will be coming soon. Hare is an exclusive preview of what the new covers will look like OC Homes Coast which is the new name for Coastal Living. The branding campaign … (0 comments)
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newspaper: Made to Stick - 03/03/08 01:18 PM
Hi Everyone,
I always like to share books that I come across that will help you with your business, even if it's not the real estate business, but business in general.
I came across this book called "Made to Stick" by Chip Heath and Dan Heat. The book will give you ideas on … (0 comments)
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newspaper: BPOs - 02/28/08 12:43 PM
Hi Everyone,
You may or may not find this helpful if you are interested in performing BPOs to acquire REO Listings. I received this via email and I thought I would pass the information along. I'm not affiliated with this company and I have never used them, however, I thought the information … (2 comments)
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newspaper: phone tip... - 02/27/08 10:49 AM
Hi Everyone,
If you are setting up a lot of print advertising in different magazines, papers or even online you should try to use different numbers for tracking purposes. For instance in Irvine, a real estate professional can advertise in the OC Register, The Daily Pilot, Coast Magazine, Craig's List and Realtor.com … (2 comments)
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newspaper: what's the good word this morning - 02/26/08 11:22 AM
This is a great writing article that I stumbled across. Check it out.
Are your sales letters going on five pages long? Do you pepper your prose with such corporate clichés as "empower," "paradigm" and "synergy"? Take your last piece of marketing writing - a sales letter, proposal or brochure - … (1 comments)
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newspaper: well, well....i hope nobody has a case of the "monday's" to quote Office Space - 02/25/08 06:06 PM
Hi Everyone
Finally we have some sunshine in South Orange County. Over the weekend I felt that Irvine turned into either Pittsburgh or Seattle with all the rain. The only thing worse about the rain in Southern California would be the drivers that are clueless as to how they should drive in … (0 comments)
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newspaper: All About Ossipee - 02/23/08 03:47 PM
Must see website http://www.ossipeevalley.org/from the Greater Ossipee Area Chamber of Commerce
Upcoming events:
CONCERT at OSSIPEE HISTORICAL SOCIETY - March 8th
Barnstormers Theatre http://www.barnstormerstheatre.org/8.0.html
WILLIAM SHAKESPEARE'S - A Midsummer Night's Dream starting date Thursday, March 13 see website for other showings and dates
St. Patrick's Day Lunch. The Gibson Center for Senior Services is holding a … (1 comments)
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newspaper: Borders is your friend - 02/22/08 11:17 AM
Anytime I need ideas, I always go to Borders to glance thourgh the magainzes. Pick up a recent copy of a local homes magazine at Borders. Look through. Do you notice anything? Do you see how all the ads start to look the same?
Sameness = boring! And, one thing I can … (6 comments)
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newspaper: we want you to be in a position to succeed - 02/22/08 11:02 AM
Hi Evceryone,
The readership for the community papers, and the Saturday Homefinder below:
Homefinder ● Tabloid sized section ● Total distribution: 313,000 ● Delivered every Saturday to all Orange County Register subscribers · Deadline: Monday prior to publication
South County Living ● Tabloid sized section ● Total distribution: 83,000 ● Delivered every Thursday … (1 comments)
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newspaper: we want you to be in a position to succeed - 02/22/08 11:00 AM
Hi Evceryone,
I wanted to share something we are offering with triple the value for a quarter of the price.
To take advantage of these packages, you have to pick each of the three papers for a six week period. You can mix and match any of these sizes but we need you … (0 comments)
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newspaper: Well what's going on - 02/22/08 10:38 AM
Typical scenario is that a man may ask his wife for the sports pages. The wife might zero in on the entertainment section. Entrepreneurs may want the business section. Gossip mongers may pick up the society pages. And so on.
But, nobody reads the entire paper. In fact, hardly anybody opens up more than … (1 comments)
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newspaper: What is a newspaper? - 02/18/08 10:58 PM
It is amazing looking back over the past 7 years of my Real Estate career how things have changed. I can only imagine how someone who has been in the business for 20 or 30 years must feel.
I have to say that by far, the biggest change for me has been … (8 comments)
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newspaper: Wow! - 02/18/08 11:37 AM
Hi Everyone
Well we can start to have a positive outlook for 2008 now in the Southern California real estate market with the increase in the conforming limit. We want to show our support for this positive change in the business by making sure you get positive results with an affordable marketing … (0 comments)
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newspaper: Woodland Hills California Real Estate - Sellers The Internet At Your Service! - 02/18/08 10:50 AM
Woodland Hills California Real Estate - Sellers The Internet at Your Service! When you have a home to sell in Woodland Hills California, it is important to know how your real estate agent is marketing your home. Are you really getting the most Exposure for your home?
For many years, (and when … (2 comments)
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newspaper: Why Advertising Won't Work! - 02/18/08 09:51 AM
As you prepare to sell your home, you'll probably consider the best way to advertise it. Surprisingly, advertising doesn't work. But marketing does, and there is a big difference. An agent will be more involved in "marketing" your home, and here's why.
