web marketing: SUMMER SHORT COURSE: Real Estate Web Marketing 101 - 08/05/08 07:48 AM
Think of this as a very, very short version of summer school:
Check you ROI on your current marketing plan.
80% of home buyers are on line-, so make sure all your listings are on line.
Then, re-align your marketing budget now for fall and winter to reflect reaching that 80%.
… (3 comments)
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web marketing: WDGW - What Does Google Want? SEO tips - 08/04/08 01:45 PM
How to use Google tools to achieve top 10 placement for your website in only a few days.
Google really does tell you what to do to get found in their index and achieve top 10 placement for your website. I have a site that is a new domain, and is … (6 comments)
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web marketing: seo for real estate websites part 2 content - 07/31/08 03:23 PM
If you missed seo for real estate websites part 1 click here and read first.
Now we are going to explore how niche marketing can make your site shine in the search engines through creating the content and pages that match that content.
we will explore home page content … (4 comments)
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web marketing: seo for real estate websites part 1 - 07/29/08 04:53 PM
There are so many factors that go into achieving great results that it is too much to put in one post.
Know your market and where you fit in.
niche marketing is the way to the top of a search engine.
If you want to do well in the search term … (5 comments)
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web marketing: Quick Tips for Revamping Your Real Estate Website - 07/08/08 01:05 PM
As a marketing consultant, I spend a great deal of time scouring the net for good web design and so much more time fixing poorly fashioned websites. Unfortunately, most business websites are dreadful, featuring obnoxious color schemes, too much text, tacky background art, and lots more. This in spite of the … (2 comments)
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web marketing: Your Real Estate Website - The Taj Mahal Nobody Knows About - 07/04/08 09:06 AM
One of my biggest frustrations as a sometime web designer and full-time marketing consultant is the near-universal tendency of real estate pros and others to spend all of their web budget on a killer-looking site that few people outside of their family & friends ever see. Optimizing your site to be … (6 comments)
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web marketing: Some Videos on AgentXL - 06/24/08 01:26 AM
I thought that I'd post a few videos about the back end of AgentXL
If any of you want to beta test it, simply type in http://yourname.agentxl.com
Still a little rough without some setup, but you can see from the videos that it's quite comprehensive on the back end.
… (1 comments)
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web marketing: The Power of AR Invitation - 06/12/08 10:04 PM
I still consider myself a newbie here relative to many very creative & seasoned bloggers that make ActiveRain such a great community. Every time I log in I learn something new. The-ever growing membership here is a definite sign that more and more people in the real estate industry agree. When … (2 comments)
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web marketing: WORST MLS PHOTOS!!!!!!! Start sending yours in here! - 06/10/08 04:14 PM
WARNING!!!!! These are real MLS photos!! I am always amazed at the idea that any picture is better than no picture. I half-agree with it now since I have been seeing the stuff I am about to post here. This should be fun to do---please send up in THIS blog any … (12 comments)
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web marketing: DISCONNECTS ABOUND!!!! - 06/05/08 05:35 PM
So please people, tell me something. Why is it that (now these are NAR numbers BTW) 86% of all consumers find their homes on the net ----66% of all consumers ONLY click on virtual media buttons like the spinning house.....BUT! only 2.67% of all listings have virtual media? NATIONWIDE!
That's like … (4 comments)
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web marketing: What's Wrong with How Clients find You - 05/13/08 12:12 PM
Over the past several years, through real estate purchases of my own, referral of friends/families to agents, and with the knowledge I've gained directing the technology operations of a 300+ agent brokerage an idea came to me:
Clients DON'T have a good way to find agents.
Look at everything you're doing as … (2 comments)
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web marketing: Online Real Estate Marketing---Step 1: Claim your name - 05/13/08 11:21 AM
To all of you who read and e-mailed me about my marketing do's and don't s post here on 4/29/08 I wanted to thank you for your kind words, additional insights and I also enjoyed the opportunity to look at some of your pages. Definitely some great stuff out there--happy selling … (3 comments)
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web marketing: Online Real Estate Marketing--What works/do's and dont's - 04/29/08 04:02 PM
Time to get back to blogging a bit. Many ideas lately seemingly so little time to address them!
