How to Get Better Testimonials (And Actually Get Them In Your Hands!) - 06/21/07 05:31 PM
Did you know that testimonials are one of most under-used sales tools in real estate? The power of your current customers to sell your value to others is far greater than your own power to sell yourself. And unlike most forms of real estate advertising, testimonials are free! Unfortunately, most agents spend years generating happy clients without a written word to show for it. Others collect testimonials that lack power. Here are some tips on gettting testimonials that hit home with prospects.
1. Tell a Story with Specific Results Think of some "Client Success Stories" that you remember from other websites. … (14 comments)

Passing Along Some Good Advice to New Agents - 06/09/07 03:47 AM
A few days ago I heard that an old friend of mine, Rick Bakke, had just passed away.   I hadn't talked to Rick in a couple of years, but back when I was a struggling new agent 7+ years ago, Rick was kind of the maverick warhorse in the office - a high-volume agent who looked a bit like Santa Claus and often delivered purchase and sale agreements from his Harley Davidson.(The fun part was that Rick always kept an extra helmet on hand, and seeing as I had few clients at that time, I was often available to tag along.)Rick … (13 comments)

Flood Plain "Gotcha" - Would You Have Known This One? - 06/05/07 10:48 PM
Recently we came across a case study that reminded us how easy it can be to overlook important information when representing clients in a transaction.  Here's the scoop, in the hopes it will help someone avoid making the same mistake in the future:
Home buyers Bob and Ellen (not their real names) weren't looking for a property in a flood-prone area.  They had all of the typical concerns of first-time home buyers, and adding a 100 year flood plain to the list was not something they planned to do.
But after weeks of touring homes that they couldn't see themselves raising a family in, … (3 comments)

Active Rain's Seattle Party Was a Blast! - 06/04/07 09:41 PM
Michelle had kid stuff to attend to on Saturday, but Libby and I attended Active Rain's first birthday party at Magnolia Park and had a great time!  Having only been on Active Rain for about a month it was my first opportunity to really interact with a lot of members all at once, and I was impressed by how down-to-earth and friendly everybody was.  A big thank you to the founders for throwing the party, and especially to Lydia and Matt for being accomodating of my dog Libby (who behaved herself pretty well for her first outdoor gathering, except for trying to kiss a … (1 comments)

Do you have a Target Market? - 06/01/07 10:55 AM

If you haven't already picked a target market, now is the time to choose one that you feel has good potential for you, and focus on it. While it may feel like you are limiting yourself at times, you are actually giving yourself the opportunity to fully develop your expertise and capture market share as a result.
I know, that sounds like a good idea, but what does this really mean? Let me give you an example of a target market strategy to which these concepts apply. Target Market Strategy Example:Families with small children looking to move into and/or upsize in … (2 comments)

 
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