strategy: What you should be telling your sellers to get a price reduction - 08/24/08 03:54 PM
As I posted in "Time to Motivate your Sellers" in my local blog, the peak season for real estate is winding down. Sellers who are tempted to "wait until next year" need to be reminded about the effect of interest rate increases and REO inventory on prices.
Concern about inflation makes it … (12 comments)
|
strategy: Strategy: See what you missed at Inman Connect? - 07/24/08 08:41 PM
Today, Inman Connect held a workshop on blogging. Highlights can be found by clicking here.For those who couldn't make it or decided to spend $800 (plus hotel and travel) on something else, here are links to six posts on the tech4REpros blog covering many of the same issues.Strategy: Objectives Of Real … (2 comments)
|
strategy: Strategy: Underwater Farming in California? - 05/18/08 03:37 AM
I was sitting at my desk, trying to think of what a real estate agent could offer clients, when my eyes fell on my IRA statement from Smith Barney. That's when it hit me.Wouldn't past real estate clients like to receive an annual statement (CMA) letting them know the value of what … (1 comments)
|
strategy: Strategy: Something Of Value For Less Than A Dollar? - 05/11/08 02:32 AM
On Monday, May 12th, the cost of first class postage will increase by one cent.
Last time the post office raised their rates, a local broker gave me a card to remind me about the increase. Inside the card, he had placed a strip of 10 one cent stamps. I held … (5 comments)
|
strategy: Strategy: The Tao of Real Estate - 05/04/08 10:03 PM
Your real estate business is a duality comprised of two aspects, a technical aspect and a marketing aspect. The technical aspect consists of various activities that are performed between the listing and the closing, from filling out contracts to ordering inspections to handling negotiations. The marketing aspect consists of the various … (6 comments)
|
strategy: Strategy: Are You Marketing Your TMS Platform? - 05/03/08 09:51 PM
Is your office currently using a transaction management system like RELAY, SureClose, or Transaction Point to provide online escrow coordination? Have you made your use of a TMS platform part of your listing presentation?There are a number of advantages you can claim over agents who are not using a TMS platform.
Online … (2 comments)
|
strategy: Strategy: Recycling And Repackaging Blog Posts - 04/26/08 11:39 PM
Another strategy for consistent blogging is recycling good posts from the past that are still relevant. This week, I taught a workshop on real estate blogging. Since I had directed my students to my blog, I decided to recycle a pair of posts discussing the objectives of real estate blogging and … (3 comments)
|
strategy: Strategy: Are You Still Blogging For Other Agents? - 04/22/08 05:53 PM
There are some things that are worse than copying and pasting jokes from chain letters into your real estate blog. One of them is devoting precious consumer facing blog space to writing for and about your real estate blogging buddies, otherwise known as "the blogosphere", especially when they are fighting.When you … (12 comments)
|
strategy: Strategy: Are You Still Blogging For Points? - 04/20/08 10:57 PM
There are a variety of reasons for writing a blog post. Most blog posts fall into one the following categories.
A) Advertising myself or my listing
B) Attracting readers in my target audience
C) Establishing my professional expertise to my target audience
D) Sharing my values and perspective with my target audience
E) Communicating with my peers … (16 comments)
|
strategy: Strategy: Do Photos On Flyers Help Sell Listings? - 04/18/08 04:49 AM
The other day I stopped in at a local office that I used to call on when I worked for the title company. I had an appointment, but I wasn't charging for my time. The purpose of this meeting was to exchange information and maintain my relationship with that office. I've never been … (4 comments)
|
strategy: Strategy: Happy Birthday to Me! - 04/18/08 12:41 AM
It's my birthday. Hold on, I'm not fishing for well wishes. I've already received plenty today.
I got a birthday card from Southwest Airlines. I got a birthday card from the dealer who sold me my Charger. I got a birthday card from the auto broker who sold me and my wife … (7 comments)
|
strategy: Strategy: Who Wants To Get Paid In May? - 04/08/08 04:51 PM
Last year, I spoke with an agent who cashed twelve commission checks in 2007. Six came from listings and six came from working with buyers. He got his listings through geographic farming. He'd been farming the same area for more than two years and he was having his best year ever … (6 comments)
|
strategy: Strategy: Are You Lost Or Found On The Internet, Again? - 04/05/08 06:07 PM
Real estate professionals don't stay with one office forever. They tend to move around, particularly when the market is slow and they are looking to kickstart their business. They often move during the slow season at the end of the year. Can any of you see where I'm going with this?I've … (5 comments)
|
strategy: Strategy: Are You Farming Your Listing? - 03/17/08 10:30 PM
Did you have poor turnout at your open house this weekend? There's nothing more frustrating than giving up your weekend to hold an open house and having very few people show up. Have you farmed your listing in the surrounding neighborhood?Santa Clara County is a seller pay county. This means that … (1 comments)
|
strategy: Strategy: How's my market? - 03/16/08 09:50 PM
A few days ago, I mentioned that "How's the market?" is the most common question I get regarding real estate. I have a simple format I use to assemble my response based on recent data from the area in question. Simply complete these statements by inserting the location and choosing the most … (5 comments)
|
strategy: Strategy: Practice Makes Better - 03/14/08 09:10 PM
Here are four ideas to get your office motivated and moving forward in 2008.1. Five QuestionsRandomly call on agents at office meetings to answer the five questions that every agent needs to be able to answer anytime, anywhere. Have the other agents provide helpful feedback.2. Book ClubAssign teams to read real … (5 comments)
|
strategy: Five Questions You Need To Be Ready To Answer - 03/12/08 03:22 PM
There are five questions that every real estate professional should be prepared to answer anytime, anywhere. Are you ready to answer them? Click here to listen.When relatives, friends, or acquaintances ask me what I do for a living, I tell them that I am a real estate marketing and technology consultant. More … (9 comments)
|
strategy: Podcast: Objectives of a Real Estate Podcast - 03/11/08 04:11 PM
In this podcast, I discuss the objectives of real estate podcasting. Click here to listen.
Are you looking for ways to increase business while reducing expenses? Podcasting is an inexpensive way to stay in touch with your clients and reach out to new prospects.
The overall objective of podcasting, like all … (9 comments)
|
strategy: Strategy: Choosing Real Estate Blogging Topics - 01/31/08 05:19 PM
In response to my posts on the objectives of real estate blogging and getting organized to blog consistently, a couple of readers have asked for advice on choosing real estate blogging topics.
The first step for any author or publisher (bloggers are both) is to identify the intended audience.
Who are you trying to … (11 comments)
|
strategy: Strategy: Objectives Of Real Estate Blogging - 01/29/08 06:06 PM
Why should real estate professionals have a blog?
Here are five objectives of real estate blogging:
Reduce publishing costsReal estate professionals traditionally market themselves by mailing out newsletters, flyers, and postcards. That type of marketing is limited by the expense of printing and postage, while blogging is limited only by time and ideas.Increase relevance of … (6 comments)
|
;)
;)
