realtor: Creativity, etc, etc, and finally etc!
- 02/14/07 05:50 AM
In my last post, I was highlighting the lack of creative thinking that was manifest in most realtors' websites. I gave a definition of creativity and conjectured that this abyssmal lack of business creativity translated into flatlined business results. As I said in my last post, creativity is a dangerous thing, particularly in the business world. Or perhaps a better phrase is that creativity is a risky thing, because it causes a person or group to develop new and different ways of approaching issues. First, let's define 'new'. Webster's defines new as 'other than the former or the old'. In other words, … (0 comments)
realtor: Creativity, Websites and Realtors
- 02/13/07 03:46 PM
Do the three things in the title of this blog commonly go together? You know the answer to that! NO! Realtors have websites but these are not typically marked by creativity or originality. Now, this is not a problem for realtors alone ... quite a few other professionals in all lines of work simply throw websites together and wash their hands of it. Or better still, they will use templates that every other realtor uses and not invest the time to create differentiating content that will capture the ever-shrinking pool of profitable leads. Either way, an enormous tool goes unwielded on … (6 comments)
In my last post, I was highlighting the lack of creative thinking that was manifest in most realtors' websites. I gave a definition of creativity and conjectured that this abyssmal lack of business creativity translated into flatlined business results.;)
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