making money in staging: Stock Images: Effective Marketing Tool or Misleading Advertising? - 01/12/07 02:00 PM
What is a stock image? An image, photographed and made available by someone else, and then rented or sold to third parties for their own use (generally marketing communications). Some stock images are royalty free and therefore available without a fee. Stock images (photographs and illustrations) have been used by major corporations and (58 comments)
making money in staging: Home Staging: A Real Business or a Creative Hobby? - 01/09/07 09:04 PM
Home Staging can be a lucrative business if you approach it as a business. I'm frustrated by the number of home stagers who call themselves professionals and yet don't even take some of the MOST BASIC steps to get their business off the ground. I do fault some of the home staging (21 comments)
making money in staging: Home Stagers, Beware of the Free Estimate Trap - 01/07/07 01:02 PM
Many inexperienced stagers offer a free one hour staging consultation. It's a fast road to burn -out and business failure.Imagine the number of tire-kickers you'll get!Consider the time it takes to prepare for, schedule, travel to and attend these meetings, plus the inevitable phone calls you'd make after the fact to (44 comments)
Articles of interest to real estate stagers and aspiring home stagers and real estate agents to improve understanding of the business of home staging (or real estate staging, house fluffing as it's also called).