Blog entries tagged with "pr":


pr: If you build it, they probably won’t come… (Unless you tell them about it...) - 07/15/08 12:09 PM
 
An interesting client meeting of a few weeks back got me thinking about the differences between web site design services, interactive strategy and the confusion both clients and firms have about where one stops and one begins.
This particular client is a web-based business start up. Their business model involves … (3 comments)

pr: Mastery Coaching Marketing Module - PR 101 - 07/15/08 10:20 AM

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pr: How PR can help you with SEO - 06/23/08 06:54 AM
Press Releases have obvious SEO benefits. If you are putting something that is exciting and newsworthy on the web then other websites will pick up your content and post it to their site while giving you an inbound link to your website (inbound links = SEO benefit). Services such as PR … (2 comments)

pr: Webinar - Public Relations 101 - 06/17/08 07:23 PM
 
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pr: Webinar - Public Relations 101 - 06/17/08 10:19 AM
 
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pr: McElroy Associates is proud to represent Major Enterprises, Inc. as its PR Agency - 06/16/08 08:34 PM
          Make the Most of Public Relations
McElroy Associates is proud to represent Major Enterprises, Inc. as its PR Agency.  To better serve Major and its agents we are looking forward to be working closely with all of you.  Below are few tips that will help us achieve our goals.  Major … (0 comments)

pr: DISCONNECTS ABOUND!!!! - 06/05/08 05:35 PM
So please people, tell me something.  Why is it that (now these are NAR numbers BTW) 86% of all consumers find their homes on the net ----66% of all consumers ONLY click on virtual media buttons like the spinning house.....BUT!  only 2.67% of all listings have virtual media? NATIONWIDE!
That's like … (4 comments)

pr: Questions & Answers on Donating Property - 05/25/08 07:29 AM
 
 
Frequently Asked Questions: When will I know if charity is willing to accept my donation? Upon the initial inspection, the charity will be able to determine if property is an acceptable donation.
What if my property is not accepted? After the property inspection, the charity reserves the right to … (0 comments)

pr: How to Get $1000 Worth of Advertising for Free - 05/20/08 10:24 AM
Want to send out a press release, but don't feel like paying for it?  Everyone is looking for inexpensive marketing methods this year and I thought I'd contribute to get your mind working. Here is a list of free press release distribution services that you can use get your 15 minutes … (1 comments)

pr: Watch Channel 2 KTVU SF Bay Area tonight, Sunday May 18 for segment on Home Staging - 05/18/08 10:36 PM
Our very own Terrylynn Fisher, Diablo Realty and Lachelle Johnson, Aloha Staging were featured on a Home Staging segment on Channel 2 today at 5:00 Pacific Standard time. The segment will run again this evening at 10:00 p.m. Pacific Standard Time. Terrylynn was sought out as an expert in the field … (3 comments)

pr: Need Public Relations (PR) Company - 04/19/08 04:53 PM
We are looking to establish a relationship with a Public Relations (PR) Company.  Can anybody offer any recommendations and/or referrals?  We need a PR agency/representative that has real estate industry knowledge/experience.  
(3 comments)

pr: Google PageRank Updated Today! - 02/27/08 05:08 PM
Hey guys....just noticed that the big G updated their page ranks.
My North Carolina Mortgage website was a 1....and now went to a page rank 2.
I know that mine is a low pagerank but my domain was created on Aug 2007.
Domain age may affect in how Google determines your PR or how it is … (14 comments)

pr: Why traditional marketing doesn't work any more - 02/26/08 11:39 AM
As network television viewership continues to drop and a number of new media compete for our attention and advertising dollars, it can be difficult to know how to best position our businesses in this new marketplace. Fortunately, along with the increase in information outlets come many opportunities to hone our … (0 comments)

pr: So You're in Print: Now What? - 02/02/08 07:55 PM
You've done it.  You've written an article that has been printed in a newspaper or magazine.  Congratulations!  You did well.  But now what?
That's right; now what?  Today's newspaper or magazine is tomorrow's recycling, but that doesn't mean that the life of your article is over -- far from it, as a … (15 comments)

pr: More Great Press for the Big Bad Home Sale (from Austin Business Journal) - 02/02/08 06:10 PM
Once again, our Big, Bad Home Sale was featured in a prominent business publication.  The Austin Business Journal featured a very nice story about us today.  You can read about it at:
http://bigbadhomesale.com/abj
(0 comments)

