Marketing Plans: Does Size Really Matter? - 08/30/08 07:26 PM
I'm a firm believer in the old adage that "failing to plan is planning to fail," but I'm also not from the school of thought that believes you need a full-blown multi-page marketing plan to succeed, especially if you run your own business.
And I say this as someone with an MBA in Marketing who used to get paid many thousands of dollars to write marketing plans for companies.
I've been an entrepreneur since 1989 and I've always found that the longer the plan I write for myself, the less likely I am to follow it.
Part of why I've chosen … (34 comments)

Staging Diva Shares House Selling Secrets on CNN Money - 08/06/08 04:14 PM
CNN Money is featuring my House Selling Secrets and before and after photos of several of the homes I've staged through my home staging company Six Elements Inc, on their website.
If you click through the 21 (!) pages of links on the CNN site, you'll see my before and after shots with a description of the end results the clients acheived. How much they paid me, what the house was listed for, how long it took to sell and the final selling price.
All proof that home staging works.
I'm really happy that this media exposure has also generated a … (3 comments)

The wrong pricing strategy can kill your home staging business - 08/04/08 04:29 PM
The pricing structure you set up for your home staging services (and items you charge for), can either make or break your real estate staging business. It's great to follow your heart and make a business out of your creative talents, but if you’re doing something you love and not making money, it’s not a business – it’s a hobby.
Even if you’re the best home stager in your city, if you charge a flat rate for your services, you could end up broke faster than you think. In fact, you could be setting yourself up to kill a business that … (19 comments)

 
Debra Gould, The Staging Diva (Six Elements Inc.) Rainmaker_large

Debra Gould, The Staging Diva

Toronto, ON

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Six Elements Inc.

Office Phone: (416) 691-6615

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Articles of interest to home stagers and real estate agents to improve understanding of the business of home staging (real estate staging, house fluffing).

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