People have been flocking to Fort Lauderdale and South Florida in the past few years to buy condos, townhomes and homes. Why ? Prices are at historic lows. This being said there are many that believe the prices will continue to fall. I don't have a crystal ball but I believe this is the greatest time in the history of the real estate market to buy properties. Fort Lauderdale and South East Florida are very unique when you consider the desirability of this part of the country. 

Fort Lauderdale Features:

• Weather, most sunny days in the U.S
• Activities and Entertainment including great night life, plays, theater, and gambing
• Water sports
• Boating (Fort Lauderdale as been labeled the boating capital of the world "Venice of America"
• Miles of beaches,
• Great restaurants,
• Great shopping
• Diverse blend of people from of all over the world including Canada, South America, Europe, Russia and other countries  
• Miles of Intracoastal waterways and canals

Buy a condo, townhome or home now in the Fort Lauderdale area that includes Las Olas, Victoria Park, Coral Ridge, Wilton Manors, Rio Vista, Nurmi Isles, Seven Isles, Harbor Beach and you won't regret it !

Click to View condo properties in this fabulous condo building

Alhambra Place Condo has both the Fort Lauderdale Beach waterfront location and the luxurious privacy that will surely appeal to those who want a serene atmosphere. Large room sizes complete with gorgeous views from some of the best balconies in Fort Lauderdale.. Alhambra Place Condo is a location with incredible views of the Intracoastal Waterway; expansive water views from every residence and the beautiful waters of the Fort Lauderdale beach only a few blocks away.

 Alhambra Place Condo Intracoastal  Building Amenities:
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•     Spectacular views of the Atlantic Ocean and Intracoastal   
•     1, 2 or 4 residences per floor
•     Heated pool
•     Sauna
•     Boat slips on Intracoastal
•     State-of-the-art fitness center
•     Billiard Room
•     Two covered parking spaces per unit
•     Covered guest parking
•     Semi-private elevators
•     24-hour valet and concierge

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     Alhambra Place Condo Residence Features:
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•     Private terraces
•     Gourmet kitchens
•     Granite countertops
•     Central air conditioning units
•     Spacious walk-in closets

      View over 60,000 Homes, townhomes and Condos in the Fort Lauderdale, Victoria Park, Nurmi Isle, Las Olas, Coral Ridge and Surrounding areas.

Las Olas River House-New River-Las Olas-Fort Lauderdale

Click to view available condo Listings in the Las Olas River House

Las Olas River House just off Las Olas Bloulevard.in Fort Lauderdale is an impressive 42 stories tall and is one of the most  prestigious luxury condos in South Florida..This uniquely designed contemporary condominium is situated along the banks of the New River.The Las Olas River House was inspired by the famous sculpture of the Winged Victory which stands in the Louvre in Paris.  Las Olas River House offers the finest in luxury urban living in the heart of Ft. Lauderdale, Florida. Las Olas River House is steps from the charming 24/7 Las Olas lifestyle where residents have access to 100’s of great restaurants, clubs, cafes art galleries, and boutique shops. Every night is a gala night on Las Olas Boulevard; all you need to do is walk out your door.

        Las Olas River House Intracoastal-New River Condo Building Amenities:

• Located on Las Olas Boulevard and The New River, River House is a landmark 42-story Y-shaped glass tower occupying an entire city block
• 284 Condos with floor-to-ceiling glass featuring private elevators, with each residence having a minimum of two views
• Condominium residences ranging from 1,250 to more than 7,000
• Two-story lobby with a waterfall and specially commissioned sculptures, slate covered walls and columns
• Glass brushed steel covered porte-cochere entrance way
• Resident only health club and spa with treatment rooms and workout areas, approximately 10,000 square feet
• Lushly landscaped pool deck with heated infinity edge tropical pool and spa area
• Poolside cabanas equipped with air-conditioning, full bath, TV and telephone available for purchase
• Sixth floor cocktail / bistro lounge and separate quit library area
• Private dining / meeting room and catering kitchen
• Waterfront cafe on the Riverwalk with gourmet sundry shop
• Access to the Riverwalk through beautiful landscaped paved areas
• Putting green
• Lounge
• Library with high speed Internet (available in all common areas including pool deck)
• Wine cellar / Catering kitchens
• Dining and entertaining rooms
• Sundries Shop
• Storage and hobby rooms available for purchase and outfitted with full baths, kitchenettes and windows
• On-site offices and Guest quarters
• 24 Hour concierge includes valet parking
• Retail and restaurant space including Morton’s, The Steakhouse
• Additional air conditioned living space available for purchase which can be used as home office or hobby room
• A cutting edge security and communications system designed exclusively for Las Olas River House, providing residents with one-touch control

      Las Olas River House Condominium Ft. Lauderdale Residence Features:

• One to three bedroom condo options
• Magnificent see-through views with floor-to-ceiling glass
• Private elevator entering directly into residences
• Double entry door
• Marble flooring
• Up to four spacious terraces
• Re-circulating hot water and boiler systems on roof allowing for unlimited immediate hot water at all times
• Las Olas River House Condo-Intracostal-New River Kitchen Features:
• Epicurean condominium kitchens
• Granite kitchen countertops
• Lacquered wood kitchen cabinetry
• High-end state-of-the-art appliances
• Las Olas River House Condo Ft. Lauderdale Bath Design Elements:
• Deluxe marble bathrooms
• Rainwater bathroom showers
• Soaking tubs

LOCATION, LOCATION & LOCATION......PRICED LIKE A FORECLOSURE !

