home staging: Personally, I want to start an evolution! Let's all tell the truth! - 08/03/08 10:41 PM
Yes, the first rule to staging a home to sell is to de-clutter. But not all of us are selling and well, every day living is a state of mind.
I am a professional Home Stager and when I first visit a client's home I know their apprehension is what I am … (12 comments)
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home staging: What is staging a suggestion and what is cheesy? - 07/06/08 03:23 PM
In just reading Karen Otto's blog about the games she plays while staging I've come to wonder where the line is. I love Karen's idea of setting up a game complete with root beer. I myself am going to put her idea into my bag of tricks.
Here's my question: Where do … (19 comments)
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home staging: Investing in Home Staging - Makes cents! - 03/18/08 11:48 AM
The way properties are being sold has changed but changing the mindset of those selling can be a tough one.
The analogy of selling your car has been made because many people relate to it. Take the garbage and personal items out of it, clean the interior, the carpet and give it … (0 comments)
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home staging: FREE Personalization for Home Staging and Real Estate Professionals. - 03/16/08 04:08 PM
I've decided to give a special deal to professionals in the real estate industry until the end of April.
I will provide a custom personalized cover for the Get Ready To Sell Workbook to those professionals who want to give clients value added service and your contact information for future reference.
FREE: visit the website: … (12 comments)
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home staging: Is Carpet Dead? What to recommend? - 03/16/08 03:25 PM
I was asked by a client yesterday who was making some big changes to her home, what to do about flooring. Should she change the carpet on the stairs to follow throughout the lower floor or go with laminate as was already installed upstairs?
Because I'm not an advocate of laminate flooring for various … (14 comments)
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home staging: Clients looking through closets and cupboards - A great indicator! - 03/07/08 06:17 PM
The horror of it! People going through your closets and cupboards!~ For me this is the most daunting part of selling my house. It feels like such an invasion of privacy.
Believe it or not, potential clients feel the same way. If the house feels like they are intruding on someone else's private space they … (3 comments)
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home staging: Your SECOND chance to make a first impression! - 03/01/08 04:20 PM
I think it's time to drop an old cliche in today's real estate industry:
"You only have one chance to make a first impression"
I believe you have TWO when selling a home.
The first of first impressions happen when you put your house on the market before considering today's market expectations. The second … (4 comments)
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home staging: Your first impression is NOT curb appeal! - 03/01/08 02:16 PM
I know I am not the only one to make this connection but do feel it needs to be screamed from the rooftops for all to be made aware of:
YOUR PHOTOS ARE YOUR FIRST IMPRESSION!
I agree that curb appeal is an important impression you don't want to neglect but if you … (12 comments)
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home staging: ASS U ME - We all know the saying... A lesson learned - again. - 02/13/08 02:52 PM
I just recently finished a double vacancy staging job that took much longer than I quoted (anticipated) and unexpected rental conditions caused by lack of experience in quoting on a vacancy staging. For example, I quoted my client furniture rental on a weekly basis because my supplier did.
It wasn't until the furniture was delivered and … (7 comments)
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home staging: Make your listing photos effective - 09/29/07 07:43 PM
According to traditional methods of preparing a home for sale, decor is not "really that important."That being the case, what is supposed to be the point of this photo found on MLS?
It doesn't show anything but the decor.
If you are going to place a photo of a bedroom on the internet, place … (15 comments)
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home staging: A Staging Tip/Rule you should use if you don't aready. - 09/24/07 11:36 AM
Have you ever walked into a room and weren't sure why but it felt closed in. Sunlight is not the issue, furniture is to scale and is not a dark color, so why does it feel this way?
Furniture arrangement can make a world of difference. Stand in the doorway to view the room … (2 comments)
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home staging: Need Advice: Can a stager call an agent with concerns of a property listing? - 09/20/07 08:18 PM
I recently posted a blog showing a prime example of a property on MLS if nothing is done to prepare it for sale and why calling a stager is a necessary part of the property selling process.
I am a professionally trained property marketing strategist, (stager) with a combined 20 years of design and … (15 comments)
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home staging: Home Staging versus Not Staging - 09/19/07 04:53 PM
I just don't get it. More times than not I see a listing in my area posted on MLS that screams
"CALL A STAGER!"
I often wonder if I should call an agent to ask them if they would like me to call their client.
This example is a house listed yesterday, is located in a higher end, … (17 comments)
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home staging: Shed some light on window screens - 09/09/07 12:15 PM
When staging homes I am an advocate for removing window screens. I collect them throughout the house and put them together in the basement where they are to be seen. I've had nothing but great success by doing this. Window screens darken a room much more than one would think.
