training: Why Postcards? - 03/20/10 08:39 AM
 
Although direct mail is one of the most costly forms of advertising, it is also one of the most productive.  Email is the cheapest, but also the easiest to ignore.  Plus you never really know if they received your message, it could have easily been caught by a SPAM filter or never even made it to their in-box.  Over the years, I've found that it's best not to rely solely on one marketing medium, but rather scramble it up and utilize several different sources to effectively reach your target market.
Some people are email people, some people are direct mail … (10 comments)