What was it about my company logo that made him get angry?

Tony Rinella (Ethos Realty) — Sat, 01 Sep 2007 02:11:51 -0700

I'm feeling a little confused as to what and why my client turned on me and became very angry when I showed him a paper aknowledging representation on an offer to purchase tonight. Everything was going great, we sat down and wrote an offer had him intial the appropriate spaces, and then I pulled out a sheet of paper with our company logo on it and he just stood up and said... "I am not signing anthing that has a logo on it."! I tried to explain it was a statement that acknowledges that since we were in a dual agency situation, all he had to do is sign knowingly that I represented the vendor and the buyer (namely him). I couldn't even get a sentence out as he became very angry and repeated "I told you I am not signing anything that has your company logo on it." I tried again to assure him all it was was a sheet of paper that I wanted him to read and sign that I represented both parties.... and he just more angry with me! He got so agitated that he said he was ready to walk away from the deal. I tried again to point out that on the offer to purchase there is a clause as to whom represents who and all this was is a seperate paper that both vendor and buyer sign.

I had to just actually rip the paper up and put it away! He was ready to walk away from the offer if I continued to try and explain what it was. To calm him down I suggested we put in a condition on the offer to his Lawyers approval as to form and content so he could feel better about what he was signing. Even though he had already signed the offer to purchase and was comfortable with that.

It got very intense at one point, I thought he was ready to get violent. His wife couldn't even understand why he was acting this way.

Hmmm... I wonder what underlying issues he has with logo's?

Tony Rinella's Blog

What was it about my company logo that made him get angry?