Articles of interest to home stagers and real estate agents to improve understanding of the business of home staging (or real estate staging, house fluffing as it's also called).
ARCHIVED BLOG POSTS
I'm a firm believer in the old adage that "failing to plan is planning to fail," but I'm also not from the school of thought that believes you need a full-blown multi-page marketing plan to succeed, especially if you run your own business. And I say this as someone with an MBA in Marketing who us...
CNN Money is featuring my House Selling Secrets and before and after photos of several of the homes I've staged through my home staging company Six Elements Inc, on their website. If you click through the 21 (!) pages of links on the CNN site, you'll see my before and after shots with a descripti...
The pricing structure you set up for your home staging services (and items you charge for), can either make or break your real estate staging business. It's great to follow your heart and make a business out of your creative talents, but if you’re doing something you love and not making money, i...