san diego: I Don't Buy Leads, I work My "Spear". Oh, Do You Really? - 03/31/18 08:34 PM

 
 
 
 
I Don't Buy Leads, I work My "Spear". Oh, Do You Really?
                               (Sphere) 
 
I’m one of those Realtors that says, “I don’t buy leads, I work (or prospect) my Sphere of Influence (SOI) or my Database is the term I prefer to use. Now, in my case this is effective, because I really do. But, do you…really…work yours? Your Sphere of Influence is essentially your database. And yes, its a Sphere, not a Spear folks -I hear so many say “spear”; the title is tongue and cheek folks.
 
What … (38 comments)

san diego: Podcast #139: Designer to the Welathy & Famous Steven G. - 03/31/18 08:34 PM

 
LISTEN HERE
 
 
Steven G. Isn’t your typical interior designer basically he is a straight talker with over 35 years plus experience working with some of the most wealthiest people in South Florida and nationwide. What are some of things you will learn from this interview?
1 – How to service this type of client.
2 – How to build real relationships that will power your real estate career through good and bad times.
Pompano Beach-based Interiors by Steven G. Inc. has been confined the South Florida bazaar and above for three decades, accoutrement autogenous designs for businesses and residences.
Steven Gurowitz, arch executive, began his business alive … (1 comments)

san diego: Podcast #137: Online Reviews and What They Say About Your Business - 03/31/18 08:32 PM

 
Listen Here
 
Why Are Testimonials So Important in Growing Your Real Estate Business? In today's digital world with 8 second attention spans, you have one chance to impress, testimonials and endorsements by way of online reviews are the keys to connecting with your customers and converting them into clients.
Doren Contributing author for the following publications: to The Mortgage Journal, MBABC Magazine, AMBA Magazine, CMP Magazine, Mortgage Professional America and many other mortgage industry publications.
Doren has founded several highly acclaimed training programs, including the Database Marketing Acceleration Formula, Realtor Marketing Acceleration Formula, and the 7-Figure Lender Academy plus he is the founder of … (0 comments)

san diego: Thank You to CRS Magazine 4 Featuring Our Annual Gratitude Gathering! - 03/27/18 09:18 PM
I was very flattered to be interviewed by CRS  Magazine (aka RRC now) about what has become a very big tradition in my business and for my clients and service providers: 
 
 
Our Annual Gratitude Gathering aka The Reverse Pop-By for Pie Party!
 
Why revers pop-by? Typically throughout the year I pop-by my clients homes and service providers places of business and so forth and do a quick face to face 5 minute check in. I typically drop off a thought gift or item of value and just see how they are doing and let them know I appreciate them!
 
But, at this event, I … (5 comments)

san diego: Podcast #136: LionDesk and The Power of Closing Deals with Your CRM - 02/17/18 08:28 AM

 
Listen Here
 
 
 
Why a CRM is One of The Most Important Tools You Need if You Are in Sales? We have a great interview with Randy Tobbe from LionDeska CRM designed for real estate agent and brokers.
At LionDesk, we are serious about building tools to help real estate professionals close more deals. Our team is constantly innovating and creating cutting edge systems that allow you to spend more of your time talking to the client and less time wondering who and when to follow up. Learn More Here
 
Watch Here
 
 
LionDesk helps you avoid being cliche' and generic with how you treat your clients!
 
Our Guest Contact … (0 comments)

san diego: Podcast # 129 Bomb! Bomb! And the Art of Video Marketing - 01/15/18 05:21 PM

 
Bomb Bomb .com were our guests and Jason Sheffield Director of Training and Education at www.BombBomb.com was our guest today. Convert more leads, shorten the sales cycle & convert more opportunities faster while you humanize your business · You are better in person · They offer a Free 14-Day Trial -
No Credit Card Required; Powerful Email Tools to get connected face to face.
 
Listen to Show #129 Here
 
Jason shares so many great tips, stats and advice that would enhance any 2018 marketing plan. We discuss email subject lines for improved open rates, tracking open rates, good content and the do’s and don’t of … (5 comments)

san diego: Farewell to Virginity; Screw It, Let's Do It! - 01/13/18 10:44 AM
January 11, 2018, Alaska Airlines became the official owner of the one of the most beloved American airline companies since maybe the "HEY DAYS" of Pan Am.
April 24 2018 will be the last day you'll be able to book a Virgin America flight, beginning 4/25/18, all flights become Alaska.
 
The sad news is we who loved to fly Virgin and those that loved to work for Virgin are watching their trendy, world class brand and culture be absorbed and dismantled by Alaska. Alaska Airlines had a brilliant opportunity to not only own the hottest domestic brand in American Aviation; but to glean all the … (7 comments)

san diego: Podcast #127: Interior Design, Staging and Facebook? - 12/10/17 11:30 AM
  
 
Listen To #127 Here 
 
 
 
In this episode we have Liat Siegel as your special guest. Liat is experience interior designer who has worked with a number of real estate agents connected to successfully staging properties and helping both the agent and their clients get a amazing RIO results.
She now works with a number of boutique hotels and helping them also to get amazing results.
 
