ted cantu marketing: Craiglist - Cyber Vandalism and Other Unwanted Online Attention - 11/28/10 02:59 AM
As the media changes new crimes will emerge. This includes safeguarding your credit card information and other protective measures. Recently, I have come across some bizarre ramblings with Craigslist. It has become an area of online marketing thaat I have chose to avoid.
There may be some good uses for it but I have had negative experiences with it for the last 3 months. These include episodes of:* Calling Bots, at all hours* Travel information and saving information on my 800 numbers* Work at home information* Get rich schemes
But the weirdest one was a death threat from some guy in … (4 comments)

ted cantu marketing: Craigslist Over Played: Is This Your Best Promotional Option? - 10/21/10 09:34 AM
To the untrained eye - this looks like the best option to promote your goods. But Craigslist has become a weird cesspool of unsavory characters recently including crimes, murder, scams, and ... most recently prank phone calls. This is not the best place to conduct business lately.... but some good things are coming out of it if you know how to analyze it.
When you promote your company on the web you will notice that a lot of companies will grab your phone number and start calling you directly. The other thing you will notice is that a lot of calling … (3 comments)

ted cantu marketing: SEO Ready Made Sites - An Idea That Had To Be - 09/30/10 06:43 AM
IS REAL ESTATE SEO TOO CONFUSING?Creating a course in search engine optimization was easy enough. But getting professionals to implement all of the great ideas has been challenging. Of course having a good understanding of how search engines and websites work is part of the equation.I recently, created a template real estate site that was sold along with my courses that made things simple. I collected important data about the homes that were for sale and what key phrases mattered most to the agent or agency and then wrote all of the code for it so Google would take notice....
READY … (0 comments)

ted cantu marketing: Reading People, Reading The Real Estate Sale - With Anna Russo, NLP - Michigan - 09/23/10 10:15 AM
Have you heard about NLP? Its when you are able to read body language and eye movements to see if the person is telling you the truth. Nothing like living in the moment. This is a invaluable skill to attain if you are in sales... which... all of you are... I first met Anna during a book project we did together a few years back. I have been a student of hers since and find her work to be fascinating. I was able to capture a few clips of her addressing an insurance and real estate breakfast meeting..... You can find … (1 comments)

ted cantu marketing: Dallas Real Estate SEO: Good Mercy Stay Relevant !! - 09/23/10 10:07 AM
WHEW!Just helped a friend of mine get his business in order. IT turned out he had never changed any of the titles on his website. He had like 50 pages and they were all named exactly the same.....What do you think the search engines do when they see a sight like that? They jump right over it -- and index your competitor! This guy sells some high end goods. Nobody in his organization even caught it. All this time they were doing OK. But at the same time they were also handing over their lunch to their competitors......Make sure you don't … (0 comments)

ted cantu marketing: Online Plug And Play Advertising For Real Estate - 09/20/10 02:37 PM
THE ANN ARBOR NEWS IS KAPUT.....I feel bad about that. This was my childhood home. Ann Arbor, MI was my mecca of youth, pop culture and good times. The Ann Arbor News was iconic and now it is no more. This big concrete hulk of a building sits there cold and silent off to the distance waiting for a savior. This was a big news channel that distributed news, coupons and real estate information to the masses week after week.
We have entertainment papers but they only come out once a week. They don't compare to the glory days of newspaper … (2 comments)

ted cantu marketing: Favorite Web Cams For Real Estate Agents - 09/20/10 11:35 AM
Just got back from Costco -- lots of cool toys in there --- I like to check out whats new in the camera department. I have a whole list of goodies here for you to consider....
Anyone out there do web video for their blogs or websites?I like cameras that are waterproof that I can take with me. Just saw a couple of great ones that can be submurged as deep as 10' in water. Not bad. I know thats intense, but think about what you are exposing your camera to in the rain and snow... just a thought.The video you … (1 comments)

ted cantu marketing: Blogger Grows Up - Thank You Google - 09/20/10 08:28 AM
This is still a great blogging option. I know its FREE and its been around for a long time. But I actually like this better than Typepad.... Here are the new features you should be aware of....
 
