What I have to say about Real Estate Shows. - 05/24/07 07:08 PM
I finished my staging virtual tour on Real Estate Shows.  What fun and EASY!!! 
I thought I would try to encourage anyone who may still be intimidated to jump on board.  Its unbelievably EASY AND incredibly AFFORDABLE!
Tee Hee! Just for fun, I used music I think only those above the age of 40 may recognize.
I would love to have some constructive feedback, perhaps a devils advocate or two; not too many though, I am sensitive. ;-)
… (14 comments)

Real estate industry rule needs more clarity for staging industry - 05/15/07 09:21 AM
I was in a lengthy discussion with an agent yesterday who was interested in using my services and wanted to promote that he uses staging in his listings on flyers.  During the discussion on how best to approach the wording it became clear that there was a real estate industry rule that needed clarity.
Rule: Agents must recommend no less than 3 names when referring to a product or service.
It is my understanding that Staging is a marketing tool, not a service such as a carpenter, plumber, inspector.  These services lend itself to being careful about liability.
How does an agent promote using … (13 comments)

Statistic shows disconnect in real estate agents' use of staging - 05/14/07 07:49 AM
The following are two statistics I recently found "again" from my resources and thought I might share it.  I find the disconnect between the two stats to be disturbing.  There is a lot of work to do stagers and I don't mean staging.
From CSPTM June 2006 Survey of 218 real estate professionals:
98% of real estate professionals surveyed believed it was necessary to hire a professional home stager.Only 20% of those surveyed have actually hired a professional home stager.It would be so incredibly valuable should realtors help stagers understand what's behind these statistics. 
What do you think is creating this disconnect?
UpStage Home ReDesign
… (12 comments)

FSBO, real estate agents, homeowners - who do stagers target? - 05/07/07 04:44 PM
I am a believer in working with an agent to achieve one goal, get the house sold.  I believe to do this takes promoting the staged house and the agent who recommended/hired me.  I know this is more than a stager should take on but the staging industry is still young and I don't know any other way to help develop it.
I've been trying to market homeowners directly also but it is a huge endeavor as you can imagine and will take a lot of advertising dollars for ineffective mass marketing.  So I've been exploring other options to generate more business.
Here's where I need advice: 
Although my faith in … (17 comments)

Recycling model in Halifax, Nova Scotia - 05/06/07 04:36 PM
 
There has been a lot of discussion lately about going green and ideas to impliment, for obvious reasons.  I'm not sure what other places are doing, but I must say that I am pretty proud of the city I live in, although it was difficult to adjust at first, it is law here to partake in a 3 part recycle process:
1.       Recycle: Sort papers and money back bottles from plastics, milk cartons, etc Papers and recyle bags get put to the curb, you have to take your bottles to a recycle depot to get your money back.  BTW, there is a 10cent deposit on all recylce … (1 comments)

New Age Real Estate - What will it look like? - 05/06/07 03:58 PM

I've been thinking a lot lately about how the real estate industry will take shape in the future as a result of the growing home staging industry.
I'm actually thinking about forming a group of professionals who work within a team.  Agents, stagers, home inspectors, mortgage brokers, contractors and lawyers.  All of whom take a vow to work within the team.  A potential client calls one phone number to reach the "New Age Real Estate" and all team members go to work for the client.  The client in turn knows that when they list with this organization they get the following:
Agent to … (7 comments)

My recent cost and experience of exhibit marketing - 05/04/07 07:50 AM
I know this is not the best looking display but with a tight budget I think it was very effective.
Here is what it cost (CDN $) for presence at a weekend expo:
3-36x24 frames on sale at Michaels: $453-36x24 posters printed at Staples: $902-easels on sale at Michaels: $36.00Black fabric in clearance bin: $18.00Carpet remnant: $8710x10 expo space shared with friend in different business: $300.00
Total: $576.00Immediate business sales: $530.00
I used two thin side tables under the fabric to hold my brochures and business cards and one of those cheap round wood tables to hold the Get Ready to Sell Workbook I wrote.
I spoke … (10 comments)

 
Tina2 Rainmaker_large

Tina Parker, CSP, SRES, REALTOR®

Halifax, NS

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Century21 Trident Realty

Address: 942 Cole Harbour Road - Office, Bedford & Hammonds Plains, Halifax, NS

Office Phone: (902) 434-9090

Cell Phone: (902) 229-5799

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As a Certified Professional Home Stager, Tina will combine proven home staging techniques with 20 years experience in design and target marketing strategies, using insight into the minds of potential buyers to produce an effective design approach. Locations of visitors to this page


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