We also discuss her recent appearance on the “The Art of Paid Traffic” podcast hosted by Rick Mulready which is one leading podcasts that gives direct advice on how to use Facebook paid advertisement .
Liat Siegel, owner and founder of Hadar Interiors, provides luxury design … (0 comments)

san diego: #500 Celebrated; It's About Engaging People, Not Posting Articles - 11/19/17 11:46 AM
My 500th came in 11/18/2017
 
Blogging is more than just posting articles; it's engagement with your audience, networking partners and local market.
 
What a difference 10 months makes! 
     November 2018                                          February 2018

 
Thank you
to my
my now
501...
 
 
Active Rain followers!
 
#500 came in yesterday and
#501 just behind him.
 
So, thank you Jay Valento!
Jay is a Long Beach, CA real estate agent that  is the owner of the Red Wagon Team!
 
Based on Jay's profile, he looks to be a long-time
Active Rain member since 2008.
 
Talk to Jay Valento … (4 comments)

san diego: PODCAST #118: Discovering Your BIG WHY with Josh Forster - 10/14/17 09:41 AM
 
 
 
 Episode #118
iTunes Link Here
We invited Realtor, Author and Philanthropist Josh Forster of Fort Collins, Colorado on the show today and here’s what we discussed…
Josh is a full time Northern Colorado real estate agent specializing in exceptional customer service for all his Fort Collins clients. Better than 95% of the people Josh helps are repeat clients and referrals from previous clients. Josh and I both coach at Buffini & Company together too!
 
And while we chat a bit about Real Estate, the main focus of today’s interview is on Goals and more specifically; you BIG WHY.
You see, Josh is a fellow author & blogger and he just … (1 comments)

san diego: PODCAST #117: The Plan To Save Real Estate and Your Career - 10/14/17 09:41 AM
 
Episode #117
link to iTunes
 
"There's no App for what we do, it's time to act like it and communicate our value to the public!"
We interview a man who is very misunderstood in this “bonus” episode of our Mail-Right Podcast:
Greg Hague is known for his STOP ZILLOW Campaign, which is now his www.plantosaverealestate.com movement.
Many of you have heard of this, but may not know the full story. This is about reclaiming our industry as entrepreneurs and agents; an industry we naively gave away over the last 10 years. NAR, CAR and our local boards have their head in the sand, it’s up to us! Too … (0 comments)

san diego: PODCAST # 112: New Generation of Investors' Approach To RE Investing - 10/14/17 09:38 AM
 
 
Episode #112
link to iTunes
 
We Interview Corey Thompson of GBT Investments. who changed career path from oil man to becoming a professional property investor and how he become the Texas king and owner with his business partner help of number of lease to own houses and other properties . Corey gives us some great insights on how he built the business up over the past couple of years.
 
 "Here at GBT investments we strive to provide people a way out! We know that sometimes life gets in the way and that owning a property can often be more of a burden than a blessing. That's where … (1 comments)

san diego: PODCAST #111: Prosperworks shares CRM & CMS Advice & Tips - 10/14/17 09:38 AM
 
Episode #111
link to iTunes
 
After years of experience at top companies (Yahoo and eBay), then building and selling two successful businesses (to companies like Zynga), Jon and Kelly set out to do it for a third time. Why? Serial entrepreneurship is a real thing, but they also realized they could tackle a huge problem: complicated, unusable CRMs. In turn, ProsperWorks was built to offer businesses of any size a CRM teams actually want to use.
 
We have a great show here with special guest Gabrielle Hughes content marketing manager for ProsperWorks. 
ProsperWorks is a powerful but very easy to use CMS (client management system) … (1 comments)

san diego: PODCAST #110: Want To Sell More Homes? Get In Their Face! - 10/14/17 09:37 AM
Facebook Marketing Strategies for Real Estate Professioinals...Have A Plan!
 
 Episode #110
on Itunes (link)
 
 
 
We have a great interview here with Andrew Fogliato of Just Sell Homes. We discuss all things Facebook and we really cover a load of stuff connected to using paid Facebook adverts linked to driving quality leads to your email inbox in 2017.
 
Here’s more about Andrew and Just Sell Homes Podcast Episode #110 on iTunes
 
Andrew, founded Just Sell Homes in July of 2015. Why? Because he was asked to!
When I was selling real estate I had a mentor. He taught me a lot about the business. I also taught myself a lot … (0 comments)

san diego: Podcast #109: PODCAST Getting Lending Right with Jason Gordon - 10/14/17 09:33 AM
Episode #109
iTunes Link
 
 
In episode 109, we strike gold with interviewing one of California’s top (relational) lenders:
Jason E. Gordon of AmeriFirst Financial.
 
