online marketing: It's A Google, Google World Out There (Still) - 09/26/07 09:24 AM
In case you needed any more proof, Hitwise, an online competitive intelligence service, reported last week that Google accounted for almost 64% of all US search engine queries for the month of August 2007. While this is down a hair from July, Google outran its nearest competitor, Yahoo!, almost 3:1, with … (25 comments)
online marketing: What?!? I Can Use My Competitor’s Name As A Search Engine Keyword??? - 09/05/07 10:28 PM
Breaking news in the world of search engine advertising -- it was announced late last week that the plaintiff in a four year old case against Google has agreed to drop its claim that Google abuses trademarks by allowing business rivals to buy ads that appear when consumers search for information … (6 comments)
online marketing: Should You Give Away Your Listings Content On Your Website? - 08/23/07 09:25 PM
There seems to be two distinct, diametrically opposed schools of thought out there among web developers about what agents should do with their listings information on their website. In one corner is the group that advocates mandatory pre-registration before a visitor can see even a hint of listings information and, in the other corner, is the … (17 comments)
online marketing: Guestbooks Are Lead Killers, Not Lead Generators - 08/22/07 09:02 AM
Guestbooks have been around since the beginning of website time. Originally they were used for visitors to volunteer that they visited a site. I had one on my wedding website seven years ago. Later, guestbooks morphed into a "lead capturing" tool by being placed over information with perceived value. In real … (21 comments)
online marketing: Make More & Work Less With Smart Lead Generation & Development -- Part IV - 08/12/07 08:37 AM
Yesterday, we talked about the various sources of new business to grow your real estate business and the importance of marketing to search engine consumers. Today, we look more in depth at two strategies for leveraging the search engines for generating new business. Organic Ranking or Advertising -- One, The Other or … (6 comments)
online marketing: Make More & Work Less With Smart Lead Generation & Development -- Part III - 08/11/07 08:20 PM
Yesterday, we discussed the branding dance and I advocated that the primary brand for all agents should be that of a resource for information hungry consumers. Not just any information, but the information that online real estate consumers really want -- listings information. Today, it's getting those consumers to your website … (0 comments)
online marketing: Make More & Work Less With Smart Lead Generation & Development -- Part II - 08/10/07 09:26 AM
Yesterday, we talked about the importance of keeping your business pipeline full, even when you're busy handling "life." Today, it's the branding dance. May I Have This Dance? Your best strategy for doing business with today's online real estate consumers is to engage in a subtle branding dance, with you taking the lead. … (7 comments)
online marketing: Make More & Work Less With Smart Lead Generation & Development -- Part I - 08/09/07 07:03 PM
Ask any agent what her or his biggest business challenge is and you'll hear a near universal chorus of "keeping my business pipeline consistently full with new business." As agents are all too painfully aware, it is easy to get caught up in today's closing or deal gone sideways and wake … (6 comments)
online marketing: Don't Get Mad -- Get Valium (Or Lessons I've Learned From Spam) - 08/06/07 09:46 PM
Almost everybody I talk to HATES spam and will go to any lengths to keep it out of their mailbox, including setting up incredibly restrictive filters. The other night I asked my husband what had him so engrossed at his computer, and he replied that he was setting up rules in … (13 comments)
online marketing: What Has Your IDX Done For You Lately? - 08/02/07 12:09 AM
By now most agents and brokers understand and agree that there is little point to having a website if they don't have IDX listings on it. Consumers seek out real estate websites specifically for listings and the easiest source of listings for websites is IDX. But is your MLS's free or low-cost … (22 comments)
online marketing: IDX – What Does It Mean In Real Estate Speak? - 08/02/07 12:06 AM
Fellow rainer Angie Vandenbergh recently put up a couple of posts debating whether IDX is a database, a technology or a policy. Below is my take on the distinctions after five years of developing and selling IDX solutions. First Up -- The Basics Quite literally, IDX stands for "Internet Data Exchange." More loosely, … (6 comments)
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In case you needed any more proof, Hitwise, an online competitive intelligence service, reported last week that Google accounted for almost 64% of all US search engine queries for the month of August 2007. While this is down a hair from July, Google outran its nearest competitor, Yahoo!, almost 3:1, with … (25 comments)
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