Hello fellow RE professionals—anyone else out there used to go to MIKE FERRY at the Palm Desert Marriot years ago? Mike had great scripts, but his approach was too hit ‘em over the head for me…. we all need to find the right one for us and TOM FERRY scored a home run with me. Whoo-hoo--he even said I’m his kind of woman :) you know, the “other side of 50”…how kind and gentle is that!?!
Anyway, lots of juicy tidbits at the TF Summit this year—my first one of many… amazing how obvious some of this is but some of us (me!) need to clonked over the head frequently…
OK so I’m a bit late with the notes—but it took me a month to type them all up. Now please add yours, and let’s all launch ourselves onward and upward!!
1. Start VLOGing, and keep on blogging. Use social sites to educate and expand brand. Make videos for YouTube; use others’ titles as my keywords. Launch an online TV show.
2.Think of social media as the world’s biggest cocktail party. “Work the room” like a cocktail party, but don’t be that obnoxious agent who keeps shoving their business card at everyone, instead, talk about what they are interested in (i.e. their kid’s soccer games)
3. Expose yourself to what is possible
4.Be 100% relevant to today’s buyer and seller
5.Move from lifestyle broker to true entrepreneur. Lifestyle brokers have massive financial ups and downs
6. Be a game changer—do something truly extraordinary in the market
7. The cheese has moved
8. Consumers values have shifted radically. People are anxious and feel uncertain. People want: Control. Security, Savvy, Thrift, Self-sufficiency and Stability. Go to http://www.iconoculture.com
9. Crush it= requires a change of thinking
10. Am I a hostage to one lead source?
11.Be laser focused. Clients want my A-game
12. Change my belief system to: if they can do it, I can too!
13. Ditch the drama
14. Business is like the game “Chutes and Ladders”
15. Go to other cities in craigslist, pretend I’m a buyer and cut and paste their good headlines; i.e. “we had another bidding war last weekend” (to attract sellers)
16. Read” What Would Google Do?” (book) pay attention to part about them posting agent rankings. Ask yourself: How would I make adding 10 deals a month a no brainer?
17. I’ve been playing it so small it’s scary. Think in BIG questions. Not: how can I get another listing, but—how would google attract a ton more listings? Don’t ask small questions! Create a BIG plan. Make a BIG contribution.
18. How do I become a YES? Am I a YES or a NO? Declare what I want. Wake up and shout: “I AM A YES!”
19. Always question: what is worst case scenario (death) what is most likely scenario and what is best scenario? Use this method to make every decision.
20.Build a team, don’t be afraid
21. Commercial REO is next
22. Solve their problem (asset manager or client)
23. Create an inner circle and criteria for buyers which they must meet
24. Create 5 gmail accounts and vary them by putting a dot or plus sign somewhere so won’t get banned from craigslist. Run 5 minimum ads per day from these “separate” accounts
25. What is my purpose, why am I here? Know this answer.
26. Tweet and FB. It’s not me, it’s we. Go to tweetpeek and twitterlocals to see who is saying what and when. Look for conversation, take interest and respond. It’s a community conversation so get engaged. Goal is not to sell a house but develop relationships. Can leap circles of influence. # of followers means nothing—better to have 12 conversing followers than 1200 not talking.
27. To be a game changer, there are no zingers, just do the right thing over and over
28. I am better than my business is today. Go from “my business sucks” to “I’M KICKING A**” Reinvent yourself. Don’t be addicted to the past and the opinions of others… you can overcome anything!
29. In marketing, we are either unique or we are weak. Pick a niche and stick with it
30. GEO farms—make sure a huge ROI is available/attainable
31. Everything is uncertain except now.
32. Be THE agent
33. Be an expert in Programs for Distressed Homeowners (not short sales) let them self discover that short sale is best for them
34. Like the Navy SEALS, it’s excellence or nothing! There are no other options
35. A coach is somebody to report to who is on my side
36. Brian Tracy: Doesn’t matter where I’m coming from, just matters where I’m going. Procrastination becomes a habit and everything is hard before it’s easy. Don’t stop at “Someday Island” Kick yourself off that island! If I do what successful people do I will be successful. How important I feel determines my length of life. My ability to earn money is my most important financial asset. 3 enemies of success are comfort zone, learned helplessness and path of least resistance. Action destroys fear. Shout it: “I AM UNSTOPPABLE!”
37. Continuous learning is key.
38. Erase bad $ memories.
39. Try to get your name for all social sites, if not available use your name with same # after it
40. Strategy matters, passion rules! (Gary Vaynerchuk). Every move online is exposed and authenticity is key. Content is king and marketing is queen so interact. When is talking to real consumers online NOT my job? Go where the people are. The eyeballs are shifting!! Not about talking but listening. Build my business around my passion. Hit the ball out of the park.
41. WHO DO I NEED TO CALL TO GO BEYOND MY CIRCUMSTANCES???
42. How valuable is my message?
Now, please share yours!
42 AHAs Your Guide to the real Estate Galaxy via TF Summit C 2009 Barb Fischer San Diego
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