range pricing: Buyers Beware....The asking price of the property means SQUAT!
- 03/09/10 08:08 AM
As some of you may remember I was a HUGE fan of Range Pricing for many years. When we first opened Tutas Towne Realty 13 years ago Range Pricing was our UVP (Unigue Value Proposition).
I haven't used Range Pricing since the market changed in late 2006. It made a lot of sense when the market was moving upward. It doesn't make sense today.
You can see by the comments in this article that many agents didn't get it and some buyers didn't like it. But none the less it worked. My properties sold quicker and for more money using … (24 comments)
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range pricing: "The Proof is in the Puddin'" Range Pricing****Revisted****
- 10/07/07 08:50 AM
Hi folks. The following post is part of my "oldies but goodies" series. I first published this on October 6th 2006 and it was a "Carnival of Real Estate" winner. I hope you enjoy it.
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Range Pricing. This seems to be a subject that some Realtors are just having a hard time getting their heads around. So, with that in mind, I am going to try and address one of the questions, in a different manner, to see if it will help. The biggest question seems to be "Why would a Buyer offer and pay more than the bottom of the Range?" Now … (35 comments)
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range pricing: No thanks Mr Seller. I'd rather work on my tan!
- 04/26/07 12:15 PM
Hi there. Today I feel inclined to write about one of my pet peeves. OK it's not colored post titles, how to blog, signature spam in comments or any of those "hot" topics. It's actually about real estate and pricing.
I've been an exclusive listing Broker for 13 years, in my market, Poinciana Fl, and pricing properties correctly is my expertise. There's not too much I'm good at in life but when it comes to pricing, listing and getting homes sold, I'm an expert. My success is simple, price it right and sell it. To me, nothing is as important as … (77 comments)
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range pricing: Integrity! It's mine and you can't take it away from me!
- 12/12/06 08:44 AM
OK, is every one tired of hearing me talk about Range Pricing yet? Well, if it helps, I'm tired of writing about it, BUT, yep, always has to be a but, I have had several conversations going over the last couple of months about Range Pricing and how it works and why the majority of Realtors just don't get it. And you know, that's OK with me. I've tried everything I can to get people to understand it but it seems I am just talking to a closed mind. A mind that refuses to open up and explore different ways of … (29 comments)
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range pricing: Sherman and Broker Bryant mount up for battle!
- 12/06/06 07:57 AM
I woke up today in such a good mood. My Seller, mentioned in my last post, received his money late yesterday afternoon and I had a pretty light schedule today. Then I read my E-mails only to find that our MFRMLS rules have just been changed and the rules relating to Range Pricing have effectively been altered enough to make this technique worthless. Now folks, if you have read my posts, you know that Range Pricing is what I do. I have used this technique on all of my listings for 12 years and have been very successful with it.
Below is … (91 comments)
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range pricing: I bet you guys wouldn't do this. Would you?
- 12/02/06 10:40 AM
I was so excited today. I got a call from a Realtor that had just showed one of my listings and his Buyer wanted to make an offer. This was exciting because I just placed the property on the market last week. It was an expired listing and a brand new home. The folks that own it had closed on it back in March with the intention of flipping it for a small profit. It's a great house. 2 stories, 4 bedrooms, 2.5 baths and 2093 sq. ft. of living space. This particular builder builds a very attractive house. It was … (77 comments)
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range pricing: Sellers are not stupid!
- 11/29/06 10:09 AM
"Broker Bryant, How much do you think our home is worth?" "Well, Mr. Need T. Sell, I think you house is worth about $260,000. However, I'm not here to tell you what your house is worth, I'm here to tell you how much your house will sell for. In my opinion, I think we should Range Price your property from $239,000 to $259,000 trying to sell as close to $250,000 as possible." He says in shock, "Broker Bryant, are you crazy? I just had it appraised 6 months ago and it appraised at $275,000! There is no way I am giving … (67 comments)
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range pricing: I just listed "The Best House In Poinciana". AGAIN!
- 11/03/06 09:42 AM
I have been in Real Estate for 12 years and today is the day I have been waiting for. I am so excited I can’t stand it. Are you ready? Today I listed “The Best House In Poinciana”! Don’t believe me? Then call the Seller and ask him. “Mr. Seller, I hear you have “The Best House In Poinciana”.” “Yes, you are correct, just like I told Broker Bryant this morning, I have the best house in Poinciana.”
