Crazy 12 Second Video Gets 2000 Views Without Effort! - 01/30/11 10:28 AM


Keywords are important and this video will show why.
This is a short video of a job that I needed to send to the owner upon completion. I posted to YouTube to show the client, I expected a handful of views since it was not posted anywhere. Because I used some words that were being searched in YouTube, this video would appear as a suggested video.
Before I knew it the views were in the hundreds! I added some annotations to "ride this pony" and have gotten some extra mileage from it. The lesson learned? When making … (4 comments)

Don't Paint Until It Is Time To Paint - A Contractor's Plea! - 01/30/11 01:47 AM
Client thinking of paint their home this spring? Better plan on doing any repairs first.
I see it much too often, homeowners wanting some repairs done after the home has been painted. I'm talking about the exterior here but it applies to the interior as well. The painting should be the last thing scheduled to be done. The final project, the final touch, the let's have a party cuz we are done!
I've been called to replace some gutters, patch some stucco, repair some dry rot on trim boards - All after the exterior painting is complete. I hear "the painter noticed … (3 comments)

If I Look For What You Have To Offer, Will I Find You? - 01/29/11 12:50 AM

 
The idea of marketing on the internet was strange at first. So many different sites and networking groups to choose from, and a lot to learn. But by jumping in and checking it out, things got a little easier. The more a did, the more I tried new things.
The one thing that is clear today, is this....
If you market yourself in a bunch of different places people will find you.
I'm not talking about the people who are looking for you specifically, they probably can already find you. I want the guy who has a dry rot … (8 comments)

Craigslist Ads Can Trickle In New Business - 01/27/11 01:56 PM

The idea of marketing is to keep your target market aware that you exist. Craigslist is an excellent source of interested clients for the general contractor. We like to run a few ads on a regular basis, just to be there if needed. Our business is not dependent on Craigslist alone but we feel that a click from this site may bring them closer to us. We will link to all the social sites in some way. Below is one example of how we can get the viewer to see our video.
Looking for something different in a General … (2 comments)

Untreated Dry Rot - Video Of Same Site 4 Years Later! - 01/26/11 10:34 PM
Click this video to see a 30 second video of untreated dry rot over a 4 year period.



It is in our best interest to help inform the client about their possible future damage. We realize that the property is owned by them, it is their asset not ours. The best that we can do is educate them and perform any work to the best of our ability. You ever have a client make a decision that you felt was not the best choice? How do you respond to this? … (11 comments)

 

Tom Arstingstall - An Uncommon Contractor (Tromler Construction): Builder-Contractor in Placerville, CA

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