Less than 10% of agents nationally are truly satisfied with their website.  The main source of their dissatisfaction lies within the results or should I say the lack of results.  A ton of visitors and no leads or no visitors and no leads is common feedback from agents.  What about those 10% of agents that are truly satisfied?  What are they doing that makes their website different from the pack?

A website is more than just an online presence- it should be the hub of your business.  That small percentage of agents understand this concept and apply the necessary attention to their website. If you are not attracting enough consumers to your website than you are most likely not receiving many leads.  Most agents can resolve this problem with a strategic web strategy.  The fact is most agents have websites with no strategy whatsoever.  Therein lies the key- a strategic web strategy based on a number of key elements.

What are those elements?  Find out on June 23 at 1:00pm as two leading top producing agents share how their websites are revenue generators.  If you are not doing whatever it takes to be the best in web strategy then you might want to participate in an upcoming free webinar.  Listen and watch RE/MAX Top 100 Realtor Brad Korb and #29 out of Wall Street Journal's Top 200 and former RE/MAX and now KW Realtor Mark Spain share how they are closing sales from their website strategy.

These top agents in the industry are closing business from their web strategy in today's shifting market. By the end of this session you will know what KEY ELEMENTS are imperative (no negotiating!) for a solid web strategy. These guest panelists will share their website strategy pulls everything together to create a Step-By-Step plan that brings measurable results.

If you are interested in attending please click on this link to register for the FREE session "LIVE! 7 Ways To Close More Sales From Your Website" on June 23^rd, 1 - 2:30pm.

Okay, so you have a website- most agents do.  My question is, do you have a web strategy in place?  Most agents don't.  What's the point of having an online presence via your website without having a strategic goal in place?  Less than 10% of real estate agents nationally are satisfied with their websites.  Don't fall into the online abyss.

If you are looking for some direction, in need of a web strategy with the end results being lead generation and conversion you might want to check out this webinar.  Featuring Top Realtors- Shane White (Re/Max), Linda Hall (Century 21) & Kristan Cole (Keller Williams)- listen as they discuss the strategies behind their online success!! CLICK the link below to register!

https://www3.gotomeeting.com/register/590706750

If you use Foursquare or thought about using this location-based mobile platform this might be a good time to check it out (and check-in)!  Your wallet will thank you!

It was announced earlier today that Murphy USA, a gas station chain with 1,000 locations primarily found in the parking lots of mega retail markets, Walmart & Sam's Club will be offering $2 off of a $20 purchase of gas with a Foursquare check-in.  If that wasn't all, they are also offering a free pack of Stride gum.  With gas prices reaching $4 in most parts of the country this is one of the better offers for those that have a smartphone and have been using Foursquare. 

It makes filling up slightly more tolerable. 

Distressed properties continue to drag down the US real estate market. This morning I did a quick Google search of the latest real estate news regarding foreclosures.  Needless to say the news is not good.  More than a quarter of nationwide homeowners with a mortgage are in a negative equity position. In some US markets that number is far higher reflected by the 46 percent of Massachusetts borrowers that are upside down. Conservative estimates unfortunately have distressed properties being a major factor in the US real estate market for at least the next 5-8 years.

If you are a real estate agent, the road map is clear. Short sales are not going away. Agents that choose to ignore this segment of the current real estate market are simply turning their backs on additional business/revenue. Many homeowners, maybe those within your own sphere of influence, are faced with foreclosure. Most homeowners are not aware that they have options to avoid foreclosure. That's where the real estate agent (the local market expert) can fill the void, educate the homeowner and show them the available options to avoid the foreclosure route. Now more than ever Short Sales are becoming more acceptable in the real estate transaction process. Letting the homeowners know is the first step.

The problem for the agent today wanting to help is how to market to these distressed homeowners? Most agent websites fail to address the short sale/foreclosure problem. Most have lead forms and contact phone numbers but no understanding of the emotional impact that impending foreclosure has on the homeowner. These individuals are embarrassed, depressed and anxiety-ridden. An agent needs to rethink their website or at the very least their marketing.

Your website should provide the relevant information and education that the homeowner searches for online. Your marketing should do the same- less about you and more about educating the homeowner. The agent needs to understand the emotional mindset of the seller and their marketing should reflect that mindset. How is the agent "getting the word out?" Do your fellow agents and your sphere know that you are a "short sale" expert? Do you have a short sale marketing strategy? If not, consider participating in a FREE webinar on "How To Develop Your Short Sale Marketing Strategy." At the very least you will leave this session with a solid plan of action to market to foreclosure clients.

