real estate online marketing: Does Your AcitveRain Outside Blog Have Any Authority in Google? - 07/30/08 03:24 PM
I have to be honest, I haven’t really been following ActiveRain’s Outside blog service. Mainly because we have been so busy refining our own real estate blogging product called the SwiftBlog (based on WordPress). But a few of my real estate clients kept asking me to look into AR's outside blog … (45 comments)
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real estate online marketing: Too Many Comments Killing Your SEO? I Don’t Think So! - 05/21/08 10:53 AM
Typically, I try to avoid heated discussions about Search Engine Optimization - especially if it involves my competition. Most of the time, chiming in just adds fuel to the fire. But a number of people have asked for my take about the recent advice given by Mary McKnight concerning the number … (51 comments)
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real estate online marketing: Link Bait? What Was I Thinking! - 04/03/08 01:45 AM
A few months ago, I was working late at the office. Earlier that day, I was consulting with a client and brainstorming how to build natural links to their real estate Web site. Now I always try to practice what I preach, so I later started doing some brainstorming of my … (51 comments)
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real estate online marketing: Real Estate Blogs - 09/21/07 08:59 AM
Real estate website blogs are exploding in popularity due to their journalistic style, interactive nature and personal perspective. Professionals in the real estate industry are now using blogs more than ever before as a promotional tool. However, blogs cannot be strictly promotional. Website visitors expect your website to be promotional in … (1 comments)
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real estate online marketing: Real Estate Website Primer Pt 4. - 09/21/07 08:46 AM
4.0 SEARCH ENGINES
There was a time when search engines could be ignored but today, they must be taken very seriously. Search engines are the single most used function of the internet second only to email. More traffic is directed by search engines then any other online means and real … (1 comments)
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real estate online marketing: Real Estate Website Primer Pt 3. - 09/20/07 10:20 AM
3.0 REAL ESTATE ONLINE MARKETING & AD TRENDS
One of the most remarkable things about the growth of online real estate websites is that the majority of the visitors represent an ideal demographic. They earn more money with average median income of $60,000+, and they have homes with a value … (1 comments)
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real estate online marketing: Free Tools That Allow You To Spy On Your Competition - 08/31/07 11:48 AM
Before I jump into this post, let me first give you a little backstory of how this post came about…
It all started when I added a comment to a post about the amount of website traffic a site receives. The comment stream had a very good discussion on how to … (102 comments)
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real estate online marketing: Selling Your Home In Hopedale MA ~ Create an On-line Presence - 08/24/07 11:12 AM
In todays challenging Real Estate environment it takes more than just throwing a sign in the yard and putting it into MLS. If you are selling your home in Hopedale MA it pays to interview a few Realtors. You should be looking for a Realtor that will invest the time and energy to … (0 comments)
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real estate online marketing: See Your Site Through The Eyes of Google - 08/19/07 01:48 AM
When a web visitor views your site, they are immediately greeted with graphics, text, and possibly even videos or flash. Obviously, humans can quickly scan and read these elements and then determine what is important. Search Engines however see your site in a whole different light. While search engines are getting … (121 comments)
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real estate online marketing: Optimizing Your Active Rain blog for Visitors and Search Engines (Part 2) - 08/12/07 04:06 AM
After such a great response from my blog post about optimizing your Active Rain profile, I decided to write this follow up post about how to optimize your Active Rain Blog.
Your Blog Title
It’s amazing how many people on Active Rain simply title their blog as “Bob’s Blog” or “Sue’s … (125 comments)
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real estate online marketing: SEO Tunnel Vision: The blind leading the blind. - 08/11/07 05:07 PM
I have just finished reading Brad Carroll's blog post on "Optimizing your active Rain Profile" and skimmed through all of the comments and I am AMAZED that there was not a single post questioning his suggestions regarding what Active Rain members should be doing with their profiles - He suggests a … (16 comments)
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real estate online marketing: Optimizing Your Active Rain Profile for Search Engines and Visitors - 07/28/07 12:00 AM
I recently wrote an article that referenced Active Rain. Since then, I saw quite a few people join Active Rain. With so many of my clients and peers joining, I figured I should give a quick tutorial on how to make sure your Profile is optimized for Search Engines.
But, this … (192 comments)
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real estate online marketing: FSBO or Real Estate Agent… The Conclusion - 07/10/07 09:08 PM
Note: You can read the first post by clicking here.