Posting on the go
Blogger has many additional ways for you to post to your blog. You can post to your blog from your mobile phone or through a secret Mail-to-Blogger email address. Or use the Blogger Post Gadget to edit and publish posts directly from your custom iGoogle homepage. With these options, it's easy to post to your blog whenever you want, … (0 comments)

ted cantu marketing: Are You Showing Off Enough Of Your Properties On The Web? - 09/20/10 06:32 AM
What does it take to get a sale?  How much house do you have to show to land the deal?Don't you hate it when you list a house on a web site and there's a limit on how many photos you can use? Its like the old film line, "all my best scenes end up on the cutting room floor?".A lot of services will only pick maybe 4 or 5 of your best photos when you list your home. You may have like 20 shots that you want to share with the public. But the guys who run these sites will … (0 comments)

ted cantu marketing: Green Homes Aren't Seling As High in California - 09/19/10 06:53 AM
http://www.housingwatch.com/2010/09/16/big-green-home-bust/?icid=main%7Chtmlws-main-n%7Cdl8%7Csec3_lnk3%7C171316
But even those hallmarks of sustainable design were no match, it seems, for the cruddy economy and skittish buyers. According to the Orange County Register, the green home's list price recently dropped $500,000, from $2,999,000 to $2,499,999.
======================================THE RIGHT KIND OF INFORMATION MUST BE PROVIDED
Thats a hefty drop in price. But that is the kind of market we are living in at the moment. When I read things like this I often wonder what kind of supporting literature the agent supplied to the client. Was enough information provided on green homes --?Did the agent use pre-printed brochures that were written by some … (0 comments)

ted cantu marketing: YOUTUBE - Most Under- Utilized Tool In Real Estate - 09/18/10 08:24 AM
I was checking on real estate videos on YouTube for Detroit properties and found this....
"real estate detroit" results 1 - 20 of about 1,290 Result
That is outrageous to me. This is a very small number. But this should also be very exciting to sellers because it would be easy to stand out in this kind of market. For big industries the results can be much higher. You could be playing in markets of 47,000 + or even higher. I have seen these results go much higher and it is going to be tough to stand out in a market … (2 comments)

ted cantu marketing: Why Are We Choking On SPAM In a Web 2.0 World? - 09/18/10 07:59 AM
"what is the point of all of this ?"MONEYThat is why we are all in this. I just read this post about realtor SPAM -- you know, getting mass emails about open houses, listings and that sort of thing.... I get a lot of that kind of stuff too in my inbox.
Web 2.0 can cut through the clutter sometimes, so you don't have to deal with SPAMMING everybody you know. I actually stopped email marketing months ago. I relied on doing press releases and effective Twittering -- Yes, I actually converted over to Twitter.. My how things change... I did … (0 comments)

ted cantu marketing: Cult of the Amateur and the Rise of the Entrepreneur - 09/13/10 10:55 AM
I just read this slam on Internet culture..... We're not liked much by certain authors.... It appears that we have too much control in this Web 2.0 generation. User content is dictating what is cool, and what is worth it... this covers everything from homes, to the kinds of foods we eat.....
This is interesting to me.... As im cleaning my office I ran into a 2007 issue of the New Yorker and its about the rise of YouTube.Com. The article is promising a new future of user generated content and its supportive about the days we are currently living in.The … (0 comments)

ted cantu marketing: Real Estate Marketing Program Finds Investors Even in Metro Detroit - 09/13/10 09:35 AM
GOOD MERCY !!
Who on earth would ever want to live here?I used to say that because I watched the news and stayed out of Detroit. Eventually I crawled out of my rock and checked out the downtown area and sort of fell for it... head over heels.I know there is a recession but you would never know it when you hang out in Comerica Park, the MGM Grand Casino, Greek Town and other cool night spots.... We just got another killer BBQ place too, this town is actually hoppin.People are figuring out new ways to make money in this economy.... … (0 comments)