A photo and description of your home's features, in a … (1 comments)
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newspaper: Here is something truly special - 02/15/08 05:43 PM
Hi Everyone
Well we can start to have a positive outlook for 2008 now in the Southern California real estate market with the increase in the conforming limit. We want to show our support for this positive change in the business by making sure you get positive results with an affordable marketing … (0 comments)
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newspaper: Here is something truly special - 02/15/08 04:53 PM
Hi Everyone
Well we can start to have a positive outlook for 2008 now in the Southern California real estate market with the increase in the conforming limit. We want to show our support for this positive change in the business by making sure you get positive results with an affordable marketing … (0 comments)
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newspaper: Here is something truly special - 02/15/08 04:51 PM
Hi Everyone
Well we can start to have a positive outlook for 2008 now in the Southern California real estate market with the increase in the conforming limit. We want to show our support for this positive change in the business by making sure you get positive results with an affordable marketing … (0 comments)
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newspaper: When Business is Good it Pays to Advertise, when Bad, You must Advertise! - 02/15/08 12:47 PM
There has been a lot of speculation that print advertising is on it's way out. I have a hard time believing that. The distinction print media has over all other forms of advertising is that you make a conscious decision to read and look at it. One great thing about print … (7 comments)
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newspaper: We got the conforming increase we wanted! - 02/14/08 11:25 AM
The Mortgage Meltdown could mean potential savings for a lot of people. It's no secret, on the news and read about it in just about any newspaper you pick up. It is "The Mortgage Meltdown" and someone even made a website dedicated to this called http://www.mortgageimplode.com/. Unless you have been living … (0 comments)
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newspaper: What's happening at the OC Register right now! - 02/13/08 04:02 PM
Are you looking for affordable, result driven advertising solutions? Are you looking for advertising that is a true investment and not an expense? In other words, advertising that will generate results by having prospective buyers call you or to show prospective sellers to list with you?
At the Orange County Register, we … (0 comments)
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newspaper: We are doing something positive for real estate professionals, and I can prove it! - 02/13/08 01:31 PM
Literally, we just came out of our sales meeting. Our Real Estate department has been rallying here to support our Realtors and give them something to help them grow their business for 2008, generate prospects with result driven advertising.
We all know a lot of you have been looking for viable advertising solutions for 2008. … (0 comments)
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newspaper: Finally some good news! - 02/13/08 01:08 PM
Literally, we just came out of our sales meeting. Our Real Estate department has been rallying here to support our Realtors and give them something to help them grow their business for 2008, generate prospects with result driven advertising.
We all know a lot of you have been looking for viable advertising solutions for 2008. … (0 comments)
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newspaper: Cheap Insurance Policy for your Laptop or Desktop - 02/11/08 04:38 PM
I was talking with one of my Realtor friends, and I was floored to know that she neglected to backup any of her work. Her laptop just simply died on her. She had a repair shop check it out, and they said her computer can be fixed, however, all of her … (0 comments)
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newspaper: Sick of those long URLs? - 02/11/08 01:05 PM
I stumbled across a great site that takes your long URLs and makes them into something tiny and more manageable. The site you should check out is www.tinyurl.com. Basically you paste a long URL and within seconds it will convert the URL into something that is more manageable. The URL does … (3 comments)
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newspaper: Interesting Link on Blogging for Business - 02/11/08 11:41 AM
Hi Everyone,
This is for the agents that think blogging is a waste of time. Attached is a link from LA Times about agents generating business from their blogs. Aside from the business prospects, this helps with your ranking in the organic search since this is new content. New content, ultimately, helps … (2 comments)
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newspaper: Positive Changes for the Conforming Limit - 02/08/08 01:09 PM
Orange County is moving closer and closer to cheap mortgages. We are on the verge of having a 70% increase from $417,000 to $706,250 increase in the conforming limit. However, from what I understand that this loan limit is going to be temporary and would expire at the end of 2008. … (0 comments)
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newspaper: Tips on how people can find your website - 02/07/08 11:19 AM
Here are some common questions I get from clients
How do I get more clicks? The focus needs to be on keywords and placement to increase your ad exposure by adding keywords and site placements to your ad groups.
How do I increase my clickthrough rate (CTR)? Ad quality is critical. By refining … (2 comments)
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newspaper: Things are heating up in the OC that's for sure - 02/06/08 04:03 PM
We all know that the market is changing, however, how will prospects find you? Right now, is the time to prepare. If the conforming limit increases to $650,000 or even $700,000 that is great news for people looking to purchase. Why? Because the conforming rates are about 1.000% lower than jumbo … (0 comments)
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newspaper: How do you generate webtraffic? - 02/06/08 01:47 PM
If you are looking for an overview to generate webtraffic, then I can assist you. Most people don't realize a method does, in fact, exist as to how people find your site and how search engines rank your site. True, nobody knows the exact method or algorithm, however, methods still exist … (1 comments)
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newspaper: Customers are searching for you online, will they find you? - 02/06/08 01:13 PM
If you are interested in learning how buyers and sellers can find you online, then contact me for a complimentary consultation. Below is an overview of some affordable online marketing solutions that will get you results for 2008!