I've been doing some research lately: looking at realtor websites, mortgage company websites both locally and around the nation and talking with my clients, brainstorming on ways I can make my website presence more effective … (3 comments)
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web marketing: Increasing Your Blog Traffic - 04/21/08 03:28 PM
Getting Your Blog Listed
One way of getting listed in having your blog listed on the following site to get more traffic to your blog
Maxxhits.com
- FREE Search Engine Submission
This site allows you to submit your URL to over 8000 search engines,
directories and links pages Free, but … (1 comments)
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web marketing: Atilus webdesign company - 04/16/08 07:58 PM
If anybody out there is looking for an awesome webdesign company I have a top recomendation; Atilus. This company works on any projects here in FL or as far away as in the UK! Visit there website at www.atilus.com, check out their blogs too, a lot of informative information and suggestions are … (0 comments)
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web marketing: Web Marketing, The Weichert Way - 04/11/08 02:48 PM
Providing the Immediate, Personal Service Today's Online Buyers Demand
The Internet continues to play an increasingly-important role in real estate with 84 percent of buyers searching online for their home, the most common and useful source cited according to the National Association of Realtors (NAR). Despite this change in how consumers are … (2 comments)
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web marketing: Validation for your blogging efforts - 04/11/08 01:04 PM
You know how when you buy a new or new-to-you car that you start seeing other's similar or just like it? Well that's been happening to me ever since I started blogging regularly on A|R. It seems like every day I see a post from a web guru or I hear … (4 comments)
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web marketing: My Real Estate Blog Bragging List - 04/11/08 12:16 PM
Check out my other blogs!!!
Carrollton Texas Real Estate - Blog about Carrollton Texas, a suburb of Dallas.
Frisco Texas Living - Frisco Texas real estate blog.
Web Marketing Insights - The Marketing Shop.com Web Marketing Blog by Jenna Ryan.
Texas Foreclosures - Blog about foreclosures in Texas
Fort Worth Real Estate - A realty blog … (1 comments)
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web marketing: Do Realtors Really Need Blogs? - 04/04/08 01:20 PM
With all the buzz surrounding blogs these days, many people wonder if they really need one and if there’s anything to gain from it. Blogs are great tools that allow just about anyone to publish content on the web with a minimum of technical knowledge, but pay attention to what you … (3 comments)
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web marketing: Domain scare and spend tactic - 03/31/08 11:44 AM
FINAL NOTICE/ Tracking Number/Accordance with the United States Legal Code these are the bold print on the email I received from a Domain registrations company recently I own several Domain Names I have registered over the years and they are (.com) trademarked protected and I have paid receipts through October of 2008 (at … (2 comments)
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web marketing: Real Estate Websites - 03/28/08 10:51 AM
WhatsUpMarketingSolutions.com specializes in website design fore realtors and mortgage brokers. Currently we are waiving our $599 set up & design fee. No Contracts. Email me for examples. Look foward to speaking with you! info@whatsupmarketingsolutions.com
Corporate site:
http://www.whatsupmarketingsolutions.com
Examples of our work:
http://www.tlchome.ca
http://www.codymedjuck.com
http://www.mirandaproperty.com
http://www.brucelarkin.ca
… (0 comments)
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web marketing: Marketing Tip #2 for your real estate web site - 03/16/08 09:53 PM
2. Post a listing on Craig's List.
Craig's List is very popular with buyers. Posting a listing is very easy once you set-up an account. Both creating an account and posting a listing is free in most states. Follow the instructions on Craig's List to create and account and post a … (6 comments)
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web marketing: Are you trustworthy? Ride this marketing trend in 2008 - 03/12/08 07:10 PM
Trust is one of the key marketing trends of 2008
There is a prevailing smell of distrust these days. People distrust the government. And we’re in a political election year. People distrust big institutions. The price of gas is up. The mortgage industry is in an upheaval. Wall Street … (6 comments)
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web marketing: Why is Blogging a more efficient way to sell - 03/03/08 03:19 PM
Nothing is more important than blogging on the web and it's becoming more important every day. If you're not doing it, rest assured you will if you want to succeed in the real estate for the future.
Blogging is an efficient way to convey information to your target audience. Think about it this way:
(A) You … (8 comments)
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web marketing: Do It With Passion - 03/02/08 06:26 PM
What is so remarkable about the agent website I just finished? It's for a 91 year old real estate agent who decided she needed to boost her online marketing presence. That's right - 91 and a real estate agent for 50 years right here in Northern Virginia. When I got the … (14 comments)
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web marketing: Pay Per Click: What is it and how can it help you advertise online - 02/22/08 09:24 PM
Ever Wondered How You Could Take Your Business to the Next Level?