pr: How to Deal with Separation Due to Relocation - 02/02/08 06:06 PM
There was post on Zillow that really tugged at my hearstrings today.  Somebody wrote: 
"Just curious to know if anyone else out there is in a similar boat...  My husband is in sales and is now in a new territory.  Its a great opportunity for us, but like a lot of people, we … (0 comments)

pr: Big Bad Home Sale Thursday Teleseminar Guest Author Jim Remley - 02/02/08 05:59 PM
Here's some great news:
Jim Remley, who just released his latest book, "Sell Your Home In Any Market" will be our guest on Thursday's Teleseminar. I've been reading the book and am very impressed with his great tips... Of course you know that my favorite chapter is the one about web marketing!
Don't … (0 comments)

pr: Blogging: What works and what to avoid - 01/15/08 11:25 AM
Christian Piatt is an author, columnist and owner of MyWordTree.com, a marketing, writing and editing service for small businesses.
Blogging is a big buzzword these days. It seems like everyone's doing it, but why? I get inquiries every day about assistance with blogs as they relate to business, because people recognize it … (1 comments)

pr: Housing Market Facts is BS to public when Former NAR President cannot sell his own home - 01/14/08 05:38 PM
The NAR has rolled out a new propaganda campaign telling people how its such a great time to buy a home and how property values double every ten years.
When is the Chicago real estate mob going to realize that the American public are tired of being lied to, even if its … (12 comments)

pr: Is it about you or your client? - 01/14/08 11:00 AM
What is your company's tag line?  
At Trump U we have been using 'We Teach Success'.  To me this line is all about TrumpU and not about our clients.
To change this we are doing two things:
1) We are reevaluating this copy.  One idea we are playing around with is: Invest … (2 comments)

pr: Page Rank Update in Progress - Go Check Yours - 01/11/08 04:30 PM
Google is early with this PR update. Apparently they are still smacking some people down for buying/selling links. All my sites are either the same or went up a little.
SEO Diva is now a PR3, which I'm happy about, since she's not very old and I've neglected her terribly.
If you … (22 comments)

pr: The Branding of a Beach and Tourist Destination - Watch Real Estate Values Soar! - 01/11/08 03:38 AM
 
There are many World Class Resorts around the Globe and so many are beautiful beach settings and turn out to be huge tourist destinations and once they are their promoters stand to make millions if no billions of dollars catering to the traveling public and wealthy tourists. This is why the … (3 comments)

pr: Tracking the Return On Investment (ROI) of Your PR Campaign - 12/30/07 08:56 AM
There's an old sales adage that says "People buy from people they know, like and trust," and public relations (PR) is one of the most cost-effective ways to build the awareness, goodwill and credibility that help influence buying decisions.  Not that we would suggest that REALTORS® use PR to the exclusion … (0 comments)

pr: Writing a Press Release. Here’s Why! - 12/30/07 08:49 AM
Any marketer will tell you that publicity is more effective than advertising for creating visibility for your business. And dollar for dollar, publicity is usually the least expensive way to get your name in the paper.
But just because publicity is a good thing doesn't mean that it is easy. When you're … (6 comments)

pr: Clean Up Your Real Estate Office Exterior - A Disgusting Image Detracts from Your Professionalism - 12/27/07 07:30 PM
How often have you walked up to a real estate office and found chewing gum on the sidewalk, spilled chocolate fudge bar remnants or black marks from bicycle tires or skateboarders? I did a quick survey the other day when I went cruising over the hill to the next city and … (1 comments)

pr: Properly Done Water Conservation PR Campaigns Work - Realtors Must Be Involved - 12/23/07 06:42 PM
Water conservation is very important for the in the United States and when a town or city ends up in Level II or Level III drought it can cause real estate valuations to collapse.  One of the first things that the city does to curtail water usage during a Level II … (1 comments)

pr: Commercial Property Management Public Relations - 12/22/07 02:24 AM
It is important always for property management companies to maintain a good standing in the community. This is why property management companies are always involved in civic events, service clubs and chambers of commerce. Often property management companies also operate parking structures and parking lots and are aware of the need … (1 comments)

pr: How to Get People Talking About YOU - 12/17/07 06:15 PM
For years, REALTORS® have been building their SOI (Sphere-of-Influence) from the inside out - one at time.  You can't grow like that.  You have to grow your SOI from the OUTSIDE IN.
So, how do you find YOUR prospects? If you're like many Solopreneur's, very often your prospects find you. That means … (0 comments)

