Real estate blog entries tagged with target marketing

Blog entries tagged with "target marketing":

target marketing: 3 Ways To Reach Your Audience - Blogging Just Isn't Enough - 09/17/08 10:42 PM

In the beginning, well...many years ago, the only way people could communicate and share information with others, was by traveling on horseback or by boat to personally deliver their news. Then came mail. In regards to advertising, marketing, and providing news and information, this must have been a nightmare. Word of … (107 comments)

target marketing: Most Movers Stay in the Same County! - 09/08/08 11:15 AM

Know your market -- this is a quick summary of a press release by the Census Bureau on Sept 4th
Most Movers Stay in the Same County Between 2006 and 2007, 38.7 million people moved in the United States: 25.2 million stayed in the same county, 7.4 million moved to a … (3 comments)

target marketing: What's Your Niche Market? How Are You Working It Online? - 09/04/08 07:24 PM

I'm trying to read more blogs which are written by others in my part of the world, Silicon Valley. The variety is mind-boggling between those who clearly target their desired client base and those who don't. This concept is exceedingly well executed in Silicon Valley Lofts http://www.siliconvalleylofts.com/, which also has an embedded blog, though it … (1 comments)

target marketing: The Power of the First (and Twenty Seventh) Impression… - 08/22/08 09:38 AM

Getting in the door...and staying there to create "customers for life"
By Julie Escobar, Director of Corporate Marketing, ProspectsPLUS!

We all know that you only get the chance to make a first impression once - right? So, now is as good a time as any - or better even - … (3 comments)

target marketing: Find your target market! - 06/13/08 02:41 PM

This may be too basic and maybe not. Some things bear repeating. I have a question for you.
Do you wait for people to come to you or do you go after people who would be a good fit for your business? Say you are selling cars, you try to … (41 comments)

target marketing: Why Google knows you better than you know yourself and how they will take over the world in the process. - 05/01/08 03:48 PM

As I watch and observe the way the internet has changed our society it is clear that we as a people will eventually be unknowingly plugged into the " Network" at all times. It is almost like the movie The Matrix, where everyone in the world is oblivious to the fact … (0 comments)

target marketing: Targeting Specifics Example - 02/23/08 01:01 PM

I just wanted to give you an idea of an example of target marketing that I recently accomplished.
Country Living magazine built their 2008 House of the Year in our area in a neighborhood called The Islands of Beaufort. The article on this home ran in Country Living magazine's February 2008 … (6 comments)

target marketing: Advertising: the Principle of Sacrifice - 02/09/08 05:21 PM

You've no doubt heard that you should target market. You shouldn't advertise to everybody, because you'll find nobody. Eliminate the people who won't buy a home anyway, and find those who will accept the property you're marketing with all its warts.
This morning I saw a 1/4 page ad in the Wall … (9 comments)

target marketing: Internet Marketing Keys - Targeting Your Favorite Niche - 01/26/08 12:04 PM

I just attended a class by Michael Russer about the keys to internet marketing so I wanted to share the most important points I learned with my active rain friends. The key to internet marketing is targeting a specific niche and Michael's suggestion is target a niche that you are passionate about … (5 comments)

target marketing: Perfect on-line lead generation: does it lead to a perfect service for clients? - 01/02/08 05:18 PM

Does the web site which is googled - or yahoo!, or whatever search engine is - on first page, necessarily belongs to a real good real estate professional? Does the first searched web site generate more leads?
I am relatively new to on-line lead generation. As I work with a very defined market niche I used to … (3 comments)

target marketing: Spam? Nooooo!!!!! - 12/05/07 01:39 PM

I was discussing low-cost marketing strategies with another agent yesterday, and I asked her if she used any e-marketing techniques. Her response (like the response of many agents that I speak to) was something to the effect of "I don't like to do e-marketing because it annoys people and I don't … (5 comments)

target marketing: Logo, Logo, Everywhere! - 12/03/07 12:06 PM

Logos are not just for looks... they should serve a purpose. A logo's job is to brand you and your business, so that you are immediately recognizeable to your target market. The first step, of course, is to create your logo. The next step is to put that logo on everything. … (7 comments)

target marketing: Toughing Out the Trends... - 11/29/07 03:53 PM

Industry expert Bill Barrett shares valuable trend-watching advice for today's agents.
Second in a series of Q&A articles by Julie Escobar focusing on current tough-market challenges.
The ability to keep a close eye on the horizon and a finger on the pulse of market and economic trends is no longer a "sometimes" … (1 comments)

target marketing: Who Has the Time to Market? You Do! - 11/28/07 03:10 PM

Let's face it, our schedules are already jam-packed between prospecting for clients, appointments, showings, family obligations, running to the bank and grocery store, and who knows what else! Who really has the time to figure out which piece of marketing you're supposed to be sending to which contacts on a daily … (3 comments)

target marketing: Databases vs. Spreadsheets - 11/28/07 12:55 PM

A lot of Realtors ask me why they should get a real-estate specific database system (like TopProducer) when they could just use a spreadsheet system (like Excel) or a contact management system (like Outlook). It's true, all of these systems can be used to organize your clients and contacts. Many can also be used to organize … (0 comments)

target marketing: "I was going to get a database, but..." (part 4) - 11/28/07 12:18 PM