As many of you may know. I recently wrote a post about whether to sell my house FSBO or use an agent. I must confess, although my wife and I have tossed around the idea, we are not selling our home. … (54 comments)
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real estate online marketing: Sell my House FSBO? Convince Me to Use a Real Estate Agent! - 07/08/07 06:40 PM
My wife and I have casually tossed around the idea of selling our home and getting something with a little more space. Every time we begin the “should we move” talk, the same question always comes up. Do we use a Realtor? I have always been one to think “I … (76 comments)
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real estate online marketing: How 30 Minutes Can Land You 300 Visitors in 30 days - 07/04/07 12:39 AM
There are so many great ideas on ActiveRain that it’s hard to find time to implement them all. Because of this, it’s important to always weigh the time commitment against the potential return. For me, this is one of those ideas that is a “No Brainer” on the “Should I … (96 comments)
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real estate online marketing: Is This the Next Trend With Real Estate Photos? - 06/23/07 10:59 PM
After playing around with Microsoft’s Surface, I couldn’t get their photo viewing application out of my head. I love the fact that you can move photos around as if they were on a table top. It got me thinking if this same concept could be delivered online. So last night I … (46 comments)
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real estate online marketing: I Don’t Read Your Blogs! - 06/18/07 10:00 PM
At least, that’s what the statistics say. Studies show that only 16% of people actually read websites and blogs word-by-word. The rest of us simply “scan” websites. With this in mind, it’s important to do anything and everything to keep your reader engaged in your blog and/or website.
You’re only … (64 comments)
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real estate online marketing: A New Wave of Reciprocal Links that Actually Works! - 06/15/07 11:43 AM
We all know that link exchanges are a thing of the past. Google sees right though all the proverbial “back scratching” links. The fact that they were so exploited lost almost all of their value. But with today’s Real Estate Agent using many different websites in their online presence, it just … (60 comments)
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real estate online marketing: The Top Secret Project! …and other information you didn’t know about Google. - 06/12/07 01:41 AM
Think about this, Google accounts for over 1/2 of all searches conducted in the United States! Because of their huge market share, even small changes to Google’s ranking systems have put multi-million dollar companies, such as BMW, in Google's Blacklist (although to be fair, BMW was not playing by the … (68 comments)
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real estate online marketing: The Ultimate Website Checklist - 32 Things to Evaluate in Your Website - 06/06/07 11:42 PM
Every now and then, real estate agents need to take a step back and objectively look at their website. One of the biggest challenges in doing so is knowing exactly what to look for. With this in mind, I have created a checklist that breaks down important components of your website. … (32 comments)
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real estate online marketing: Setting The Record Straight About Duplicate Content - 06/05/07 11:10 PM
It seems like every day you read a different opinion on Duplicate Content. "Don't do it! Your site will get banned!" some people say. I would always get hammered with criticism when I would chime in and tell them that it's simply not true and that most people don't need to … (50 comments)
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real estate online marketing: It’s Silly Season on Google - 01/09/07 09:24 AM
Once again the SEO world is getting excited as it would appear Google is in the midst of a PR / Backlink update, however as the real estate SEO and real estate internet marketing world knows these updates don't normally effect the SERP's that much.
There are many reports out there from … (2 comments)
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real estate online marketing: A picture of You or your Team ? - 01/03/07 03:17 PM
Recently we have had many discussions with real estate agents about their web sites and conversion rates from their traffic. Many agents seem to get a lot of hits and no conversions, others not so many hits but a much higher conversion rate. This appeared to be strange as many of … (5 comments)
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real estate online marketing: Get Your Real Estate Web site in Order Now !!! - 12/29/06 02:22 PM
With the Spring only 3 months away now is the time to consider getting your real estate web site in order for the upcoming year. Many web site owners leave it until they need to be placed and ready to receive visitors before thinking about their marketing.
Marketing online is a process … (0 comments)
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real estate online marketing: Marketing Your Real Estate Web Site – DIY or Use a Company ? - 12/21/06 02:42 PM
When it comes to marketing your real estate web site there are several things you should ask yourself before you decide that you will do it yourself.
Firstly, Do you know how to do it ? All too often people think they know what they are doing and receive advice form a … (91 comments)
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real estate online marketing: Meta Descriptions - Are they a waste of time. - 12/20/06 08:00 PM
This is another myth that we encounter all the time, all too many SEO companies today tell their clients that the meta description has no bearing on their ranking and therefore isn't worth worry about.
Well I guess they are 99.9% right except that the .1% that they are wrong is very … (0 comments)
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real estate online marketing: Templated Real Estate Site or A Web Site Template for Real Estate ? - 12/18/06 02:22 PM
I speak to many people in both the real estate world and other areas where templated web sites are used and they ask us the question should I use a templated web site ?
This is a difficult question to answer so knowing I'm about to get a lot of comments objecting … (4 comments)
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real estate online marketing: Where should I host my real estate web site for the best Internet marketing results? - 12/14/06 12:26 PM
As a company based in Canada and working with clients in the UK, US and Canada, we are asked this question all of the time. The reason we are able to work with clients all over the world is the World Wide Web and its ability to allow anybody, anywhere to … (8 comments)
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real estate online marketing: Choosing a Domain Name for your Real Estate Web site. - 12/13/06 03:29 PM
This is the first in a line of articles about marketing your real estate internet web site. Some of the things that I will say during this series will most definitely be regarded as controversial by many SEO pundits, but I am talking about marketing your web site, not just optimizing … (5 comments)
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