pr: Publicity and Press Releases - 12/17/07 06:10 PM
What if you sent out a press release and nobody cared? Unfortunately, that's often what happens when small businesses (and even some very large businesses) send out press releases.
So why do some companies consistently earn positive media coverage while others languish unnoticed by the press? The reason could be that the … (2 comments)

pr: How to Get Your Name in the Paper Without Advertising - 12/16/07 02:15 PM
As real estate marketing professionals, one of the most common misconceptions that we run across in our business is that marketing is nothing more than advertising, and that advertising is the only way to get your name in the paper.
The good news is that marketing isn't (just) advertising.  Oh, sure, … (6 comments)

pr: Are Pay Directories Worth While? - 11/29/07 04:49 PM
Again similiar to my last post... I have been on a search to find good locations to post my site for the links back to it.  I constantly stumble across pay sites that say they will list your website on 20 PR 5 or higher websites, etc for $19.95 or whatever … (7 comments)

pr: Turn the Market Around - 11/27/07 08:08 AM
You already know that the media can help turn the market around. They can move the qualified reluctant buyers into the stream of active buyers. TV, radio, and print can all get the buyers back into your office. Some realtors have asked how they can get great PR (free advertising) when … (1 comments)

pr: Ready to Write a Book? - 11/20/07 02:54 PM
While a few writers do make it to the NY Times Best Seller List, something like 80% of authors never even make it to the bottom shelf at Borders. 
So why does anyone go to the trouble of getting into print ... to make money, that's why.
A book gives you credibility and … (3 comments)

pr: Take a Congressperson to Lunch - 11/19/07 05:57 AM
Invite your congressional representative to lunch while they are home for the holidays. If you don't have the horsepower to do it on your own, your local association can make the invitation. Give them the background materials and ask them to speak about the strength of the economy, the bright outlook … (1 comments)

pr: Grab a blog - quick! - 11/13/07 10:32 PM
 
We have just added a full blown multi user wordpress blogging system to our community at http://www.fastrealestate.net/ -
We are just testing some sample blogs at the moment to see how the new pages pop in the serch engines and the results so far are very promising. It's amazing how a … (6 comments)

pr: Free Lunch Turns Media Upside Down - 11/13/07 05:11 AM
Today's PR tip to help kick back at the negative reporting the media gives real estate.
Turn around the negative media that comes with the default of unqualified loans. It's not the fault of realtors that lenders made bad decisions. As a matter of fact, every one of those loans was made … (1 comments)

pr: It's Time to Rock 'N Roll in Arizona - 11/10/07 07:42 PM
For Those About to Rock, We Salute You! Arizona Proposed as Home of Decades Music Theme Park, a Living Monument to Music with State of the Art Thrills
ELOY, ARIZ. November 7, 2007 - Rock music is a vital force in the lives of billions of people, bridging cultural, racial and generational … (1 comments)

pr: The Ruthless Rules of Real Estate Social Media #1 - 11/09/07 04:14 PM
Facebook, MySpace, LinkedIn, Activerain, Whoa there.  Before you start spewing your offerings all over the place, take a moment to think about what you really plan to reap from your social media efforts.  More sales? Name recognition? Expert status?  Referrals?  All of the above?  Be aware that using social media as … (4 comments)

pr: The Media is Killing Us - 11/08/07 06:52 PM
What have you done TODAY to dispel the media mis-information that has created this housing slump. Not only are is the media killing the real estate businesses, they are ruining the chances of millions of buyers who need to make a move.
Mortage rates are good. Employment is up. Earnings are up.
The … (5 comments)

pr: Is Google Page Rank Dead & Stinking? - 10/28/07 03:15 PM
Is Google Page Rank dead or alive? A few days ago on September 23, 2007, Google made drastic changes to its PR Ranking System, adjusting sites based upon the "quality" of incoming links. Google has made PR adjustments before, so this is nothing new. The unique fact about this PR adjustment is that the … (2 comments)

pr: Are You in the News? - Google Lets You Respond - 08/09/07 07:52 PM
     There has been much said about online presence, reputations and public perception.  Now Google is taking NEWS into the realm of conversation.   Some may even want the PR (whether positive or negative) and keep a story going. There are benefits for being in the news.  
Things might  get pretty interesting!
"There is no such thing as bad publicity except … (2 comments)

