Real Estate Agents Stop Preaching To The Choir, Start Convincing Clients! - 11/27/11 04:25 PM
Charlie Dresen's recent post, "What Do Realtors and Bookstore People Have in Common?" inspired me to write this. I'm not a real estate agent, but I've been a client of many agents while buying and selling 8 homes in 4 cities.
I believe real estate agents today are in much the same position travel agents were about 15 years ago.
Back then, if you wanted to book anything but a very routine trip, a travel agent was your "go to source" for:
information about the destination insider tips on what to see and do there advice on where to stay, … (9 comments)

Ladies, Is That Voice in Your Head Killing Your Business? - 11/15/11 11:29 AM
I loved the Active Rain blog post Rich Real Estate Agent, Poor Real Estate Agent and accompanying report. It has a lot of great examples of the differences in marketing activities of both groups and the resultant earnings.
Their research also found that rich real estate agents (those earning at least $100,000 a year) tend to be male, while the poor real estate agents (earning under $35,000/year) tended to be female.
I'm sure many readers would automatically think, "that's because more of them work part-time, they have kids to take care of, etc." You know, the usual "reasons" we trot out … (39 comments)

 
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Debra Gould, The Staging Diva

Toronto, ON

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Six Elements Inc.

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Articles of interest to home stagers and real estate agents to improve understanding of the business of home staging (real estate staging, house fluffing).

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