Want to Understand the Impact of Internet Advertising on Your Business?
Need bare bones explanation of why you should definitely use the Internet as a business tool?
Web Full Circle presents an article geared specifically at answering your questions about Internet advertising … (1 comments)
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web marketing: What is Search Engine Optimization? - 02/20/08 03:09 PM
What is Search Engine Optimization? Google is King! Well according to recent statistics over 60% of online users use Google, approximately 30% for Yahoo, 10% MSN and so on.The Definition of Search Engine Optimization according to Wikipedia: Search engine optimization (SEO) is the process of improving the volume and quality of traffic to … (3 comments)
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web marketing: Microsoft's Plans to Takeover Yahoo and What They Mean To You - 02/20/08 11:01 AM
THE IMPORTANCE OF VARIETY ON THE WEB
As pretty much every business moves forward in their efforts to establish a web presence, it has become clear how important it is to have variety on the web.
TWO SEARCH ENGINES
Now, you basically have two choices when it comes to search engine rankings and … (3 comments)
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web marketing: Make People Want to Contact You! (Part II of II) - 02/06/08 10:33 AM
If you got here by way of a search or some other way, you might want to read Part I of this blog first!
Now, where were we? Oh yes.. making people want to contact you! Here are some more ways you can stand out and make prospects, particularly internet referrals, want … (0 comments)
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web marketing: How To Form a GREAT Web Strategy - 01/31/08 08:19 AM
This morning's article on Web Site vs. Web Strategy in Broker Agent News really hit the nail on the head. It says, in the simplest, most easy to understand way, what our M.O. at Real Estate Client Referrals has always been. Having a solid web strategy means posting frequent updates to … (5 comments)
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web marketing: Need help with controlling multiple websites with information. - 01/30/08 04:16 PM
Web marketing has become the forward way to gain exposure our real estate listings. Once listings have been entered onto multiple websites, there becomes a problem-of managing changes in status, price, etc., of possibly hundreds of listings on multiple websites not owned and operated directly by the agent. The management of … (4 comments)
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web marketing: Your Print Ads Stink! - 01/28/08 08:05 AM
Although the power of the web continues to grow, print media will always be a staple of real estate marketing. Unfortunately, not many real estate agents understand how to get the most out of their print ads or track results. Instead, they run the same type of ad that 99% of … (9 comments)
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web marketing: Constant Contact -- Good or Bad?? - 01/23/08 08:51 AM
Just beginning an email marketing campaign, deciding which management compay to use. Cost, reports, email management, etc. Any thoughts, suggestions, positive experience or war stories. I assume some of the companies out there are money traps. Also does anyone have a suggestion on frquency of newsletters via email? Weekly, monthly, etc..... … (8 comments)
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web marketing: Blogging: What works and what to avoid - 01/15/08 11:25 AM
Christian Piatt is an author, columnist and owner of MyWordTree.com, a marketing, writing and editing service for small businesses.
Blogging is a big buzzword these days. It seems like everyone's doing it, but why? I get inquiries every day about assistance with blogs as they relate to business, because people recognize it … (1 comments)
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web marketing: Are You a Boilerplate Realtor? - 01/02/08 06:13 PM
Are you a boilerplate Realtor®? Are you a clone of all the other real estate agents out there you are competing with?
"Of course not," you say. But is your most important marketing tool, your website, a boilerplate site? I thought so.
Why do so many real estate agents get sucked … (6 comments)
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web marketing: Unexpected Prediction 2008 - 01/01/08 03:26 PM
The following prediction might be unexpected, in a down market, with agents cutting advertising, so bear with me and read the supporting arguments before you decide if you agree...
Prediction: 2008 Will Be The Year TELEVISION comes into it's own as an advertising medium for Real Estate Agents.
Why? Television is PERSONAL and … (4 comments)
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web marketing: This is Not a Seller's or Buyer's Market ~ This is a Real Estate Agent's Market ~ Opportunity in 2008! - 12/30/07 06:30 AM
This is Not a Seller's or a Buyer's Market ~ This is a Real Estate Agent's Market ~ Opportunity in 2008!