"I was going to get a database, but I like my paper system. It works fine, so why switch?"
If you are an extremely organized person, your paper system (i.e. address book, dayplanner, appointment book, etc.) probably does work fine... but it still pales in comparison to what you could be doing … (1 comments)

target marketing: TARGET MARKETING - Should Agents Target????? - 11/06/07 09:15 PM

I just returned from an afternoon seminar on the Fundamentals of Referral Relationships. One of the key components was the idea of target marketing. What is target marketing? The definition I use is that a target market is "big enough to make it worth your while (there has to be enough … (9 comments)

target marketing: Open Houses - Great To Do In Down Market! - 11/03/07 11:51 PM

I have heard all of my life in the real estate business from other agents and trainers that open houses are a passive way to do business. It takes 100 buyers to go through a home in order to get one to buy. I have to agree it can be a … (20 comments)

target marketing: What kind of client do you want to work with? - 10/30/07 11:06 AM

It is very important to determine this before you start your marketing campaign. Most agents jump into the business and start pumping out whatever the office says to - usually farming clubs, teams or groups are set-up to share the idea of the week and soon you find yourself shelling out … (2 comments)

target marketing: The Naked Truth About Niche Marketing! - 10/27/07 06:20 AM

Gotcha - I Knew You Couldn't Resist! If you've read any of my previous post, you already know I'm a huge proponent of niche marketing. Just like it's all about location, location, location in real estate, the same is true in marketing. You must target - target - target! In the world … (12 comments)

target marketing: Geographically Target Marketing for Clients - and a Great New Widget - 09/13/07 02:32 PM

Today, I want to talk about-- what I think-- is going to be huge in the next few years. It's called "Geo-Targeted Marketing." You might as well get on the bandwagon now, before your competition does.
The "Geo" is short for Geography of course, and we can "target" our clients based on … (91 comments)

target marketing: A Different Type of Site Map - A Site Map of The Mind! - 08/11/07 12:51 AM

As a real estate marketing firm with well-qualified website designers and marketing managers, clients often come to us with no real idea how "deep" their website should be or how to determine what content their site should offer to their potential site visitors. Unfortunately, most run-of-the-mill designers, developers and "tech heads" slide into a mental "rut" and recommend … (25 comments)

target marketing: Byte Size Tips on Keyword Selections - Targeting May Mean Localizing - 06/19/07 08:02 AM

I just got my copy of Melissa Data's Market Advisor and inside I found a great little tidbit on Keyword selection. As usual, I got something entirely different out of the article than what I think was intended, or maybe not.
Inside they precede to give you 5 tips on selecting … (5 comments)

target marketing: 8 Steps to Making a Target Market Work For You. - 06/17/07 02:25 PM

Here are the most important keys to your target market choice:
The 5 Keys to Choosing a Good Target Market. (Peter Montoya)
They talk to each other and see each other pretty oftenThere are plenty of fish/enough of them to make a living onThey make good fish/earn enough to make good clientsYou understand … (4 comments)

target marketing: Throw those canned follow-ups into the can! - 05/22/07 08:28 AM

If you want to find out whether your canned follow-up programs are effective, register to receive them yourself.
I recently registered on another agent's website to gain access to listings for my daughter, who is relocating to that area. Since then, I have been getting canned email follow-ups every few days.
They … (17 comments)

target marketing: Where in the world is Crofton, MD? - 04/10/07 09:09 AM

CROFTON MD 21114
Who says that online marketing doesn't work? Well, its effectiveness depends on two primary factors: Target marketing - i.e. appropriate marketing for the online venue - and follow-up. Let's talk about TARGET MARKETING online for now, and leave follow-up for another day.
When you list a home, you probably give some thought to the … (1 comments)

target marketing: Target Marketing your Real Estate Business - 03/28/07 05:51 AM

What is Target Marketing? I like to refer to it as laser surgery. While many Realtors, before building their referral business, try Farming as a way to generate buyers and sellers, I have found that most will use geographic and neighborhood Farming as a first resort. The are lot's of Farming ideas … (77 comments)

target marketing: Should you always Search Before You Blog - 03/08/07 03:09 AM

Did I learn the hard way? YES! I think...I always do a search now, before I post a new blog. There have beenmany times I had a great thought or an original idea, only to find that 15 other people had blogged about the very same idea or concept already.

For … (22 comments)

target marketing: Do You know the Buyer's you are marketing? - 12/19/06 03:00 PM

Interesting characteristics of buyers, who are they? For starters according to the National Association of Realtors the typical homebuyer is 41 years of age. 1st time homebuyers median age is 32 and for repeat buyers age 47. 30% of all homebuyers are between 25 and age 34. First time homebuyers account … (2 comments)

target marketing: What is in a Name? - 11/23/06 06:17 PM

I was approached by a new Realtor in our Company last week, who is going to be getting her first website. She was considering using her name as the website's domain name.I advised her to buy her name, as she would not want to become successful and have a competitor begin … (14 comments)