The Glidden's Blog

Listing...check. Pictures...check. Soap box...check. Ok, ok, so I've got a beef I find necessary to share here. Not that I just want to blow off steam and waste the time of my fellow AR bloggers, but because I really want your opinion. Am I being to cynical about this?I love virtual tours on list...

If you are anything like me, all of your business data is stored on your computer (if not, get it there!). Don't store it on an office network or other computer that you don't own.I store everything...CMA's, pictures, correspondence, net sheets, cost sheets, marketing, just listed cards, flyers, ...

We all know how competitive this business is. We are always looking for the leg up on our competition. But when it really comes down to it, it's about service not who has the latest gadget, biggest advertisment or best looking business card.With that said, we sometimes forget how inter-twined ser...

I did an Open House today, and several agents came in. One of them was rather new to the business and we got talking.The home I had open is very nice. Nicely upgraded, well maintained, and in a very good neighborhood. What's better...it's even priced right. This one new agent remarked that he wou...

We all know how vital disclosure is in this business. We must tell a buyer everything that we consider to be materially significant. Sometimes our industry goes too far, sometimes not far enough. It got me thinking about other industries and things they must disclose. Here are just some of the di...

If you will notice, I titled this blog "How To Reduce Spam and Viruses", not "How To Eliminate Spam and Viruses". The only way to eliminate spam is to (get this)...never use email again. That's not an option for any of us, so our best bet is to reduce it as much as possible. Most viruses are spre...

When you create flyers or other marketing materials for your listings, do you include the price of the home? There are several schools of thought on this, and everyone has their opinion. Allow me to give you mine, and I'd love to hear yours as well and the reasons you believe as you do.I support ...

Okay, I'm new to this "Group" thing, but think it's a great tool. I've created a new group that is all about "Open Houses". What do you do before, during, and after an open house to make it successful. Do you have a funny story? Do you need help figuring out what to do or say during an open house...

Thanks to Donald Bradbury, REALTOR Bucks County PA for the PhotoBucket idea. It's a great tool. 11776 Mt. Sterling Ct, Rancho Cucamonga, Ca Listed at $395,000 Do you want it all? Start with the location...above the 210 freeway in the desired Vintage Highlands. Next, the beautiful front planter wi...

These two terms are often used interchangeably. But, they have significantly different meanings. American Heritage Dictionary defines Marketing as:"The commercial functions involved in transferring goods from producer to consumer"Whereas Advertising is defined as:"To announce or praise (a product...