In thinking about my resolutions for the new year I realize that it is going to become important to think of the consumer and what they will be needing in this … (22 comments)
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web marketing: What Does NOT Help You Rank Higher on Search Engines - 12/28/07 09:44 AM
Search engines are not mystical beings that are moved by the correct sequence of cerimonial rituals. Search engines are simply trying to bring the best results to their users for their searches. If you just use some basic logic as to how a search engine might determine the best results you … (18 comments)
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web marketing: How To Create A Fancy Email Using HTML - 12/20/07 10:18 AM
This will require all the knowledge covered in my former blog post, How To Update Your Web Site.
Creating a fancy HTML email is very similar to creating a web page, but there are a few details that are different to make it work as an email.
Step 1
Make your email as a … (8 comments)
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web marketing: The Techy Skill Meter(TM) - New Blog Feature - 12/20/07 08:05 AM
I am implementing a new feature into my blogs, The Techy Skill Meter(TM), patent pending, so don't rip it off.
It's purpose is for your amusement, and to help you quickly gage whether you should attempt this tech tip on your own or seek the aid of you high school age child. … (6 comments)
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web marketing: Effective Branding - 12/18/07 09:23 AM
In all of marketing wether it be the internet, signage or print publications, you need to create a brand and keep it consistent. Make a logo, pick a color, use it everywhere you advertise. This creates brand recognition.
What is brand recognition?
When someone sees your logo and knows exactly what it is … (3 comments)
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web marketing: Link Bait - The Art of Getting Inbound Links for SEO - 12/17/07 02:44 PM
In my past blog post "What is a Good Link?" we discussed that the best link to your web sites when it comes to SEO is a Natural Link (See cited post for more info on natural links). One individual asked how you can get a natural link, among other methods … (25 comments)
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web marketing: Google Update, Good News for the Little Guy - 12/17/07 01:00 PM
You may have noticed an increase in your page rank if you don't spend large quantities of money on web advertising, but you do have a fairly decent amount of natural links to your site. This is due to the latest google update which removes the value from paid advertisements when … (3 comments)
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web marketing: Redding Real Estate, Shasta County California ~ SELL YOUR HOME Wtih An Agent That Markets the Web! - 12/16/07 10:15 AM
Redding Real Estate, Shasta County, California ~ SELL YOUR HOME With An Agent That Markets The WEB!
Redding Real Estate ~ You Need a Real Estate Agent That Markets the Web!
Does your real estate agent help RELOCATING CLIENTS to move to Redding, Shasta County California?
How important is it today for your real … (2 comments)
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web marketing: Redding Real Estate ~ Extraordinary Marketing ~ Helping to Sell Your Home! - 12/16/07 09:08 AM
Redding Real Estate ~ Extraordinary Marketing ~ Helping to Sell Your Home!
Selling Your Redding Home, Shasta County Home ~ Are you Using the WEB to Market Your Home?
Over 80% of Buyers now look for their homes on the WEB. They prefer to look at homes with virtual tours and photos of … (0 comments)
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web marketing: What is a good link? - 12/13/07 08:19 AM
The best links are natural links from a web site that has a high google page rank value.
What does that mean?
Natural Link = A link someone gives to you because your site is the authority or at least worth looking at in regards to whatever the topic at hand is. The … (21 comments)
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web marketing: The Best Blog for Foreclosure and Short Sale Investing - 12/02/07 12:45 PM
this is the best Blog I have found for those interrested in Foreclosure and Short Sale investing. You can connect with it at www.shortclosures.com
Dick Weiss
561-373-5982
Great way to earn extra $$$ www.mycashcowpro.com
… (4 comments)
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web marketing: Redding Real Estate ~ Is Your Real Estate Agent Blogging? - 11/24/07 10:06 AM
Redding Real Estate ~ Is Your Real Estate Agent Blogging?
Redding Real Estate is changing and the internet is becoming a more important tool for the seller and the buyer living in Redding, California.
In a short span of time 70% of buyers looking for homes on the internet has changed to 80% … (8 comments)
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web marketing: How to Submit Your Listings to Other Websites - 11/17/07 12:50 PM
Submitting your listings to other websites can be an excellent way to boost your search engine rankings as well as advertise your listings. While attending the 2007 NAR Convention in Las Vegas this week, I noticed several companies offering to submit your listings for a monthly fee. If you follow the … (7 comments)
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web marketing: A good road to follow if it fits - 11/13/07 08:38 AM
It was a little over a year ago when I passed my NC Real Estate exam. During November and December I finished up the training to have "provisional" removed from my status.
Late last January, I started seeing properties and eventually started taking duty in the office in mid-March.
