Groups are smaller communities within the larger ActiveRain. Join groups created by others. or start your own and
get others to join
This is the place to view the past and present contests put on by ActiveRain and its members. Everyone can join the
group and help encourage each other. Current contest will be highlighted posts so it's easy for you all to see. Let it
Curious as to what others in your profession think about a certain product or tool?
AR's community takes the time to leave honest and transparent reviews of their experiences
so you can be a bit wiser about your purchase.
Broken down by categories and subcategories for easy finds
Get an unfiltered look at what real users are saying
Leave a review yourself for others to benefit from
Add new products as you use them and gain points for doing so
ActiveRain University (ARU) provides free on-line training. We coach, consult and support real estate professionals about real estate trends, technology and social media.
ARU Calendar provides class types and registration links
Watch short tutorials on updating your photo, inserting a hyperlink and much more
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Find answers to most FAQ's
Whatever it is you're into and wherever you are, AR surely has a group for you to join.
Brand, off the wall, specific subject matters…whatever it is you're looking for.
Each time you write a post you can syndicate your post to 5 groups.
And if by chance you don't find what you're looking for, start a new group today!
Get your content in front of more eyes
Search by location or type
Feel free to start your own group
Find some that are close to home and close to heart
Each month AR runs numerous contests as a way for our members to engage in activities
that will boost their business and increase their visibility in the community and beyond.
Earn points by partaking in these contest and climb the leaderboard
Do what's good for you and your business by participating
If you have an idea for a contest, just let us know
Stay motivated and on track with new contests popping up each month
Ask a Real Estate Question
Here's another avenue for you to build relationships with others. Share your expertise with someone searching for answers.
Play the teacher role and help someone out today
Your Homepage will alert you of new questions in your state
A wonderful way to open a door to a possible new client
Ask a question yourself to get help
These state pages or hyper-local pages provide content directly related to a specific geographical location.
State, County, City and Neighborhood pages make it easy for consumers to find what they're looking for.
Post your listings, school information, local events, market reports and more
Consumers peruse these pages for information
Farm your niche market and cover all the happenings in your neighborhood
Cultivating the contacts captured is the key to creating sales via the internet... follow-up. Most real estate agents have a quality Realtor website with inbound traffic. Most agents offer the MLS, and most agents have a guest book. But most agents lack follow-up. In 2005, the National Association of Realtors® conducted a study, and in that study members randomly signed up for information on an agent's website. The average response time was THREE days. Unacceptable.
The response time must be immediate. This is where a well thought out, content driven DRIP CAMPAIGN becomes very effective. It is preferable that the drip campaign is automated. A thank you email is sent when a contact signs up. The follow-up emails should contain take action steps. For example, in your thank you email, you may ask if they are selling a home, and if so, would they like a Comparative Market Analysis.
The Drip Campaigns should last at least four months, and they should be front end loaded. The contact should receive more emails early and less frequently towards the end. For example: in my drip campaign a contact will receive five emails the first month, but only one email in the last month. Remember to have take action steps in all correspondence.
Another great tool for cultivating internet real estate leads is the automated MLS searches or Gateway. If you have captured relevant information in your form, then set up an automated MLS search, and send listings to the contact weekly. Be careful not to send too many. I recommend sending 10-15 listings per week. Then, send a weekly email asking if they received the listings and were any of the properties to their liking. The objective here is to create dialogue. Once the contact responds, you are one step closer to a sale.
Electronic newsletters are another great tool for cultivating real estate leads. Utilize monthly newsletters to maintain contact, remember to include take action steps. If you are utilizing electronic articles to enhance rankings and boost traffic, these can double as monthly newsletters. Make sure your newsletters are content driven and relevant.
A very productive formula for success is to put a lead into a drip campaign with a series of messages and MLS searches for six months. After six months, transfer the prospect into a second campaign that consist of monthly newsletters and MLS searches.
Play with it, see what works for you. The internet can be an excellent tool for enhancing your real estate business, nut cultivation is the key to success.
If you really like our articles, visit our site at http://www.pro-onlineagent.com/ to find out how you can Create, Capture & Cultivate leads via the Internet.
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.