pr: How Worthwhile are Directory Links? - 08/06/07 11:56 AM
A post at SEOMoz discussing directory submission has ignited a bit of a firestorm, especially within the web directory community. Rand discussed how most general directories are losing their authority status and how to find directories that will help deliver link juice. Not only was his testing method disparaged but there … (3 comments)

pr: Matt Cutts: Gadgets, Google, and SEO; Pagerank - 07/15/07 12:37 PM
From Matt Cutts daily blog.  I quote, then link to the article.
""Okay, it’s been a while since my last infrastructure status report, so I’ll briefly cover the things that I know are going on. The executive summary is that things are relatively quiet.
The quarterly-ish PageRank export is underway. As always, … (1 comments)

pr: Cool PR & Mktg Speech Given Today... - 07/11/07 07:37 PM
I got really lucky: I was invited to hear Lee Carlson, the publisher of NJ Biz (the business journal for our state) speak to corporate women about Marketing and PR.  Lots of seriously well-connected folks, who do all sorts of interesting things.  (Only 1 realtor who is developing a coaching business … (6 comments)

pr: activerain How to Generate Positive PR This Fourth of July ??? - 07/01/07 09:39 PM
activerain How to Generate Positive PR This Fourth of July
by. Ralph R. Roberts
activerain, JULY, 2007-If you are like most Realtors, you plan on taking a little break this Fourth of July to celebrate with family and perhaps even mingle with fellow residents of your community. However, you could be missing out on a … (6 comments)

pr: Real Estate Public Relations Tip #1 - 06/02/07 09:46 AM
Real estate Public Relations is going to be more important than ever as the number's of real estate agents grow. By taking the time to put together a business plan which includes PR strategies as well as marketing strategies, you will not be sorry. So often agents get their license and … (8 comments)

pr: It's Time to Go Public... - 05/18/07 01:18 PM
Company Recognition...For any new product or company, the most important and sometimes difficult thing there is to do is develop brand recognition or awareness.  The public (your future clients) need to know who you are, where you're located and what you do that is different from every other real estate company … (0 comments)

pr: Google PR Update - 05/03/07 06:12 PM
For those of you who don't know google has been doing a "toolbar" pr update over the past week or so.  Pr from links passes from one site to the next quite quickly, almost within days but the green toolbar that everyone like to use a unit of measure only updates … (5 comments)

pr: Where do you Fit on the Participation Ladder? - 04/23/07 08:53 PM
Talk about crazy timing.  Minutes after I decided to start participating in ActiveRain and went ahead and published my first post, I came across Steve Rubel's latest post on the participation ladder and thought I'd share. 
In case you aren't already familiar, Steve is a senior VP with Edelman and his … (14 comments)

pr: PR Spots for the Local Board. You can use them too! - 03/23/07 12:36 PM
We have been working on a commercial trying to promote the local Board and what REALTORS do for the community. What we came up with is the REALTOR Oath and we put it in a format that was very pleasant. We start the spot by saying "We are at the Board … (0 comments)

pr: Ten Rules To Improve Your Press Release - 11/20/06 01:05 PM
There are a number of ways to break specific rules of journalistic writing to increase the likelihood that your press release gets picked up.  Here are a few that you can't, and many that you should.
1- Write your press release for the people who are going to read it.  This may … (2 comments)

pr: Tips and Tricks to deal with the media - 11/13/06 11:04 AM
This article has been circulating on a number of different marketing websites, and I thought it would be appropriate to share with all of you.  Although most of us don't engage journalists often, it is good information on how to deal with the press and how to leverage any contacts that … (0 comments)

pr: Getting quoted in the press - 11/10/06 11:32 AM
Getting quoted by the press is one of the most under-recognized but powerful sources of free advertising. When successful, it is actually more like an endorsement than an advertisement, and such "passive endorsements" are far more effective than paid display ads in newspapers or magazines. It definitely gives you credibility … (1 comments)

pr: Are we doing enough for our clients? - 10/12/06 06:48 PM
When it comes to a home loan, there are simply too many options out there for your client(s) to choose from.
With so many loan programs out there, its easy to see why home buyers, and home refinance borrowers need us to help them to decide which home loan is right for … (0 comments)

pr: Are You a Publicity Hound? - 08/04/06 09:44 AM
A couple of years ago some good friend turned me on to The Publicity Hound. Joan Stewart is a publicity expert who has a free weekly newsletter loaded with tips for gaining free publicity. That’s my price range for sure! A while ago, she started a blog to go along with … (6 comments)

 
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