ted cantu marketing: Your Best Friend In Online Marketing - YOUTUBE.COM - 09/12/10 07:06 PM
Man, have you guys been asleep?Maybe I have been... Whoo... I gotta get a grip....Here is the deal with YouTube.Com lately..... they have extended their time limit to 15 minutes per video, in HD !!! You can also load up to 2GB which means you can get some high quality stuff out there... and lets face it...  15 minutes of airtime is expensive....
But wait my friends... oh baby, it gets better... Youtube.com is a pr9 -- this means anything you post to it, (as long as you have links going back to your site) is going to help boost your … (2 comments)

ted cantu marketing: Site Advice: Get The Automated Website Shell - and Stuff It WIth Your Own Content - 09/11/10 06:38 PM
Throwing Up Sites - Quick - Fast - And EfficientlyYou're not going to win any awards for web design anytime soon. Unless of course you plan for that sort of thing. I know a real estate guy who is trying to get his website "just right". The problem is he has been working on it for the last 7 years and hasn't made a dime.
No one cares what your website looks like.... Really. Well, okay, maybe a few people care.But you need to care about making money. That's why you are in this crazy business. I think there are a … (1 comments)

ted cantu marketing: Search Engine Basics: Quantify Your Links -- With Your URL - 09/11/10 12:09 PM
Hey there - this one is for all you "do it yourselfers" out there....When you market your websites online make sure you pick one style of URL.You want to make sure you promote one type of URL out there and get really consistent with it. This becomes really important when you start creating a ton of links online. This is really important when your blogging or adding your comments to other peoples blogs online.
Let me give you an example....
www.YourSite.Com  is not the same as http://www.YourSite.Com   even if you make links for them online the search engines are going to read … (3 comments)

ted cantu marketing: Getting 9 Out of 10 Spots on Google For Investment Properties - Chicago Real Estate SEO - 09/11/10 02:56 AM
This one I have to share with my Chicago guys, its just too unbelievable......18 Months ago I was contacted by an Investment group that specialized in turnkey properties. They would gut out an old real estate property and literally rebuild it from the ground up. They would tear out the floors, tear out the electrical and reinstall the heating -- replace the windows. When they were finished it was like a totally different property... It was incredible....
Now we needed to find investors. Here is the kicker -- we were in Detroit, Michigan. This is the place where people are leaving … (0 comments)

ted cantu marketing: WARNING: Don't Cloak Your Pages - Google Doesn't Like That - 09/10/10 02:51 PM
A lot of website owners make this mistake.They either get a website from a real estate corporate office or from a template and then they do the following mistake. They forget to change the titles on each and every page. That is a serious screw up...The other mistake is even worse. A lot of agents take their domain name and literally cloak the entire site. So every page reads.. HI, WELCOME TO NORTH CAROLINAS BEST HOMES ON THE WEB.... Or it simply has their domain name on each and every page.....This can be viewed as cloaking.... it can get you banned....Or... … (1 comments)

ted cantu marketing: Real Estate SEO - Newsletter - Now Available - 09/10/10 01:56 PM
Whew -- Man this has been a busy month...
My website has gone through some growing pains. Im still in the process of putting together more markets, examples and online promotions. One of the things we did this week was put together a - real estate SEO marketing newsletter -- you can download it for free right here...>>>> http://www.1searchengineoptimizationrealestate.org/real_estate_seo_newsletter.pdf
This is something that I will be doing more of. There will be an archive of these on the site. This is our first one right now we wanted to keep it simple. The other way you can get these is to … (0 comments)

 
Ted Cantu (i Cantu Media LTD)

Ted Cantu

Farmington Hills, MI

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i Cantu Media LTD

Office: (248) 277-6141

Ted Cantu offers his solid online marketing advice to real estate professionals. Here is where you can get high rankings on Googe.


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