real estate: What you should be telling your sellers to get a price reduction - 08/24/08 03:54 PM
As I posted in "Time to Motivate your Sellers" in my local blog, the peak season for real estate is winding down. Sellers who are tempted to "wait until next year" need to be reminded about the effect of interest rate increases and REO inventory on prices.
Concern about inflation makes it … (12 comments)
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real estate: tech4REpros Digest: 8/17 to 8/23 - 08/24/08 03:27 PM
REBHOF - Jennifer Fivelsdal
Jennifer Fivelsdal was recognized as an outstanding real estate blogger for using local content to generate business on her ActiveRain "outside" blog.
Industry: Bottom Calling and Sucker's Rallies
Serious investors don't wait for the market to "hit bottom" because they understand that there are plenty of good and bad buys in any type of … (0 comments)
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real estate: Industry: Real Estate Is A Numbers Game For Brokers, Too - 06/08/08 05:23 PM
If you are still visiting ActiveRain, I'm going to assume that you've decided to commit to another year in real estate. Otherwise there isn't much point in sticking around through the slow fall and winter seasons only to leave at the start of 2009, before the next spring bounce. With respect … (4 comments)
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real estate: Strategy: Something Of Value For Less Than A Dollar? - 05/11/08 02:32 AM
On Monday, May 12th, the cost of first class postage will increase by one cent.
Last time the post office raised their rates, a local broker gave me a card to remind me about the increase. Inside the card, he had placed a strip of 10 one cent stamps. I held … (5 comments)
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real estate: Strategy: The Tao of Real Estate - 05/04/08 10:03 PM
Your real estate business is a duality comprised of two aspects, a technical aspect and a marketing aspect. The technical aspect consists of various activities that are performed between the listing and the closing, from filling out contracts to ordering inspections to handling negotiations. The marketing aspect consists of the various … (6 comments)
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real estate: Strategy: Are You Marketing Your TMS Platform? - 05/03/08 09:51 PM
Is your office currently using a transaction management system like RELAY, SureClose, or Transaction Point to provide online escrow coordination? Have you made your use of a TMS platform part of your listing presentation?There are a number of advantages you can claim over agents who are not using a TMS platform.
Online … (2 comments)
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real estate: Strategy: Recycling And Repackaging Blog Posts - 04/26/08 11:39 PM
Another strategy for consistent blogging is recycling good posts from the past that are still relevant. This week, I taught a workshop on real estate blogging. Since I had directed my students to my blog, I decided to recycle a pair of posts discussing the objectives of real estate blogging and … (3 comments)
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real estate: Podcast: Objectives of a Real Estate Podcast - 03/11/08 04:11 PM
In this podcast, I discuss the objectives of real estate podcasting. Click here to listen.
Are you looking for ways to increase business while reducing expenses? Podcasting is an inexpensive way to stay in touch with your clients and reach out to new prospects.
The overall objective of podcasting, like all … (9 comments)
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real estate: Industry: Rock 'n Roll and the MLS - 02/03/08 12:11 AM
There is an old saying that Rock 'n Roll will never die. Some people still believe it, even though today's versions of rock 'n roll are dramatically different from the music of Elvis and the Beatles. I still remember the day legendary bay area radio station KOME switched from the dated … (16 comments)
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real estate: Industry: February Real Estate Events in Santa Clara County - 02/01/08 07:39 PM
It's February 1st, time to tear the top page off the paper calendar the title company gave you last October (fifteen months!), fold it carefully, and file it away in case you need any of the numbers scribbled in the margins.Did you develop a business plan for 2008? Did you business … (1 comments)
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real estate: Info: tech4REpros Technology Glossary - 01/19/08 05:12 PM
Welcome to the Technology for Real Estate Professionals technology glossary. This glossary is available through a permalink on the right side of every page. New terms will be added on a regular basis.Thanks!Frank Jewett==========Blog - Web LogAn internet journal publishing model that is easy to design, manage, and update. Blogs are … (3 comments)
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real estate: Info: What is Viral Marketing? - 01/10/08 04:20 PM
Viral marketing is when you create a marketing message so entertaining, interesting, or compelling that others voluntarily spread that marketing message for you. In the old days, before computers, we called this "word of mouth advertising", also known as "referrals", and recognized it as a valuable resource for generating business.Are you … (5 comments)
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real estate: Industry: Goodbye 2007, Hello 2008 - 01/01/08 11:19 PM
As we turn the page on a year many real estate professionals would prefer to forget, let's remember the lessons we learned in 2007 and carry them forward into 2008.Goodbye Retail, Hello BarterSellers who thought they could slap a price on their property and wait for a buyer to meet that … (12 comments)
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real estate: Strategy: Is Your Message The Focal Point Of Your Blog? - 12/31/07 01:51 AM
Video professionals used to say that you could always tell when new video effects were invented because they would invariably show up in car dealer commercials, typically piled one on top of another in a desperate attempt to attract attention. I'm starting to think that widgets are the real estate blogging … (4 comments)
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real estate: Strategy: A Website Is Only As Strong As Its Weakest Link - 12/30/07 12:50 AM
I routinely look at real estate websites and blogs to monitor industry standards. Unfortunately one of those standards is broken links. When a link breaks on the internet, it doesn't make a sound. Most visitors won't let you know when they discover a broken link, they'll simply look for the information … (5 comments)
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real estate: Strategy: Sell Your Neighborhood! - 12/27/07 07:58 PM
Am I using the holidays as an excuse for "fluff" posts? Not at all. What does Lincoln Avenue have to do with technology and marketing for real estate? My post on "The Heart of Willow Glen" was an example of the sort of local content that will draw clients and prospects … (4 comments)
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