Push Me, Pull Me...How’s Your Message Being Perceived?
They say, “Perception is reality” and “You’ve only got one shot to make a first impression”.
Both are time & psychologically-tested true... But, now more than ever, we have a readily available megaphone that is social media incorporated into the mix.
These days, all that's needed is a split-second attention span and a half-assed flair for the obvious and... BAM! The perception of your message is solidified. So, I ask you...
Do you push me or pull me?
How’s your message?...Its substance? ...implications? ...interpretation? Does it match the purpose or desired outcome you had in mind? Give this some serious thought as it will go a long way in determining whether YOU & your efforts go a long way or not...and in what direction.
Consider the words themselves along with the thoughts & feelings they may conjure up...
PUSH: prod, poke, nag, hound, provoke, harass, strong-arm...
Picture a “Pushy” salesperson, bouncer or mother-in-law. The connotation exists for a reason. The perception PUSHES away the audience you’d hoped for... and quite possibly probably, works against you!
PULL: attract, endear, inspire, invite, allure, charm, seduce, influence...
This begs the question: What kind of “PULL” do you have?
Do you continually broadcast one-sided, “you-only” announcements with no thought about the people who receive get your message... and alienate them, in the process? Do you just push out?
OR
Have you thoughtfully crafted an idea, product, concept, service...”about them” message...in such a way that you engage, excite, and motivate people ...and thereby, pull them in?
Enter Social Media and your message...
Do you use social media as a huge, powerful magnet? ...or as the hammer in your own hand that can drive the nails into your “intended” message’s (and your livelihood’s) coffin?!
Will you be perceived as, and very possibly become...
A sought-after authority, as a result of diligent efforts, to help folks benefit from your existence? ...or just some random, self-centered pain-in-the-ass, like so many others, just trying to get in someone anyone else’s pocket?
Is it worth a second, third, and fourth thought before picking up that megaphone? Oh, yeah! If not, I would think your message will broadcast that loud & clear as well ...and you’ll find out, soon enough.
Oh, folks will get the message, alright. But, it may not be the one you intended them to “hear”.
So again, I ask you... Do you push me or pull me...How’s your message being perceived?
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