Real estate blog entries tagged with web strategy by Tracy Thrower Conyers - Online Marketing Solutions That Work! (IDXdirect, inc.)

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web strategy: Make More & Work Less With Smart Lead Generation & Development -- Part II - 08/10/07 09:26 AM

Yesterday, we talked about the importance of keeping your business pipeline full, even when you're busy handling "life." Today, it's the branding dance.
May I Have This Dance?
Your best strategy for doing business with today's online real estate consumers is to engage in a subtle branding dance, with you taking the lead. … (7 comments)

web strategy: Make More & Work Less With Smart Lead Generation & Development -- Part I - 08/09/07 07:03 PM

Ask any agent what her or his biggest business challenge is and you'll hear a near universal chorus of "keeping my business pipeline consistently full with new business." As agents are all too painfully aware, it is easy to get caught up in today's closing or deal gone sideways and wake … (6 comments)

web strategy: Don't Get Mad -- Get Valium (Or Lessons I've Learned From Spam) - 08/06/07 09:46 PM

Almost everybody I talk to HATES spam and will go to any lengths to keep it out of their mailbox, including setting up incredibly restrictive filters. The other night I asked my husband what had him so engrossed at his computer, and he replied that he was setting up rules in … (13 comments)

web strategy: What Has Your IDX Done For You Lately? - 08/02/07 12:09 AM

By now most agents and brokers understand and agree that there is little point to having a website if they don't have IDX listings on it. Consumers seek out real estate websites specifically for listings and the easiest source of listings for websites is IDX.
But is your MLS's free or low-cost … (22 comments)

web strategy: IDX – What Does It Mean In Real Estate Speak? - 08/02/07 12:06 AM

Fellow rainer Angie Vandenbergh recently put up a couple of posts debating whether IDX is a database, a technology or a policy. Below is my take on the distinctions after five years of developing and selling IDX solutions.
First Up -- The Basics
Quite literally, IDX stands for "Internet Data Exchange." More loosely, … (6 comments)

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