When it comes to helping a seller in a short sale situation, they want a specialist who can handle the details. In today's market it's not enough to have a potential short sale client fill out a simple form; you need a system that establishes you as a specialist in short sales and generates QUALIFIED LEADS!

Most importantly, many homeowners do not even know that there are options to help them avoid foreclosure. As a leader in your market, you can educate and show them what options are available to avoid the foreclosure route.  Now more than ever Short Sales are becoming more acceptable in the real estate transaction and letting homeowners know is the first step.

Our system combines a marketing plan with a fully implemented marketing system so that you can take it straight to market without the advertising creation, website design, and follow up campaign. We pull all the elements together so you can "get the word out" to sellers and let them know there is help out there.

Do you work short sales?  Are you getting enough of those leads?  Are you thinking about short sales to your marketing efforts? If you have answered "yes' to any of the above questions and would like to learn How To Develop Your Short Sale Marketing Strategy In Today's Shifting Market this FREE webinar is for you!

Industry, web and marketing strategist Tricia Andreassen will lead this information-packed session where you will receive visuals and marketing strategies on how to farm for foreclosure clients and build a marketing plan that drives more business.  What will you learn:

· How to understand the emotional mindset of the seller and how to tailor your marketing to their needs.

· How to implement a PR campaign to attract sellers to your expertise

· Ideas on how to research the local market to uncover sellers in a distressed state.

· Create a web and print strategy campaign that will allow you to go "straight to market."

You'll leave this session with a solid plan of action to market to foreclosure clients.

When it comes to helping a seller in a short sale situation, they want a specialist who can handle the details. In today's market it's not enough to have a potential short sale client fill out a simple form; you need a system that establishes you as a specialist in short sales and generates QUALIFIED LEADS!

Most importantly, many homeowners do not even know that there are options to help them avoid foreclosure. As a leader in your market, you can educate and show them what opions are available to avoid the foreclosure route.  Now more than ever Short Sales are becoming more acceptable in the real estate transaction and letting homeowners know is the first step.

Our system combines a marketing plan with a fully implemented marketing system so that you can take it straight to market without the advertising creation, website design, and follow up campaign. We pull all the elements together so you can "get the word out" to sellers and let them know there is help out there.

Just ask the leading Realtors throughout the country and they will share with you why it is imperative to have a message to attract, connect and communicate with distressed sellers.

Advanced Market Snapshot Training Session

April 15, 2011

Champions School of Real Estate

4543 Post Oak Place, 130

Houston, TX 77027

February 11 (10:00am - 1:00pm)

Homewood Suites by Hilton

230 Greystone Blvd.

Columbia, SC 29210

Topics to be covered in the class include the following:

Navigation/Preferences

Action Plans Marketing (editing and execution)

Listing Plans

Customer Web Pages

Mass Email/Mail Out

Community and School Reports

Question and Answer Session

PLUS- Learn to leverage your Facebook business page correctly

Social media tips and free tools AND

Product Overviews of Top Producer Websites, Market Snapshot & Market Builder

To register, please call me at 704-351-4029 or email me at tim.winters@topproducer.com

Register for a FREE Top Producer 8i Training Class!

As Top Producer's Sales Representative covering North Carolina, South Carolina & the Florida Panhandle; I offer FREE training sessions on a regular basis. 

This class is open to all agents and assistants!!!               

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June 29, 2009    (10:00am- 1:00pm)

Raleigh, North Carolina

Legacy Real Estate School
2431 Spring Forest Road, Suite 145
Raleigh, North Carolina 27615

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Topics to be covered in the class include the following:

Register for a FREE Top Producer 8i Training Class!

As Top Producer's Sales Representative covering the Carolinas & the Florida Panhandle; I offer FREE training sessions on a regular basis.  If you feel that you have been under-utilizing this product , this session will put you in high gear!  The class is open to all agents or assistants looking to take their business to a higher level of achievement.                   

June 22, 2009   (1:00pm-4:00pm)

Hampton Inn Destin

1625 Highway 98 East

Destin, FL   32541

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Topics to be covered in the class include the following:

Please call me at 704-351-4029 or email me at tim.winters@topproducer.com if you would like to sign up for this FREE class.  You can also register directly online at https://tpo.toppro.net/training/quickstart/register.asp?ClassID=FL39986&rank=0&zip=32541