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Blog entries tagged with "niche marketing":
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DataLeader.com, the premier resource for both business and consumer data powered by industry leader ProspectsPLUS,! has become the "go-to" site for real estate agents nationwide looking to capture high-quality, targeted lists when developing new niche markets. 
Become an Energy Doctors Affiliate and market yourself as the "Energy Saving Realtor" or the "Eco-Realtor" This will be a great niche for The Realtor in your area that see's the value and can afford to take advantage of it.
Watch our local news coverge here (dont you think your local news would … (1 comments)
I wrote an article on my main blog today and since I used a real estate example, it made it even more pertinent to sharing here on ActiveRain. In part this piece is getting ready for my class on Thursday night here in Seattle (Marketing with Joe and Barry)
A new national poll conducted by TD Canada Trust, brings to light some interesting information on who the Average Individual female home buyer is! Although the stats are Canadian - I don't imagine they'd be that different for our neighbours down south. Now whats interesting is that this has become … (16 comments)
Walk into any Countrywide retail branch for a an A Paper loan, and you will probably get the same rate, if not better, then using a mortgage broker who is set up with Countrywide wholesale. In 2009, brokers will not be able to order appraisals if it is a fannie mae … (4 comments)
April 22nd is Earth Day! In honor of Earth Day I thought I'd compile a (really fun) list of great ActiveRain groups (you may have never heard of) dedicated to green-ing up our community through eco-friendly living, sustainability, new urbanism, and responsible development. Feel free to add to the list in the comment section - I'm … (8 comments)
While contributing to an article on "how to sell a house more quickly in a down real estate market by sprucing it up to specifically appeal to pet owners" a big idea came to me.
Step-By-Step Instructions to Develop An Investor Niche
I am hearing loads of real estate seminars that are touting the theme "Back to basics!" This is a quick ploy to separate you from what little money you have left! It is very easy to pitch this scenario scenario to so many new agents in our industry that will not know … (67 comments)
Is it about survival of the fittest?
The niche should be your ultimate goal...not what you can do with it...it's ultimate because it is perfect, well defined and unquestionable...when you have it, the rest will fall into place and be automatic...
Let's ask this question can a REALTOR be all things to all people? Some agents/brokers may say yes to this question, on the other hand some may realize that it is almost impossible. So, let's take this thought then into the arena of finding your niche? First of all what is … (2 comments)
I had a close friend in college named Phil. In the 1970's, Phil's dad, an immigrant, started a little Italian restaurant in Florida. It was a small family business and the food was terrific.
If you got here by way of a search or some other way, you might want to read Part I of this blog first!
We should all be trying to create customer loyalty, right? This means communicating to your group on a regular basis. We all know this and we all know the benefits of doing so. Whether or not we actually do it is another story.
You've become one of the main luxury highrise gurus in the city. All your business cards, sites, email addresses, etc. state that you are. You've done a great job forming your niche. At first glance it looks like you've done a great job branding your business.You also claim to be the area expert in neighboring towns and … (3 comments)
What will be the biggest change factors for the real estate industry in 2008?
Everyones is always aksing me. What is podcasting. I have a simple answer. Podcasting is downloadable media. In short, it is like having your own radio show that can be uploaded to an IPOD. That's why they call it podcasting.I was really honored to be asked to speak at the CAR convention … (5 comments)
Last week I began the process of choosing my niche. I created a post - Niche or Die and received some wonderful comments and niche ideas. I just updated that post this morning with the complete list from the comments that I received.
I recently interviewed a fairly new agent who was looking to join my firm. I asked her "What are your sources of business?" She looked ocnfused. I rephrased, "Where do your clients come from?" She quickly smiled and proudly said they were all referrals. Both of them.I remember when the "by … (10 comments)
by Cory Potter, Sales Manager/Corporate TrainerAccording to a recently released NAR survey, 7.3% of home sales in Florida are to foreign buyers purchasing a second home (at least 47% are for vacation purposes). Here's a link to the survey click. In Florida, 65% of Realtors had brokered a deal for an international … (1 comments)
Hi All, 
So this is my first real attempt at blogging. I have always hated writting so why should blogging be any different, but I guess with anything it takes practice, so here begins my journey. I wanted to see what people are doing to set themselves apart from other agents, what do … (3 comments)
Call it a niche, just don't call it a 'nitch', it's pronounced "neesh". Going after a target market, means knowing your audience and meeting their needs with pro-active solutions. My experience has proved to me that the true nature of consumer purchasing is driven by emotion and impulse. 
Yesterday in the Real Estate section of The Chicago Tribune Mary Umberger wrote an article emphasizing that to stand apart from their competition Real Estate Agents must promote themselves in this challenging Real Estate market. It was great publicity for The Pet Realty Network's Members Linda Lamb and Lindsey Marcus to be featured … (0 comments)
19 July 2007 - Madison, Wisconsin
Okay, Now that we have been talking about picking your niche/s, have you done that yet? If so, why did you pick the niche/s that you did? What skills do you have that help you with your choosen specialities? How are you going to climb to the top of your niche? … (13 comments)
In case you have never visited or participated in a blogging carnival, please allow me to extend a hand and introduce you to a dizzying world of fun, opinions and amazing information. I have participated several times in real estate blogging carnival--and look forward each week to reading the winning entries. I know it … (29 comments)
Where Is The Short Tail And Where Is The Long Tail In This Photo? 
(CNN) -- In the 1960s and '70s they burned their bras and draft cards, marched on Washington, founded Earth Day and vowed never to trust anyone over the age of 30.That was then and this is now. The fact is that many Baby Boomers failed to appropriately plan for retirement. While … (0 comments)
Recently, on one of my blogs, someone mentioned "niche marketing". As the market is getting bigger, rules are getting more complex and clients are demanding more, there has been a growth in the so call niche marketing adherents. A few years ago we would simply have called someone a specialist. Over … (3 comments)
Don't have a marketing niche yet? The Pet Realty Network offers Real Estate Professionals the opportunity to establish yourself in the amazing niche market of the 69.1 million homeowners in the United States that own at least one pet - and even more around the world. The need to set yourself apart … (5 comments)
For years Brokers and agents have spent countless dollars marketing in print. The main mediums being: Local Newspaper's, Real Estate Book's, Post Cards, Flyers, Door Hangers, etc. Their main purpose has been to generate phone calls/contacts from prospective buyers/sellers and most importnatly, keep the agent's name "top of mind". As far as … (1 comments)
Around the country, in most states, each county government has a Health Department. Typically, someone from the Health Department is contacted by a county property appraiser or a neighbor of a property that appears to have been abandoned or the current occupants have allowed the property to deteriorate to the … (1 comments)
How to Become an Expert in Your Field A great way to grow your business is to become an expert in your field. Although this concept may seem daunting, it’s really not that difficult to achieve if you work at it a little bit. Here are some simple tips to help you … (0 comments)
Well, actually very few children directly buy homes however; the influence of children on home purchases is profound.