… (0 comments)
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newspaper: Are you interested in generating real estate leads for 2008? - 02/06/08 12:51 PM
Hi Everyone,
I wanted to let you know that we are offering some aggressive online solutions regarding search engine optimization and key word campaigns. It's no secret that most people do research online when they are considering their housing options, looking for an agent and checking home values. According to Belden Interactive, … (0 comments)
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newspaper: What will save the Newspaper Industry? - 02/02/08 04:41 PM
Answer. Fire your entire board and replace them with individuals who are internet experts.
What do you think the newspaper industry should be doing to stop the loss of revenues, circulation and attrition rate?
… (2 comments)
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newspaper: Content - 02/01/08 10:52 AM
Hi Everyone,
When you are setting up your website, make sure you update your content regularly. Relevant content that is updated is one of the factors that search engines consider when your site is ranked. Ideally, have your blog incorporated onto your site.
… (4 comments)
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newspaper: Do's and Dont's in Advertising for more listing - 01/24/08 12:26 PM
well I guess most of you have had this problem in your real estate business. How to get more listing? That seem to be the problem with our team in the last 6 months. As we all know the real estate market has been on a down turn here in the … (0 comments)
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newspaper: Is Your Real Estate Marketing Message Diluting Your Brand and Hard Fought Community Reputation? - 01/23/08 06:37 PM
If there was ever a time for real estate professionals to get serious about their marketing, whether it be on or offline, well, that time would be right now. Those who fail to market their services, expertise and businesses correctly now, are sure to be the next ones looking for a … (4 comments)
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newspaper: Tip for Sellers - 01/21/08 04:42 PM
Tips for sellers
Price it right: Really take the time to look at how much comparable homes in the same neighborhood sold for within the past 30 days. Remember the key word is sold, not listed. Price your home competitively with other homes for sale in the neighborhood, otherwise, your how will … (0 comments)
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newspaper: 2007 Real Estate Buyer – Did They Use the Internet? - 01/20/08 12:12 PM
How do I answer that with anything but a big fat DUH? The National Association of REALTORS® (NAR) recently released it’s 2007 Profile of Home Buyers and Sellers. The conclusions are not at all surprising. If anything, what surprises me is how conservative the numbers are that they report. For example, … (3 comments)
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newspaper: Your Name? - 01/17/08 01:19 PM
Hello Everyone,
Just a quick tip, go to www.godaddy.com and buy your name (e.g., www.chaddciccarelli). Even if you don't plan to do anything with it in the immediate future, it is one of the best properties you can own. Especially with real estate because your are marketing your name and there is … (1 comments)
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newspaper: Tips For Writing An Ad Copy - 01/16/08 09:25 AM
Always use just enough information to convince the prospect to act on the offer. If you are unsure, then a little too much information is better than not enough information if you are not sure how much to include. Also before writing an ad copy, list the selling points you want to … (1 comments)
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newspaper: Scotsman Guide - 01/15/08 09:04 PM
Hi Everyone,
I wrote an article for the January 2008 issue of the Scotsman Guide. This is a mortgage trade publication that is free. Go check it out at www.scotsmanguide.com, and signup for a free subscription too.
… (0 comments)
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newspaper: Is it just me? - 01/15/08 02:26 PM
I am not trying to boast at all but I seem to be busier than ever. Yes I am more structured now but I don't see the easing off Real Estate like the newspapers love to report. I am busier than ever and feeling very Blessed. What do you think? … (12 comments)
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newspaper: Yet an oldie, but a goodie - 01/15/08 12:21 PM
Hi Everyone,
I went back and read "7 Habits of Highly Successful People." This is a classic book. If you are looking to grow your business, change your life or for that matter design a life, check this book out. You will at least get one good idea.
… (0 comments)
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newspaper: Hans Solo? - 01/15/08 10:53 AM
Harrison Ford, aka "Hans Solo," was working odd jobs back in the 1970s when he was asked by George Lucas to be a stand in for the readings for Star Wars. Ironically, Ford still was not considered at this point, rather, Nick Nolte was the person that was supposed to get … (0 comments)
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newspaper: Zero Money Marketing Tips That Will Get You Found!!! - 01/15/08 10:46 AM
Hi Everyone
I have had the good fortune to learn from some of the top marekting executives and online specialists in the world. You won't believe how simple some of these online marketing strategies are to execute. Moreover, these tips don't cost anything. Major companies don't want you to know these secrets, … (1 comments)
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