home staging: Two Important Approaches to Selling Real Estate That Will Sell Homes. - 09/03/09 12:15 PM
Evolving purchasing habits have changed through recent generations. As I see it, there are two major reasons why there has been a shift in selling real estate; people want "move-in" ready homes and "an experience."
You are no doubt aware, most families and young professionals today are trying to balance work, … (3 comments)
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home staging: Why would I take business away from other stagers? - 02/07/09 04:53 PM
I've been asked why I would write a book that may take business away from other stagers and my initial reaction was, "how many decorating books are there?" but to tell the truth, my intent from the beginning was to inform.
By nature people like to think they can do … (15 comments)
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home staging: "Do Your Own Home Staging" is available now - with you in it! - 02/07/09 04:45 PM
July 2nd of last year I put out an opportunity for other stagers to promote themselves in a book I was writing. So for all of you who took the time to submit your tip, I want to tell you that the final product is published and available around the world … (2 comments)
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home staging: Personally, I want to start an evolution! Let's all tell the truth! - 08/03/08 10:41 PM
Yes, the first rule to staging a home to sell is to de-clutter. But not all of us are selling and well, every day living is a state of mind.
I am a professional Home Stager and when I first visit a client's home I know their apprehension is what I am … (16 comments)
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home staging: What is staging a suggestion and what is cheesy? - 07/06/08 03:23 PM
In just reading Karen Otto's blog about the games she plays while staging I've come to wonder where the line is. I love Karen's idea of setting up a game complete with root beer. I myself am going to put her idea into my bag of tricks.
Here's my question: Where do … (19 comments)
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home staging: Investing in Home Staging - Makes cents! - 03/18/08 11:48 AM
The way properties are being sold has changed but changing the mindset of those selling can be a tough one.
The analogy of selling your car has been made because many people relate to it. Take the garbage and personal items out of it, clean the interior, the carpet and give it … (0 comments)
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home staging: FREE Personalization for Home Staging and Real Estate Professionals. - 03/16/08 04:08 PM
I've decided to give a special deal to professionals in the real estate industry until the end of April.
I will provide a custom personalized cover for the Get Ready To Sell Workbook to those professionals who want to give clients value added service and your contact information for future reference.
FREE: visit the website: … (12 comments)
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home staging: Is Carpet Dead? What to recommend? - 03/16/08 03:25 PM
I was asked by a client yesterday who was making some big changes to her home, what to do about flooring. Should she change the carpet on the stairs to follow throughout the lower floor or go with laminate as was already installed upstairs?
Because I'm not an advocate of laminate flooring for various … (14 comments)
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home staging: Clients looking through closets and cupboards - A great indicator! - 03/07/08 06:17 PM
The horror of it! People going through your closets and cupboards!~ For me this is the most daunting part of selling my house. It feels like such an invasion of privacy.
Believe it or not, potential clients feel the same way. If the house feels like they are intruding on someone else's private space they … (3 comments)
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home staging: Your SECOND chance to make a first impression! - 03/01/08 04:20 PM
I think it's time to drop an old cliche in today's real estate industry:
"You only have one chance to make a first impression"
I believe you have TWO when selling a home.
The first of first impressions happen when you put your house on the market before considering today's market expectations. The second … (4 comments)
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home staging: Your first impression is NOT curb appeal! - 03/01/08 02:16 PM
I know I am not the only one to make this connection but do feel it needs to be screamed from the rooftops for all to be made aware of:
YOUR PHOTOS ARE YOUR FIRST IMPRESSION!
I agree that curb appeal is an important impression you don't want to neglect but if you … (12 comments)
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home staging: ASS U ME - We all know the saying... A lesson learned - again. - 02/13/08 02:52 PM
I just recently finished a double vacancy staging job that took much longer than I quoted (anticipated) and unexpected rental conditions caused by lack of experience in quoting on a vacancy staging. For example, I quoted my client furniture rental on a weekly basis because my supplier did.
It wasn't until the furniture was delivered and … (7 comments)
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home staging: Make your listing photos effective - 09/29/07 07:43 PM
According to traditional methods of preparing a home for sale, decor is not "really that important."That being the case, what is supposed to be the point of this photo found on MLS?
It doesn't show anything but the decor.
If you are going to place a photo of a bedroom on the internet, place … (15 comments)
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home staging: A Staging Tip/Rule you should use if you don't aready. - 09/24/07 11:36 AM
Have you ever walked into a room and weren't sure why but it felt closed in. Sunlight is not the issue, furniture is to scale and is not a dark color, so why does it feel this way?
Furniture arrangement can make a world of difference. Stand in the doorway to view the room … (2 comments)
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home staging: Need Advice: Can a stager call an agent with concerns of a property listing? - 09/20/07 08:18 PM
I recently posted a blog showing a prime example of a property on MLS if nothing is done to prepare it for sale and why calling a stager is a necessary part of the property selling process.
I am a professionally trained property marketing strategist, (stager) with a combined 20 years of design and … (15 comments)
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home staging: Home Staging versus Not Staging - 09/19/07 04:53 PM
I just don't get it. More times than not I see a listing in my area posted on MLS that screams
"CALL A STAGER!"
I often wonder if I should call an agent to ask them if they would like me to call their client.
This example is a house listed yesterday, is located in a higher end, … (17 comments)
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home staging: Shed some light on window screens - 09/09/07 12:15 PM
When staging homes I am an advocate for removing window screens. I collect them throughout the house and put them together in the basement where they are to be seen. I've had nothing but great success by doing this. Window screens darken a room much more than one would think.
The following … (6 comments)
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home staging: It's a trend here... is it there? - 09/08/07 05:21 PM
I am making changes to a workbook I wrote to help homeowners, stagers and agents through the process of staging a property and transition of moving. I have been thinking about including trends in home improvement as a separate chapter but it's been brought to my attention that trends aren't the same in the … (3 comments)
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home staging: The use of angles when staging - 09/04/07 10:01 AM
I'm no doubt alone on this but want to share my use of angles in staging to those who are new and not aware of some benefits.
Place furniture on angles to provide a sense of balance in a rectangle room with lop sided color/furniture balance.Place furniture in a kitty corner to allow … (13 comments)
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home staging: What's wrong with emotions? - 08/27/07 08:36 PM
I've been reading negative articles lately about how staging is used to "trick" potential buyers with an emotional appeal. It is suggested to them to stay logical and look past the "effects" of staging.
A home is created with emotion so how can you purchase a property without emotion? What is wrong … (6 comments)
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