marketing: Monetize Your Individual or Team Hyper-Local Blog With Relative Advertising - 01/27/09 04:35 PM
Inspired in part by Brad Andersohn and Debbie Malones post, I want to draw attention to a potential marketing and monetization strategy for Individual or Team Blogs that most anyone can implement.
Brad discussed one of 5 potential ways to maximize your Team Blog: recruit 'Your Affiliates Who Contribute to … (10 comments)
|
marketing: The Psychology of Listings and Rates - 08/23/07 11:32 PM
Disclaimer: This has post has nothing to do with web-designers or developer quality.
Which site would you think gets more traffic and generates more leads (this isn’t an optical illusion)?
Ugly Betty
Pretty Woman
Answer: Ugly Betty, hands down (you’ll have to trust me, I’ve seen both sites traffic … (23 comments)
|
marketing: Marketing your Competitions Weakness - 12/21/06 10:06 AM
This was posted Tuesday as part of the Yankee Blog Swap....I have pull the identical article over here..I want to thank Jon Earnest, The Property Monger and his off center sense of humor...and the fact he's a Yankee basher ;)
In honor of my fist Yankee Blog Swap, and considering The … (44 comments)
|
marketing: Warning! More Pornographic Mortgage Content - 12/07/06 06:54 AM
Sorry, no naked people, just some lurid and sensational practices that happen in the Mortgage Industry** From time to time memories come back to me of the many practices I've observed from the mortgage industry. The obvious assumption is that I have personally engaged in the below practices, for which I … (18 comments)
|
marketing: There's No Discount Here! - 11/16/06 05:59 PM
What is a discount brokerage? Over the years the term has come to be interpreted as discounted cost for discounted service, which is a time tested loser. Discounting service is the surest way to become 'out of business'. Discounting cost is often a strategy of less experienced brokers trying to gain … (6 comments)
|
marketing: Lost Another Bone to DiTech? - 10/31/06 03:38 PM
The chart shows the exact same loan for the same borrower "priced" two different ways: The broker/banker's way, and Transparently, with a pre-negotiated fixed cost for services utilizing wholesale, par rate pricing.
DiTech™ was arbitrarily chosen for this comparison, but it could have been any other retail lender, since they don't have … (15 comments)
|
marketing: 10 X-Rated Resources - 10/28/06 03:58 PM
Mash-Up has to be the Web 2.0 “Word of the Year.” For those of you not in the know, a mash-up is the combination of two existing webservices to create something new, wherein the whole is greater than the sum of its parts.
Here are some of my favorites…
… (14 comments)
|
marketing: "The United States of America vs. The National Association of Realtors" - 10/25/06 02:56 PM
Couldn’t refuse the title. “DOJ Intent Leaks Ahead Of Meeting With NAR, DOJ Denies Leak” from The Realty Times reports. Things are not looking good when the Government is threatening your organization with an anti-trust suit. I don’t care if you’re innocent or guilty—you better have deep pockets.
Which brings … (2 comments)
|
marketing: What if Starbucks Was Run by a Mortgage Broker? - 10/24/06 08:48 AM
Some things would be different, that’s for sure:
There would be no prices on the menu.The exact same coffee drink sold out of the same location on the same day would be sold at different prices to different people.Employees would be trained and encouraged to maximize the gross profit on … (48 comments)
|
marketing: Communication is the Lubrication....The Digital Rolodex. - 10/13/06 12:34 PM
As a staunch of time saving technologies over labor intensive practices, I can recommend some nice solutions that have worked tremendously for myself and others. Ill start with the Digital Rolodex and will get progressively, more progressive. Tech tools and resources, many of which are by-products of the dot-bomb … (0 comments)
|
marketing: Roots of The XBroker - 10/10/06 09:04 AM
The seed was planted two years ago when I decided to reinvent my own mortgage brokerage—a traditional operation on the East Coast. Tired of peddling ‘low rates’ and ‘great service’ while competing with 4000 other mortgage monkeys, I had the ‘novel’ idea of marketing a mortgage business that only tells and … (2 comments)
|
marketing: Mortgage 2.0 - 10/10/06 08:55 AM
How come you can call 5 different brokers/bankers on the same day, with the same information, and receive 5 completely different quotes? Good question. All brokers/bankers have access to the same rates and programs; the 5 different quotes represent 5 different cost estimates to obtain the exact same mortgage. The main … (5 comments)
|
;)
;)