Now folks, how many times have you heard this? I think I hear it at least once a week. It never ceases to amaze … (21 comments)
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range pricing: Hmm, I think I will have me, some more of that puddin'!
- 10/25/06 10:24 AM
Today, I worked on pushing one of my deals towards closing. The usual stuff, make sure title work has been completed and forwarded to the lender, get the appraiser in, check on the status of the survey and order payoff info. All is going well and according to schedule. The closing is scheduled for this Tuesday the 31st and it looks like we will make our closing date. This seems like it may be a pretty boring post about a normal closing BUT here’s the kicker, this deal was negotiated yesterday!! That’s right yesterday. Now I have had some pretty fast … (27 comments)
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range pricing: "The proof is in the puddin'" Range Pricing part 1,275!
- 10/06/06 04:16 AM
Range Pricing. “The Lovely Wife” wrote a great post yesterday explaining this technique and how it works for us, to sell properties. This seems to be a subject that some Realtors are just having a hard time getting their heads around. So, with that in mind, I am going to try and address one of the questions, in a different manner, to see if it will help. The biggest question seems to be “Why would a Buyer offer and pay more than the bottom of the Range?” Now I agree this is a good question. So I am going to tell … (115 comments)
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range pricing: Status quo? ActiveRain? I think not.
- 09/25/06 11:33 AM
I wrote a post a while back explaining “Range Pricing” and how it works. There are still many Realtors who don’t understand this technique and are hesitant to use it. But that’s ok, it is definitely not for everyone and quite frankly, if more Realtors used it, I probably would not have the same success with it, that I do. I have found over the years, that most Realtors do not want to think out of the box and are happy to stick with the status quo. This is actually one of the reasons why successful people do not mind sharing … (15 comments)
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range pricing: "I'm not giving away my house!"
- 09/18/06 10:58 AM
“I’m not giving my house away!” Have you heard that lately? I bet you have. It seems to be the popular phrase in my market right now. “I’m not giving my house away!” Nope, you probably won’t have to either. Let’s analyze this Mr. Give A. Way. You bought your house 20 months ago for $128,000 with no money down. Today the “True Value” of your home is $250,000 and you have been on the market for 6 months at $275,000 with no showings. By the way Mr. Give A. Way, how’s that been working for you?
Let’s see now, there … (12 comments)
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range pricing: Counting the chickens before they hatch!
- 08/27/06 11:39 AM
Had a listing appointment today. Yes, I know it's Sunday and I don't normally work on Sundays, but hey, I'm the Broker, I make the rules and I can break the rules. It was either today after Church or during the week at night. Well figured I would already be dressed in my "Sunday go to meetin cloths", so what the heck, I'd drive on over there. I'd still be home in time to cook lunch for "The Lovely Wife".
Anyway, I had sent these folks a preliminary CMA via E-mail last week and was really looking forward to meeting with them. … (23 comments)
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range pricing: Clean it up and sell it!
- 07/19/06 07:41 AM
Took a listing a couple of weeks ago. Seller is an out of area Investor who had bought a new home to flip for a profit. Fortunately he bought right and this can be achieved. Contacted me off an expired listing mailing. He had been on the market for about 9 months with no offers. I pulled up his details in the MLS and it looked like the house was priced right at $205,000. So I told him I would go out and have a look to see why it hadn’t sold.
When I pulled up to the property I was shocked! … (8 comments)
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range pricing: The facts Jack. Nothing but the facts!
- 07/14/06 01:00 PM
Got a call from a homeowner a few days ago. Seems he had received one of my solicitation letters that I send out daily to all expired and withdrawn listings in my market area. He was wondering why he got a letter since he had just listed his house on the market a few weeks ago. Well I got his address and phone number and told him I would look it up in the MLS and call him right back. When I checked the MLS he was currently active but had been withdrawn for one day and re-entered by the same … (12 comments)
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range pricing: Home home in the "range"
- 07/12/06 08:55 AM
Have a listing you can’t sell? Make that property “home home in the range”.
As a user of "Range Pricing" let me see if I can explain how it works and how it lowers my days on market and usually results in a higher selling price for my Sellers."Range Pricing" is a marketing technique used to generate more showings on a property. As you know if they don't see it they can't buy it. The goal is to get the property to show up on MLS searches more often. This way Realtors can see the photos and property details and make a … (57 comments)
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