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Blog entries tagged with "print advertising":
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NP Doge Real Estate
NP Doge Real Estate
A few non-real estate ads that I have produced.
As a follow up to my blog The Real Estate Book I thought I would post an interesting anecdote. Last week I received a call from Jody Baker from the channel six news (WOWT). She was doing a story on the real estate market and had been looking through The Real … (1 comments)
Hi Everyone,
Of course I am a huge fan of the Orange County Regsiter for my local news, however, being from the East Coast I gotta have my New York Times along with my Wall Street Journal.
I always seem to get inspired by that paper from a business perspective and … (0 comments)
We just launched a new market center in good ole Happy Valley home of Penn State University and the NCAA national champion womens volleyball team. Yeah we have a football team but you should see the volleyball team.So here is the raging debate in our infant office populated by a group … (8 comments)
Let’s rid the world of bad ad copy. 
While I am not a big fan of Redfin, this article was very interesting Despite Housing Slide, Real Estate Sites Sell. It really demonstrates that real estate consumers are moving further away from print advertising and have embraced the internet. The internet offers convenience and more information. However, the thought of … (2 comments)
HEADLINES are one of your biggest weapons for getting MORE PEOPLE TO NOTICE YOUR ADVERTISING, for whatever medium you choose to use. Now you are using headlines, aren't you? And NOT your logo - that's not a headline. Only one person cares about your logo, AND THAT'S YOU. Whereas a headline … (0 comments)
I was recently approached to be in a newer magazine that targets high end clients. The targe market is:Average Household income of $150K or moreAverage Price of home $500K or more (high end for our state)Country Club, Golf, Lake or Estate style properties are targeted50,000 mailings, but no distribution points (like … (9 comments)
I ran across this blog by Dan Weis: http://activerain.com/blogsview/270551/Are-Your-Print-Ad and figured it would be too long to respond in a form of a comment, hence this brief opinion (translation: you don't have to agree, but if you disagree, you can't sue me:-))
We've heard this question many times over the years and our answer is still NO with much more emphasis. We have advertised in the L.A. Times, San Jose Mercury, Portland Oregonian, Sacramento Bee, Seattle Times, etc. over the years with the same results - it is very expensive and yields zero … (5 comments)
Newspaper, Real Estate Mags, TV/Radio spots are still a relatively strong advertising force in the S Hampton Roads area of Va (Virginia beach, Chesapeake, Suffolk, Norfolk, Portsmouth) primarily because Sellers still want to see their home advertised in these publications. It's certainly not because of specific results/leads generated, as the internet has become the primary "go to" … (3 comments)
I started to write an article titled “Internet versus Print advertising” and realized half-way through writing it that the article had been inaccurate since the title. As we learn more about the strengths of the internet and understand how we can better measure print advertising, we learn that it is a … (5 comments)
I was browsing for a picture to put up for one of my blogs and ran across this picture that I thought you might all enjoy. I try to keep things positive and remember that the glass is half full, not half empty which is why I usually try to stay … (8 comments)
I'm writing this blog in response to a few other blogs I've seen which are, in a nutshell, telling people to get out of print advertising in their real estate business and move solely to the Internet. Now, I have a couple of problems with that attitude:1) If you skip out … (7 comments)
I'm sure that a lot of advertising folks would disagree with this post, but I believe there is a shift taking place with Realtors who are seeing more benefit and returns from internet advertising than from print advertising. A recent study by NAR showed, "Nine out of 10 home buyers use a … (9 comments)
A graph was put together by a agent in my office, that shows where the buyers and sellers are coming from in Ann Arbor.
Associates have told us that the sea change or the "gathering storm" of real estate marketing is the shift of print advertising to online advertising. When one thinks about a print advertisement, ultimately it just serves as a pointer to the internet. When a buyer may be unfamiliar with an … (3 comments)