So you want that new job, huh? Perhaps you are angling for a promotion. Maybe, you are trying to get a better deal on a home purchase or a car. Could it be that you are striving for more money or recognition.
What about those event tickets your co-worker is giving away?
Hmmm. If there are so many opportunities in any given day, I wonder why you never hear anyone discuss the single most important factor of the selection process?
Perhaps it is not known. Maybe it is misunderstood. I think it is the latter.
I hear so many people talk about being "lucky" they got picked for this or "lucky" to have received such a generous pay raise. I have talked to people that explain that they don't understand why they were either picked or not picked in an interview.
Quite simply. It's ALL about Likeability!
The time has come to understand this dynamic of the selection process...of anything. The stars just don't align for some people while others are constantly followed by an annoying rain cloud. It isn't some metaphysical happening that certain people are seemingly always held in higher esteem then others.
Here is the dilemma for many people. They get frustrated by not being able to get the job they want, promotion, pay, or whatever. When that happens, they get bogged down in mediocrity because they don't understand how to change their situation. It isn't that people strive for mediocrity, it is that they don't know what to do.
Well, it's well past time to kick of the Likeability Revolution.
Likeability IS a LEARNED skill. Some people have the natural ability to be Likeable, but many do not. GOOD NEWS!! It CAN be learned.
If you can learn it, you can do it. If you can do it, then you can improve your situation if desired. If you can improve your situation, you can show someone else how to do the same thing and improve their situation.
It's a circle of success. When you choose to get started, you will forever alter your future for the better. You become a pillar of success by creating your own empire of happiness. Think about it....
If you choose to improve your Likeability and then gain new success, then show others how to do the same thing, how will you be viewed by your circle of influence? Most likely you will be near the top because you have had a direct hand in the success of others.
Do you think this opens the door for new opportunities? Where would you be in the chain of selectability?
Okay, so uniqueability is probably not a real word, but it should be. Since I sort of made it up, I guess I can make up my own definition also.
Uniqueability-To understand and appreciate the ability to be different then something else.
It's not about just being different for the sake of being different, but rather understanding why you need to be different.
It's that knowledge of knowing how and why to be different that will set you apart from others. This will affect you in product creation, marketing distribution, interviewing ability, personal relationships....basically every aspect of life.
When I say different, I don't necessarily mean weird different, but more of a fresh approach different.
Take home builders for example. Especially the large scale ones. They have maintained the same thought of operations for years...more homes, faster construction, service is secondary. Believe it or not, this mantra holds even more true today for these companies, yet they still wonder why they continue to flounder.
I recently became affiliated with a new kind of home builder. A builder that is not in business to sell more homes than everyone, but rather a builder that desires to provide exceptional service at every single turn.
They are a company this is very small in personnel mainly because we have a core of people that all believe in the same goal. Great service first. We believe that when you genuinely take care of your customers ALL the time, the rest (profits / sales) will fall into place....and it has.
Diamond R Homes is truly a company that is the pure definition of uniqueability.
While every other builder operates on old methods and outdated thoughts, we operate on attitude and desire to help. While it is true we have over 50 years of home building experience in our core group, not a single one of us ever adopted the mentality of the big corporation.
For us, Uniqueability is defined by providing a TRUE Custom experience. The fun and joy we bring our customers is surpassed by nobody and our attitudes could not be more in sync as a group.
The way we feel is that if you want to buy the same generic (sticks and bricks) home, you can get that anywhere combined with mediocre to poor service. But if you want something better, something different and unique, you will want to check out Diamond R Custom Homes.
Be different then the rest for the right reasons, and the results will surprise you.
Diamond R Homes is a TRUE Custom Home Builder. Many people think "Custom" Builder just means an upper scale production home. It doesn't.
TRUE Custom means YOU CHOOSE.
TRUE Custom means WE Cater to YOU.
TRUE Custom means 100% Unique.
At Diamond R Homes, we have assembled a small team of Fantastic People that share ONE COMMON Trait. WE ALL Strive to provide a unique and fantastic service oriented Experience.
Truthfully, we could provide many exciting services because our attitudes are ALL in alignment with helping others. We selected Home Building because we have a combined 50 Years of unsurpassed success in the art of Creating Genuine Customer Happiness.
In that 50 years, we have amassed an abundance of usable knowledge in home design, personal connections, and systems that when combined to help you, create a TRUE Custom Experience.
Our goal is not to build many homes as fast as we can. Our Goal is to Help YOU build your Dream Home where you want it, how you want it. In undertaking that single act of genuine desire to help you, our market share has increased, but the mission remains the same.
At Diamond R Homes we subscribe whole heartedly with one of Zig Ziglar's most impressive revelations, "If you help enough other people get what they want, you will get what you want."
Diamond R Homes is a TRUE Custom Home Builder that operates in the Dallas / Fort Worth Marketplace. We WILL build on your lot, we WILL help you find and purchase a lot, we WILL design a home WITH you, and WILL provide Customer Service to Ridiculous Levels.
We don't believe in building homes in a static environment. The world is a changing and dynamic place and so are the needs of our Customers. The ONLY way to provide the level of service that we do is to adapt our skills to your desires.
"Amazing Service is our Brand. Superior Home Building is our Medium."