Prior to that I … (1 comments)
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web marketing: looking for web sites to attract european and canadian buyers - 11/12/07 11:23 PM
I have been on the search for the best way to market to the foreigners that have the advantage of our weak dollar and are huge amount of inventory.Most of the homes being sold are being bought by British, Canadians, Germans, Australians etc. Does anyone have some good sites that they … (2 comments)
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web marketing: WANTED: REAL ESTATE BLOGGERS - 11/06/07 10:27 PM
The Marketing Shop.com, a premier US Real Estate Web Marketing Company specializing in Search Engine Optimization and Lead Generation for Real Estate Agents and Brokers is in the market for experienced Real Estate Bloggers. If you're already Blogger and interested in learning more about Blog Writing for SEO and helping our … (2 comments)
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web marketing: Creating a MLS Capture Form that Works - 10/07/07 06:41 PM
In previous Blogs, I emphasized the importance of creating a capture form on your MLS page. Now let's take it a step further to discuss how and why to structure your form. Remember, I am using my form for two reasons, filter out "tire kickers" that are searching for a value for … (2 comments)
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web marketing: Learn How Active Rain can help your search ranking on Google. - 10/07/07 06:00 PM
Are you wondering how this whole Blogging thing helps to get you found on Google? What's page rank and how does it help your site?
Or Maybe you already get the concepts behind fresh content and why you want to blog, but you don't understand why you'd want to blog HERE? … (13 comments)
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web marketing: Using a Capture Form on Your MLS Page - 10/07/07 05:48 PM
After posting an article to my blog referencing the Three C's of internet marketing: Create Traffic, Capture Prospects and Cultivate Clients, I received several post that disagreed with creating a capture form over the MLS page.
I firmly believe that a capture form over the MLS page should be mandatory for a … (2 comments)
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web marketing: Learn how to Skyrocket your ranking on Google. - 10/07/07 01:58 AM
Looking for the secret to nail yourself to the top of google for all your keywords?
Learn what you need to know about driving traffic to your site.
More Traffic in Traffic Videos on my site, if you liked this one.
Social Bookmark sites allow you to make a link on … (76 comments)
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web marketing: It's A Google, Google World Out There (Still) - 09/26/07 09:24 AM
In case you needed any more proof, Hitwise, an online competitive intelligence service, reported last week that Google accounted for almost 64% of all US search engine queries for the month of August 2007. While this is down a hair from July, Google outran its nearest competitor, Yahoo!, almost 3:1, with … (25 comments)
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web marketing: Google's new Presentation feature - another tool for client presentations - 09/19/07 12:12 PM
I've conducted webinars, meetings and presentations -- including listing presentations -- online before.
So my interest piqued when I saw Google's rollout of the Presentations feature set for Google Docs. It was announced back in April but it was bantered about much earlier than that.
In case you're just tuning in to … (2 comments)
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web marketing: What?!? I Can Use My Competitor’s Name As A Search Engine Keyword??? - 09/05/07 10:28 PM
Breaking news in the world of search engine advertising -- it was announced late last week that the plaintiff in a four year old case against Google has agreed to drop its claim that Google abuses trademarks by allowing business rivals to buy ads that appear when consumers search for information … (6 comments)
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web marketing: Colorless Green Sheep Sleep Furiously! - 08/28/07 01:53 PM
That sentence doesn't make sense. But
it's apparently grammatically correct. Go figure.
I came across it while reading Gwyneth Dwyer's post about "Junk-mail gems." Somehow I never considered "junk mail" and "gems" to jibe in the same sentence. But
she makes an interesting case for using junk as a source of inspiration. … (5 comments)
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web marketing: Should You Give Away Your Listings Content On Your Website? - 08/23/07 09:25 PM
There seems to be two distinct, diametrically opposed schools of thought out there among web developers about what agents should do with their listings information on their website. In one corner is the group that advocates mandatory pre-registration before a visitor can see even a hint of listings information and, in the other corner, is the … (17 comments)
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web marketing: I saw the word "KILL"... People were talking... - 08/23/07 01:52 PM
I woke up on the morning of August 22nd, 2007.
I looked through the window.
What was that...?! It was just a glimpse but unmistakable.
I saw it. The word, "Kill".