The following … (6 comments)
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home staging: It's a trend here... is it there? - 09/08/07 05:21 PM
I am making changes to a workbook I wrote to help homeowners, stagers and agents through the process of staging a property and transition of moving. I have been thinking about including trends in home improvement as a separate chapter but it's been brought to my attention that trends aren't the same in the … (3 comments)
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home staging: The use of angles when staging - 09/04/07 10:01 AM
I'm no doubt alone on this but want to share my use of angles in staging to those who are new and not aware of some benefits.
Place furniture on angles to provide a sense of balance in a rectangle room with lop sided color/furniture balance.Place furniture in a kitty corner to allow … (13 comments)
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home staging: What's wrong with emotions? - 08/27/07 08:36 PM
I've been reading negative articles lately about how staging is used to "trick" potential buyers with an emotional appeal. It is suggested to them to stay logical and look past the "effects" of staging.
A home is created with emotion so how can you purchase a property without emotion? What is wrong … (6 comments)
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home staging: Real estate agents: beware of a seller's expectations. - 06/21/07 08:28 PM
Its been my experience lately in receiving calls from potential clients (sellers) that they are looking more and more to their real estate professional for staging to be included in their services. Some have even expressed a preference of one over the other just for knowing about staging let alone including … (12 comments)
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home staging: Pre-Sale Home Inspections vs Home Staging - 06/14/07 09:02 PM
Pre-Sale home inspections; a great idea. I would highly recommend any client to get a home inspection done before placing their property on the market. I wish I was qualified to do them, what a great tie in for a full service home staging company.
Here's my beef. I did recommend a client … (8 comments)
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home staging: Staging is a lot more than just a pretty face! - 06/11/07 07:50 PM
It may be my marketing background influencing my perspective but I believe the approach to preparing a home for sale is based on understanding demographics of potential buyers of the property.
I've been looking at some "How to Start a Home Staging Business" organizations that sell the concept without considering target marketing strategies and I … (3 comments)
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home staging: What I have to say about Real Estate Shows. - 05/24/07 07:08 PM
I finished my staging virtual tour on Real Estate Shows. What fun and EASY!!!
I thought I would try to encourage anyone who may still be intimidated to jump on board. Its unbelievably EASY AND incredibly AFFORDABLE!
Tee Hee! Just for fun, I used music I think only those above the age of 40 may recognize.
I would … (14 comments)
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home staging: Real estate industry rule needs more clarity for staging industry - 05/15/07 09:21 AM
I was in a lengthy discussion with an agent yesterday who was interested in using my services and wanted to promote that he uses staging in his listings on flyers. During the discussion on how best to approach the wording it became clear that there was a real estate industry rule … (13 comments)
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home staging: Statistic shows disconnect in real estate agents' use of staging - 05/14/07 07:49 AM
The following are two statistics I recently found "again" from my resources and thought I might share it. I find the disconnect between the two stats to be disturbing. There is a lot of work to do stagers and I don't mean staging.
From CSPTM June 2006 Survey of 218 real estate … (12 comments)
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home staging: FSBO, real estate agents, homeowners - who do stagers target? - 05/07/07 04:44 PM
I am a believer in working with an agent to achieve one goal, get the house sold. I believe to do this takes promoting the staged house and the agent who recommended/hired me. I know this is more than a stager should take on but the staging industry is still young and I don't know any other … (17 comments)
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home staging: New Age Real Estate - What will it look like? - 05/06/07 03:58 PM
I've been thinking a lot lately about how the real estate industry will take shape in the future as a result of the growing home staging industry.
I'm actually thinking about forming a group of professionals who work within a team. Agents, stagers, home inspectors, mortgage brokers, contractors and lawyers. All of … (7 comments)
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home staging: My recent cost and experience of exhibit marketing - 05/04/07 07:50 AM
I know this is not the best looking display but with a tight budget I think it was very effective.
