A series of basic tutorials introducing how to use Twitter, Facebook, LinkedIn and other social media applications.
A series of advanced tutorials on how to build Breaking News for your city.
A series of advanced tutorials on how to market Breaking News and implement revenue generating business models.
Over 36 hours of our best recorded webinars detailing our social media marketing system and Breaking News
A series of 90 tutorials detailing on how to blog effectively
Domus Live Webinar series
All new enrollees and past clients who have gone through our complete 101 series have free access to live webinars held every Friday between 9:00-9:45 PDT / 12:00-12:45 EDT between June 19 - October 1. These webinars will not be basic training; we’ll be discussing the latest developments in social media, real estate marketing and our Breaking News Network. They will be recorded.
Our Breaking News City sites instantly position you as the hub of your community. Even better, we have built several revenue generating business models with Breaking News City sites that are simple to implement and provide recurring income. You are the owner of your City site and participate as part of the larger Breaking News Network. Here is the list of Breaking News city sites developed by our network since May 1:
All enrollees will have the opportunity to build one Breaking News city site if the city is available. This is the final call for any real estate professional interested in developing a Breaking News City site.
The total price for the Social Media Marketing 201 and Breaking News course is $299. Register here. Also register for our introductory session free this Wednesday at 10:30am PDT / 1:30pm EDT at https://www2.gotomeeting.com/register/350300010
Here are ten steps to create an enthusiastic community network with a Breaking News City site:
By launching a Breaking News City site, you are providing a service to your community.
First, find the best local Twitterers in your city (this takes about 2 hours, and is kind of fun).
When you add a Twitter feed to Breaking News, you are helping that Twitterer get more exposure. They thank you for adding them. Add 50 feeds, gain 50 new friends.
You develop working relationships with the media because you're adding their Twitter feeds. The media follow you because your Breaking News site is, well, a media property.
Local merchants will appreciate, even love having a forum to tweet their daily deals. They will instantly become a part of your network.
Introduce Breaking News as a free advertising / marketing medium to the Chamber of Commerce, and request their participation.
Participate or even start a Tweetup in your city to meet f2f all the Twitterers participating in Breaking News
Offer barter opportunities with Breaking News. Want a hotel to sponsor a Tweetup? Ask them and acknowledge their generosity with a sponsorship badge on Breaking News.
Once you've developed new friends on Twitter, invite them to network on Facebook or LinkedIn and solidify your network.
Consumers will be attracted to Breaking News like a local newspaper, and will see you as a hub for their community.
We've created a simple tutorial to get a Breaking News City site up and running, and I'll be going through this in a special webinar this Thursday at 9:00am PDT. Register through this link:https://www2.gotomeeting.com/register/219107691.
Breaking News City sites are developed by real estate brokers and agents who understand the importance of online community networking. By providing the community with a way to communicate together, you become the hub of this activity while you build your local network.
We're registering for our next Social Media Marketing workshops starting Friday, May 8 at 10:30pdt / 1:30edt. During these sessions, we help build Breaking News City sites for our clients. Register at http://DomusConsultingGroup.com/101h.
BreakingSFNews.com, BreakingLANews.com and BreakingNYCNews.com broadcast what is happening in each city in real time through a survey of local Twitter feeds and contributions from Twitterers who add tweets to the scrolling news feed using a specific #hashtag system.
Providing a Service to your Community by Leveraging your Local Twitter Network
The Breaking News sites are hyperlocal hubs that are easily developed for any community; one example is OCBreakingNews.com. We have developed a four step marketing strategy:
1) Build a Breaking News site using our template. 2) Find and follow your local Twitter community using local Twitter directories including http://localtweeps.com, http://chirpcity.com, http://twitterlocal.net, http://citytweets.net. May 1 is #LocalDay when Tweeters will publish their zip codes, such as #94118. You can use the search.twitter.com application to find your local Twitter network. 3) Invite local Tweeters to check out your Breaking News site and use hashtags to participate. 4) Organize a Tweetup or join an existing one to meet the community. Invite your local chamber of commerce.
Interest?
Join us for a free webinar next Wednesday, April 22 at 10:30pdt/1:30edt and we’ll explain the methodology to get a Breaking News city site up and running. Register here: https://www2.gotomeeting.com/register/526096234.