I'm normally loathe to follow the crowd into a scene. But I was compelled. I had to see what the … (6 comments)
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web marketing: Guestbooks Are Lead Killers, Not Lead Generators - 08/22/07 09:02 AM
Guestbooks have been around since the beginning of website time. Originally they were used for visitors to volunteer that they visited a site. I had one on my wedding website seven years ago. Later, guestbooks morphed into a "lead capturing" tool by being placed over information with perceived value. In real … (21 comments)
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web marketing: You're Using WHAT For Email??? - 08/17/07 03:44 PM
Calling all real estate agents using AOL, Comcast, Hotmail or something similar for email.
What are you thinking???
Not only is your email address part of your branding image, there can be serious technical implications for your business in choosing one of these providers for your email accounts. Using these providers also means … (19 comments)
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web marketing: Lead generator sites. A good value? - 08/14/07 08:58 PM
Does anyone out there have any good experiences with lead generator websites like home gain or housevalues? All I have ever heard was garbage leads they provide and promise you the world. I can't imagine giving one cent to these sites with all the different avenues of web marketing nowadays I … (8 comments)
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web marketing: Make More & Work Less With Smart Lead Generation & Development -- Part IV - 08/12/07 08:37 AM
Yesterday, we talked about the various sources of new business to grow your real estate business and the importance of marketing to search engine consumers. Today, we look more in depth at two strategies for leveraging the search engines for generating new business.
Organic Ranking or Advertising -- One, The Other or … (6 comments)
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web marketing: Make More & Work Less With Smart Lead Generation & Development -- Part III - 08/11/07 08:20 PM
Yesterday, we discussed the branding dance and I advocated that the primary brand for all agents should be that of a resource for information hungry consumers. Not just any information, but the information that online real estate consumers really want -- listings information. Today, it's getting those consumers to your website … (0 comments)
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web marketing: Make More & Work Less With Smart Lead Generation & Development -- Part II - 08/10/07 09:26 AM
Yesterday, we talked about the importance of keeping your business pipeline full, even when you're busy handling "life." Today, it's the branding dance.
May I Have This Dance?
Your best strategy for doing business with today's online real estate consumers is to engage in a subtle branding dance, with you taking the lead. … (7 comments)
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web marketing: Make More & Work Less With Smart Lead Generation & Development -- Part I - 08/09/07 07:03 PM
Ask any agent what her or his biggest business challenge is and you'll hear a near universal chorus of "keeping my business pipeline consistently full with new business." As agents are all too painfully aware, it is easy to get caught up in today's closing or deal gone sideways and wake … (6 comments)
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web marketing: "Bait Sites" Domain Strategies to flood your site with traffic - 08/07/07 09:41 PM
Are your clients searching for you by name?
Probably not, while some Realtors have managed to build up that sort of name brand, the vast majority are looking for ways to stand out from the crowed and get noticed.
What are your prospects searching for when they start their home search? Are they … (12 comments)
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web marketing: Don't Get Mad -- Get Valium (Or Lessons I've Learned From Spam) - 08/06/07 09:46 PM
Almost everybody I talk to HATES spam and will go to any lengths to keep it out of their mailbox, including setting up incredibly restrictive filters. The other night I asked my husband what had him so engrossed at his computer, and he replied that he was setting up rules in … (13 comments)
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web marketing: Social Networking for realtors - 08/02/07 09:04 PM
This should be interesting as a little experiment.
Do realtors really respond to social networks ? I guess 41,152 members says that there must be some interest in this.
I'm curious to know how many realtors are actively marketing on the internet. Obviously you all have websites, and maybe a blog? But are … (3 comments)
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web marketing: What Has Your IDX Done For You Lately? - 08/02/07 12:09 AM
By now most agents and brokers understand and agree that there is little point to having a website if they don't have IDX listings on it. Consumers seek out real estate websites specifically for listings and the easiest source of listings for websites is IDX.
But is your MLS's free or low-cost … (22 comments)
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web marketing: IDX – What Does It Mean In Real Estate Speak? - 08/02/07 12:06 AM
Fellow rainer Angie Vandenbergh recently put up a couple of posts debating whether IDX is a database, a technology or a policy. Below is my take on the distinctions after five years of developing and selling IDX solutions.
