blogging: Strategy: Are You Still Blogging For Points? - 04/20/08 10:57 PM
There are a variety of reasons for writing a blog post. Most blog posts fall into one the following categories.
A) Advertising myself or my listing
B) Attracting readers in my target audience
C) Establishing my professional expertise to my target audience
D) Sharing my values and perspective with my target audience
E) Communicating with my peers … (16 comments)
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blogging: Software: WordPress and GoDaddy - 01/05/08 01:56 AM
A few days ago I discovered that I couldn't install WordPress on my GoDaddy hosted site because I had chosen a Windows server instead of a Linux server. I was able to get tech support at 2AM on a Saturday night and I was switch my hosting from a Windows server to Linux … (3 comments)
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blogging: Strategy: Is Your Message The Focal Point Of Your Blog? - 12/31/07 01:51 AM
Video professionals used to say that you could always tell when new video effects were invented because they would invariably show up in car dealer commercials, typically piled one on top of another in a desperate attempt to attract attention. I'm starting to think that widgets are the real estate blogging … (4 comments)
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blogging: Strategy: A Website Is Only As Strong As Its Weakest Link - 12/30/07 12:50 AM
I routinely look at real estate websites and blogs to monitor industry standards. Unfortunately one of those standards is broken links. When a link breaks on the internet, it doesn't make a sound. Most visitors won't let you know when they discover a broken link, they'll simply look for the information … (5 comments)
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blogging: Strategy: Sell Your Neighborhood! - 12/27/07 07:58 PM
Am I using the holidays as an excuse for "fluff" posts? Not at all. What does Lincoln Avenue have to do with technology and marketing for real estate? My post on "The Heart of Willow Glen" was an example of the sort of local content that will draw clients and prospects … (4 comments)
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blogging: Strategy: Writing Your Second and Third Blog Posts - 12/24/07 02:08 PM
Now that you've created your blog, completed your profile, and written your introductory "Welcome" post introducing your blog and providing some background about yourself, it's time to write your second and third blog posts. Why two posts? Because you need to provide one pitch for sellers and another pitch for buyers.Why … (5 comments)
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blogging: Strategy: Writing Your First Blog Post - 12/18/07 12:05 AM
Recently I've written several posts related to getting started at ActiveRain. I explained how to sign up for a free account and I explained the mechanics of posting, but if you've never written a blog post before, you may still feel intimidated. What should your first post be about?Your first post should welcome … (7 comments)
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blogging: Tools: RSS Feeds Explained - 12/16/07 12:33 PM
RSS stands for Really Simple Syndication. An RSS feed is a way of syndicating content so that it can be published to feed readers and other websites. That's the jargon explanation. Let's look at a more traditional analogy.Think of a the magazine rack at Barnes & Noble or an old fashioned … (16 comments)
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blogging: Software: How to post to your ActiveRain blog - 12/16/07 01:46 AM
You can lead an agent to ActiveRain but you can't make them blog. That's what I learned this week. I bumped into an agent who reads my blog and asked him if he had signed up at ActiveRain. He said "Yeah, I did. I put in my contact information, uploaded my picture, … (10 comments)
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blogging: Strategy: Is Anyone Reading Your Public Blog? - 12/07/07 04:41 PM
When I got started with blogging a couple of months ago, one of the first "tips" I read said that one sign of a dying blog was a lack of comments. I've been wrestling with that notion ever since. My public blog (aimed at real estate professionals in my local area) … (75 comments)
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blogging: Strategy: Choosing Effective Blogging Topics - 11/28/07 12:22 AM
Most real estate blogs are dominated by real estate topics. This may seem logical, but I don't think that is the right approach. While it is important to establish your credibility and incorporate real estate into your blog, your blog should not be limited to real estate related topics. Remember that … (7 comments)
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blogging: Info: What is Web 2.0? - 11/26/07 12:53 AM
Lately I've been seeing "Web 2.0" all over the place. What is Web 2.0? It's a popular buzzword used to describe a series of shifts or transitions in how the Internet is designed and used. Some Web 2.0 concepts represent new features and publishing models, while others have been around since … (9 comments)
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