A short cut to pay day for real estate agents? - 03/27/09 03:11 PM
I can't imagine spending weeks on end driving clients around to see one disappointing property after another. One peak inside and you know you probably wouldn't buy any of these houses either! Yet there you are flicking on the lights and stepping over the clutter, hoping against hope that someone will actually make a decision and you'll actually see a payday in a few months.
I can't imagine spending money on desk fees, fliers and advertising month after month, no closer to unloading those listings despite the price reductions. Knowing these are dead listings, yet having to put on a cheery … (7 comments)

Home staging doesn't work - 03/15/09 06:22 PM
"Home staging doesn't work," says the group of real estate agents sitting before the home stager trying to talk about her business.
It's amazing to me how many agents are still resistant to having their clients' homes decorated to sell. I challenge anyone to spend 4 minutes watching this video and then tell me that it wouldn't be easier to sell the staged property than how the home looked before. Which version of this property would you rather show on your own website when promoting your services?
Some facts to note before watching:
this Westport Connecticut house has sat on the … (10 comments)

Stagers: Working For Free Doesn't Belong on Your Menu of Services - 03/08/09 07:09 PM
I'm committed to ending this practice of free home staging because it lowers the perceived value of a stager's expertise and does a disservice to all of us.
My students don't stage homes for free "just to get their business started," they get paid for their time and expertise because they are providing a valuable service and should be compensated for it.
I know many new home stagers, afraid that they can't get their first client, will disagree with me. But hear me out for a moment:Picture this ... there's a new restaurant...
The chef's on the sidewalk, saying "come in … (21 comments)

Beating Back Bad Economic News - 03/03/09 02:02 PM
One trait that separates the successful from the unsuccessful is the ability to look at change with an eye to opportunity, and Americans in general are good at this.
At the end of 2008, an international survey by the Worldwide Independent Network of Market Research studied the impact of the global financial crisis on 17 different countries.
The study revealed that Americans, despite the overwhelming tide of negative indicators, are among the most positive in the world when asked about their economic prospects, ranking well above Canada even though the Canadian economy is stronger right now.
The most pessimistic nations were … (45 comments)

 
Debra Gould, The Staging Diva (Six Elements Inc.) Rainmaker_large

Debra Gould, The Staging Diva

Toronto, ON

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Six Elements Inc.

Office Phone: (416) 691-6615

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Articles of interest to home stagers and real estate agents to improve understanding of the business of home staging (real estate staging, house fluffing).

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