advertising: Marketing vs. Advertising
- 02/12/08 04:12 AM
These two terms are often used interchangeably. But, they have significantly different meanings. American Heritage Dictionary defines Marketing as: "The commercial functions involved in transferring goods from producer to consumer" Whereas Advertising is defined as: "To announce or praise (a product, service, etc.) in some public medium of communication in order to induce people to buy or use it" I once had an economics teacher that to used to harp on the difference between these two terms. So what? Who cares? When we speak, don't we inherently understand what the other party is trying to communicate to us? Well, yes and no. I will admit, … (0 comments)
These two terms are often used interchangeably. But, they have significantly different meanings. ;)
;)
