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For those of you who missed the memo IRL means "in real life". My own personal social media efforts began to really turn into business opportunities when I connected with many of those people in real face-to-face meetings. Now for many this process starts in reverse. Social media is a way to connect online with your real offline friends. As those networks grow though you start to discover people that you once knew and moved away and people close by that you don't know yet but want to meet.