We took advice from you and will demonstrate how we combine our Social Media Marketing System with the development of your Referral Network. We're offering a free three week webinar session to get you and your inner circle onto what we're calling the Social Network Referral System. We're particularly interested in working with brokerages to get your agents on board with the social media in a cost efficient (free) way. Please check the slideshow and comment. Thanks!
Social networking is exciting on Active Rain because the community is vibrant with conversation, intimacy and networking. Many Active Rainers join Facebook and Twitter, end up conversing with the same Active Rainers, and wonder "how can I make Facebook relevant to my business development and community networking?".
Simply put, the key is to get your local community of friends and associates to join your networks. You want to get them on Twitter and Facebook but you don't have time to teach them how to use these social media tools to best effect (you may not know yourself ;)
We offer the solution. You may have heard about our ongoing series of Social Media Marketing Webinars previously from Jeff Dowler or Brad Andersohn. We're starting our sixth series next week, and we'll show you how to make the social media relevant and actionable for building your local network, and create a ubiquitous online presence (all without necessarily blogging, btw).
When you register for our Social Media Marketing course through Active Rain, we offer you the opportunity to invite as many of your friends and contacts as you want (locally or nationally) to attend our Social Media Marketing webinar for one month free (a $99 value).
Your contacts must be outside the real estate industry - local politicians, business leaders, small business owners, chambers of commerce members, former and prospective clients - anybody who can benefit from social media marketing for their local business. In four weekly sessions, we will demonstrate step-by-step how to use Twitter and Facebook, and show all of you how to build a massive community network together. This webinar, focused to small business owners, will be separate from the webinar you as a real estate professional will be attending.
We are limiting this opportunity to invite your friends free only to our first 50 registrants. We're offering the 3-month course for $49/month to Active Rain members (half price from $99) and you can attend any or all 12 sessions we offer per month (including the webinar for small business owners if you want) for one low tuition fee. We start next week:
Two time slots for Real Estate:
Mondays from 10:30am to 11:30am PST, starting February 16, through May 16 - weekly
Tuesdays from 9:00am to 10:00am PST, starting February 17, through May 17 - weekly
One time slot for Small Business
Tuesdays from 8:00am to 9:00am PST, starting February 24, through May 24 - weekly (after the first free month, your friends can opt to continue the 3-month course at $49/month)
So check our testimonials, register today and get all your friends on board with you on the social media train! We will explain how your friends can register for their webinar (starting one week later) at our first sessions. Your friends will thank you for the opportunity; the gift of business education is far more valuable than a Starbucks coffee card.
For the most part, real estate professionals don't know exactly how to network within social media applications like Twitter and Facebook. They join and end up saying "What I am doing here?" The answer: "Meet your community".
Twitter makes it easy to meet people you want to meet:
FIND YOUR LOCAL COMMUNITY TWITTERERS - Go to Twitterlocal.net and follow Twitterers in your area. Follow those who are influential in your community: business leaders, councilmen, chambers of commerce, employees of big companies in your area.
ACKNOWLEDGE - If you follow somebody on Twitter you would like to develop a relationship with, retweet their good tweets and/or add commentary to them. They will notice.
COMMUNICATE - Once your retweets get their attention, start participating in their conversations.
SHARE INTIMACY - Be on the lookout for matching interests. Sharing arcane references puts you in a special “club”. I like to share the secret that I know jazz and salsa music, and basketball to those who can appreciate it.
MAKE BUSINESS CONTACT - Once you develop a Twitter rapport, make a simple proposition that is not real estate related. Tweet with a request for 5 minutes over the phone for introductions. The proposition is best an idea that you’d like feedback on, or a question that your new contact can answer… not a blunt “Are you looking for a house?"
PREPARE RELATIONSHIP - When you ask for the 5 minutes, also send/tweet a link to your LinkedIn profile to the contact to show you mean business. LinkedIn works like a resume, and your contact may intuit the reason for your show of interest.
DON’T BE PUSHY - Do not create obligations at the beginning of a relationship (a standard social rule) - no asking for retweets, follows, money for causes, or introductions to others. Let your contacts offer them.
BUILD BY ADDING VALUE - Continue offering streams of ideas and links to appropriate, interesting articles to your new contacts. Build the relationship!
STAY SOCIAL - The nice thing about Twitter is that interactions only take minutes, phone calls and emails take more thought and time.
REALLY MEET! - Be sure to meet face-to-face when a conference, Tweet-Up or other neighborhood opportunity exists.