First Up -- The Basics
Quite literally, IDX stands for "Internet Data Exchange." More loosely, … (6 comments)
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web marketing: Website Registration Sites - 07/19/07 05:06 PM
Search Engine Optimization
Over time, I've put together this list of websites where you can register your personal site in an effort to increase your search engine optimization. In other words, help you get higher when a search result is returned. Below is a list of many of the sites that I've … (7 comments)
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web marketing: Web Marketing Systems That Work - Mark Your Calendar! - 07/16/07 08:13 PM
I have written blogs in the past where I have mentioned my connection with Howard Brinton, a nationally known and highly respected real estate trainer. Howard has trained thousands of Realtors across the country and has been a featured speaker at the National Association of Realtors annual conference and many real estate franchise companies … (9 comments)
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web marketing: What exactly is an agent 24/7???? - 07/03/07 10:17 PM
Much debate has been stirring among both Prudential Real Estate Professionals as well as non Prudential Professionals about the true meaning of an "AGENT 24/7" as a result of the National firm's media blitz/frenzy/campaign/wumpusing/etc.
It is important to note that no agent in their right friggin' mind will cater to the never-ending … (6 comments)
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web marketing: Results - 06/25/07 11:59 PM
I want to explain it away. I want to say it's just happenstance, but maybe not. Maybe the market is changing and that's why my last three prospects have come from the web. But maybe not. I've reached that 18 month break off time when the old school said you should … (7 comments)
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web marketing: Another Real Estate Website SEO Client Reports First Page Search Engine Results! - 06/17/07 10:11 AM
Congratulations to Rosemary Quarato and here newly optimized Cape Ann Real Estate real estate website for Cape Ann, MA - a part of Gloucester Massachusetts - these are some incredible results!! SEO working wonders...again!
Yahoo: Cape Ann real estate & Cape Ann Homes for saleYahoo:Gloucester real estate & Gloucester MA real estateYahoo: Beverly … (5 comments)
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web marketing: New Squidoo Group for Real Estate Professionals - 06/12/07 09:08 AM
We just started a new group on Squidoo for Real Estate Professionals. Come by and see what everyone is talking about.
Squidoo is a Social Networking site that allows you to network with other profesionals in your area. You can see what books they recomend, anwser polls, and comment on posts … (4 comments)
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web marketing: SEO is not Brain Surgery - But who's got the Time? - 05/28/07 04:35 PM
I keep hearing the same thing over and over - SEO is not difficult - well at least for those that are not technologically challenged. Even if you can figure it out through study and reading great posts like that of Brad Carroll, and constantly emerging SEO Tips of the Day … (4 comments)
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web marketing: Importance of Inbould Links - 05/27/07 04:25 PM
According to Google: Make sure that other (quality & relevant) sites link to yours. Links help our crawlers find your site and can give your site greater visibility in our search results.
You might want to check out http://www.amer-relo.net/ - which is a site designed to connect buys and sellers with relocation experts. … (9 comments)
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web marketing: #1 Page Rank on Google Isn't Necessarily the Best - 05/27/07 02:44 PM
Ask friends, family, colleagues - ask real estate clients (ask yourself):
"How many times when conducting searches on Google, or any other search engine for that matter, do you either skip right over the first couple results on the page as you scroll down looking for a match? Or they click on several different sites … (9 comments)
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web marketing: Free Marketing and Website Resource - 05/19/07 11:44 PM
Free Marketing and Website Resource
Are you always looking for additional content for marketing newsletters and your website?
Here's a free resource you may want to check out that delivers news clips and full text articles with the rights to make copies, post the content on a web site, or … (13 comments)
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web marketing: FREE HTML Based Ad Enhancement Tool! - 04/23/07 08:49 AM
I don't know how many of you use Craigslist, Live Deal, Oodle, Ebay, ect. for your Real Estate Ad's, but if you aren't currently using Craigslist you should. Craigslist get's 5 BILLION Page Views per month and is a fabulous tool if you can make your post stand out amongst all … (19 comments)
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web marketing: A Little Marketing Help - 04/13/07 07:03 PM
Anybody in business needs to do marketing and if you are online you need to learn about web marketing. I have signed up for an excellent marketing newsletter Marketing Profs. It really has a lot of good web marketing info, research and ideas. I can always find some good nugget improve … (4 comments)
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web marketing: Does Your Website Exploit Your Web Niche? - 04/11/07 01:58 PM
In reading May DeLuca's blog How Well Do You Use Your Website , I noticed her item#3 was all about how folks find us on the web. Obviously, if an agent is only found by people searching for them by name, the site is not generating new business. Yet there are so … (21 comments)
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web marketing: How Well Do you Use Your Website? - 04/11/07 06:22 AM
A recent post by Lauren Warden of Albuquerque, NM asked "How Good is Your Website?" got me thinking.