 Podcast Episode #109 on iTunes
 
Jason E. Gordon  has been in the banking and lending industry since 1991, when he began his career at Wells Fargo Bank. After earning his MBA, Jason began working for a start-up mortgage brokerage called Union Fidelity Mortgage. He was soon promotedto a Sales Manager position where he helped the company grow to one of the top producing Mortgage Originators in San Diego County.
 
Jason is now very proud to be working at AmeriFirst Financial, a full service Direct Lender … (1 comments)

san diego: We Write In The Rain and There Is Right in The Rain - 10/01/17 08:24 AM
We Write In The Rain, We May Complain In The Rain,
 
But There's Much Right in The Rain
 
 
This is my (not done often enough) Spotlight on members that recently made me feel proud and fortunate to be a Rainmaker in the Active Rain. While I often agree with and or appreciate their posts, I don’t always agree with what they say and they don’t always agree with me, yet I sense mutual respect in our similarities and differences. Debate is where we learn, as long as we don’t get undermined by our own tunnel vision egos. I was impressed by these … (23 comments)

san diego: Getting It Sold: “If you fail to plan, you are planning to sale-fail!” - 09/30/17 12:34 AM
Value Proposition Part 4 of 4
(A September Active Rain Challenge) 
 
Marketing Plan & Price Position
My #1 job as a Listing Agent is to create maximum exposure through my Custom Listing Marketing Plan and positioning my clients' properties to yield a higher sales price than it would have with any other agent or For Sale By Owner. Exposure creates interest, interest sparks demand, demand attracts multiple offers, multiple offers provide choices and opportunity!
 
A Yard Sign & MLS entry is not where this ends! Price positioning is key because the first two weeks are crucial market time; this is when the most experienced and ready-to-buy-buyers come through the property. … (3 comments)

san diego: Do Some Dating Before You Propose Marriage! - 09/30/17 12:27 AM
Value Proposition Part 3 of 4
(A September Active Rain Challenge) 
 
From  Value Proposition Part 3 of 4
Key Point #1: The Q&A and The Orientation from:
Brain Surgery: Do You Hire The Cheap Surgeon or The Skilled Surgeon? 
 
A valuable component of my Unique Selling Proposition is the Buyer or Seller Orientation Meetings I setup with new clients or returing clients to simply ask them questions and LISTEN to their answers.
 
By the way, it's important with couples, to have them answer these questions separately and discuss the results. Having a written questionnaire they fill out in separate conference rooms e.g. produces some important and revealing contrast in values that need … (4 comments)

san diego: Solving Castle-$yndrome (Sellers, Let The Market Do The Talking) - 09/29/17 11:47 PM
Value Proposition Part 2 of 4 (September Active Rain Challenge) 
 
 
 
Pricing Advice for a seller is simple once mastered. Because it’s math and numbers do not lie. The challenge is it’s subjective math and sellers suffer from Castle-Syndrome, so their home always breaks the rules because “it’s the best Jerry, the best I tell-ya!” Seinfeld fans know the reference.
 
I simply use the appraiser’s method for non-investment properties in the residential market:
 
Subject Property: you must know this property for starters, so tour it and notate it’s location, condition and perks. And you’d better know that market it’s located in ie. you have been in … (1 comments)

san diego: Brain Surgery: Do You Hire The Cheap Surgeon or The Skilled Surgeon? - 09/29/17 11:47 PM
Value Proposition Part 1 of 4 (September Active Rain Challenge) 
 
The definition of full service is simple: It’s creating WOW!
Wow! costs money and is rarely delivered by a new agent, a transactional agent or the worst agent: complacent agents. You can buy sox at Nordstoms and have an experience, while purchasing quality that lasts. Or, you can have the Kmart experience, buy cheap and have to buy often for lack of quality; (so in the long run do you really save)? And remember:
 
"Nordstroms never panics when Kmart has a sale!"
 
 
         PODCAST #117: The Plan To Save Real Estate and Your … (30 comments)

 
Thomas J. Nelson, Realtor, ePRO, CRS, RCS-D, Co-Host of Mail-Right's: Real Estate Agent Podcast (Big Block Realty 858.232.8722) Rainmaker large

Thomas J. Nelson, Realtor, ePRO, CRS, RCS-D

Co-Host of Mail-Right's: Real Estate Agent Podcast

La Jolla, CA

More about me…

Big Block Realty 858.232.8722

Address: 4445 Eastgate Mall, Ste. 200, San Diego, CA, 92121

Mobile: 858-232-8722

Office: TJNRealtor@gmail.com

Email Me



Listings

Links

Archives

RSS 2.0 Feed for this blog