Domus Consulting Group is starting its next Social Media Marketing webinar workshops the week of February 16. Learning to connect through Twitter is only one of the dozens of tips and techniques we teach to make social media an effective and fun way to boost your business by a quantum leap. Ask any of the 300+ Active Rain agents who have attended our courses over the past 5 months.
I think I'm in the extreme minority about the concept of consistently following or friending strangers in the social networks. It seems most people don't like the idea of embracing strangers until relationships are established. I've always thought it better to accept the invitation of a stranger to connect and then figure out what the connection is instead of blanket rejecting the relationship request (unless of course the request is unsavory).
I've found out it's pretty controversial to state I'll simply follow/friend a stranger if they follow me. Critics are saying only spammers and self promoters (I have one comment invoking the word "Realtor") do this. They say a large following makes it impossible for conversation. In theory, it's true. But frankly, I'm developing more quality relationships from Twitter and Facebook despite having a large following because new opportunities come in from my new networks daily. And of course, many of the ideas and relationships are coming from strangers, who then become acquaintances.
For real estate professionals building a community network, it seems natural to follow strangers who may be interested in watching or getting more information about you. After all, you never know whether there is a professional relationship in the future.
Through our Social Media Marketing Workshops, we've been working with real estate professionals systematically to build their online presence without necessarily blogging. The objective is to leverage the social media tools - blogs, Twitter, Delicious, Friendfeed, Feedfuze - to continuously "broadcast" expertise in their local housing markets, and capture consumer eyeballs who need this real time data to pull the trigger on their transaction.
The next marketing step is to build the websites and social networks that generate traffic to augment online presence. We're pointing to Homescopes as a template for the next generation of independently and cooperatively run breaking news hyperlocal real estate sites.
"Together with Domus Consulting Group, we developed one of the first independent blog networks for hyperlocal real estate information, Homescopes, and launched it in 2007. We're now positioning Homescopes to be the leading breaking news source for the Northern California housing markets, and expect that consumers will be compelled to follow our collective news feeds before they pull the trigger. The best part about the Homescopes experience is the auto-pilot factor; development was easy and once launched, we ignored it and let it distribute our content for us."
"We're now expanding Homescopes to 100 agents, and believe it will become a valuable lead generating online asset in its own right. Anybody can develop a "Homescopes" for their market and reap the benefits of owning your own online marketing resource. This really is the new wave to become a successful real estate agent."
We're now working with agents who have been attending our workshops to develop new "Homescopes" in cities across America. The cost and risk are minimal, all it takes is agent networking for a common goal. Brokerages and organizations like the regional CRS chapters have also responded because after all, they are already established Realtor groups.
To help brokerages and groups of agents build these new web properties, we unveiled our new workshop series starting January 16 - Social Media Marketing 301 - the MBA Course. The curriculum and testimonials are here.
Update: for bloggers, Active Rainers and other more experienced social media participants, you can now concurrently enroll (at a discount) in both the 101 and 301 courses starting in January. 101 is geared to learning the social media/broadcasting system (comments on our Twitter group), and 301 extends further to developing real estate marketing web properties based on the social media system.
Homescopes, one of the first blog networks aggregating the blogs of individual agents in Northern California, is the first to launch a news feed providing real time local coverage of the San Francisco Bay Area housing market. The news feed widget, developed by Portalfuze, automatically delivers breaking news from a variety of sources: Homescopes' bloggers, related real estate news mainstream media sources and soon, new listings from IDX feeds and foreclosure databases. In addition, Homescopes' agents will add their real time interpretations on the market via micro-blogging services like Twitter and Friendfeed, and bookmarking services like Delicious, Diigo and Dwellicious.
Homescopes' news feed works because ten agents are automatically distributing their news updates and blog content through the site. Homescopes is expanding across Northern California and adding new agents. It's a perfect avenue for distributing your content (but you do need to know the Social Broadcasting System) Contact Marian Bennett (650) 712-2460 / mb (at) MarianSBennett.com / Twitter for details.
The New Brokerage Website that's not based on a Brokerage
Homescopes is the first of many regional/local real estate newsfeed social networks under development. Our company, Domus Consulting Group, is developing these networks through our web conferenced Social Media Marketing Workshops. We're starting our next series on Friday, December 5 @ 10:30 running over 12 weeks. Jeff Dowler, Jason Crouch and our participants have written about our Workshops. If you're interested in starting or participating in a real estate newsfeed network, please register for our Workshops or contact me.
The New Brokerage Website that is based on an Actual Brokerage
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.
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