How well do you use your website? And I don't mean just adding content. Information rich websites are definitely the way to go- but do you use the other features of your website? … (21 comments)
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web marketing: How Good Is Your Website? - 04/10/07 09:53 PM
How effective is your website? I'm not talking about how many hits you get, or how cool a flash intro it's got, or how many incoming links it's getting. Those are all considerations for a different post. I just want to talk about how well your site does the two basic things … (6 comments)
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web marketing: Is Change Necessary for Success? - 04/07/07 01:41 PM
RISMEDIA, April 6, 2007-It's hard to go anywhere or do anything without being exposed to marketing and the myriad of methods used to attract consumers.
Yet, despite all this, our desire to be bombarded with marketing and advertising has not increased; quite the contrary-we don't want it. Just think of the … (2 comments)
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web marketing: How I got OVER 600 comments on my AR BLOG POST in 3 days. - 04/01/07 10:49 PM
It's been well over a year since I wrote this post. It started out with NO comments, and a catchy title back when getting a lot of comments on your post was cool. Since then we have all learned that quality is more important that quanity, but I still had … (670 comments)
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web marketing: Residential Real Estate Market Trends for 2007: How They Impact You and What to Do - 03/16/07 04:44 PM
by Debra Pestrak
Advertising, marketing, and the media's assault on the consumer has lead to a change in consumer's expectations and tolerance levels. Real estate media?exposure led to increased consumer activity.
Tivo, Moxi, DVRs, "Do Not Call" lists, iPods, and spam filters are sending a message to the advertisers that consumers … (4 comments)
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web marketing: Real estate blogging - my "round up the clowns" post - 02/14/07 07:36 PM
I've come to ActiveRain and begun writing an online journal / blog so that I can learn a few things by posting on some topics and participating in a discussion of those topics, and hopefully teach a few things I know along the way.
What's happened all too often instead is that … (9 comments)
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web marketing: Real Estate Sales or Real Estate Marketers - 02/11/07 02:56 PM
So tell me this --listing agents. Are we in sales or marketing of homes -- tell me what it is that would make one a sales professional as opposed to a marketing pro?
To me in my very long life so far.... a sales pro is one that represents a product … (8 comments)
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web marketing: Free Real Estate Banners For Your Website! - 02/11/07 08:39 AM
I had a person contact me the other day to thank me for the FREE Banner downloads that I have on my teaching site www.RealEstateTechCoach.com . I forgot that I even had the page. I created these animated gif banners for real estate because I could not ever find what I was … (17 comments)
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web marketing: Flickr - break some bad habits before the fun starts - 02/10/07 07:12 PM
Let's recap what you've done so far in this series.
First, you determined that your business needed a long-term focus, and that you'd set aside as much time as you could afford for building that focus. You decided that Flickr would be an important part of a multi-faceted Web marketing strategy for … (11 comments)
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web marketing: Internet Buyer vs. Traditional Home Buyer - 02/10/07 02:17 PM
By Mike Parker
RISMEDIA, Feb. 8, 2007-If you are one of those many agents or brokers who don't really believe that the Internet is "the way" in real estate today, perhaps the following data compiled and presented by Leslie Appleton-Young, chief economist and vice president of the California Association of Realtors® … (15 comments)
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web marketing: Flirting with Flickr - playing Favorites - 02/10/07 01:26 AM
Blogging is a conversational way of sharing what you know with people who are interested in your knowledge and, in turn, learning from them.
Using Flickr is a great way to become familiar with some of the tools that bloggers use to reach a wider public with their conversation, and to … (16 comments)
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web marketing: Google - Flickr took me from zero to # 1 in 1 day - 02/07/07 08:40 PM
Did I get your attention?
Yesterday evening I posted Flickr albums of photos of downtown Antioch and Clublands Antioch (one of the 3 developments in my focus for my pretend real estate business).
A photo of Frye's Restaurant in downtown Antioch is now in the # 1 position on Google - in … (3 comments)
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web marketing: Ten things you should stop doing immediately on your blog - 02/07/07 08:10 PM
Call me a hypocrite.
I'm suggesting that you focus, and I'm not focusing. I should be continuing my series on how to use Flickr to your benefit, and instead I'm writing a top ten list of things you should stop doing when blogging.
Why would I do that? To paraphrase J.P. Morgan: … (121 comments)
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