Here is what it cost (CDN $) for presence at a weekend expo:
3-36x24 frames on sale at Michaels: $453-36x24 posters printed at Staples: $902-easels on sale at Michaels: $36.00Black fabric in clearance bin: … (10 comments)
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home staging: Staging is lending more credibility to real estate professionals - 04/26/07 08:16 PM
I've been in conversations lately with homeowners who tell me they are respecting and hiring real estate professionals based on their inclusion or recommendations on staging their homes. I've had one phone call from a potential client who told me they are interviewing agents but will choose one only if they … (7 comments)
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home staging: How does a stager buy a house? - 04/03/07 08:03 PM
I've been in the market for a house for some time. Since becoming a Professional Home Stager, I've been having a difficult time viewing houses from MY point of view. I walk up to a house and critique the experience not as a potential home buyer but as a stager viewing … (9 comments)
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home staging: Help, I think I have STAGE fright! - 03/12/07 07:29 PM
OMG! Could it be so? I've been working really hard preparing my house for sale. I am a type A personality with characteristics of a perfectionist, and it occurred to me it being one week prior to putting it on the market, what if it doesn't sell quickly and for more money.?
I've also … (7 comments)
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home staging: Wow! An Amazing Staging Success Story - 02/27/07 11:55 AM
Well, I am truly amazed. I just returned from retrieving my inventory from a staged house that sold.
This 5400 sq ft house that took 36 hours to stage was expected to take quite a while to sell, particularily since it was listed in November, not staged until December. In the last … (7 comments)
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home staging: Let's work together to get rid of "Fluffing" once and for all! - 02/24/07 09:28 PM
Okay, its been decided, accepted and acknowledged; staging is the term to represent our industry. Great, we have a well defined identity.
Now can we get rid of "Fluffing"? I opened up my newspaper again a couple of days ago only to see yet another article about "fluffing."
OMG! If I see another article … (10 comments)
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home staging: Does the term "Staging" represent what we do? - 02/18/07 08:49 PM
I realize and respect that Barbara Schwarz coined the term Staging and has no doubt worked hard to get it used to represent what we do, but does it?
Its my understanding that the general public's perception of staging to be that of de-cluttering, neutralizing, fine cleaning and simple repairs. And perhaps agents as well, … (12 comments)
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home staging: Ways to send the wrong message to a potential buyer... - 02/04/07 09:11 PM
I was hired to do a consultation yesterday and while going through the house was told the sofa in the basement has to stay because they can't get it out. Apparently it was put there before the house was finished. After having the stairs installed, it was impossible to move out.
They joked about … (6 comments)
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home staging: 10 everyday things that tell your potential buyer there is not enough storage - 02/04/07 08:35 PM
Storage is a primary area of concern for potential buyers so it is important to minimize any indicators that would send the message that your house has a lack of storage. The following is a list of how everyday living if left for viewing can send a message that there is not enough storage even though … (8 comments)
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home staging: Opinions needed on an alternative marketing idea - 01/23/07 10:02 AM
In getting my home ready for sale I have hired a professional carpenter and drywaller to make some upgrades and in conversation, an idea had occurred to me and thought this would be the best place to find out if it is worth the energy in developing.
A group of professionals formed specifically … (12 comments)
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home staging: Love is in the details - 01/21/07 09:01 PM
As I have mentioned is a previous post I am preparing my home to sell in the Spring. Even though I am a professional home stager, it is different when it is your own home. So, I put on my "buyer's eyes" and went throughout the house writing a list of … (5 comments)
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home staging: Home Staging is like dating. - 01/09/07 11:19 AM
I remember when I was single looking for my soul mate to share my life with, you know ... the dating scene. You send out smoke signals, tell people, maybe even place an ad in the newspaper or online that you are searching for a mate. You get several people interested in … (6 comments)
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home staging: Why start now? It's only January! - 01/03/07 12:33 PM
I was recently asked why I was worried about getting my home ready for sale now, in January when I intend to put it on the Market in early April. Its not because I'm bored, although one would think so given my track record for moving. I went through my home … (2 comments)
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home staging: How to organize your approach to relocating - 01/02/07 09:08 PM
Its the start of a new year and what better way to keep myself busy than to sell my house, since it seems I move every two years. Yes, I am beginning the process of relocating again and thought I would share some easier ways to approach what can be, a very stressful … (0 comments)
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home staging: 2007 Resolution to Get Ready to Sell - 01/01/07 10:16 AM
Resolutions... whether we want to admit it or not, we all make them, some of us just don't realize we do. How can anyone not have renewed enthusiasm, hope and/or energy for the upcoming year?
This New Year's day has a bit of a different flavour for me. I would normally put … (1 comments)
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home staging: Where to start if you're considering Home Staging - 12/20/06 06:42 PM
I think we are all beginning to realize there is a new standard to selling real estate and it is in large part due to home staging. It is becoming increasingly popular and homeowners seem to be more open to the concept of preparing their home for sale. However, real estate agents … (0 comments)
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