Luxury  FORT LAUDERDALE, FL Beach furnished house in prestigious Terra Mar Island. Securty entrance and

completely upraded home.  One block from Beach. Granite, Stainless steel appliances, Crown moldings and tile

floors makes this home very attractive.. Large den could be used as a third bedroom. Private extra large lot

with pool for your relaxation pleasure. Bring your toothbrush !  THIS WON'T LAST.

View Real Estate information and  thousands of homes and condos at www.tonyhammer.com

The answer is a blatant no. All sales share the same basic principles. Three basic principles of selling a product or service is qualifying, developing a relationship with the client and closing the sale.

The first part is qualification and extremely important because you need to obtain as much information as possible. Information is power. Qualification is finding out everything about the client. Remember the client has a problem and you are there to solve this problem. What is the problem?  He or she doesn't know what service or product they need to purchase. You are there to figure this out and resolve the problem. Also, the more time you spend in the process the more you will learn. 

There are many things you should be exploring and now I'm talking real estate because that's my business.

What is their  present personal situation ? Where do they live now ? if the client lives in a very expensive home or expensive area this will give you in most cases a great indication of the financial strength. What is the occupation ?  Probe your client, and find out what types of industry, profession or business the client is involved in. If the person is a  professional such as a doctor or lawyer they will be able to to spend more, in most cases, than someone working in a blue-collar position. Find out what they do for leisure activities and what is their interests because this will enable you to find the appropriate home or property the client would want to buy. And as you doing this share your experiences with the client to develop repoire. Develop a commonality. It's not what you say it's how you say it !

Now find out what the client's motives are. Do they want to buy a second home ? Is this a primary residence ? Do they want a single family home, condo, or townhouse  ?. Find out the location they are interested in and  be very specific. Find out the how price sensitive they are and be very direct .Ask the client what is the most they are willing to spend. Find out if the client is buying cash or obtaining a mortgage. Along this process you should be developing a relationship and becoming the clients friend and ally. Remember the client is not your enemy. 

I have been self-employed in sales and marketing for over 25 years and real estate is the first  business that I've heard that buyers are liars.  The client is your lifeline to success and should be treated with the utmost respect. Ever walk into a store and the salesperson treats you like you you like he wants to take your whole family and lock them inside a trunk.This is a perfect example of how not to treat a potential client. This salesperson is obviously unhappy with their job and should be in another profession. 

Remember you are the expert and you should instill confidence in your client. When you hire a doctor or lawyer do you question him in the same way as you would a salesperson. No, because you trust them and their capabilities. You should consider yourself the expert in your field and the client will pick up that you truly know what you're doing.

Trust is a tremendous factor in sales and your job is to guide the client and give them direction. If you have qualified the client appropriately you should have been able to eliminate all the negative possibilities and arrive at the positive one.. The process of elimination is very important in sales. Remember, when you are showing multiple properties you should be able to convince the client to buy the best property. The result is showing  the client all the properties he doesn't want to buy so you're left with the one he does want. You are in command! There's a difference between showing homes and making decisions for your clients.

The closing is an easy task because you have done all the proper evaluation to convince the client they are making the right decision. The client is not only buying the property but he's buying you and your expertise. You need to have great passion, knowledge, enthusiasm and belief in your product or service. When you believe in what you're selling, you will be a champion.If you don't you are destined for failure. 

My name is Tony Hammer of the Tony Hammer Group and I am a certified foreclosure and luxury property specialist in the South Florida area. There are many more intricacies involved in sales and I will touch on them at a later date. I specialize in the sales and listings of homes and condos in the Fort Lauderdale, Las Olas, Victoria Park, Coral Ridge, Wilton Manors, Rio Vista, Harbour Beach, Nurmi Isles, and Pompano Beach area. Marketing and exposure is a key factor to my success.

579,000  FORECLOSURE PRICED TOWNHOME-ACROSS FROM BEACH-SOLD  FOR $1,120,000 in 2007

Asoulutely  Fantastic  Town Home Across From  Beach  Pompano Beach .3 Story  with  Private  Elevator Secluded Pool ,Granite Countertops, Stainless Appliances and  Sunken Tub in Master, Balconies and  Walk IN CLosets . Also 2 Car Garage Must SEE!! Over 2700 Sq Ft. Living Space.

PELICAN GRAND ON THE BEACH IN FORT LAUDERDALE 

Pelican Grand Beach Resort is an fabulous ocean front  condo hotel in Ft. Lauderdale with accommodations and amenities that transcend the ordinary. Whether you are planning an intimate escape or an unforgettable family vacation, this beach resort has something for everyone. Oceanfront dining and poolside cocktails to modern conveniences such as a concierge service, complimentary high-speed Internet, and fitness center. A great place to stay for leisure and business travelers alike. The hotel has 106 oceanfront suites with a balcony with unforgettable views. The Pelican has a generous meeting space with professional planning and catering services, as well as a picturesque oceanfront wedding site with complete event planning and banquet services.