I've long been an advocate of Networking and expanding your knowledge of others and others knowledge of you. That's the main reason I write on-line articles, joined Active Rain, LinkedIn, and numerous other blogging sites.
My recently published book "How To Sell More Homes and Increase Your Income" has been a full time marketing effort. Between this and still being an active and high producing Home Seller and Training Others, time has been slim.
...how about that for blatant self-promotion!
In any case, over the course of the last month, all these efforts have started to reap some benefits.
Last week, I was privileged enough to write an article in Sales Guru Jeffrey Gitomer's weekly ezine, "Sales Caffeine." He also gave my book a very nice recommendation.
"If you're in real estate the object is sell more than one home to every customer. This is a breakthrough book that tells how to build relationships, not just a check at closing. As an investor in residential and commerical real estate, I recommend you get this book at once and convert a sale into a fortune."
-Jeffrey Gitomer, Author of The Little Red Book of Selling
The point of this writing isn't simply to just mention my book a few times, but rather to let everyone know that networking and providing value to others is the simple formula to creating success!
We all can get frustrated when we don't see somewhat instant results from out marketing efforts. If you stay consistent and desire to really provide value to others, success will come your way!
Stay consistent. Keep believing. You are the catalyst to your own success!!
Do people inherently want to improve themselves or do people seek confirmation for their actions and views?
Being somewhat of an idealist, I like to tell myself that all people want to better themselves, but the things that I see with my eyes and hear with my ears tell me that people simply seek comfort from others that their actions and beliefs are correct.
This is a question that I think of often especially when I am engaged in training programs or offering tips of advice.
Is it the fear of trying something new and not succeeding, the stubbornness of changing a habit or a routine, or is it procrastination?
These days we are all bombarded with the "experts" saying less than flattering things about OUR Business. Comments like, "don't buy", or "make sure you get a good deal" are everywhere.
Even many people in OUR own profession, imply to their clients you can and should get a "deal."
"THE DEAL" is EVERYWHERE!!
Now, all of our clients and potential clients have been trained to think "deal" first, "Home" second.
TIME TO CHANGE!
Get back to the HOME! Get back to the REAL Buying Motives!
Unless you are an investor, you are not going to buy a home, just to have one. You are fulfilling some other need. Whether it is for Family, Security, Culture, Privacy, Convenience...the "REAL" Emotional Buying motives are ALL STILL THERE!
The trick today, is uncovering them. We have to fight through several layers of "deal" talk to get there, but I assure you they are all there.
Everyday I am asked from potential clients about the "Buyers Market" and what "DEALS" are out there.
My first response is typically this..."If you found two homes, one that you loved and one that you didn't and both were free, which would you choose?" Obviously, they are going to say the one that they loved.
Then I often say, "If I can get you a great "deal" on a home, only you cannot look at, will you buy it right now?" Of course they say, "No, we have to see if it works for us first."
From there, I simply say,"It isn't about the deal is it? It is more important for me to fully understand your buying needs and desires so that I can help you find the Best Home for you. After-all, wouldn't you rather invest a little bit more in the perfect home than a little less for a home that does not satisfy the needs of you and your family?"
...and they always say"yes."
The key here is be sincere and actually mean this when you say it. You see, I know with 100% certainty that people do not simply want to buy the deal, but rather the BEST Home for them. So this comes easy for me.
I do believe that many Real Estate Professionals do not believe this and will not try it and they will continue to struggle with less than desired results. I sell and close between 8-12 Homes each and every month....how do I do this?
It is my goal with every client I interact with to DISCOVER their true buying motives. I don't take any answers at face value, I dig deeper and deeper with each question, piggy backing all my questions from their responses. You have to LISTEN VERY CLOSELY to do this!
Don't perpetuate the talk of the deal, DISCOVER the Emotional Buying Needs First and the "DEAL" talk will slowly disappear.
A few days ago, a guy walked into my office with his wife and a friend. I didn't have the opportunity to spend much time with him as I was writing another contract at the time. However, I did politely excuse myself from the contract to introduce myself, as I went to leave my office to greet them, my assistant had already been speaking with them and was on her way to show them some homes.
As I walked out into the lobby area..before I could say a word, the guy said, "Did you used to work for (insert home builder name) homes?" This guy had remembered a brief encounter we had almost 5 years ago when they were purchasing their first home.
Back then, they did not buy a home from me because I did not have the right home to meet their needs at the time, but he never forgot the encounter we had.
Why is that?
I was a memory point for him. I provided value, made it fun, and did not try and sell him the "wrong" home in the wrong location for his family.
He is buying a home from me this week.
Do people remember you when you meet them?
In today's world it is more important than ever to "STAND OUT!" Get your clients and FUTURE clients laughing and smiling and having fun! Don't be ALL Business, that's BORING!
People expect boring from their Accountant or lawyer.
People WANT to have FUN when they are BUYING a home!! It is a fun time!! Make it FUN!!
I walk into so many offices and talk to TONS of Real Estate Professionals each week and MOST of them have the same thing in common....THEY ARE BORING!! Their clients look bored!! They make it about the numbers and not about the memories.
Several times each week, my clients, existing home buyers, and future clients call me or come and visit me thanking me for be being so helpful and making our time together FUN and Memorable!!
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.
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