ready for showtime: Advice For Sellers - Condition Including Property Preparation - 09/04/16 02:28 AM
So, it's time to sell your current home.
 
There are a number of factors that contribute to the eventual sales price of the property under your control, and therefore the net proceeds of the sale to you, the Seller.
 
 
These include:
Quality of Property Photos Condition including Property Preparation Staging Prelisting Inspection Prelisting Appraisal  
 
 
  
This time, let’s look at the quality of the Condition including Property Preparation.
 
It can’t be stressed enough that most Buyers are looking for a property that is in good repair, needs little (if any work after purchase), and that allows them to see the property without personal living clutter … (0 comments)

ready for showtime: Make It A Memorable Experience! - 07/05/16 02:33 AM

 
 
 
 
Once a listing is "Ready for Showtime", the professional photography has been taken, the virtual tour has been created, and the doors have been thrown open to prospective Buyers, there is still one final opportunity to make a lasting impression on Buyers who actually tour your listing.
 
The "Takeaways" and the "Home Reference Guide"
 
In each of our listings we place a "Home Reference Guide" for Buyers to review while they are at the property.  The contents vary - some standard components - Neighborhood Reports (now from RPR) - SPDS, Pre-Listing Inspection (if one was conducted), etc.
 
The takeaways comprise of two items.
 
The first … (6 comments)

ready for showtime: Why Do Those Letters Work??? - 06/14/16 02:49 AM
This post inspired by a question from Harry F. D'Elia on another blog post:
 
Turning The Page
 
What letters?
 
The letter sets authored by our very own 'Rainer Marte Cliff...
 
I'm going to post a couple of snippets taken from the freely accessible samples - with a link to said samples - and explain why Suzanne and I believe that Marte's content is the most comprehensive and robust, and fits well with how we do business.
 
Letter #3 in “The 10-Letter For Sale By Owner Set”
 
"Begin with getting the complete legal description of your property - your tax number is not sufficient! Also make note of your tax … (4 comments)

ready for showtime: Getting "Ready For Showtime" - Part 1 - 05/21/16 01:15 AM
When selling your home, what do you need to do to get your home "ready for showtime"?
 
It's essential that the Listing Broker discusses the "pre-activation" process with the Seller so they understand their role in ensuring the property "sparkles" prior to "showtime".
 
Why? The graphic below says it all.....
 
 
 
It's critical that you, the Seller, understand that there is a group of Buyers, right now, looking for properties similar to yours, who will be coming through the front door soon after activation in the MLS - some perhaps the same day as activation in the MLS.
 
 
It's essential therefore that everything that needs doing to get the … (14 comments)

ready for showtime: "Ready for Showtime" and Photos - Best Practices - 03/03/16 11:52 PM
I asked a question in the 'Rain the other day, as I often do, this time about getting a property "Ready for Showtime" before taking photographs.
 
 
 
 
Do you require your Sellers to get their property "Ready for Showtime" before you have photos taken and activate the listing?
 
It was virtually unanimous that other listing agents and brokers DO REQUIRE this, with about 20% of them indicating they may assist with the process themselves.
 
A couple of comments really stood out, and are in synch with our business practices.
 
Wayne Martin "Yes! You only have one chance to make a good first impression!"
 
Inna Ivchenko "Yes, and often it … (11 comments)

 
Tony and Suzanne Marriott, Associate Brokers, Coldwell Banker Realty (Serving the Greater Phoenix and Scottsdale Metropolitan Area)

Tony and Suzanne Marriott, Associate Brokers

Coldwell Banker Realty

Scottsdale, AZ

More about me…

Serving the Greater Phoenix and Scottsdale Metropolitan Area

Address: 15333 N Pima Road, Suite 130, Scottsdale, AZ, 85260

Office: (480) 745-2700

Mobile: (623) 910-8988

Scottsdale and Phoenix Arizona Real Estate Blog, presented by Tony and Suzanne Marriott of Haven Express @ Keller Williams Arizona Realty. Insightful commentary on the real estate market in Maricopa County, Arizona.


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